Casa do Médico

What Casa do Médico does

Casa do Médico, legally registered as COMERCIAL AHC LTDA (CNPJ 17.967.374/0002-64), is a Brazilian specialty medical retailer and e-commerce operator founded in December 1999 in Maceió, Alagoas. The company sells medical supplies, orthopedic products, mobility aids, wound care, rehabilitation equipment, hospital beds, medical apparel, and health/wellness items through three physical retail stores in Maceió (Farol headquarters on Avenida Fernandes Lima, Jatiúca, and Mangabeiras area) and a Tray-based e-commerce website (casadomedico.net) that ships nationwide across Brazil. The product catalog is organized into nine main categories — Academics & Professionals, Bedridden Patients, Dressings, Orthopedic Products, Consumables, Health & Wellness, Medical Stockings, Mobility, and Physiotherapy & Fitness — featuring brands such as Smith & Nephew, Hidrolight, Sigvaris, Jaguaribe, and Ortho Pauher.

The underlying technology is a standard Tray e-commerce storefront with a WhatsApp commerce integration and a basic order-tracking system; the company has no proprietary AI/ML capabilities, no app, no API, and no patents. Pricing is transaction-based, with individual product prices ranging from R$ 3 (consumables) to R$ 3,068 (wheelchairs), installment financing up to 12x via Visa, Mastercard, Diners, Boleto, and Pix, and a supplementary usage-based product rental stream for short-term equipment needs.

The business model is direct-to-consumer across three primary segments: healthcare professionals and students (medical apparel, diagnostic equipment), mobility-impaired and bedridden patients (hospital beds, wheelchairs, walkers, anti-decubitus mattresses, incontinence products), and general health/wellness consumers (compression stockings, massage devices, nutrition, mother-and-baby). Customer interactions occur in-store, via the e-commerce website with home delivery or in-store pickup, and via WhatsApp (82) 2123-1515. Casa do Médico is privately held by the founding family (founder plus brothers), has 51-100 employees, has never raised institutional funding, and has not been involved in M&A or major restructuring.

Name

Casa do Médico

Legal name

COMERCIAL AHC LTDA

Website

https://casadomedico.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Casa do Médico is a Brazilian specialty medical retailer and e-commerce operator founded in 1999 in Maceió, Alagoas, selling orthopedic, mobility, wound care, and wellness products through three physical stores and a nationwide Tray-based online store serving healthcare professionals, patients, and general consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Maceió

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: The primary revenue stream comes from direct sales of medical supplies, orthopedic products, mobility equipment, personal care products, and health/wellness items through physical retail stores and e-commerce website. Products range from low-cost consumables (R$ 3.00) to higher-value equipment like wheelchairs (up to R$ 3,068.00).
2. Product Rental: The company offers product rental services for items that customers may need for short-term use, providing an alternative revenue stream and addressing customer needs for temporary medical equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Casa do Médico is an omnichannel retailer of medical supplies, orthopedic products, mobility aids, wound care, rehabilitation, and health/wellness items. Operating 3 physical stores in Maceió, AL (Brazil) and an e-commerce website with nationwide shipping, the company also offers product rentals for short-term equipment needs and uses WhatsApp as a sales channel.

