Moving Parts
Moving Parts is an independent consulting and brokerage firm founded in 2004 that manages commodity price risk and brokers cash vegetable oils for food manufacturers, processors, and suppliers, operating from Waterloo, Nebraska with a regional office in Shakopee, Minnesota.
- Company typePrivate
- Founded2004
- HeadquartersWaterloo, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Moving Parts does
Moving Parts is an independent consulting and brokerage firm founded in 2004 by Dave Reeble, headquartered in Waterloo, Nebraska, with a regional office in Shakopee, Minnesota. The firm specializes in commodity risk management and cash vegetable oil brokerage, serving food manufacturers, processors, and suppliers across the U.S. Midwest. Its revenue model combines subscription-style risk management consulting with transaction-fee brokerage on physical vegetable oil flows, and the firm self-describes as one of the largest cash oil brokers in the industry, sourcing billions of pounds of vegetable oils annually.
The company's service portfolio is organized around four interconnected modules: Market Information & Insights (recurring market commentary and price forecasts via a partnership with Advanced Economic Solutions), Strategy Development (built around a proprietary Q-Rating decision matrix focused on margin management), Cash Vegetable Oil Brokerage (contract origination, execution, delivery, and logistics), and Procurement Support (exposure tracking, purchasing strategy execution, and team training). The proprietary Q-Rating Model functions as the firm's documented differentiator for translating market intelligence into disciplined hedging and procurement decisions for client food companies.
The go-to-market is sales-led B2B, with direct engagement between Moving Parts' senior traders and the procurement and risk management teams at customer organizations. The firm operates with a deliberately small team (~11 people carrying 200+ years of combined commodity trading and sales experience from ADM, ConAgra, Cargill, CHS, and Schwan's), emphasizes zero employee turnover across 21 years, and runs thought leadership distribution through its blog, YouTube channel, weekly and monthly newsletters, and a partnership with the Van Trump Report. In January 2024, Moving Parts finalized the acquisition of Francis Mustoe & Company's brokerage business — a long-time collaborator that had also provided the firm's original seed capital — with a stated goal of creating one of the largest brokerage operations in the U.S.
Moving Parts firmographics
Firmographics- Name
- Moving Parts
- Legal name
- Moving Parts LLC
- Website
- https://movingpartsllc.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moving Parts is an independent consulting and brokerage firm founded in 2004 that manages commodity price risk and brokers cash vegetable oils for food manufacturers, processors, and suppliers, operating from Waterloo, Nebraska with a regional office in Shakopee, Minnesota.
- Ownership category
- akta.pro rank
Where Moving Parts is headquartered
LocationHeadquarters
- HQ city
- Waterloo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Moving Parts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Commodity Risk Management Consulting: Provides risk management consulting services to food companies and suppliers including market analysis, strategy development, and procurement support.
- Cash Vegetable Oil Brokerage: Brokerage services for cash vegetable oils including contract origination, execution, delivery, shipment management and logistics. One of the largest cash oil brokers in the industry sourcing billions of pounds annually.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Moving Parts product offering
Product offeringCore offering
Moving Parts is an independent consulting and brokerage firm that manages commodity price risk and brokers cash vegetable oils for food manufacturers and suppliers. It sells four interconnected service modules: Market Information & Insights, Strategy Development (using its proprietary Q-Rating model), Cash Vegetable Oil Brokerage (contract origination, execution, and logistics), and Procurement Support. The firm sources billions of pounds of vegetable oil annually and is one of the largest cash oil brokers in the U.S.
Product overview
Moving Parts is an independent consulting and brokerage firm offering a portfolio of commodity risk management services and cash vegetable oil brokerage. The offering consists of four interconnected service modules: (1) Market Information & Insights for market analysis and forecasting, (2) Strategy Development using the proprietary Q-Rating model, (3) Cash Vegetable Oil Brokerage for execution and logistics, and (4) Procurement Support for contract management. Together, these services provide a comprehensive approach to managing commodity risk from analysis through execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Information and Insights
Quantifiable outcome
- One of the largest cash oil brokers sourcing billions of pounds annually
- +1 more outcomes
Companies that use Moving Parts
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Moving Parts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Moving Parts partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Francis Mustoe & CompanycoreAcquisition agreement finalized in January 2024 to combine operations of the two companies. The vision is to create a brokerage company that would be one of the largest in the U.S., setting the gold standard for traditional brokerage services including market discovery, inbound logistics, and contract management, while offering commodity risk management services. The relationship dates back to 2004 when Francis Mustoe provided seed money and support for Moving Parts' founding.
- Advanced Economic SolutionscorePartnership with one of the premier food economists in the country to provide insightful analysis and price forecasts invaluable for navigating complex commodity markets. Provides Monthly & Weekly Market Updates, Daily Wire, and Key Market Drivers Report.
