PT. Halal Pedia Indonesia

What PT. Halal Pedia Indonesia does

Frameo A/S is a Danish privately held technology company that designs and operates a connected photo-frame ecosystem. Its core product is a WiFi-enabled digital photo frame paired with a free companion smartphone application (iOS and Android) that enables family members to send photos and videos directly to the frame over WiFi. The hardware features a 10.1-inch auto-rotating touchscreen, multi-user invites, captions and reactions, album and collage modes, clock/weather display, sleep schedules, and over-the-air software updates. The company also offers Frameo+, an optional subscription add-on providing cloud backup, extended 2-minute video support, batch sending of up to 100 photos, and remote frame management.

The business is built around two revenue streams: one-time hardware sales of WiFi photo frames distributed through a global network of 100+ retail and e-commerce partners across 35+ countries (including Amazon, Walmart, Harvey Norman, JB Hi-Fi, MediaMarkt, Coolblue, FNAC, and regional retailers), plus recurring subscription revenue from Frameo+. Distribution is hybrid: direct-to-consumer via frameo.com, major global marketplaces, and a deep physical retail network spanning Europe, North America, Oceania, Asia, and Africa.

Frameo's target customer base consists of two interlocking consumer personas: older adults and grandparents who serve as passive recipients of photos (the primary hardware buyers), and adult children and family members who actively send photos via the free app (the network contributors). The product is positioned as a simple, dedicated alternative to smartphones and smart displays for intergenerational and geographically separated families. Frameo has no disclosed funding rounds, no parent company, and no public listing; it operates as an independent private entity. The most recent product expansion is the 2025 launch of a Calendar feature, extending the device into a broader household utility surface.

Note on input data: The header identifies the target entity as "PT. Halal Pedia Indonesia," an Indonesian company founded in 2019 with 18 employees, but all substantive data blocks describe Frameo A/S, a Danish company founded in 2015. This analysis is grounded in the Frameo data that comprises the input.

Name

PT. Halal Pedia Indonesia

Legal name

Frameo A/S

Website

https://halalpedia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Frameo A/S is a Danish company that sells WiFi-enabled digital photo frames and a companion smartphone app, enabling family members to send photos and videos directly to frames owned by elderly or distant relatives. Revenue comes from hardware sales across 35+ countries plus a recurring Frameo+ subscription add-on.

Ownership category

akta.pro rank

Product category

Halal Industry Information Services

akta.pro primary industry

Halal Certification Services (AFALAMAF)

Keywords

• Halal information services
• Halal certification data
• Halal business directory
• Halal product verification
• Halal industry intelligence

Headquarters

HQ city

Not disclosed

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Hardware Sales (Digital Photo Frames): Frameo generates primary revenue from the sale of WiFi-enabled digital photo frames. Frames are sold as physical hardware through a global network of retailers, marketplaces (Amazon, Walmart, regional e-commerce), and direct-to-consumer via frameo.com. Revenue is one-time per device at point of purchase.
2. Frameo+ Subscription Add-on: Frameo+ is a recurring subscription add-on available to frame owners. It provides cloud backup, extended video duration (up to 2 minutes), sending up to 100 photos at once, and the ability to manage and view frame photos. This creates recurring revenue from an engaged, satisfied hardware customer base.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

No substantive information about PT. Halal Pedia Indonesia's core offering is evidenced in the provided input. The aggregated source material primarily describes Frameo, an unrelated Danish WiFi photo frame company, and does not contain product, service, or operational details for PT. Halal Pedia Indonesia.

Product overview

Frameo offers a connected photo frame ecosystem centered on its WiFi Photo Frame hardware product and companion Frameo smartphone app. Family and friends download the free app and can instantly send photos and videos to frame recipients. The core hardware displays received media in slideshows with features including albums, collage mode, captions, reactions, sleep schedules, and clock/weather display. Frameo+ is a premium subscription add-on providing cloud backup, extended video length (2 minutes), increased photo batch size (100 photos), and remote frame management. The recently launched Calendar feature adds planning functionality to the frame display.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Elderly relatives in home care maintained emotional connection with family during COVID-19 lockdowns through photo and video sharing
• +2 more outcomes

Named customers4 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

23 partnerships are on record, tiered core, flagship and minor.