Product overview

Casa do Médico is an e-commerce platform operating as a single unified online store built on Tray e-commerce technology. The company offers a comprehensive portfolio of medical and health products organized into nine main categories: (1) ACADÊMICOS E PROFISSIONAIS for medical apparel, footwear, stethoscopes, and sphygmomanometers; (2) ACAMADOS for hospital beds, anti-decubitus mattresses, and incontinence products; (3) CURATIVOS for wound dressings including Smith & Nephew products; (4) PRODUTOS ORTOPÉDICOS for orthopedic supports, braces, and insoles from brands like Hidrolight and Ortho Pauher; (5) MATERIAL DE CONSUMO for consumable medical supplies; (6) SAÚDE & BEM-ESTAR for wellness products including massage devices and nutrition; (7) MEIAS MEDICINAIS for compression stockings from Sigvaris; (8) MOBILIDADE for wheelchairs, walkers, and mobility aids from Jaguaribe; and (9) FISIOTERAPIA E FITNESS for rehabilitation equipment. The platform integrates WhatsApp for purchasing and customer support, enabling customers to browse and buy products through both the website and WhatsApp messaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Acadêmicos e Profissionais (Academics and Professionals) Medical scrubs (jalecos), lab coats, professional footwear, diagnostic devices such as stethoscopes and sphygmomanometers, and medical equipment for healthcare professionals and students.
• Acamados (Bedridden Patients) Hospital beds, anti-decubitus mattresses, urinary incontinence products, and accessories for home care of bedridden patients.
• Curativos (Wound Dressings) Wound dressings and care products including bandages, gauze, healing gels, and specialized wound treatment solutions from brands such as Smith & Nephew.
• Produtos Ortopédicos (Orthopedic Products) Orthopedic supports including vests, braces, knee pads, cervical collars, ankle stabilizers, insoles, orthopedic sandals, slings, and postural correctors from brands such as Hidrolight and Ortho Pauher.
• Material de Consumo (Consumables) Consumable medical supplies including soaps, hygiene products, disposable items, antiseptic solutions, and barrier creams for patient care.
• Saúde & Bem-Estar (Health & Wellness) Health and wellness products including cushions, scales, massage devices, sleep medicine products, post-operative recovery items, nutrition supplements, and mother-baby care products.
• Meias Medicinais (Medical Compression Stockings) Medical compression stockings and garments for venous support, thrombosis prevention, and leg health from brands such as Sigvaris.
• Mobilidade (Mobility Aids) Mobility aids including walkers, canes, wheelchairs, shower chairs, and accessibility equipment from brands such as Jaguaribe and Perfetto.
• Fisioterapia e Fitness (Physiotherapy and Fitness) Physiotherapy and fitness equipment including exercise balls, elastic bands, weights, and rehabilitation accessories.
• Product Rental Service Short-term rental services for medical equipment such as wheelchairs, hospital beds, and other mobility or care devices for customers with temporary needs.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Dental Cremer: Large Brazilian distributor of medical and dental supplies with nationwide reach. Comparable in distribution model and supplier relationships, though broader in scope (including dental) than Casa do Médico's medical focus.
• Mercado Livre: Latin America's largest e-commerce marketplace with extensive medical supplies listings from third-party sellers. Comparable as a Brazilian online distribution channel but at marketplace scale.
• Drogasil: One of Brazil's largest pharmacy chains with growing e-commerce. Overlaps with Casa do Médico in wellness, mobility, and personal care categories, with vastly greater scale and omnichannel reach.
• Doctoralia: Major Brazilian health-services and medical-supply platform with both online consumer marketplace and professional bookings. Comparable in Brazilian healthcare e-commerce positioning, though broader than Casa do Médico's product retailing focus.
• Magazine Luiza: Major Brazilian omnichannel retailer with health and wellness categories online. Comparable in omnichannel (physical + e-commerce) execution at vastly greater scale; competes for mobility and wellness baskets.
• Pacheco (Drogarias Pacheco): Major Brazilian pharmacy retail chain with national e-commerce presence. Competes in adjacent categories such as wellness, mobility, and personal care carried by Casa do Médico.

Emerging players

• Ortho Pauher: Brazilian manufacturer and retailer of orthopedic products (braces, supports, posture correctors). Casa do Médico already distributes Ortho Pauher products, making it both a supplier and a partial competitor in the orthopedic niche.

Others

• Hidrolight: Brazilian manufacturer of orthopedic braces and supports distributed by Casa do Médico. Adjacent as a supplier ecosystem partner; some product overlap creates partial competition in orthopedic supports.

Direct peers

• Raio-X Equipamentos Médicos: Brazilian retailer/distributor of medical equipment and hospital supplies. Comparable in assortment (mobility, hospital beds, diagnostics) and B2C distribution model.
• Cirúrgica Brasil: Brazilian e-commerce and distribution platform for medical supplies, surgical instruments, and hospital consumables. Directly comparable to Casa do Médico in product mix (orthopedic, consumables, instruments) and online retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CasaDoMedicoOficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa do Médico