Luzerne

What Luzerne does

Luzerne is a Singapore-based ceramics producer specializing in fine bone china tableware, with over 75 years of heritage rooted in Dehua, Fujian, China — the historical birthplace of blanc de chine porcelain and a UNESCO World Heritage site. The company manufactures at a 100%-owned production facility in Dehua, employing 800+ trained craftsmen, and combines traditional ceramic techniques with proprietary processes (reactive glaze, dual firing) alongside 5G-enabled smart manufacturing for energy and waste optimization. Its product portfolio includes signature collections such as WoodFire, Astoria, MOD, and Marble, plus limited-edition commemorative pieces like the SG60 Diamond Collection launched in 2025.

The company operates a hybrid revenue model across three primary streams: bespoke B2B custom tableware for global hospitality brands (luxury hotels, Michelin-starred restaurants, premium airlines such as Singapore Airlines), direct-to-consumer e-commerce via shop.luzerne.com (currently shipping only to Singapore), and licensing/collaboration revenue through artistic partnerships with museums, chefs, and cultural institutions. Distribution spans 66 countries through direct enterprise sales, a global distributor network, and dedicated regional offices in Singapore (HQ), Fujian/Xiamen/Shanghai, Cambodia, and the UK. Operated as part of the family-controlled Hiap Huat Holdings, Luzerne is led by third-generation CEO Elaine Lek, appointed in August 2023, who brought luxury retail experience from Lord & Taylor, Tangs, Versace, and Dermalogica.

Luzerne primarily serves luxury hospitality (Hyatt, Hakkasan), fine dining (BRACI, Saint Pierre, Burnt Ends, Daniel Boulud restaurants), and premium aviation segments, with tableware engineered for both durability in high-volume commercial environments and brand-aligned aesthetic differentiation. The company holds ISO 9001, ISO 14001, and ISO 45001 certifications, a BCA Green Mark Platinum Award for its Singapore headquarters (2022), and an Ecovadis Silver Medal, reinforcing its ESG positioning for sustainability-conscious enterprise procurement.

Name

Luzerne

Legal name

Luzerne Pte Ltd

Website

https://luzerne.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Luzerne is a Singapore-based ceramics producer with 75+ years of heritage, manufacturing bespoke bone china tableware at its 100%-owned Dehua, China facility for global luxury hospitality, fine dining, and airline brands across 66 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Bukit Merah

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Custom Tableware Sales: Design and manufacture of bespoke fine china for global hospitality brands, restaurants, hotels, airlines, and retail brands. Revenue generated through contract manufacturing and custom design partnerships with enterprise clients.
2. Direct-to-Consumer Retail: Online store (shop.luzerne.com) selling finished tableware products directly to consumers. Consumer purchases include limited edition collections like SG60 Diamond Collection and regular product lines.
3. Licensing and Collaborations: Revenue from artistic collaborations and limited edition collections sold as collector's items. Examples include SG60 Diamond Plate fundraising initiative and art collaborations with museums.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Luzerne designs, manufactures, and sells premium bone china and fine ceramic tableware (plates, bowls, serveware) to global hospitality brands, fine dining restaurants, airlines, retailers, and direct consumers. The company operates a 100% owned production facility in Dehua, China, with 800+ trained craftsmen producing bespoke and signature collections. It also distributes through its own e-commerce store and a global network of distributors across 66 countries.

Product overview

Luzerne is Singapore's longest-established ceramics producer with over 75 years of expertise, crafting bespoke fine china tableware for the world's top food, hospitality, retail, and airline brands. The product portfolio centers on artisanal ceramic tableware collections including WoodFire (award-winning bone china inspired by fired wood), Astoria (Victorian-inspired), MOD Collection (stone meets ceramic, iF Design Award winner), and Marble (signature organic mineral patterns). Special collections include the SG60 Diamond Collection celebrating Singapore's 60th anniversary and the Jubilee Plate charitable edition. All products are manufactured in their Dehua, China facility, which is 100% owned by Luzerne, using traditional techniques combined with modern technology. The company serves global markets through 66 countries and operates 5 global offices across Singapore, China (Fujian, Xiamen, Shanghai), and Cambodia.

