Breur Groothandel

What Breur Groothandel does

Breur Groothandel (legal entity Breur IJzerhandel B.V.) is a Dutch B2B wholesale distributor of hardware, tools, fasteners, machinery, workwear, fire-protection equipment, and related industrial and construction supplies, founded in 1928 and headquartered in Capelle aan den IJssel with branch locations in Den Haag and Moordrecht (Gouda). The company carries 50,000+ SKUs across categories including anchoring, fastening, pneumatics, drive technology, welding, sanitary, electrical, and PPE, and represents supplier brands such as Altrex, Gloria, Bostik, Nullifire, and Kelfort. Its service portfolio extends beyond product resale into a Technical Service department for tool/machine maintenance, calibration, and certification, plus custom workwear logo printing, custom-made PPE, key cutting, and equipment rental.

The underlying technology is a standard e-commerce B2B platform (nopCommerce) running the webshop at breur.nl, with no proprietary AI, integrations, or developer-facing APIs disclosed. Orders are captured through three channels — a business-only webshop with account registration, inside sales via telephone (010-2888444 and branch numbers), and three physical stores open six days a week — and fulfilled by an owned fleet of fixed drivers providing next-day delivery across the Netherlands, Belgium, and Luxembourg on orders placed before 17:30.

The business model is B2B wholesale with quote-based, non-publicly-disclosed pricing, pay-as-you-go billing, and a horizontal segmentation approach targeting construction firms, industrial enterprises, and technical service providers. Revenue mechanics are one-time product sales supplemented by recurring technical-service, calibration, and customization work; there is no subscription, marketplace, or platform-take-rate component, and no external funding, parent company, or M&A activity disclosed. Ownership appears to be private/family-held.

Name

Breur Groothandel

Legal name

Breur IJzerhandel B.V.

Website

https://breur.nl

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

Breur Groothandel is a Dutch B2B wholesale distributor of tools, hardware, fasteners, machinery, workwear, and fire-protection supplies serving construction and industrial companies in the Netherlands, Belgium, and Luxembourg since 1928, operating three branches, a B2B webshop, and an owned next-day delivery fleet.

Ownership category

akta.pro rank

Product category

Industrial and Construction Supplies Wholesale

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Wholesale tools supply
• Construction hardware distribution
• Industrial fasteners wholesale
• Workwear and PPE supply
• Technical tool services

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale hardware and tools sales: B2B wholesale distribution of hardware, tools, fasteners, machinery, workwear, and industrial supplies. Revenue generated through product sales with next-day delivery service to construction and industrial companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Breur Groothandel is a Dutch B2B wholesale distributor of hardware, tools, fasteners, machinery, workwear, and industrial supplies, offering more than 50,000 articles from its headquarters in Capelle aan den IJssel and branch locations in Den Haag and Gouda. The company sells through a dedicated B2B webshop, telephone sales, and three physical stores, and supports customers with next-day delivery across the Netherlands, Belgium, and Luxembourg via its own fleet of fixed drivers. Complementary services include a technical service department (maintenance, inspection, calibration, certification), custom workwear printing with company logos, tool management, key cutting, custom-made PPE, and equipment rental.

