Yomego

What Yomego does

Twelve Agency is a London-based creative and brand activation agency that designs and delivers multi-channel campaigns for consumer brands and retailers. The firm operates its headquarters from Somerset House on London's Victoria Embankment and runs studio production capacity in both London and Poland. Its service portfolio spans shopper marketing, omnichannel connected shopper strategy covering DTC, e-commerce, social, and physical retail, brand experience activations including events, festivals, and sampling, direct marketing, creative services, brand and advertising, and production services.

The agency's primary differentiators are seven proprietary, trademarked methodologies: Real Panel, a continuously researched consumer panel; the Tag Database, a daily-updated repository of more than 12,000 brand and retail activations; Shopper Shift, a shopper behavior analysis tool; Dragonfly AI, an AI- and neuroscience-based analytics product identifying what the brain sees first in marketing communications; Future Fixture Now, a future-retail concept development framework; Positive Impact Experiencial, a brand experience approach; and Perfect Partnerships, a brand partnership methodology. These tools are positioned as the firm's insight and strategy backbone across engagements.

Twelve Agency generates revenue through professional services engagements, combining project-based work with retainer relationships and multi-year contracts, priced via custom quotes tied to scope. Its go-to-market motion is sales-led and targets enterprise and mid-market consumer brands and retailers with direct client engagement on brand challenges. Marketing and demand generation are maintained through LinkedIn, Twitter/X, Instagram, and the company's web properties.

Name

Yomego

Legal name

Twelve Agency

Website

https://psona.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Twelve Agency is a London-based creative and brand activation agency serving consumer brands and retailers with omnichannel shopper strategy, brand experience, and seven trademarked proprietary tools including Dragonfly AI, supported by studios in London and Poland.

Ownership category

akta.pro rank

Product category

Advertising and Brand Activation Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Brand activation services
• Shopper marketing
• Creative agency services
• Brand experience marketing
• Promotional marketing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative and Brand Activation Services: Multi-channel creative services including shopper marketing, brand experience, direct marketing, creative services, brand and advertising, and production services. Revenue is generated through project-based engagements and retainer relationships with clients seeking brand activation and marketing campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Yomego operates Twelve Agency, a creative and brand activation agency that helps consumer brands and retailers plan and execute shopper marketing, brand experience, promotional, direct, and creative campaigns from insight through to in-store and live activation. Its services span shopper marketing, studio, promotional marketing, brand experience, direct marketing, creative services, brand and advertising, and production, supported by proprietary insight and visualization tools. The agency sells its capabilities business-to-business as integrated client engagements rather than standalone software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopper Marketing Insight-led planning and execution of shopper marketing programs for consumer brands and retailers, covering strategy, activation, and in-store conversion.
• Brand Experience Design and delivery of live brand experiences and experiential campaigns for consumer brands, including events, sampling, and immersive activations.
• Promotional Marketing Planning and execution of promotional campaigns that drive shopper response across retail and consumer channels for brands and retailers.
• Creative Services Development of creative concepts, campaigns, and content for brand, shopper, and activation programs serving consumer brand owners and retailers.
• Studio Services Design, artwork, and content production studio support for campaigns, including adaptation, retouching, and asset creation across channels.
• Production Services End-to-end production of campaign assets, in-store materials, and activation elements to deliver shopper and brand programs.
• Direct Marketing Planning and execution of direct-to-consumer and direct-to-shopper campaigns that drive measurable response for consumer brands and retailers.
• Brand and Advertising Brand strategy and advertising campaign development supporting brand and shopper activation work for consumer brands and retailers.

Quantifiable outcome

• Brand activation effectiveness with measurable ROI

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Iris Worldwide: Activation- and engagement-focused creative agency with comparable capabilities in shopper marketing, brand activation, and connected omnichannel campaigns — a direct competitor for the same brand activation briefs.
• Bartle Bogle Hegarty (BBH): Independent London creative agency known for brand-building and effectiveness-led campaigns across paid, owned and shopper channels — comparable in independent positioning, creativity-led approach, and emphasis on measurable effectiveness.
• Mother London: Independent London creative agency with a comparable size and reputation for multi-channel creative work, brand activation, and proprietary strategic tools — directly overlapping with Twelve Agency's positioning and client base.
• AMV BBDO: Long-established London creative agency delivering integrated, multi-channel brand campaigns for major UK and global advertisers — a close analogue in terms of full-service creative scope and London market presence.
• Bray Leino: UK independent creative and activation agency with comparable shopper marketing, brand experience, and direct marketing services — a similar mid-sized independent competing for the same brand-side mandates.

Broad incumbents

• Publicis Groupe UK: Global holding group with creative, media, and commerce capabilities (including Saatchi & Saatchi, Leo Burnett, Publicis•Poke) competing directly for integrated activation and shopper-marketing accounts in the UK.
• Ogilvy UK: Global creative network with deep shopper marketing, brand experience, and direct marketing capabilities through Ogilvy One and Ogilvy Experience — competing for the same enterprise activation mandates.
• Dentsu Creative UK: Creative arm of Dentsu offering integrated brand, shopper, and experience work for major advertisers — a network competitor offering overlapping capabilities as part of a much larger portfolio.
• WPP: Largest global advertising holding company with extensive creative, shopper, and experience agency brands (Ogilvy, VMLY&R, GroupM) — competes at the top end of the same activation-and-shopper RFPs.
• Saatchi & Saatchi: Global network creative agency with a strong London presence delivering shopper, brand, and integrated campaigns — a larger incumbent competing for the same consumer-brand briefs as Twelve Agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/psona_agency
• LinkedInlinkedin.com/company/psona-agency
• Instagraminstagram.com/twelveagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yomego