Differentiator

Problem solved

Functional benefit

Brands

• WoodFire Collection: Award-winning bone series inspired by the raw beauty of fired wood, featuring Dark Oak and Antique Pine finishes
• Astoria Collection
• SG60 Diamond Collection
• MOD Collection
• Marble Collection
• Tin Tin Collection

Products and services

• WoodFire Collection Bone china dinnerware collection featuring unique organic patterns created through reactive glaze technique, with each piece one-of-a-kind. Available in Dark Oak and Antique Pine finishes. Targeted at luxury hospitality and home dining.
• Astoria Collection Victorian-era inspired tableware collection combining traditional historical aesthetics with modern design sensibilities, crafted from Luzerne's signature ceramic materials.
• SG60 Diamond Collection Limited-edition ceramic collection celebrating Singapore's 60th anniversary, featuring artwork by Professor Ng Woon Lam depicting iconic Singapore landmarks and moments. Includes 50cm centerpiece (limited to 60 pieces), 30cm Singapura Plate, 6-Plate Set, and Kopi Set. Sold as charity collectibles.
• MOD Collection Tableware collection combining modern aesthetics with functional design, featuring sustainable materials and a unique glazing process where stone meets ceramic. Recognized with the iF Design Award 2024.
• Marble Collection Signature tableware collection featuring unique swirls of organic patterns using tone-on-tone clays that reflect organic mineral origins and aesthetic character.
• Jubilee Plate Limited-edition commemorative ceramic plate featuring iconic Singapore landmarks (Raffles Hotel, Esplanade), created in collaboration with Professor Ng Woon Lam as a Community Chest charity auction item.
• Lek Series Elegant tableware series designed to add simplicity and sophistication to fine dining presentations, used by Michelin-starred restaurants.

