ONR
ONR, operating as EmpowerMe Wellness, provides integrated on-site clinical services to senior living communities across the United States through its EmpowerMe 360 platform, bundling care coordination, therapy, pharmacy, and Medicare GUIDE-model dementia care, reimbursed through Medicare and insurance rather than billed to community operators.
- Company typePrivate
- Founded1988
- HeadquartersAustin, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What ONR does
ONR operates in the senior living healthcare services market under the trade name EmpowerMe Wellness, headquartered in Austin, Texas, with a workforce of 1,001–5,000 employees. The company delivers integrated on-site clinical services to assisted living and memory care communities nationwide through its EmpowerMe 360 platform, which bundles care coordination, on-site physical/occupational/speech therapy, personalized pharmacy services, and comprehensive dementia care delivered under Medicare's Guiding an Improved Dementia Experience (GUIDE) Model. A dedicated on-site clinical team at each partner community is supplemented by a virtual care navigation layer of physicians, nurse practitioners, and care coordinators providing 24/7 coverage and proactive wellness visits for enrolled residents.
The underlying offering is services-led rather than software-led: EmpowerMe invests in proprietary care-coordination technology, data-driven wellness programming, and staff training, with all technology and clinical staffing costs absorbed by the company. This construct allows the platform to be provided 'at no cost to the community,' shifting financial risk away from the senior living operator. Reported outcomes include increased community occupancy, fall reduction, improved staffing outcomes, and enhanced resident well-being.
The business model targets senior living operators (assisted living and memory care) through an enterprise field-sales motion, with a 'Partner With Us' engagement path converting operators into multi-year integrated-services agreements. Named customer relationships include Elmington Senior Living, presented as a flagship reference. Revenue is generated indirectly via Medicare and insurance reimbursement for covered clinical, therapy, and pharmacy services — including GUIDE Model reimbursement for dementia care — rather than via direct community billing. Multiple digital marketing channels (LinkedIn, Facebook, Instagram, TikTok, X, content/blog) and a structured referral pipeline support top-of-funnel demand generation, while on-site clinical presence, community training programs, and outcome measurement drive mid-funnel conversion and retention.
ONR firmographics
Firmographics- Name
- ONR
- Legal name
- EmpowerMe Wellness
- Website
- https://onr-inc.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ONR, operating as EmpowerMe Wellness, provides integrated on-site clinical services to senior living communities across the United States through its EmpowerMe 360 platform, bundling care coordination, therapy, pharmacy, and Medicare GUIDE-model dementia care, reimbursed through Medicare and insurance rather than billed to community operators.
- Ownership category
- akta.pro rank
ONR industry classification
Industry- Product category
- Senior Living Healthcare Services
- NAICS
- Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)
- akta.pro primary industry
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
- akta.pro secondary industries
- Balance, Fall Prevention & Gait Training In-Home (HSABADAH), Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Caregiver Support, Coaching & Training (HLADALAG)
Keywords
Where ONR is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
ONR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Healthcare Services Partnerships with Senior Living Communities: EmpowerMe generates revenue by providing fully integrated healthcare services (care coordination, therapy, pharmacy, GUIDE program) to senior living communities at no direct cost to the community operator. The company serves as a healthcare partner embedded in the community, likely compensated through Medicare/Medicaid billing for covered services (e.g., therapy, pharmacy) and potentially through the GUIDE Model's Medicare reimbursement structure for dementia care.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ONR product offering
Product offeringCore offering
EmpowerMe Wellness (operating under ONR) provides fully integrated healthcare services to senior living communities through dedicated on-site clinical teams. The EmpowerMe 360 offering combines care coordination, on-site physical/occupational/speech therapy, pharmacy services, and the GUIDE dementia care program. Services are delivered at no direct cost to partner communities, with revenue derived from Medicare/insurance reimbursement for covered clinical services.
Product overview
EmpowerMe Wellness offers a unified platform called EmpowerMe 360 that delivers fully integrated healthcare services to senior living communities. The platform consists of multiple service modules: Care Coordination for seamless healthcare partnerships and 24/7 coverage; On-Site Therapy providing physical, occupational, and speech therapy plus wellness programs; Pharmacy Services for personalized pharmaceutical care; and the GUIDE Program for dementia support through Medicare's GUIDE Model. These modules are delivered by dedicated on-site teams combined with virtual physicians, nurse practitioners, and care navigators to provide comprehensive senior care.
