Save A Life
Save A Life Foundation is a Tucson, Arizona nonprofit founded in 1979 and affiliated with the Tucson Fire Department that delivers AHA-aligned CPR, First Aid, AED, and pet CPR training to consumers, healthcare professionals, and corporate groups in the regional Tucson market.
- Company typePrivate
- Founded1979
- HeadquartersTucson, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Save A Life does
Save A Life Foundation is a Tucson, Arizona-based nonprofit training organization founded in 1979 and operated under the umbrella of the Tucson Fire Department. It delivers CPR, First Aid, AED operation, continuous chest compression CPR, and pet CPR education to consumer, healthcare-professional, and corporate audiences, with curricula anchored to American Heart Association, University of Arizona Sarver Heart Center, and International Liaison Committee on Resuscitation guidelines. The foundation is a single-location operator headquartered at 300 S Fire Central Pl, Tucson, AZ.
The product portfolio spans two proprietary "Save A Life" certification courses — CPR & First Aid at $60 per student and Continuous Chest Compression CPR at $10 per student — plus two American Heart Association programs: Heartsaver First Aid/CPR/AED at $55 per student and BLS Healthcare Provider at $40 per student plus a $20 required textbook. Supporting services include in-person Skills Validation for online AHA completions at $20 per student, Philips HeartStart AED device distribution at a 20 percent discount, on-site private group classes for businesses and organizations (minimum 5 students for most classes, 12 for Continuous Chest Compression CPR), and a donations and gift card program. Certifications are valid for two years across all tracks.
Revenue is generated entirely through per-student class fees, AED hardware resales, and charitable contributions, with no external investment, paid marketing channels, mobile applications, or disclosed API or AI capabilities. Distribution combines a self-serve online booking system (powered by PayPal) with private on-site corporate sessions, supported organically by Facebook and Instagram pages and by the credibility of the Tucson Fire Department affiliation. No management team, awards, patents, regulatory actions, M&A activity, or funding rounds are disclosed in the source material.
Save A Life firmographics
Firmographics- Name
- Save A Life
- Legal name
- Save A Life Foundation
- Website
- https://savealifetfd.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Short description
- Save A Life Foundation is a Tucson, Arizona nonprofit founded in 1979 and affiliated with the Tucson Fire Department that delivers AHA-aligned CPR, First Aid, AED, and pet CPR training to consumers, healthcare professionals, and corporate groups in the regional Tucson market.
- Ownership category
- akta.pro rank
Save A Life industry classification
Industry- Product category
- CPR & First Aid Training
- NAICS
- Voluntary Health Organizations (813212)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)
Keywords
Where Save A Life is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Save A Life business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Training Classes: The organization generates revenue through one-time training class fees charged per student. Class offerings include Save A Life CPR & First Aid ($60), Continuous Chest Compression CPR ($10), AHA Heartsaver CPR/AED ($55), AHA BLS Healthcare Provider ($40), and Skills Validation ($20).
- AED Sales: Revenue from distribution of Automated External Defibrillators (AEDs), specifically the Philips HeartStart AED, along with related accessories and supplies.
- Donations and Gift Cards: Acceptance of donations to support the mission of providing CPR and First Aid training, as well as sale of gift cards for training classes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Save A Life CPR & First Aid certification class |
| Unit Pricing | Pay-as-you-go | Continuous Chest Compression CPR class |
| Unit Pricing | Pay-as-you-go | AHA Heartsaver First Aid, CPR, AED certification |
| Unit Pricing | Pay-as-you-go | AHA BLS Healthcare Provider certification |
| Unit Pricing | Pay-as-you-go | Skills Validation for online AHA courses |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Save A Life product offering
Product offeringCore offering
Save A Life Foundation is a nonprofit training organization that delivers in-person CPR, First Aid, and AED operation certification classes based on American Heart Association, University of Arizona, and ILCOR guidelines. It offers both proprietary Save A Life (SAL) certifications and AHA-authorized programs (Heartsaver and BLS Healthcare Provider), plus distribution of Philips HeartStart AED devices at a discount.
Product overview
Save A Life is a single-location training organization offering a portfolio of CPR and First Aid courses, primarily in-person instructor-led classes in Tucson, Arizona. The core offerings include two proprietary Save A Life (SAL) certification courses (CPR & First Aid and Continuous Chest Compression CPR) alongside two American Heart Association (AHA) certified programs (Heartsaver and BLS Healthcare Provider). Additional offerings include Skills Validation for online AHA course completions, Philips HeartStart AED device distribution, private group training at client locations, and a donation/gift card program. The organization has operated since 1979 as an affiliate of the Tucson Fire Department.
Differentiator
Problem solved
Functional benefit
Products and services
- Save A Life (SAL) CPR & First Aid
Companies that use Save A Life
Customer profileSegments4 records
Ideal customer profiles4 records
Save A Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Save A Life partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Tucson Fire DepartmentcoreFormal affiliation with the Tucson Fire Department since 1979. The organization operates under the fire department's umbrella, providing high-quality CPR and First Aid training to the Tucson community.
