Shivia

What Shivia does

Shivia (UK registered charity 1126444) is a London-headquartered nonprofit founded in 2008 that empowers extremely poor households in rural India and Madagascar to build sustainable livelihoods through a standardised "tools + training + mentoring" model. Its core programmes — Poultry Development Services (PDS, launched 2011), Agri-management Services (AMS, 2014), Fish Farming, Goat Farming (Goateries), Beautypreneur and Cooks Training — distribute physical toolkits (such as a £15 poultry toolkit containing ten one-day-old chicks, feed and medication) and pair them with hands-on instruction from locally-recruited Livelihood Service Providers. A self-produced bio-fertiliser and bio-pesticide methodology lowers input costs for AMS farmers, and a published PDS operational manual codifies delivery protocols across geographies.

The charity operates through Indian implementing partners Nirdhan (West Bengal), SAATH (Gujarat), VIEWS and Nirman (Odisha), and runs Indian headquarters in Mumbai (Shivia Livelihoods Foundation, SLF) and Kolkata; field operations are staffed by roughly 40 LSPs and led by Head of Livelihood Programmes Chandrani Banerjee, supported by a seven-trustee board with Founder/CEO Olly Donnelly and CFO Chris Langridge. Cumulative scale includes 100,000 poultry toolkits and one million chicks delivered since 2011, over 1,000 farmers with enterprises created, and operations now spanning West Bengal, Odisha, Gujarat, plus Madagascar.

Its business model is non-commercial: revenue comes from individual donations (JustGiving, CAF Online), corporate and foundation grants (St James's Place Foundation, Artemis Charitable Foundation, The Marr-Munning Trust, Apax Foundation, ZVM Rangoonwala Foundation), matched-funding campaigns (Big Give Christmas Challenge), Christmas-product partnerships (Advent of Change, sold at John Lewis), and shopping-affiliate giving (GoRaise, AmazonSmile, eBay for Charity). Fundraising mix is community- and event-led — Royal Parks Half Marathon, Nightrider, House of Lords/Commons dinners — with stated totals of £28k (Big Give 2019), £48k (House of Lords 2017) and £34k (House of Commons 2019 auction). Shivia is a small charity with longstanding recognition (Charity Times Awards International Charity 2017, Third Sector "Small Charity, Big Achiever" 2022) and no parent company or subsidiaries beyond the jointly-controlled Indian implementing entities.

Name

Shivia

Legal name

Shivia

Website

https://shivia.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Shivia is a UK-registered charity founded in 2008 that delivers tools, training and mentoring through six livelihood programmes — poultry, agriculture, fish, goat, beauty and culinary skills — to poor rural and urban women in India and Madagascar, funded by donations and grants.

Ownership category

akta.pro rank

Product category

Rural Livelihood Development

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Support Activities for Animal Production (115210), Support Activities for Animal Production (11521), Support Activities for Crop Production (11511)

SIC

Services-Social Services (8300), Agricultural Services (700)

akta.pro primary industry

Agriculture & Food Security Development (BPAGABAB)

akta.pro secondary industries

Rural Livelihoods & Economic Empowerment (BPAGABAA), Agriculture, Food Security & Nutrition Technical Assistance (BPADAEAG)

Keywords

• Poultry farming programmes
• Agricultural training services
• Rural livelihood development
• Poverty alleviation programmes
• Women empowerment training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters, facilitated through JustGiving platform and CAF Online donation systems.
2. Corporate Grants and Foundation Support: Funding from corporate foundations including St James's Place Foundation (£7,500, £10,000 matched funding), The Artemis Charitable Foundation (long-term supporter since 2010), The Marr-Munning Trust, ZVM Rangoonwala Foundation, The Apax Foundation.
3. Christmas Campaigns: Seasonal fundraising appeals including Advent of Change advent calendars and products, Big Give Christmas Challenge with matched funding, direct Christmas appeals for Poultry Toolkits at £15 each.
4. Shopping Affiliate Programmes: Free donations through GoRaise (3,000 retailers), Amazon Smile (0.5% donation), eBay for Charity (donation percentage from sales), #TOGETHERBAND bracelets.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Shivia is a UK-registered charity that delivers tools and training programmes to women in rural India and Madagascar to create sustainable agri-related livelihoods. The core offerings consist of six livelihood programmes: Poultry Development Services (PDS), Agri-management Services (AMS), Fish Farming, Goat Farming (Goateries), Beautypreneur, and Cooks Training. Each programme combines the provision of physical toolkits with hands-on training and ongoing mentoring delivered by locally-recruited Livelihood Service Providers (LSPs) embedded in the beneficiary communities.

