Duha Syariah

What Duha Syariah does

Duha Syariah (legal name PT Duha Madani Syariah) is an Indonesian Sharia-compliant peer-to-peer lending platform licensed by the Otoritas Jasa Keuangan (OJK) on 21 April 2021 under license KEP-32/D.05/2021 and supervised by DSN-MUI for Sharia compliance. The platform connects individual and institutional lenders (Pendana) with borrowers (Penerima Dana) through Islamic contracts including Wakalah Bil Ujroh, Murabahah, Ijarah, Qardh, and Waad. As of 2026, the company has facilitated Rp 1.8 trillion in cumulative financing since inception, with Rp 87 billion in outstanding financing and Rp 65 billion in year-to-date origination.

The platform operates three core products: Pembiayaan Multiguna for consumer goods up to Rp 20 million (3-12 month tenors, max 30% APR), Perjalanan Religi for Umroh and halal tourism up to Rp 30 million (12-24 month tenors, 20% down payment required), and Pembiayaan Modal Kerja for MSME working capital and invoice financing up to Rp 2 billion (up to 6 months). Distribution is built through mobile apps (iOS/Android), marketplace integrations (Bhinneka, Halalpedia, Ralali), and an employer partnership program that enables salary-deduction repayment. Technology infrastructure includes Privy.id-certified electronic contract signing, ISO 27001:2022 information security certification, and dual-location cloud hosting via PT Blue Power Technology.

Revenue is generated primarily through margin/ujroh fees on financing (transaction-based take rate, capped at 30% APR on consumer products and 16% margin plus 0.8% administrative fee per disbursement on working capital products). The company is majority-owned by PT Black Swan Capital Indonesia (73.97%) with PT Satrio Investa Indonesia holding 24.35%, individual stakes held by CEO Hot Asi and Commissioner Ir. Chairul Aslam, and operates from a single headquarters in Tangerang, Banten.

Name

Duha Syariah

Legal name

PT Duha Madani Syariah

Website

https://duhasyariah.id

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Duha Syariah is an Indonesian OJK-licensed Sharia-compliant peer-to-peer lending platform connecting lenders with consumer and MSME borrowers via mobile apps, marketplace integrations, and employer partnerships, offering multi-purpose, religious-travel, and working capital financing under Islamic contracts.

Ownership category

akta.pro rank

Product category

Sharia Peer-to-Peer Lending

NAICS

Sales Financing (52222)

SIC

Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

P2P Small Business / SME Marketplace Lending (FSAKAHAC)

akta.pro secondary industries

Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH), Islamic Trade Finance & Supply Chain (Shariah-compliant) (FSABAGAE)

Keywords

• Sharia peer-to-peer lending
• Islamic financing platform
• Consumer goods financing
• Umroh travel financing
• Msme working capital lending

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Margin/Ujroh Fees on Financing: Duha Syariah charges margin (ujroh/fee) on financing extended to borrowers. This is the primary revenue stream calculated as a percentage per year on the financing amount. For goods purchases: max 30% per year (APR 30%). For Umroh, halal tourism, education: max 30% per year (APR 30%). For working capital: max 30% per year (APR 30%).
2. Administrative Fees on Working Capital Financing: Additional administrative fees starting from 0.8% per disbursement for invoice financing and working capital loans to business borrowers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Duha Syariah operates a Sharia-compliant peer-to-peer (P2P) lending platform that connects lenders (Pemberi Dana) with borrowers (Penerima Dana) through Islamic finance contracts including Wakalah Bil Ujroh, Murabahah, Ijarah, Qardh, and Waad. The platform offers three financed products: consumer financing for goods/services up to Rp 20 million, religious journey (Umroh and halal tourism) financing up to Rp 30 million, and MSME working capital financing up to Rp 2 billion. All transactions are facilitated through mobile apps and a web portal, with electronic signatures, escrow accounts, and virtual account payments.

Product overview

Duha Syariah operates a peer-to-peer (P2P) lending platform based on Sharia principles that connects lenders (Pemberi Dana) with borrowers (Penerima Dana). The platform offers three main financing products: (1) Pembiayaan Multiguna for purchasing halal goods/services through partner e-commerce platforms like Bhinneka, Halalpedia, and Ralali with limits up to Rp 20 million; (2) Perjalanan Religi Financing for Umroh and halal tourism up to Rp 30 million; and (3) Pembiayaan Modal Kerja (Invoice/Purchase Order Financing) for MSME working capital up to Rp 2 billion. The platform is accessible via web application and mobile apps (Android/iOS) with separate interfaces for lenders and borrowers. All financing follows Islamic contracts including Murabahah, Wakalah Bil Ujrah, Qardh, Ijarah, and Musyarakah. The company is regulated by OJK, supervised by DSN-MUI, and holds ISO 27001:2022 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Pembiayaan Multiguna (Multi-Purpose Consumer Financing) Sharia-compliant financing for the purchase of halal goods and services through partner e-commerce platforms (Bhinneka, Halalpedia, Ralali). Targeted primarily at employees of partner companies. Maximum financing Rp 20,000,000 with tenors of 3, 6, 9, or 12 months and a maximum margin of 30% per annum. Uses Murabahah and Wakalah Bil Ujrah contracts.
• Perjalanan Religi Financing (Religious Journey Financing) Sharia-compliant financing for Umroh pilgrimages and halal tourism packages sold through partner e-commerce platforms. Maximum financing Rp 30,000,000 with tenors of 12, 18, or 24 months. A 20% down payment (urbun) is required for travel packages. Maximum margin of 30% per annum.
• Pembiayaan Modal Kerja (Working Capital / Invoice / Purchase Order Financing) Sharia-compliant working capital financing for MSME businesses using invoices or purchase orders as underlying assets, including distributor/stock procurement financing. Maximum financing Rp 2,000,000,000 with tenors up to 6 months. Maximum margin/ujroh of 30% per annum plus administrative fees starting from 0.8% per disbursement.
• Pemberi Pembiayaan (Lender) Platform Digital platform for individual and institutional investors (lenders) to fund financing requests from borrowers. Lenders can achieve expected returns equivalent to 11-16% per annum with minimum funding starting from Rp 100,000 per financing transaction. Indonesian citizens or Indonesian legal entities aged 21+ may register.
• Penerima Pembiayaan (Borrower) Platform Digital platform for individuals and businesses to apply for Sharia-compliant financing. Users register with their mobile number, submit required documents, and sign electronic financing agreements (akad) to receive funds.