- AMD Oil Sales and AMD Specialty OilsminorSales partnership announced in March 2019 as the team grew. AMD Oil Sales and AMD Specialty Oils provide additional sales channel for vegetable oil products.
- Edesia NutritionminorNonprofit organization with single goal of ending malnutrition. Moving Parts provides commodity risk management support for Edesia's sizable commodity portfolio at reduced rates, helping feed the hungry as part of company's giving back philosophy.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
Moving Parts competitors and assessment
Company assessmentBroad incumbents
- Cargill: Cargill is one of the largest global agricultural commodity traders and a major participant in U.S. vegetable oils, grain, and risk management services. While far larger and vertically integrated, its risk management arm competes with Moving Parts for food-company hedging and procurement advisory mandates.
- StoneX Group (formerly INTL FCStone): StoneX is a publicly traded global financial services firm providing commodity brokerage, execution, clearing, and risk management across agricultural commodities. It offers a scaled, technology-enabled alternative to Moving Parts for food-company hedging, procurement advisory, and execution.
- CHS Inc. CHS is a major U.S. agribusiness cooperative with canola crushing, refined oil sales, and hedging services through CHS Hedging. Multiple Moving Parts VPs spent 16-19 years at CHS, making it a key competitor for both vegetable oil brokerage volume and food-company risk management mandates.
- Bunge Global: Bunge is a leading global agribusiness and oilseed processor with significant U.S. vegetable oil origination and risk management services. As a vertically integrated merchant, it competes with Moving Parts both as a cash oil counterparty and as a risk management advisory option for food customers.
- Louis Dreyfus Company: Louis Dreyfus is a global commodity merchant with significant presence in oilseeds, vegetable oils, and grains, and offers risk management services to industrial buyers. It competes with Moving Parts for cash oil flow and risk advisory engagements with mid- and large-market food manufacturers.
- ADM (Archer Daniels Midland): ADM is a global agribusiness giant with significant vegetable oil origination, processing, and risk management capabilities. Several Moving Parts executives (including founder Dave Reeble) previously worked at ADM, making it both a competitor for talent and a potential counterparty or competitor in cash oil brokerage.
Direct peers
- R.J. O'Brien: R.J. O'Brien is one of the largest independent U.S. futures commission merchants and commodity brokers, providing execution and risk management across agricultural markets. It competes with Moving Parts for food-company commodity hedging flow and embedded advisory mandates.
- ED&F Man: ED&F Man is a global commodity merchant and broker with deep involvement in sugar, coffee, and other soft commodities including oils. It competes with Moving Parts in cash commodity brokerage and embedded risk advisory services for food manufacturers.
- Russell Trading Company: Russell Trading is a U.S.-based cash commodity broker focused on vegetable oils and related agricultural products. Its scale and customer base in food-company cash oil brokerage make it a direct comparable for Moving Parts' core brokerage business.
- McKeany-Flavell Company: McKeany-Flavell is a long-established U.S. commodity broker specializing in oils, fats, and oilseeds, providing cash market brokerage and market intelligence to food and industrial buyers. It is one of the closest direct competitors to Moving Parts' cash vegetable oil brokerage franchise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Moving Parts social profiles
Digital presenceMoving Parts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moving Parts leadership team
Management profileNumber of profiles
Profiles10 records
Moving Parts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moving Parts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moving Parts
What does Moving Parts do?
Moving Parts is an independent consulting and brokerage firm that manages commodity price risk and brokers cash vegetable oils for food manufacturers and suppliers. It sells four interconnected service modules: Market Information & Insights, Strategy Development (using its proprietary Q-Rating model), Cash Vegetable Oil Brokerage (contract origination, execution, and logistics), and Procurement Support. The firm sources billions of pounds of vegetable oil annually and is one of the largest cash oil brokers in the U.S.
Is Moving Parts a public or private company?
Moving Parts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Moving Parts founded?
Moving Parts was founded in 2004. It employs 1 to 10 people.
Where is Moving Parts based?
Moving Parts is headquartered in Waterloo, United States, in the North America region.
How does Moving Parts make money?
Two revenue lines are on record. Commodity Risk Management Consulting is the primary driver. The others are cash Vegetable Oil Brokerage.
Who are Moving Parts's main competitors?
Broad incumbents on record are Cargill, StoneX Group (formerly INTL FCStone), CHS Inc., Bunge Global, Louis Dreyfus Company and ADM (Archer Daniels Midland). Direct peers are R.J. O'Brien, ED&F Man, Russell Trading Company and McKeany-Flavell Company.
Does Moving Parts have an API?
No public API is recorded for Moving Parts.