Save A Life

What Save A Life does

Save A Life Foundation is a Tucson, Arizona-based nonprofit training organization founded in 1979 and operated under the umbrella of the Tucson Fire Department. It delivers CPR, First Aid, AED operation, continuous chest compression CPR, and pet CPR education to consumer, healthcare-professional, and corporate audiences, with curricula anchored to American Heart Association, University of Arizona Sarver Heart Center, and International Liaison Committee on Resuscitation guidelines. The foundation is a single-location operator headquartered at 300 S Fire Central Pl, Tucson, AZ.

The product portfolio spans two proprietary "Save A Life" certification courses — CPR & First Aid at $60 per student and Continuous Chest Compression CPR at $10 per student — plus two American Heart Association programs: Heartsaver First Aid/CPR/AED at $55 per student and BLS Healthcare Provider at $40 per student plus a $20 required textbook. Supporting services include in-person Skills Validation for online AHA completions at $20 per student, Philips HeartStart AED device distribution at a 20 percent discount, on-site private group classes for businesses and organizations (minimum 5 students for most classes, 12 for Continuous Chest Compression CPR), and a donations and gift card program. Certifications are valid for two years across all tracks.

Revenue is generated entirely through per-student class fees, AED hardware resales, and charitable contributions, with no external investment, paid marketing channels, mobile applications, or disclosed API or AI capabilities. Distribution combines a self-serve online booking system (powered by PayPal) with private on-site corporate sessions, supported organically by Facebook and Instagram pages and by the credibility of the Tucson Fire Department affiliation. No management team, awards, patents, regulatory actions, M&A activity, or funding rounds are disclosed in the source material.

Name

Save A Life

Legal name

Save A Life Foundation

Website

https://savealifetfd.com

Company type

Private

Founded year

1979

Operating status

Operating

Short description

Save A Life Foundation is a Tucson, Arizona nonprofit founded in 1979 and affiliated with the Tucson Fire Department that delivers AHA-aligned CPR, First Aid, AED, and pet CPR training to consumers, healthcare professionals, and corporate groups in the regional Tucson market.

Ownership category

akta.pro rank

Product category

CPR & First Aid Training

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)

Keywords

• Cpr training
• First aid training
• Bls certification
• Aed distribution
• Emergency response training

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Training Classes: The organization generates revenue through one-time training class fees charged per student. Class offerings include Save A Life CPR & First Aid ($60), Continuous Chest Compression CPR ($10), AHA Heartsaver CPR/AED ($55), AHA BLS Healthcare Provider ($40), and Skills Validation ($20).
2. AED Sales: Revenue from distribution of Automated External Defibrillators (AEDs), specifically the Philips HeartStart AED, along with related accessories and supplies.
3. Donations and Gift Cards: Acceptance of donations to support the mission of providing CPR and First Aid training, as well as sale of gift cards for training classes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Save A Life Foundation is a nonprofit training organization that delivers in-person CPR, First Aid, and AED operation certification classes based on American Heart Association, University of Arizona, and ILCOR guidelines. It offers both proprietary Save A Life (SAL) certifications and AHA-authorized programs (Heartsaver and BLS Healthcare Provider), plus distribution of Philips HeartStart AED devices at a discount.

Product overview

Save A Life is a single-location training organization offering a portfolio of CPR and First Aid courses, primarily in-person instructor-led classes in Tucson, Arizona. The core offerings include two proprietary Save A Life (SAL) certification courses (CPR & First Aid and Continuous Chest Compression CPR) alongside two American Heart Association (AHA) certified programs (Heartsaver and BLS Healthcare Provider). Additional offerings include Skills Validation for online AHA course completions, Philips HeartStart AED device distribution, private group training at client locations, and a donation/gift card program. The organization has operated since 1979 as an affiliate of the Tucson Fire Department.

Differentiator

Problem solved

Functional benefit

Products and services

• Save A Life (SAL) CPR & First Aid

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Tucson Fire DepartmentcoreStrategic or Co-development Partner · 1 January 1979Formal affiliation with the Tucson Fire Department since 1979. The organization operates under the fire department's umbrella, providing high-quality CPR and First Aid training to the Tucson community.
• American Heart AssociationcoreStrategic or Co-development PartnerTraining curriculum is based on American Heart Association guidelines and provides AHA Course Completion cards. The organization is an authorized AHA training site offering Heartsaver CPR/AED, First Aid, and BLS Healthcare Provider courses.
• University of Arizona - Sarver Heart CentercoreStrategic or Co-development PartnerThe Continuous Chest Compression CPR method is strongly endorsed by the Sarver Heart Center at the University of Arizona. Curriculum is based on guidelines from the University of Arizona and International Liaison Committee on Resuscitation.
• Philips HealthcareminorChannel Partner/ Reseller/ DistributorSave A Life offers distribution of Philips HeartStart AED devices with a 20% discount on the device and related accessories. Purchase link provided through their website.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Heart Association: The American Heart Association sets the CPR and ECC guidelines used industry-wide and licenses a national network of AHA Training Centers (of which Save A Life is one) to deliver AHA-branded certification courses. A broad incumbent that influences and partially overlaps in the same training space while also running public health advocacy and research programs.

Direct peers

• Health & Safety Institute (HSI): HSI is a major provider of CPR, First Aid, and emergency care training programs (including ASHI and MEDIC First Aid brands) distributed through a national network of authorized training centers. Directly comparable to Save A Life as a CPR/First Aid training organization serving similar customer segments, with a much broader national footprint.
• ProTrainings: ProTrainings offers blended online and in-person CPR, First Aid, and BLS certification courses for individuals, healthcare professionals, and organizations. Directly comparable to Save A Life's training portfolio, with a more digital-first delivery model and a national reach.
• American Red Cross: The American Red Cross is the largest U.S. provider of CPR, First Aid, and AED training, offering courses for both lay rescuers and healthcare professionals through a national network of training centers. Directly comparable to Save A Life's CPR/First Aid training business, with significantly greater scale, brand recognition, and geographic reach.
• HeartCert CPR: HeartCert CPR offers AHA-certified CPR, BLS, ACLS, and PALS training classes in multiple U.S. states, with both individual and corporate group sessions. Directly comparable to Save A Life in CPR training scope and B2B/B2C delivery model, but with a multi-state regional presence.
• National CPR Foundation: National CPR Foundation provides online CPR, First Aid, BLS, and AED certification courses with same-day certification cards. Directly comparable to Save A Life's training business, focused on similar customer segments but with a fully online delivery model.
• Code One CPR: Code One CPR provides AHA-certified CPR, BLS, ACLS, and PALS training with locations across multiple states and on-site group classes. Directly comparable to Save A Life's CPR training business, with a multi-state regional presence and similar B2B/B2C service mix.
• ASHI (American Safety & Health Institute): ASHI (now part of HSI) provides CPR, First Aid, and emergency care training programs delivered through authorized training centers. Directly comparable to Save A Life's training business with similar courses and customer segments, operating primarily through a training-center licensing model.

Others

• Bound Tree Medical: Bound Tree Medical is a national distributor of medical supplies, including AEDs and emergency response equipment, serving EMS, fire departments, and healthcare facilities. Adjacent to Save A Life's AED distribution line but focused on B2B emergency-services procurement rather than training-driven consumer sales.
• AED Superstore: AED Superstore is a major online retailer of AED devices, accessories, and training supplies from multiple brands. Comparable to Save A Life's AED distribution business line, but with a much broader product catalog, multi-vendor assortment, and national e-commerce reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SaveaLifeTFD
• Instagraminstagram.com/savealifetfd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Save A Life