Quantifiable outcome

• Products sold in 66 countries worldwide
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Community Chest SingaporecoreStrategic or Co-development Partner · 1 January 2025Collaboration for SG60 Diamond Plate fundraising initiative. All proceeds donated to social service agencies including President's Challenge, ST School Pocket Money Fund, Samaritans of Singapore, and Limitless Singapore. Minimum donation SGD $2,688 per plate.
• Professor Ng Woon LamcoreStrategic or Co-development Partner · 1 January 2025Associate Professor at NTU School of Art, Design and Media. Created artwork for SG60 Diamond Collection featuring iconic Singapore landmarks. International recognition including American Watercolor Society bronze medal.
• CharitreeminorOthers · 1 January 2025Silver donor for Charitree 2024, contributing a decorated Christmas tree to support mental health initiatives.
• Elephant Parade BangkokminorStrategic or Co-development Partner · 1 January 2024Sponsored Elephant Parade Bangkok 2015, debuting 'Luzernnie' - a design featuring signature showplate patterns Celtic and Lotus Diva on a porcelain elephant sculpture.
• NAFA (Nanyang Academy of Fine Arts)minorStrategic or Co-development Partner · 1 January 2023Presented 'Journey Through Origins and Beyond' collaboration, supporting arts and culture education.
• Hyatt HotelscoreStrategic or Co-development PartnerHyatt hotels use Luzerne tableware as part of their premium dining experiences. This partnership exemplifies Luzerne's position as a trusted supplier to global luxury hospitality brands.
• HakkasancoreStrategic or Co-development PartnerInternational restaurant group using Luzerne's elegant tableware to complement their sophisticated dining concepts.
• BRACI (Beppe De Vito)coreStrategic or Co-development PartnerMichelin-starred Italian restaurant by Chef Beppe De Vito. Luzerne tableware plays a key role in presentation and storytelling for each dish. De Vito describes it as a 'lifelong partnership' with Luzerne.
• Saint Pierre (Emmanuel Stroobant)coreChef Emmanuel Stroobant's French restaurant featuring Luzerne tableware that harmonizes perfectly with his innovative cuisine.
• National Heritage Board (Singapore Art Museum, Asian Civilisations Museum)minorStrategic or Co-development PartnerMulti-part collaboration creating ceramic collectables as part of commitment to supporting Singaporean art and culture.
• The Fragment RoomminorOthersAnnual trade-in program partner for Luzerne's 'Renew' initiative. Consumers can exchange old tableware for new purchases, supporting sustainable consumption.
• iVeganminorGTM or Marketing PartnerVegetarian restaurant featuring Luzerne tableware in their fresh, healthy cuisine presentation.
• ASAP & CominorGTM or Marketing PartnerMuslim-owned woodfired steakhouse using Luzerne's Halal-certified, bone-free tableware for its elegance and durability.
• CommuneminorGTM or Marketing PartnerCross-branded 16-piece gift set collaboration. Partnership creates one-stop shopping for customers seeking coordinated tableware and furniture.
• Justin LeeminorStrategic or Co-development PartnerLocal artist collaboration creating modern ceramic artworks addressing national identity, commercialization and consumerism in Singapore.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bernardaud: French family-owned heritage limoges porcelain maker serving luxury hospitality and collectors. Mirrors Luzerne's premium positioning, family ownership and design-led collections, though concentrated in Europe rather than Asia.
• Rosenthal (Rosenthal GmbH): German luxury porcelain/tableware house owned by Sambonet Paderno Industrie, supplying premium hotels and restaurants globally with designer collaborations. Comparable design-led B2B hospitality model to Luzerne.
• Villeroy & Boch: Large European heritage brand offering porcelain tableware, bathroom and wellness products. Overlaps directly with Luzerne in premium hotel and restaurant tableware but operates a much broader category portfolio and global retail footprint.
• Wedgwood (Fiskars Group): Iconic English fine bone china and tableware brand serving hospitality, gifting and home dining. Competes with Luzerne in premium hospitality and design-led consumer collections, but is part of a much larger diversified housewares group.

Direct peers

• Steelite International: UK-based specialist in tabletop solutions (ceramic, porcelain and melamine) with a major focus on the hospitality channel worldwide. Highly comparable to Luzerne's bespoke-tableware-for-hotels model and global foodservice distribution.
• Pillivuyt: French heritage porcelain manufacturer with long-standing hospitality, airline and retail distribution. Similar mid-sized heritage producer competing for the same premium hotel and fine-dining tableware contracts.
• Noritake: Japan-based heritage manufacturer of fine bone china and porcelain tableware serving global hospitality and retail. Closest comparable to Luzerne on product category, premium positioning, and global B2B distribution to hotels and airlines, with a similar Asian production heritage.
• Churchill China: UK manufacturer of tabletop and serveware with deep penetration in hospitality, airlines and contract catering. Direct functional comparator to Luzerne's commercial-dinnerware go-to-market, including bespoke hospitality programs and award-winning collections.

Others

• Hakkasan Group: Listed here as a customer/channel reference rather than a competitor — Luxurious global restaurant group that is both an existing Luzerne customer and an influencer in fine-dining procurement standards.

Regional players

• Dehua Ceramic Manufacturers (Dehua county peers): The Dehua, Fujian cluster is the global capital of blanc de chine porcelain, with many factories producing high-volume tableware for global brands. Important regional supply peers — though few combine Luzerne's full vertical integration and branded hospitality positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/luzerneglobal
• YouTubeyoutube.com/@LuzerneGlobal
• Facebookfacebook.com/luzerneglobal
• LinkedInlinkedin.com/company/luzerne-global
• Instagraminstagram.com/luzerneglobal

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luzerne