• Harvey NormancoreChannel Partner/ Reseller/ DistributorHarvey Norman (Australia and New Zealand) is a major retail partner for Frameo, distributing WiFi photo frames through its physical storefronts and online store. Harvey Norman is a flagship consumer electronics and appliances retailer in the ANZ region.
• JB Hi-FicoreChannel Partner/ Reseller/ DistributorJB Hi-Fi (Australia and New Zealand) distributes Frameo frames through its extensive consumer electronics retail network in ANZ. JB Hi-Fi is one of the largest specialty technology retailers in Australia.
• Amazon (Global Marketplace)flagshipChannel Partner/ Reseller/ DistributorFrameo frames are sold across Amazon marketplaces in 18+ countries including the United States, United Kingdom, Canada, Germany, France, Italy, Spain, Australia, Netherlands, and Mexico. Amazon is the primary online marketplace channel for Frameo globally, driving significant volume through first-party and third-party seller listings.
• ElgigantencoreChannel Partner/ Reseller/ DistributorElgiganten (Denmark, Sweden, Norway) is a major Nordic electronics retail chain distributing Frameo frames across its physical and online stores in Scandinavia.
• MediaMarktcoreChannel Partner/ Reseller/ DistributorMediaMarkt (Netherlands, Germany, and other European markets) is one of Europe's largest consumer electronics retail chains and a key distribution partner for Frameo in the region.
• CoolbluecoreChannel Partner/ Reseller/ DistributorCoolblue (Netherlands and Belgium) is a leading online retailer of consumer electronics in the Benelux region, distributing Frameo frames through its e-commerce platform.
• FNACcoreChannel Partner/ Reseller/ DistributorFNAC (France, Spain, and other markets) is a major French consumer electronics and cultural goods retailer, distributing Frameo frames in its physical and online stores.
• Bol.comcoreChannel Partner/ Reseller/ DistributorBol.com is the leading online marketplace in the Netherlands and Belgium, serving as a key e-commerce channel for Frameo in the Benelux region.
• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart (Canada and United States) distributes Frameo frames through its online platforms, providing access to mass-market consumers in North America through one of the world's largest retailers.
• OfficeworksminorChannel Partner/ Reseller/ DistributorOfficeworks (Australia) is an office supplies and technology retailer that stocks Frameo frames, expanding Frameo's retail footprint in the Australian market.
• The Good GuysminorChannel Partner/ Reseller/ DistributorThe Good Guys (Australia) is an Australian consumer electronics retailer stocking Frameo frames through its retail and online channels.
• DENVER (Brand/OEM)coreChannel Partner/ Reseller/ DistributorDENVER (a Danish consumer electronics brand) is a significant reseller and in some cases OEM manufacturer of Frameo-branded WiFi photo frames, distributing them through Amazon stores across multiple European countries (Germany, Italy, Netherlands) and serving as a key brand partner for Frameo's European market presence.
• OttominorChannel Partner/ Reseller/ DistributorOtto (Germany) is a major German online retailer and marketplace, distributing Frameo frames to German consumers through its e-commerce platform.
• PearlminorChannel Partner/ Reseller/ DistributorPearl (Germany, Austria, France) is a European multi-channel retailer of consumer electronics and gadgets that distributes Frameo frames.
• Cool-maniaminorChannel Partner/ Reseller/ DistributorCool-mania is a multi-country e-commerce retailer operating across 15 European countries (Czech Republic, Slovakia, Poland, Romania, Hungary, Italy, Spain, France, Germany, Netherlands, Denmark, Finland, UK) that distributes Frameo frames as part of its gadget and consumer electronics catalog.
• LuvLinkminorChannel Partner/ Reseller/ DistributorLuvLink (Australia, Canada, UK, New Zealand) is a specialty retailer of connected photo frames and gift products, distributing Frameo frames as a curated product across its regional e-commerce sites targeting consumers looking for connected gift solutions.
• ExpertminorChannel Partner/ Reseller/ DistributorExpert (Denmark) is a Danish consumer electronics retail chain member of the Expert group, distributing Frameo frames through its physical and online stores in Denmark.
• Kruger&MatzminorChannel Partner/ Reseller/ DistributorKruger&Matz (Poland) distributes Frameo-compatible WiFi photo frames through Polish retail channels, expanding Frameo's presence in the Eastern European market.
• XElectronminorChannel Partner/ Reseller/ DistributorXElectron (India) distributes Frameo WiFi digital photo frames in the Indian market through its e-commerce platform, providing Frameo with access to the Indian consumer market.
• MakrominorChannel Partner/ Reseller/ DistributorMakro (South Africa) distributes Frameo frames in the South African market, providing access to South African consumers through the Makro warehouse club retail network.
• ForbesminorGTM or Marketing PartnerForbes featured Frameo in a 2020 Mother's Day gift roundup, describing the WiFi photo frame as a high-tech gift option. This earned media coverage serves as third-party validation and marketing endorsement for Frameo.
• CNETminorGTM or Marketing PartnerCNET reviewed Frameo as a digital photo frame product, providing editorial coverage that positions Frameo within the competitive landscape of connected home devices and drives consumer awareness.
• TechRadarminorGTM or Marketing PartnerTechRadar (global technology media outlet) covered Frameo and its photo-sending capabilities, providing additional editorial coverage and third-party product validation that supports marketing and demand generation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HalalTrip: Digital halal-focused platform providing halal travel, food, and certification guidance globally. Directly comparable as a halal information/services platform targeting Muslim consumers and businesses.
• HalalGuide: Mobile app and directory helping users find halal restaurants, products, and services. Comparable as a consumer-facing halal information/directory platform with overlapping SME discovery use cases.
• Zabihah: Long-running halal restaurant and business directory platform with reviews and halal information. Comparable as a content-led halal 'pedia'-style resource for Muslim consumers.
• CrescentRating: Halal rating and advisory firm that rates halal-friendly travel, services, and businesses. Comparable as a halal information and advisory platform serving both consumers and businesses.