Quantifiable outcome

• TKB90 88.09% - 94.60-day financing settlement success rate
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BhinnekacoreChannel Partner/ Reseller/ DistributorBhinneka is an e-commerce marketplace partner where users can purchase goods and select Duha Syariah installment payment option.
• HalalpediacoreChannel Partner/ Reseller/ DistributorMarketplace partner for halal products where users can access Duha Syariah financing for purchases.
• RalalicoreChannel Partner/ Reseller/ DistributorE-commerce marketplace partner enabling Duha Syariah financing for goods and services purchased on the platform.
• BSI (Bank Syariah Indonesia)coreTechnology or IntegrationSharia banking partner featured in platform branding and logo, providing banking infrastructure for the platform.
• PT Privy Identitas DigitalcoreTechnology or IntegrationCertified electronic signature provider for digital akad (contract) signing between lenders and borrowers.
• PT Blue Power TechnologycoreTechnology or IntegrationCloud server data center provider for secure data storage and disaster recovery services, with servers located in two different locations in Indonesia.
• AFPI (Asosiasi Fintech Pendanaan Bersama Indonesia)coreOthersMember of Indonesian P2P Lending Association, indicating industry self-regulation compliance.
• LAPS SJKminorOthersMember of Sharia-compliant fintech lending association under supervision.
• OJK (Otoritas Jasa Keuangan)coreOthersRegulatory body that provides operational license (KEP-32/D.05/2021 dated 21 April 2021) and ongoing supervision of Duha Syariah as a P2P lending platform.
• DSN-MUI (Dewan Syariah Nasional-MAJELIS ULAMA INDONESIA)coreOthersNational Sharia Council providing Sharia compliance supervision and fatwa oversight for Duha Syariah's operations.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KoinWorks: KoinWorks is a major Indonesian P2P lending platform offering both consumer and SME financing. While not exclusively Sharia, it competes for the same borrower and lender wallet in the Indonesian market and has raised significant funding, representing a larger-scale benchmark for Duha's growth trajectory.
• Qazwa: Qazwa is an Indonesian Sharia-focused P2P lending platform connecting Muslim borrowers with funders. It targets the same Sharia-compliant borrower base as Duha, particularly for SME and consumer financing, and competes for the Sharia lender wallet.
• Alami Sharia: Alami is one of Indonesia's largest Sharia-compliant P2P lending platforms, focused on SME financing using Murabahah and Mudarabah contracts. It competes directly with Duha in serving Sharia-conscious borrowers and lenders, and has attracted significant institutional funding.
• Investree: Investree is a long-standing Indonesian P2P lending platform that has pivoted toward invoice financing and business lending. It directly overlaps with Duha's SME working capital financing product and shares the same OJK-licensed P2P regulatory framework.
• Akulaku: Akulaku is an Indonesian BNPL and consumer financing platform serving similar e-commerce-driven consumer financing use cases that Duha's marketplace integrations (Bhinneka, Halalpedia, Ralali) address. Both platforms enable installment payments at checkout for online purchases.
• Ammana: Ammana is an Indonesian Sharia-compliant P2P lending platform connecting SMEs with funders. It is the most direct competitor to Duha, operating in the same Sharia P2P segment with similar OJK licensing and product structure (invoice financing, working capital for SMEs).
• Funding Societies (Modalku): Funding Societies operates in Indonesia (formerly Modalku) as a P2P lending platform focused on SME financing. It directly competes with Duha's Rp 2B working capital financing product and shares the same target borrower segment of underbanked Indonesian SMEs.

Broad incumbents

• Bank Syariah Indonesia (BSI): BSI is Indonesia's largest Islamic bank, formed from the merger of several Sharia banks. As a licensed Sharia financial institution, BSI is a broad incumbent that captures the conventional Islamic banking demand that Duha targets digitally, and is referenced in Duha's own platform branding.

Others

• AFPI (Asosiasi Fintech Pendanaan Bersama Indonesia): AFPI is the Indonesian P2P Lending Association of which Duha is a member. It functions as the industry body setting self-regulation standards and provides ecosystem context for comparison against other OJK-licensed P2P players.

Emerging players

• Dompet Kilat (Pinjol): Dana is a major Indonesian digital wallet with embedded consumer lending products. While not exclusively Sharia, it competes for the same consumer financing wallet and represents a broader emerging alternative for short-term consumer credit in Indonesia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/duhasyariah
• Facebookfacebook.com/DuhaSyariah1
• Instagraminstagram.com/duhasyariah?igshid=z7k915gzpou7

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duha Syariah