Bikeplan

What Bikeplan does

Bikeplan AG is a Bern-based Swiss consulting firm founded in 2014 by Adrian Greiner that specializes in mountain bike and cycling infrastructure planning. The company delivers interdisciplinary services including masterplanning (5–10 year regional strategies), trail design and technical reporting, construction supervision, participation processes, visitor monitoring, signage planning, and SchweizMobil route registration. Its primary clients are Swiss municipalities, cantons, regional development bodies, and tourism organizations, with select international engagements in Austria and Scotland.

The firm's core technology is the proprietary Trail Management Platform — a digital infrastructure management tool that combines a field mobile app for damage reporting and measure logging with a desktop dashboard for administrative oversight. The platform is offered as a subscription to destination management organizations and ski resorts (e.g., Wexl Trails in Austria) and is also used internally by Bikeplan on its construction supervision projects, generating operational lock-in. A 'trail agent' methodology collects structured destination-level data to underpin masterplans.

Bikeplan's business model combines project-based professional services — contracted through Swiss public-sector RFPs and direct negotiation, often multi-year and multi-phase — with recurring SaaS revenue from the Trail Management Platform. Marketing is content- and community-driven: a blog, social channels, presence at industry events (UCI World Championships, regiosuisse), and a free email course ('Hannah's Journey') targeting municipal decision-makers. Strategic partners include STRATOS Oberwallis, Allegra, TrailWorks, Forst Goms, Massart Biketrails, SchweizMobil, IMBA Switzerland, Valais/Wallis Promotion, and Valrando.

Name

Bikeplan

Legal name

Bike Plan AG

Website

https://bikeplan.swiss

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Bikeplan AG is a Bern-based Swiss consulting firm founded in 2014 that delivers masterplanning, trail design, and construction supervision services for mountain bike infrastructure to Swiss municipalities, cantons, and tourism organizations, complemented by a proprietary Trail Management Platform offered as SaaS.

Ownership category

akta.pro rank

Product category

Trail Infrastructure Consulting

NAICS

Landscape Architectural Services (54132), Environmental Consulting Services (54162)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

akta.pro secondary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Mountain bike consulting
• Trail infrastructure planning
• Cycling route development
• Trail management software
• Regional development consulting

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting, Planning & Implementation Services: Bikeplan generates revenue primarily through professional services engagements with municipalities, cantons, tourism organizations, and regional developers. Engagements include strategic master plans, trail design, technical reports, participation processes, construction supervision, stakeholder management, and quality assurance. Projects are multi-phase and can span several years.
2. Trail Management Platform (Software): Bikeplan offers its Trail Management Platform as a software tool for trail infrastructure management. Clients include destination management organizations and ski resorts that use the platform to monitor, assign, and control maintenance tasks across their trail networks.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Bikeplan provides interdisciplinary consulting, planning, and implementation services for mountain biking and cycling infrastructure. Its core offerings include regional masterplan development, trail design, technical reporting, construction supervision, participation processes, and signage planning for municipalities, cantons, and tourism organizations. The company also develops and licenses the proprietary Trail Management Platform, a digital tool for trail damage documentation, task assignment, and maintenance control accessible via mobile field app and desktop dashboard.

Product overview

Bikeplan offers a portfolio of services for mountain biking and cycling infrastructure development, centered on its Trail Management Platform — a digital tool for trail damage documentation, measure tracking, and infrastructure management accessible via a mobile app in the field and a web dashboard in the office. The broader offering spans consulting, planning, and implementation, including masterplan development (5–10 year regional strategies), trail design and technical reporting, construction supervision, visitor monitoring, signage planning, participation processes, and coordination office (Fachstelle) services. The company operates primarily in Switzerland's Alpine regions and internationally on advisory projects, and was founded in 2014.

