iVegan

What iVegan does

iVegan is an independent, privately-held Italian retailer specializing in 100% vegan food and lifestyle products. Founded around 2013–2014, it operated a single brick-and-mortar specialty store at via Angelo Emo in Rome for more than eleven years, serving vegan and health-conscious consumers in the Rome/Lazio area with a curated assortment sourced from a network of dedicated vegan/vegetarian producers including Biolab, Fermaggio, Dream Farm, Mediterraneabio, Muscolo di Grano, Pangea, Ragood, Veghu, and Umnin, among others.

In 2025 the company closed its physical store, citing the impact of large-scale retail distribution and shifting market conditions on the viability of an independent 100% vegan point of sale. Its proprietary online shop is currently under renovation for the entirety of 2026, with a relaunch planned around a new website and an expanded curated assortment. During the transition period, iVegan maintains market presence through a partnership with Amorum.it, where customers can place orders using the IVEGAN discount code for 15% off a first order between November 1, 2025 and October 30, 2026, with each purchase framed as contributing to the brand's revival in Rome.

The business is small (approximately 10 employees), operates solely within Italy, and has no disclosed funding, investor base, or external ownership. There is no proprietary technology platform beyond a standard e-commerce storefront; the company's competitive proposition is rooted in 11+ years of community trust, direct supplier relationships, and curation of a niche vegan assortment rather than in technology, scale, or proprietary data.

Name

iVegan

Website

https://ivegan.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

iVegan is an independent 100% vegan specialty retailer based in Rome, Italy, that operated a single physical store for over 11 years before closing in 2025. It is now rebuilding its online shop for a 2026 relaunch while partnering with Amorum.it to retain customers.

Ownership category

akta.pro rank

Product category

Specialty Vegan Retail

NAICS

Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

Keywords

• Vegan specialty retail
• Plant-based grocery
• Vegan food curation
• Ethical food retail
• Independent vegan shop

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels1 record

Core offering

iVegan was an independent 100% vegan specialty retail store operating in Rome, Italy for over 11 years, selling a curated assortment of vegan and plant-based food products sourced from multiple Italian vegan producers and suppliers. The physical store at Via Angelo Emo has closed; the online shop is undergoing renovation for 2026, and during the transition period orders are fulfilled through partner platform Amorum.it using discount code IVEGAN.

Product overview

iVegan is a 100% vegan online store based in Rome, Italy, that operated a physical retail location for over 11 years before closing. The company's online shop is currently under renovation for 2026. During this transition period, customers can place orders through the partner site Amorum.it using a discount code. iVegan works with various vegan product suppliers and manufacturers including Biolab, Dream Farm, Fermaggio, Mediterraneabio, Muscolo di Grano, Pangea, Ragood, Veghu, and others. The company positions itself as a community-focused vegan lifestyle brand rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• iVegan Curated Vegan Product Assortment A curated retail assortment of 100% vegan and plant-based food products sourced from verified Italian vegan producers and suppliers (including Biolab, Fermaggio, Dream Farm, Mediterraneabio, Muscolo di Grano, Pangea, Ragood, Veghu, Umnin, and others), offered to individual vegan consumers in the Rome area.
• iVegan Online Shop (under renovation for 2026) iVegan's own e-commerce storefront (shop.ivegan.it) for purchasing curated vegan products online; currently under renovation throughout 2026.
• Amorum.it Partner-Channel Order Service A partner-channel service allowing iVegan customers to continue purchasing vegan products during the store and website transition, using IVEGAN discount code for 15% off first orders on Amorum.it.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Amorum.itcoreGTM or Marketing Partner · 1 November 2025Amorum.it is serving as iVegan's strategic partner during their transition period. The partnership enables iVegan to maintain market presence while their online shop undergoes renovation through 2026. Customers can place orders through Amorum.it using discount code IVEGAN for 15% off first orders, valid November 2025 through October 2026. Each purchase contributes to iVegan's revival efforts in Rome.
• BiolabminorOthersBiolab is listed among iVegan's valued suppliers who supported the company during difficult market conditions.
• FermaggiominorOthersFermaggio is listed among iVegan's valued suppliers who supported the company during difficult market conditions.
• Dream FarmminorOthersDream Farm is listed among iVegan's valued suppliers who supported the company during difficult market conditions.
• MediterraneabiominorOthersMediterraneabio is listed among iVegan's valued suppliers who supported the company during difficult market conditions.
• Muscolo di GranominorOthersMuscolo di Grano is listed among iVegan's valued suppliers who supported the company during difficult market conditions.
• PangeaminorOthersPangea is listed among iVegan's valued suppliers who supported the company during difficult market conditions.
• RagoodminorOthersRagood is listed among iVegan's valued suppliers who supported the company during difficult market conditions.
• VeghuminorOthersVeghu is listed among iVegan's valued suppliers who supported the company during difficult market conditions.
• UmninminorOthersUmnin is listed among iVegan's valued suppliers who supported the company during difficult market conditions.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Regional players

• La Vie Claire: French organic and natural food retail chain. Comparable to iVegan in store format and product mix (organic, plant-based, allergen-friendly), but operates primarily in France, not Italy.
• Bio c' Bon: French-origin organic supermarket chain (significant footprint reductions in recent years). Comparable to iVegan as an organic/specialty food retailer, but operates in a different geography and provides a cautionary case on specialty retail consolidation.
• Alnatura: Germany's leading organic supermarket chain, owned by dm. Comparable as a natural/vegan-leaning specialty food retailer, but operates in a different geography and at much larger scale than iVegan.

Direct peers

• Veganz: Germany-based vegan supermarket chain and plant-based food brand. Directly comparable to iVegan as a specialty 100% vegan retailer operating physical stores and e-commerce, with similar product curation philosophy and target customer.
• Probios: Italian organic and plant-based food distributor/retailer with a heavy vegan assortment. Highly comparable to iVegan as an Italy-based specialist offering curated vegan/vegetarian products through retail and online channels.

Broad incumbents

• NaturaSì: Italy's largest chain of organic and natural food stores. Comparable to iVegan in selling natural/plant-based specialty products, but operates at national scale with a much broader assortment than iVegan's strictly vegan focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ivegan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iVegan