Product overview

Breur Groothandel is a Dutch B2B wholesale supplier established in 1928, operating a multi-category product portfolio across construction, industry, and professional services. The company offers a broad assortment organized into major categories including Aandrijftechniek (drive technology), Ankerwerk (anchoring), Automotive, Beveiliging (security/fire protection including brandblussers/fire extinguishers, branddekens/fire blankets, and brandwerend/fire-resistant sealants), Bevestigingsmaterialen (fasteners), Bouwbeslag (construction hardware), Bouwproducten (construction products), Chemie (chemicals/adhesives/sealants), Draadmaterialen (wire materials), Elektra (electrical), Handgereedschappen (hand tools), Hang- en Sluitwerk (hinges and locks), IJzerwaren (ironware), Infrastructuur (infrastructure), Installatietechniek (installation technology), Kantoorartikelen (office supplies), Kantoorinrichting (office furniture), Kleding & PBM (workwear and PPE), Lastechniek (welding), Logistiek (logistics/transport), Machines (power tools and machinery), Meubelbeslag (furniture hardware), Profielen (profiles), Sanitair (sanitary), Tuingereedschappen (garden tools), and Verspanende gereedschappen (machining/cutting tools). The company operates e-commerce via nopCommerce, provides technical services for tool/machine maintenance and calibration, offers custom workwear printing with company logos, key cutting services, custom PPE, and rental services. They feature brands such as Altrex for scaffolding, Gloria for fire extinguishers, Bostik and Nullifire for fire protection, Kelfort for safety equipment, and Fito for fire blankets. The product portfolio is complemented by supplementary services including tool management, calibration certification, and logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Altrex Tower 52 Mobile Scaffolding Tower A wide mobile scaffolding tower designed for professional use with a large work surface, suitable for heavy intensive use, and endlessly combinable; offered to construction and industrial buyers through Breur's custom configuration service for Altrex towers and scaffolding systems.
• Technische Dienst (Technical Service) Technical service department providing maintenance, inspection, calibration, certification, and administration of tools and machines for business customers.
• Bedrijfskleding Bedrukken (Custom Workwear Printing) Custom printing services for workwear and personal protective equipment, featuring company logos for construction, industrial, and technical service personnel.
• Gereedschapbeheer (Tool Management) Tool management services for businesses, providing oversight and administration of professional tool inventories.
• Sleutels en Cilinders (Key Cutting and Cylinder Service) Key cutting and cylinder services for business customers needing duplicate keys and lock cylinders.
• PBM op Maat (Custom-Made Personal Protective Equipment) Custom-made personal protective equipment services providing tailored safety gear to meet specific business requirements.
• Verhuur (Equipment and Tool Rental) Rental services for equipment and tools, enabling business customers to lease rather than purchase items for project-based needs.
• Industrial and Construction Supplies (Wholesale Assortment) Wholesale assortment of more than 50,000 articles spanning hand tools, power tools, machines, fasteners, construction hardware, ironware, workwear, PPE, fire protection products, automotive supplies, office supplies, welding equipment, garden tools, sanitary, and electrical goods, sold exclusively to business customers through the Breur webshop, telephone sales, and physical stores.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• AltrexminorOthersSupplier partnership for Altrex climbing materials and scaffolding. Offers custom configuration service for Altrex towers and scaffolding systems.
• GloriaminorOthersSupplier partnership for Gloria fire extinguishers, spray equipment, and safety products. Offers brands including Gloria SD6E Fluorvrije Schuimblusser, Gloria WKL lithium fire extinguishers.
• BostikminorOthersSupplier of Bostik fire protection products including Bostik FP 330 Pipe Collar for fire-resistant sealing applications.
• KelfortminorOthersSupplier partnership for Kelfort tools and equipment including Kelfort Blusdeken fire blankets.
• NullifireminorOthersSupplier of Nullifire fire protection products including FP302 graphite fire-resistant sealing bands.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Van der Ende Groep: Dutch B2B specialist in industrial pumps, pipework and installation components. Comparable contract-customer, technical-wholesale profile and Benelux service orientation.
• HBM Machines: Dutch B2B supplier of machines, tools, workshop equipment and PPE. Highly comparable assortment and customer profile to Breur's industrial-supply vertical, with overlapping branch and webshop presence in NL/BE.
• Toolstation: Europe-wide B2B/DIY trade supplier of tools, fasteners, ironmongery and building products with click-and-collect branches. Operates in Netherlands and competes head-on with Breur on assortment, price and trade-customer convenience.
• Technische Unie: Leading Dutch B2B technical wholesaler (electrical, lighting, installation) owned by Sonepar. Closest direct competitor to Breur in terms of serving Dutch installation/contractor buyers with mixed technical assortments, account-based sales and next-day delivery.
• Solar Nederland: Dutch B2B technical wholesaler focused on electrical, lighting, datacomm and renewable installation materials. Comparable breadth, B2B-led and branch-supported model, and European (Solar Group) footprint.

Broad incumbents

• Würth Netherlands: Subsidiary of the global Würth Group, specializing in fasteners, hand tools, automotive and construction supplies with direct-sales force and van routes. Overlaps Breur's core fastener/tools categories and firesafety accessories at much greater scale.
• Kingfisher (Castorama/Brico Dépôt): European home-improvement retailer operating Castorama/Brico in France and Brico Dépôt geographies; broader DIY-leaning but competes for the same contractor trade spend in tools, fasteners and PPE that Breur addresses.
• Rexel Nederland: Major European B2B electrical and lighting distributor with a Dutch branch network. Comparable branch-and-account-based B2B model and next-day logistics, but focused on electrical rather than hardware/fasteners.
• Grainger Europe: Global MRO distributor with European operations selling tools, fasteners, safety and maintenance supplies to industrial buyers via catalog/webshop. Same procurement-process profile as Breur but at substantially greater scale.
• Fastenal Europe: Global fastener and industrial-supply distributor with on-site vending and VMI programs. Adjacent to Breur's tool/fastener core and increasingly relevant as it expands European branch coverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Breurnl
• Facebookfacebook.com/breurgroothandel
• LinkedInlinkedin.com/company/breur-groothandel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breur Groothandel