Help Vida

What Help Vida does

Help Vida is a privately held Brazilian healthcare services company founded in 1997 and headquartered in Cuiabá, Mato Grosso, delivering home care, emergency medical response, and patient transport services across multiple Brazilian states. The company operates through its primary brand plus two sub-brands — Help Já for 24-hour emergency response with mobile ICU (UTI Móvel), and Help em Casa for bundled home-based clinical services including COVID/post-COVID care and injectable medications. Its service portfolio spans general home care, specialty verticals (pediatric, nutritional, elderly, oncology, home hospitalization), patient transport (basic, advanced ICU, intra/inter-hospital, consultation, and bedridden patient transfer), hospital accompaniment and elderly caregiving, medical equipment rental, protected-area emergency coverage for companies and schools, and event medical coverage. Underlying operational technology centers on a 24/7 Central de Regulação Médica (Medical Regulation Center) that provides continuous remote patient monitoring and coordination, with specialized clinical capabilities in mechanical ventilation and Complex Home Care Program (CAPI) management.

The business model combines recurring subscription-style revenue (long-term home care, corporate health plans, protected area coverage) with one-time transactional revenue (patient transport, event coverage, equipment rental) and usage-based billing (equipment hire). Pricing is fully quote-based and not publicly disclosed; customers initiate contact via phone, WhatsApp, or website forms. Go-to-market is primarily direct-to-consumer with an event-driven B2B layer serving hospitals, schools, factories, event organizers, and corporate plan sponsors. Geographic reach centers on Mato Grosso (Cuiabá, Várzea Grande, Tangará da Serra, Sinop, Sorriso), extends to Grande São Paulo, and achieves national emergency coverage through the Help Já service.

Customer segments are diverse within the healthcare vertical: elderly and chronic disease patients (primary), pediatric patients, emergency/urgency cases, corporate clients, event organizers, and healthcare facilities. The company markets through SEO-optimized local service pages and an extensive educational blog, with WhatsApp as the primary direct response channel. No external investors, parent company, or M&A activity is disclosed, and Help Vida appears to operate as an independent, founder/locally owned regional provider within Brazil's fragmented home care market.

Name

Help Vida

Legal name

Help Vida

Website

https://helpvida.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Help Vida is a privately held Brazilian home care and emergency medical services company founded in 1997, headquartered in Cuiabá, Mato Grosso, serving elderly, pediatric, and chronic disease patients alongside corporate clients across Mato Grosso, São Paulo, and nationally via its Help Já emergency sub-brand.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161), Home Health Care Services (621610), Ambulance Services (62191), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Paramedicine & Mobile Integrated Healthcare (MIH/CP) Programs (HLAFANAI)

Keywords

• Home healthcare services
• Emergency medical services
• Patient transport services
• Mobile ICU services
• Elderly home care

Headquarters

HQ city

Cuiabá

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Home Care Services: Continuous or periodic domiciliary medical and nursing care services, including medication administration, wound care, physiotherapy, and other treatments performed at the patient's home
2. Emergency and Urgency Services: 24-hour emergency medical response with mobile ICU (UTI móvel) and on-site physician attendance, including medical guidance by phone
3. Patient Transport and Removal: Transportation services for patients including specialized transport (EMT driver), basic (nursing + EMT driver), and advanced ICU (physician, nursing + EMT driver). Includes inter-hospital, intra-hospital, and consultation transport
4. Hospital Accompaniment Services: Professional caregiver services for hospital and home accompaniment, including daytime, nighttime, and 24-hour shifts
5. Medical Equipment Rental: Rental of hospital equipment and furniture as needed for home care treatment
6. Event Medical Coverage: Ambulance and medical team coverage services for events, including basic or advanced teams or complete medical station setup
7. Protected Area Coverage: Medical emergency coverage services for specific locations such as companies, schools, and factories

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Help Vida delivers home-based medical and nursing care, 24-hour emergency response with mobile ICU (UTI Móvel), and patient transport services across Mato Grosso and Greater São Paulo, Brazil. Core offerings include specialty home care (pediatric, elderly, nutritional, home hospitalization), ambulance and inter/intra-hospital transfers, hospital accompaniment, caregiver services, protected area medical coverage for businesses, event medical standby, and rental of hospital equipment.

Product overview

Help Vida is a healthcare services company operating since 1997 (with home care operations since 2000), offering a comprehensive portfolio of urgent/emergency services and home-based medical care. The core offerings include the Help Já 24-hour emergency service with mobile ICU, Help em Casa home care, and various specialty home care services (pediatrics, nutrition, elderly care, home hospitalization). The company also provides extensive patient transport services including UTI Móvel (mobile ICU), inter/intra-hospital transport, and ambulance services. Additional services include nursing care, elderly caregivers, hospital accompaniment, event medical coverage, protected area emergency response, and medical equipment rental. The services are primarily concentrated in Cuiaba and Várzea Grande (Mato Grosso), with secondary coverage in Tangará da Serra, Sinop, Sorriso, and Grande São Paulo, plus national coverage through the Help Já service.