Differentiator

Problem solved

Functional benefit

Products and services

• Trail Management Platform Digital infrastructure management platform for mountain biking and cycling trail networks. Enables trail damage documentation and measure tracking in the field via a mobile app, and office-based management and controlling on a web dashboard. Used by destination management organizations and ski resorts such as Wexl Trails (Austria).
• Consulting, Planning & Implementation Services Interdisciplinary consulting covering holistic analysis, strategy development, master planning, technical reporting, trail design, construction supervision, visitor monitoring, and signage planning for mountain biking and cycling infrastructure. Sold as multi-phase engagements to municipalities, cantons, and tourism organizations.
• Masterplan Development Development strategy and spatial planning specifically for mountain biking. Masterplans cover 5-10 year time horizons and contain all information required for successful mountain biking development in a specific region, including route concepts, action plans, and regulatory compliance (e.g., LIML/GWFV homologation).
• Trail Design On-the-ground trail design services including technical reporting, construction supervision, and flagging/micro-design for mountain bike trails, skills parks, flow trails, and singletrails.
• Coordination Office / Fachstelle Outsourced coordination office services for mountain bike topics — acting as the first point of contact for bike-specific questions and mediating between destinations, external service providers, cantonal services, and environmental organizations. Manages marketing, PR, and cross-regional route planning.
• Participation Processes & Stakeholder Management Facilitation of participatory workshops, bilateral discussions, and stakeholder coordination for trail planning and approval processes, ensuring high acceptance in destinations and compliance with regulatory requirements.
• Visitor Monitoring Visitor frequency measurement and surveys to support sustainable planning and management of trail networks.