Differentiator
Problem solved
Functional benefit
Brands
- EmpowerMe 360: Integrated healthcare services offering for senior living communities including care coordination, on-site therapy, and pharmacy services.
- GUIDE Program
Products and services
- EmpowerMe 360
Quantifiable outcome
- Increased occupancy
- +3 more outcomes
Companies that use ONR
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
ONR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ONR partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Elmington Senior LivingcoreEmpowerMe partners with Elmington Senior Living to deliver integrated healthcare services including care coordination, on-site therapy, pharmacy services, and GUIDE dementia programming. Elmington's President Rick Sweeney cited alignment of visions for senior care and EmpowerMe's role in raising healthcare standards across the industry. The partnership is presented as a flagship reference relationship.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ONR competitors and assessment
Company assessmentBroad incumbents
- Amedisys: National home health and hospice provider with significant senior care exposure. While primarily home-based, it competes for clinical service contracts and Medicare reimbursement flows serving elderly populations.
- Encompass Health: Large provider of inpatient rehabilitation and home health services. While primarily focused on post-acute rehab facilities, its rehabilitation expertise and clinical scale make it a broad incumbent in the therapy services space.
- Genesis HealthCare: Large skilled nursing and assisted living operator with in-house therapy services. While primarily a facility operator, it overlaps with EmpowerMe in providing therapy and clinical services within residential care settings.
- BrightSpring Health Services: Diversified home and community-based health services platform including pharmacy, home health, and behavioral health. Comparable in its multi-service senior care delivery model though broader in scope.
- Compassus: Provider of home health, hospice, and palliative care services with a growing senior care focus. Overlaps with EmpowerMe in coordinated clinical care delivery to elderly populations.
Direct peers
- Functional Pathways: Therapy services provider specializing in on-site physical, occupational, and speech therapy for senior living and skilled nursing communities. Directly comparable to EmpowerMe's core therapy delivery model.
- Select Rehabilitation: Provider of contract therapy and rehabilitation services to senior living communities, skilled nursing facilities, and home health agencies. Competes directly with EmpowerMe's on-site therapy offering.
- Guardian Pharmacy Services: Long-term care pharmacy serving assisted living, memory care, and skilled nursing communities. Overlaps with EmpowerMe's pharmacy module and competes for senior living pharmacy contracts.
- Therapy Management Corporation (TMC): Provider of on-site physical, occupational, and speech therapy services to senior living communities and skilled nursing facilities. A direct competitor in the contract therapy space serving similar customer segments.
- PharMerica: Specialty pharmacy provider serving senior living, skilled nursing, and behavioral health communities. Directly comparable to EmpowerMe's on-site pharmacy services module within the 360 offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
ONR social profiles
Digital presenceONR financial estimates
Financial estimateRevenue estimate
Valuation estimate
ONR leadership team
Management profileNumber of profiles
ONR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ONR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ONR
What does ONR do?
EmpowerMe Wellness (operating under ONR) provides fully integrated healthcare services to senior living communities through dedicated on-site clinical teams. The EmpowerMe 360 offering combines care coordination, on-site physical/occupational/speech therapy, pharmacy services, and the GUIDE dementia care program. Services are delivered at no direct cost to partner communities, with revenue derived from Medicare/insurance reimbursement for covered clinical services.
Is ONR a public or private company?
ONR is a private company. It is classified as unknown and is currently operating.
When was ONR founded?
ONR was founded in 1988. It employs 1,001 to 5,000 people.
Where is ONR based?
ONR is headquartered in Austin, United States, in the North America region.
How does ONR make money?
One revenue line is on record: healthcare Services Partnerships with Senior Living Communities.
Who are ONR's main competitors?
Broad incumbents on record are Amedisys, Encompass Health, Genesis HealthCare, BrightSpring Health Services and Compassus. Direct peers are Functional Pathways, Select Rehabilitation, Guardian Pharmacy Services, Therapy Management Corporation (TMC) and PharMerica.
Does ONR have an API?
No public API is recorded for ONR.
What industry is ONR in?
ONR's product category is Senior Living Healthcare Services. Its primary akta.pro industry code is HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place), with a secondary code of HSABADAH, Balance, Fall Prevention & Gait Training In-Home. Its NAICS code is 623 and its SIC code is 8050.