- American Heart AssociationcoreTraining curriculum is based on American Heart Association guidelines and provides AHA Course Completion cards. The organization is an authorized AHA training site offering Heartsaver CPR/AED, First Aid, and BLS Healthcare Provider courses.
- University of Arizona - Sarver Heart CentercoreThe Continuous Chest Compression CPR method is strongly endorsed by the Sarver Heart Center at the University of Arizona. Curriculum is based on guidelines from the University of Arizona and International Liaison Committee on Resuscitation.
- Philips HealthcareminorSave A Life offers distribution of Philips HeartStart AED devices with a 20% discount on the device and related accessories. Purchase link provided through their website.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Save A Life competitors and assessment
Company assessmentBroad incumbents
- American Heart Association: The American Heart Association sets the CPR and ECC guidelines used industry-wide and licenses a national network of AHA Training Centers (of which Save A Life is one) to deliver AHA-branded certification courses. A broad incumbent that influences and partially overlaps in the same training space while also running public health advocacy and research programs.
Direct peers
- Health & Safety Institute (HSI): HSI is a major provider of CPR, First Aid, and emergency care training programs (including ASHI and MEDIC First Aid brands) distributed through a national network of authorized training centers. Directly comparable to Save A Life as a CPR/First Aid training organization serving similar customer segments, with a much broader national footprint.
- ProTrainings: ProTrainings offers blended online and in-person CPR, First Aid, and BLS certification courses for individuals, healthcare professionals, and organizations. Directly comparable to Save A Life's training portfolio, with a more digital-first delivery model and a national reach.
- American Red Cross: The American Red Cross is the largest U.S. provider of CPR, First Aid, and AED training, offering courses for both lay rescuers and healthcare professionals through a national network of training centers. Directly comparable to Save A Life's CPR/First Aid training business, with significantly greater scale, brand recognition, and geographic reach.
- HeartCert CPR: HeartCert CPR offers AHA-certified CPR, BLS, ACLS, and PALS training classes in multiple U.S. states, with both individual and corporate group sessions. Directly comparable to Save A Life in CPR training scope and B2B/B2C delivery model, but with a multi-state regional presence.
- National CPR Foundation: National CPR Foundation provides online CPR, First Aid, BLS, and AED certification courses with same-day certification cards. Directly comparable to Save A Life's training business, focused on similar customer segments but with a fully online delivery model.
- Code One CPR: Code One CPR provides AHA-certified CPR, BLS, ACLS, and PALS training with locations across multiple states and on-site group classes. Directly comparable to Save A Life's CPR training business, with a multi-state regional presence and similar B2B/B2C service mix.
- ASHI (American Safety & Health Institute): ASHI (now part of HSI) provides CPR, First Aid, and emergency care training programs delivered through authorized training centers. Directly comparable to Save A Life's training business with similar courses and customer segments, operating primarily through a training-center licensing model.
Others
- Bound Tree Medical: Bound Tree Medical is a national distributor of medical supplies, including AEDs and emergency response equipment, serving EMS, fire departments, and healthcare facilities. Adjacent to Save A Life's AED distribution line but focused on B2B emergency-services procurement rather than training-driven consumer sales.
- AED Superstore: AED Superstore is a major online retailer of AED devices, accessories, and training supplies from multiple brands. Comparable to Save A Life's AED distribution business line, but with a much broader product catalog, multi-vendor assortment, and national e-commerce reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Save A Life social profiles
Digital presenceSave A Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Save A Life leadership team
Management profileNumber of profiles
Save A Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Save A Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Save A Life
What does Save A Life do?
Save A Life Foundation is a nonprofit training organization that delivers in-person CPR, First Aid, and AED operation certification classes based on American Heart Association, University of Arizona, and ILCOR guidelines. It offers both proprietary Save A Life (SAL) certifications and AHA-authorized programs (Heartsaver and BLS Healthcare Provider), plus distribution of Philips HeartStart AED devices at a discount.
Is Save A Life a public or private company?
Save A Life is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Save A Life founded?
Save A Life was founded in 1979.
Where is Save A Life based?
Save A Life is headquartered in Tucson, United States, in the North America region.
How does Save A Life make money?
Three revenue lines are on record. Training Classes are the primary driver. The others are AED Sales and donations and Gift Cards.
Who are Save A Life's main competitors?
American Heart Association is listed as a broad incumbent. Direct peers are Health & Safety Institute (HSI), ProTrainings, American Red Cross, HeartCert CPR, National CPR Foundation, Code One CPR and ASHI (American Safety & Health Institute). Others are Bound Tree Medical and AED Superstore.
Does Save A Life have an API?
No public API is recorded for Save A Life.
What industry is Save A Life in?
Save A Life's product category is CPR & First Aid Training. Its primary akta.pro industry code is EDAAAFAJ, Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness). Its NAICS code is 813212 and its SIC code is 8200.