Quantifiable outcome

• The Valais Alpine Bike regional route creates a multi-day touring product that connects 6+ stages and is marketed by Valais/Wallis Promotion and SchweizMobil, generating measurable tourism uplift.
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Massart BiketrailscoreImplementation/ SI/ Consulting Partner · 1 January 2025Massart Biketrails was selected through a tender process managed by Bikeplan to construct the Flow'ER trail in Crans-Montana. The company met the exacting standards required by the cantonal construction permit.
• Forst GomscoreImplementation/ SI/ Consulting Partner · 1 January 2023Forst Goms carried out the professional construction of the Nufenen Trail, Bikeplan's masterplan-compliant design. The careful, professional implementation enabled historic trails to be enhanced while creating added value for hikers.
• Developing Mountain Biking in Scotland (DMBinS)minorStrategic or Co-development Partner · 1 January 2020Bikeplan worked remotely with DMBinS's local project leader Ruari to develop mountain bike masterplans for four regions in the Scottish Highlands during the COVID-19 pandemic. DMBinS published a report on the project outcomes.
• IMBA SwitzerlandcoreStrategic or Co-development Partner · 1 January 2019Bikeplan was a driving force in founding IMBA Switzerland in 2019 and led its business office until mid-2022. IMBA Switzerland is a non-profit organization advocating for mountain biking access and sustainable trail development.
• TrailWorkscoreImplementation/ SI/ Consulting Partner · 1 January 2018TrailWorks, an experienced trail construction company, built the mountain bike trails at Kreuzboden (Saas Valley) based on Bikeplan's designs. Bikeplan oversaw construction supervision for the clients.
• AllegracoreStrategic or Co-development Partner · 1 January 2017Bikeplan collaborated with Allegra on trail assessments for the St. Gotthard Bike project. Allegra produced the Mountainbike Synthesis 2.0, which served as the foundational planning document. Bikeplan then led trail modification definitions, approval process clarification, co-financing securing, and stakeholder discussions based on Allegra's analysis.
• STRATOS OberwalliscoreStrategic or Co-development Partner · 1 January 2015STRATOS Oberwallis commissioned Bikeplan to develop the Bike Valais/Wallis project. This partnership led to the establishment of the BikeWallis coordination office and a canton-wide strategy. STRATOS provided exceptional support that enabled Adrian Greiner's visionary concept to become the engine of MTB development in Valais.
• SchweizMobilcoreStrategic or Co-development PartnerSchweizMobil is Switzerland's national platform for soft mobility in leisure and tourism. Bikeplan works with SchweizMobil for official route registration, signage planning, and promotion of regional mountain bike routes (e.g., ML 84, ML 85, ML 41, ML 117, ML 118, ML 114).
• Valais/Wallis PromotioncoreGTM or Marketing PartnerValais/Wallis Promotion handles the marketing and promotion of regional mountain bike routes (Valais Alpine Bike, Valais Panorama Bike) including tour packages with accommodations and baggage transport. They are a key go-to-market partner for Bikeplan's Valais projects.
• DIRTT (Erasmus+)minorStrategic or Co-development PartnerBikeplan participated in DIRTT (Development of Technical Resources for Trail Building Training), a European trail building training programme developed within the Erasmus+ framework. The project develops technical resources for trail building education across Europe.
• ValrandocoreGTM or Marketing PartnerValrando collaborated with Bikeplan on the Valais Alpine Bike route, including signage planning and final route completion in 2022. Valrando also worked on the Valais Panorama Bike route.
• SETI (Service de l'Economie, Tourisme et Innovation, Valais)coreStrategic or Co-development PartnerSETI is the cantonal economic and tourism innovation body of Valais. It is a key partner in the Bike Valais/Wallis project, providing institutional support and funding alignment with the cantonal Velo & Bike strategy adopted in 2016.
• RWO (Regionales Zentrum und Wirtschaft Oberwallis)coreStrategic or Co-development PartnerRWO is the regional economic development body for Upper Valais. Together with the STRATOS network, RWO supported Adrian Greiner's vision for mountain bike development in Valais, enabling the concept to be realized as a regional development engine.
• ARVr (Antenne Région Valais romand)coreStrategic or Co-development PartnerARVr is the French-speaking regional antenna for Valais. It participated in the Bike Valais/Wallis project alongside RWO and SETI, contributing to the bilingual coordination of the cantonal strategy.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gravity Logic: Canadian mountain bike park design and consulting firm specializing in skills parks, flow trails, and destination development. Directly comparable to Bikeplan's trail design, skills park (e.g., Kreuzboden), and flow trail (e.g., Flow'ER, La Tsenelle) service offerings.
• International Mountain Bicycling Association (IMBA): US-based non-profit that combines MTB advocacy with consulting services through its Trail Solutions arm. Bikeplan was instrumental in founding IMBA Switzerland, making it the most directly comparable organization in MTB destination development and consulting.
• SchweizMobil: Switzerland's national soft-mobility platform for leisure and tourism. Bikeplan works directly with SchweizMobil for route registration and signage (ML 84, 85, 41, etc.), and both organizations share the mission of advancing national cycling infrastructure — making SchweizMobil a close strategic and operational peer.
• World Trail: Australian-headquartered international trail design and consulting firm with global project delivery. Closest direct peer in business model (specialized MTB trail consulting + masterplans) and geographic reach, serving destinations and government clients worldwide.

Emerging players

• AllTrails: US-based trail database and navigation app with global coverage. Operates the consumer-facing trail discovery and data layer that complements Bikeplan's infrastructure planning work; also acquired MTB Project, directly overlapping with Bikeplan's MTB planning focus.
• Trailforks: Canadian-developed trail database widely used by the mountain biking community. Overlaps with Bikeplan's Trail Management Platform in providing trail data and management infrastructure, though focused on rider-facing discovery versus Bikeplan's operator-facing maintenance workflow.
• Komoot: German-based route planning and navigation platform popular with cyclists and hikers in Europe. Represents the consumer-facing software layer that intersects with Bikeplan's B2B trail planning and Trail Management Platform — adjacent technology in the same cycling ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BikePlanAG
• LinkedInlinkedin.com/company/bikeplan
• Instagraminstagram.com/bikeplan.ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bikeplan