Differentiator

Problem solved

Functional benefit

Brands

• Help Ja: 24-hour emergency medical service with mobile ICU and medical guidance by phone.
• Help em Casa

Products and services

• Help Já (24-Hour Emergency Service) 24-hour emergency medical service with mobile ICU (UTI Móvel), on-site physician attendance, and telephone medical guidance for rapid response to individuals, families, and corporate accounts.
• Home Care Domiciliar Comprehensive home-based medical and nursing care including nursing, physiotherapy, medication administration, wound care, and continuous medical support for patients at home.
• Home Care Pediatria Pediatric home care service providing medical assistance in the child's home, including specialized nursing, physiotherapy, medical support, and medication administration.
• Home Care Nutricional Nutritional care delivered at home with personalized diets and continuous monitoring by nutrition professionals.
• Home Care Internação Domiciliar Home hospitalization service providing continuous care at home, including all equipment, medications, nutrition, and professionals defined in the patient's Assistance Plan (PAD).
• Home Care Idosos Elderly care service at home with specialized caregivers assisting with daily activities, hygiene, feeding, medication administration, and companionship.
• Help em Casa Home-based service package including COVID and post-COVID care, injectable medications, essential care (medical consultation, nutrition, physiotherapy, speech therapy, psychology, social assistance, nursing, and caregivers), and procedures (oxygen therapy, dressings, sutures, probes).
• UTI Móvel Particular Advanced life support ambulance service for safe transport of critically ill patients, equipped with medical devices and staffed by a physician, nurse, and paramedic driver.
• Transporte e Remoção de Pacientes Patient transport and removal service covering specialized transport, basic transport, and advanced ICU transport with varying staff configurations for inter-hospital, intra-hospital, and consultation transfers.
• Atendimento Médico Domiciliar Home medical care service specialized in diagnosis, treatment, and prevention of health problems, delivered with convenience and quality at the patient's home.
• Serviços de Enfermagem a Domicílio Home nursing services providing medical care at the patient's home with personalized and humanized treatment.
• Serviços Cuidador de Idosos Elderly caregiver services providing specialized assistance with daily activities including hygiene, feeding, medication, and companionship.
• Serviço de Acompanhamento Hospitalar Hospital and home accompaniment service providing professional caregivers during daytime, nighttime, and 24-hour shifts for patient support during hospital stays.
• Área Protegida (Protected Area Coverage) Protected area medical coverage for emergency care at specific locations such as companies, schools, and factories, delivered as a 24/7 subscription service for corporate clients.
• Ambulância para Eventos Event medical coverage service providing basic or advanced ambulance and team coverage, or a complete on-site medical station for events.
• Locação de Equipamentos Hospitalares Rental of hospital equipment and furniture (subject to availability) to support home care treatment.
• Tratamento Home Care Home treatment service delivering quality care in the patient's home, including nursing, physiotherapy, medication administration, and medical support.

Quantifiable outcome

• Reduce hospital readmissions through continuous home care monitoring
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MPI TechnologyminorOthersWebsite development partner. The company website was developed using MPI Technology® as indicated by the footer: 'Desenvolvido com MPI Technology®'

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Hapvida: Major Brazilian integrated healthcare operator combining health plans, hospitals, and outpatient services including home care. While broader in scope, Hapvida is a structural competitor for corporate health contracts and home care referrals, particularly in markets Help Vida serves.
• Amil: Large Brazilian health insurer and care provider (UnitedHealth Group) with national reach into home care, emergency transport, and corporate health plans. Represents the capitalized, vertically integrated competitor archetype Help Vida competes against for enterprise contracts.
• Hospital Israelita Albert Einstein: Premium Brazilian hospital system operating its own home care and home hospitalization program. Sets a quality and accreditation benchmark that competes for high-acuity home care cases and corporate contracts.
• NotreDame Intermedica: Major Brazilian health plan and care operator (merged with Hapvida) offering integrated home care services. Comparable to Help Vida in elderly and chronic care focus, but with national infrastructure and capital advantages.
• Rede D'Or: Brazil's largest private hospital network, increasingly expanding into home-based and post-acute care. A structural competitor for hospital discharge referrals and B2B contracts in the same geographies Help Vida targets.

Direct peers

• Pronep: One of Brazil's largest independent home care providers, offering nursing, elderly care, and complex home hospitalization services similar to Help Vida's Help em Casa and CAPI offerings. Direct competitor for hospital discharge referrals and corporate home care contracts.
• Salutaris Home Care: Brazilian home care operator providing nursing, elderly caregivers, and patient transport services — directly comparable to Help Vida's home care, caregiver, and remoção hospitalar offerings across similar customer segments.
• S.O.S. Vida: Brazilian home care and emergency medical services company combining in-home nursing with ambulance and emergency response — highly comparable to Help Vida's integrated Help Já + home care model.
• Atenção Home Care: Brazilian home care provider offering nursing, physiotherapy, and elderly caregiver services — directly comparable to Help Vida's home care portfolio and competing for the same SMB/family customer segment.

Others

• SAMU (Serviço de Atendimento Móvel de Urgência): Brazilian government-run mobile emergency medical service providing free ambulance response. Functions as a structural alternative to Help Vida's Help Já and UTI Móvel private emergency services, particularly for price-sensitive customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/helpvidaempresa
• LinkedInlinkedin.com/company/help-vida

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Help Vida