Broad incumbents

• BPJPH (Badan Penyelenggara Jaminan Produk Halal): Indonesian government agency under the Ministry of Religious Affairs responsible for implementing mandatory halal certification. Comparable as the regulatory authority and authoritative halal information source in Indonesia.
• MUI (Majelis Ulama Indonesia): Indonesia's top Islamic clerical body and historically the primary halal certifier in Indonesia. Comparable as the dominant authoritative halal information and certification source that any Indonesian halal platform must contend with.

Others

• Halal Watch World: Halal industry news and information platform. Comparable as an adjacent informational content provider in the halal ecosystem, though focused on news rather than certification guidance.
• Salaam Gateway (DinarStandard): Industry intelligence and data platform covering the global halal economy, including Indonesia. Comparable as an adjacent halal information/data platform, primarily serving B2B research needs.

Emerging players

• Muslim Pro: Widely-used Muslim lifestyle app with prayer times, Quran, and halal restaurant locator features. Comparable as a digital platform reaching Indonesian Muslim consumers with adjacent lifestyle content.

Regional players

• Indonesia Halal Industry (IHIA): Indonesian halal industry association and ecosystem platform supporting halal businesses. Comparable as an Indonesian halal ecosystem information and networking platform serving businesses and consumers.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat5 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/frameo
• YouTubeyoutube.com/channel/UCFrameo
• Facebookfacebook.com/frameo
• LinkedInlinkedin.com/company/pt-halal-pedia-indonesia
• Instagraminstagram.com/frameo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT. Halal Pedia Indonesia