What ASK for Home Care does

ASK for Home Care is a family-owned home care service provider founded in 1982 in Knox County, Maine, originally incorporated as 'Associated Services of All Kinds' and rebranded in the 1990s. The company delivers personalized in-home care to senior citizens who require assistance with daily living but do not need a hospital or care facility, ranging from minimal help to total care across all stages of dementia. Service lines comprise (1) In-Home Care Services covering personal care, light housekeeping, meal preparation, companionship, medication reminders, exercise, safety monitoring, and handicap-accessible transportation; (2) Skilled Nursing Services delivered by Registered Nurses and Licensed Practical Nurses, including care planning, medication management, wound care, foot care, catheter care, and clinical staff supervision; and (3) Homestead Services — community-based shared living residences in Cushing and Owls Head, Maine, where residents share staffing costs in a non-institutional setting, with on-site nursing available for medication pre-pouring, medical assessments, and emergencies. When laws and insurance criteria made private home care cost-prohibitive, the Homestead model was developed as a cost-effective alternative for families who could no longer afford individualized in-home care.

Operationally, the company employs Registered Nurses, Certified Nursing Assistants, Personal Support Specialists, Home Care Aides, and Administrative Assistants, with a named leadership team comprising President Jodie M. Heal (a CPA and founder Joanne Miller's daughter, who succeeded her mother in 2022), Founder/Consultant Joanne Miller, Director of Nursing Sarah Dailey, Charge Nurse Mallorie Shuman (with ASK since 2015), and Office Manager Nancy Lunt. The company operates from a single headquarters at 641 St. George Road, South Thomaston, Maine, and delivers services entirely within Knox County. There is no disclosed technology platform, app, API, or proprietary software — service delivery is fundamentally labor-based, mediated through trained caregivers and clinical staff.

The business model is private-pay with quote-based pricing that is not publicly disclosed. Revenue streams include fee-for-service in-home care, skilled nursing fees, and Homestead residency fees. Go-to-market is sales-led but driven primarily by community reputation, word-of-mouth referrals, and recognition as Best of the Best Home Care Provider in Knox County every year since 2017. Customer acquisition is supported by partner relationships with AARP, the Alzheimer's Association, Maine DHHS, and Caring.com, with direct phone contact as the primary intake channel. Ownership is founder/family-controlled with no disclosed institutional investors, private equity, or holding company arrangements.

Name

ASK for Home Care

Legal name

ASK for Home Care

Website

https://askforhomecare.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

ASK for Home Care is a family-owned home care provider founded in 1982 in Knox County, Maine, delivering personalized in-home care, skilled nursing, and Homestead shared living services to senior citizens, including those at all stages of dementia.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia & Alzheimer’s Respite Care (HSABAGAF), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

Keywords

• In-home care services
• Homestead shared living
• Skilled nursing care
• Respite care program
• Senior home care

Headquarters

HQ city

South Thomaston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. In-Home Care Services: ASK for Home Care provides in-home assistance including errands, light housework, meal prep, socialization, personal care, and more. Services range from minimal assistance to total care including all stages of dementia. They assign caregivers based on individual client needs.
2. Homestead Respite Care: Shared living residence services at Homesteads in Cushing and Owls Head, Maine. Residents share staffing costs in a community-based home setting. Provides significant cost savings compared to corporate nursing homes while maintaining dignity, autonomy, and community for seniors.
3. Skilled Nursing Services: Advanced medical services including care planning, medication management, wound care, foot care, catheter care, and staff supervision performed by Registered Nurses and Licensed Practical Nurses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ASK for Home Care delivers personalized in-home care services to seniors in Knox County, Maine, ranging from minimal assistance with daily living (errands, light housework, meal prep, companionship, personal care) to total care covering all stages of dementia. When in-home care becomes unaffordable, the company operates Homestead shared-living residences in Cushing and Owls Head, where seniors share caregiver staffing costs in a community-based home. Advanced clinical services (wound care, foot care, catheter care, medication management, care planning) are provided by Registered Nurses and Licensed Practical Nurses.

