Paso Robles Press

What Paso Robles Press does

Paso Robles Press is a privately held weekly newspaper and digital news outlet serving North San Luis Obispo County, California. Founded in 1889 as a four-page weekly for a frontier railroad town of fewer than 1,000 residents, the publication is operated by 13 Stars Media under the 13 Stars Media Group umbrella — a network of more than ten California regional titles including Atascadero News, Malibu Magazine, Central Coast Living, and Santa Ynez Valley Star. Its coverage spans seven communities — Paso Robles, Templeton, San Miguel, Shandon, Bradley, Heritage Ranch, and the surrounding North County — across seven editorial beats: news, sports, business, events, crime, education, and opinion/editorial, producing thousands of indexed articles (2,379 news, 449 events, 347 business, 316 sports, 289 crime, 222 education).

The product surface combines a weekly print edition distributed by mail with a WordPress-backed website at pasoroblespress.com using Supabase for media storage and an RSS feed for content syndication. Subscription revenue is generated through three explicit tiers: print annual at $69/year, print 6-month at $39, and digital monthly at $5. A secondary revenue stream is local advertising, sold through a self-serve booking portal with a 1-2 business day review SLA, plus a representative-assisted channel. Distribution channels are direct-to-consumer by mail for print and self-serve online for digital, with supplemental audience acquisition via Facebook, X/Twitter, Instagram, email newsletters, and organic search. The company is headquartered in Paso Robles with an additional general office in Atascadero, sits in a private ownership structure with no disclosed external investment, and currently shows no AI/ML capabilities, patents, certifications, or regulatory actions in the available data.

Name

Paso Robles Press

Legal name

13 Stars Media

Website

https://pasoroblespress.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Paso Robles Press is a privately held weekly newspaper and digital news site serving seven communities across North San Luis Obispo County since 1889, operating under 13 Stars Media Group with print subscriptions, $5/month digital access, and local SMB advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

Paso Robles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print Subscription: Weekly print edition delivered to subscribers' doorsteps, available in annual ($69/yr) and 6-month ($39/6mo) subscription tiers.
2. Digital Subscription: Full digital access to all website content at $5/month subscription rate.
3. Advertising: Local advertising opportunities sold through self-serve booking system and direct sales team, serving local businesses and regional advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Paso Robles Press is a community newspaper that publishes weekly print editions delivered to subscribers and provides daily digital news coverage of North San Luis Obispo County. The publication's editorial coverage spans local news, sports, business, events, crime, education, and opinion, with subscriptions priced in annual ($69), 6-month ($39), and monthly digital ($5) tiers, supplemented by local advertising sales.

Product overview

Paso Robles Press is a traditional local news publication offering print and digital subscription products. The core offerings include comprehensive local news coverage organized into category sections (News, Sports, Business, Events, Crime, Education, Opinion) and subscription services in three tiers: Print Annual ($69/year), Print 6-Month ($39), and Digital Monthly ($5/month). Additional services include advertising packages and an RSS feed for content syndication. The publication is part of 13 Stars Media Group and has served North San Luis Obispo County since 1889.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Print Newspaper Subscription Weekly print edition of the Paso Robles Press newspaper delivered to subscribers' doorsteps within North San Luis Obispo County; covers local news, sports, business, events, crime, education, and opinion/editorial. Available in annual ($69/year) and 6-month ($39) subscription tiers and requires a mailing address in the service area.
• Digital News Subscription Full digital access to all Paso Robles Press website content (news, sports, business, events, crime, education, opinion) through a self-serve monthly subscription at $5 per month.
• Local Advertising Services Self-serve and representative-assisted advertising placements for local businesses and regional advertisers seeking access to the Paso Robles Press audience across print and digital editions.
• Past Editions Archive Online archive of past print editions of the Paso Robles Press, providing access to historical editions for readers.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 13 Stars Media GroupcoreStrategic or Co-development PartnerPaso Robles Press is part of 13 Stars Media Group, a network of trusted regional newsrooms covering communities across California. The network includes Atascadero News, Atascadero News Magazine, Calabasas Style Magazine, Central Coast Living, Hidden Hills Community Register, Malibu Magazine, Morro Bay Life, Paso Robles Magazine, Santa Ynez Valley Star, and The Malibu Times.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Patch.com: National hyperlocal digital news network operating thousands of community-level sites. Represents the digital-native format competing for the same local advertising and community-information use case as Paso Robles Press.
• Cal Coast News: Digital-first local news outlet covering San Luis Obispo County. Represents the digital-native challenger competing for Paso Robles area advertisers and readers without legacy print costs.

Direct peers

• San Luis Obispo Tribune: Regional daily newspaper covering San Luis Obispo County including Paso Robles. Directly competes for the same local advertising dollars and North County readership, with larger editorial scale and legacy subscription base.
• Atascadero News: Sister publication within the 13 Stars Media Group covering adjacent North SLO County community of Atascadero. Operates the same hyperlocal weekly print + digital model and shares back-office infrastructure.
• Santa Ynez Valley Star: Sister publication within the 13 Stars Media Group covering the Santa Ynez Valley. Operates the identical weekly newspaper + digital subscription model targeting a Central Coast hyperlocal audience.
• New Times SLO: Alternative weekly covering San Luis Obispo County with overlapping coverage of Paso Robles news, events, and dining. Competes for the same local advertising pool and younger demographic readership.

Broad incumbents

• Lee Enterprises: Public newspaper chain operating ~70 daily and weekly publications across the U.S., with strong concentration in small and mid-sized markets. Directly comparable business model to a hyperlocal community press group like 13 Stars Media.
• Gannett: Largest U.S. local newspaper operator (USA TODAY Network) running hundreds of community dailies and weeklies. Provides the closest large-scale benchmark for subscription, advertising, and digital transition economics applicable to Paso Robles Press.

Regional players

• Lompoc Record: Community newspaper serving Lompoc in nearby Santa Barbara County. Similar scale and small-town weekly print + digital subscription format targeting a comparable demographic.
• Santa Maria Times: Regional daily newspaper serving the Santa Maria Valley in nearby Santa Barbara County. Comparable small-city weekly/print + digital subscription model with similar community coverage focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PasoRoblesPress
• Facebookfacebook.com/ThePasoRoblesPress
• Instagraminstagram.com/pasoroblespress
• LinkedInlinkedin.com/company/paso-robles-press

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paso Robles Press