Product overview

Shivia is a UK-registered charity (number 1126444) operating a portfolio of six livelihood programmes targeting poor communities in rural India and Madagascar. The core offerings consist of Poultry Development Services (PDS), Agri-management Services (AMS), Fish Farming, Goat Farming (Goateries), Beautypreneur, and Cooks Training programmes. Each programme follows a consistent model: providing beneficiaries with physical tools/toolkits combined with hands-on training and ongoing mentoring from locally-recruited Livelihood Service Providers (LSPs). The flagship PDS programme has delivered 100,000 toolkits containing 10 chicks each, totalling one million chicks since its 2011 launch. The Poultry Toolkit is the foundational component, while other programmes provide parallel pathways into agriculture, livestock, and urban entrepreneurship sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Poultry Development Services (PDS): Flagship programme providing tools and training for backyard poultry farming
• Agri-management Services (AMS)
• Beautypreneur Programme
• Cooks Training Programme
• Goat Farming Programme
• Fish Farming Programme

Products and services

• Poultry Farming Programme (Poultry Development Services) Flagship programme providing tools and six-month training to women in rural areas to start a backyard poultry enterprise; each toolkit includes 10 one-day-old chicks along with training and ongoing mentoring from Livelihood Service Providers.
• Agriculture Programme (Agri-management Services) Tools and training programme teaching farmers to make farming profitable using bio-products (bio-fertilisers and bio-pesticides) which farmers produce themselves free of cost.
• Fish Farming Programme Tools and training programme enabling beneficiaries to turn backyard ponds into a sustainable source of fish for consumption and income.
• Goat Farming Programme (Goateries) Tools and training programme providing skills to earn a sustainable income from raising goats, with goats commanding high prices at market in West Bengal.
• Beautypreneur Programme Business skills and training programme for aspiring beauticians in urban India, implemented in partnership with SAATH NGO in Gujarat.
• Cooks Training Programme (Cooks & Nutripreneurs) Training programme empowering women to earn income in the food service sector, providing skills for starting food-based businesses.

Quantifiable outcome

• 1 million chicks delivered through 100,000 toolkits since 2011
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NirdhancoreImplementation/ SI/ Consulting PartnerImplementation partner NGO in West Bengal managing field operations and Livelihood Service Providers for Poultry Development Services and Agri-management Services. Established 2011, celebrating 6th anniversary in August 2017. Core operational partner delivering programmes on the ground.
• SAATHcoreImplementation/ SI/ Consulting PartnerImplementation partner NGO in Gujarat handling Beautypreneur and Cooks Training Programme. Field visit conducted in July 2022 to Ahmedabad.
• VIEWScoreImplementation/ SI/ Consulting PartnerPartner NGO for AMS Replication Programme in Ganjam District, Odisha. Working with tribal communities on the outer fringe of society.
• NirmancoreImplementation/ SI/ Consulting PartnerPartner NGO for first Poultry Development Services replication programme in Nyagarh District, Odisha. Working with tribal communities.
• Global GivingminorGTM or Marketing PartnerOnline fundraising platform partner. Sent field traveller to visit operations in West Bengal, provided positive feedback on holistic approach to development.
• The Tata Group / Tata Management Training Centre (TMTC)minorStrategic or Co-development PartnerShivia partnered with TMTC in March 2021 for Unconventional Learning event with Emerging Leaders from Tata Consultancy Services. Shivia presented impact measurement approach and participated in leadership development exchange.
• BlackRockminorGTM or Marketing PartnerHosted PhilFest philanthropy festival in partnership with The Fore. 25 charities had opportunity to meet BlackRock employees interested in volunteering and donations.
• Advent of ChangeminorGTM or Marketing PartnerSocial enterprise charity advent calendar partner since 2018. Has raised over £700,000 for 100 charities. Shivia featured in Premium Calendar, Christmas Crackers, and Scented Candle products.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Shiviatweets

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shivia