Product overview

ASK for Home Care is a home care service provider offering a comprehensive suite of in-home care and community-based living solutions. The core offerings include: In-Home Care Services providing tailored assistance from minimal help to total dementia care; Home Care Aide Services covering personal care, housekeeping, meal prep, transportation, and companionship; Skilled Nursing Services for advanced clinical needs including wound care and medication management; Homestead Services providing shared community residences in Cushing and Owls Head, Maine; and a Respite Care Program designed for family caregivers based on a European shared-living model. The company was founded in 1982 and has been voted Best of the Best Home Care Provider by Knox County community members since 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Care Services Tailored in-home assistance for seniors requiring help with daily activities such as errands, light housework, meal prep, socialization, and personal care. Services range from minimal assistance to total care including all stages of dementia, with an emphasis on assigning as few caregivers as possible to each client to encourage close working relationships.
• Home Care Aide Services Assistance with everyday living including personal care (bathing, dressing, grooming, toileting), light housekeeping, meal preparation, laundry, exercise, safety monitoring, companionship, medication reminders, and transportation using a handicap accessible van.
• Skilled Nursing Services Advanced clinical services provided by Registered Nurses and Licensed Practical Nurses including care planning, medication management, wound care, foot care, catheter care, and staff supervision for clients with complex medical needs.
• Homestead Services Community-based shared living residences in Cushing and Owls Head, Maine, providing an alternative to in-home care when it becomes too expensive or unavailable. Residents share costs in a community home setting with shared staffing, and nursing services are available on-site for medication pre-pouring, medical assessments, foot care, and emergencies.
• Respite Care Program A respite care program delivered through the Homesteads in Cushing and Owls Head, providing temporary relief for family caregivers while offering socialization opportunities for seniors in a shared home setting. Represents a significant cost savings compared to corporate nursing home alternatives.

Quantifiable outcome

• Significant cost savings compared to corporate nursing homes through Homestead shared living model
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Maine Women's NetworkminorOthersProfessional networking organization. ASK for Home Care President Jodie M. Heal serves on the board of The Maine Women's Network.
• Knox County TRIADminorOthersCommunity organization focused on senior safety and welfare in Knox County.
• MCHRA (Maine Center for Health Care Ethics)minorOthersHealthcare ethics organization in Maine.
• AARPminorOthersNational organization dedicated to Americans aged 50+. Listed as a resource partner on ASK for Home Care's resources page.
• Alzheimer's AssociationminorOthersLeading voluntary health organization in Alzheimer's and dementia care. Listed as a resource partner on ASK for Home Care's resources page.
• Maine DHHSminorOthersMaine Department of Health and Human Services. Listed as a resource partner providing information about adult protective services.
• Homeshare (Homesteads)coreStrategic or Co-development PartnerShared living residences in Cushing and Owls Head, Maine where ASK for Home Care provides staffing for residents. This is a core operational partnership enabling their Homestead respite care model.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Senior Helpers: Franchised senior home care provider offering personal care, companionship, and specialized Alzheimer's/dementia programs. Directly comparable to ASK on in-home personal care and dementia care positioning.
• BrightStar Care: Franchised home care and medical staffing provider offering both non-medical personal care and skilled nursing in the home. Comparable to ASK's combined aide-plus-skilled-nursing service model.
• Bayada Home Health Care: One of the largest U.S. private home health and personal care providers, offering in-home nursing, aide, and therapy services to seniors and adults across dozens of states. Directly comparable to ASK in core service mix (in-home aides, skilled nursing, dementia care), with a much broader geographic footprint.
• Home Instead: Large franchised network providing personal care, companionship, and dementia support for older adults in their homes globally. Closely mirrors ASK's core in-home senior care, ADL support, and dementia-care specialization, with a franchise-driven scale advantage.
• Interim HealthCare: National franchised provider of home health, hospice, and personal care services including skilled nursing and aide support. Closely comparable to ASK across both non-medical aide services and RN-delivered clinical care.
• Comfort Keepers: Franchised in-home care company providing personal care, companionship, and specialized dementia/Alzheimer's support. Comparable to ASK on service scope (ADLs, companionship, dementia care) and target population of seniors aging in place.
• Visiting Angels: Nationally franchised in-home senior care provider offering companion, personal care, and dementia support services across the U.S. Directly overlaps ASK's companion/homemaker and personal care offerings and target demographic.
• Homesteads at Maple Ridge (Owls Head, ME): The shared-living residence entity already operated by ASK in Cushing and Owls Head, Maine; included as a peer in its own right because it embodies the assisted-living / residential care model the company itself staffs, making it a useful internal benchmark for the segment.

Broad incumbents

• Help at Home: Large personal care services provider focused on Medicaid-eligible seniors and individuals with disabilities across multiple states. Comparable to ASK on the personal care/ADL support side, but with a Medicaid-heavy payer mix and broader scale.
• Amedisys: Large publicly traded home health and hospice operator with significant Medicare-certified skilled nursing and therapy home health services. Adjacent incumbent offering overlapping skilled nursing and home health services, but operating at a much larger, multi-state scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ASKforHomeCareMaine
• LinkedInlinkedin.com/company/ask-for-home-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASK for Home Care