Crandall University
Crandall University is a private, not-for-profit Christian university in Moncton, New Brunswick offering undergraduate and graduate degrees across Arts, Science, Business Administration, Education, and Management to domestic Canadian and international students from 75+ countries.
- Company typePrivate
- Founded1949
- HeadquartersMoncton, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Crandall University does
Crandall University is a private, not-for-profit Christian university founded in 1949 in Moncton, New Brunswick, Canada. It operates as Atlantic Canada's leading faith-based private university, delivering undergraduate and graduate degree programs across Arts, Science, Business Administration, Education, and Management, along with certificate offerings (ClayStone, Oxford Study Programme, French Immersion, TESL/TEFL, Youth Leadership). The institution serves domestic Canadian students and an international cohort drawn from over 75 countries, with the latter concentrated within the Graduate School of Management. Programs are delivered through a Moncton main campus, a Sussex secondary campus for graduate studies, and online formats. The technology stack supporting delivery consists of standard, non-differentiated platforms: Moodle as the learning management system, the myCrandall student portal (built on Salesforce Experience Cloud), and Microsoft 365 for cloud productivity. No proprietary AI/ML systems are in use.
The university's revenue model is a hybrid of tuition and fees (its primary stream), donations and alumni giving, on-campus housing at Colburne House and Murray Hall, conference and event services for external groups, and ancillary fee-based services such as external exam proctoring (publicly priced at $80 per exam up to four hours, with $20 per additional hour). Distribution runs through direct sales on its two campuses, self-serve/online enrollment for remote learners, channel partnerships with BorderPass (immigration support) and Study Abroad Canada Language Institute (international recruitment), and articulation agreements with peer institutions such as Dordt University for an MSW pathway. Marketing combines owned digital channels (website, social media, The Crandall Connection e-newsletter, The Growing Edge alumni magazine) with events, orientations, alumni referrals, and the TEDxCrandall University thought-leadership platform. Operations are governed by a Board of Governors without parent-company, private equity, or venture capital ownership.
Recent strategic activity centers on programmatic and facility expansion: a seven-figure anonymous gift is funding biology and chemistry laboratory upgrades in the R.B. Eaton Life Sciences Centre, the Colburne House residence underwent full renovation in 2025, and the Sussex Campus was activated for a second graduate cohort in 2024. The university earned CPHR New Brunswick Accredited Status in 2024 and is currently conducting a Presidential Search, indicating an active leadership transition.
Crandall University firmographics
Firmographics- Name
- Crandall University
- Legal name
- Crandall University
- Website
- https://crandallu.ca
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Crandall University is a private, not-for-profit Christian university in Moncton, New Brunswick offering undergraduate and graduate degrees across Arts, Science, Business Administration, Education, and Management to domestic Canadian and international students from 75+ countries.
- Ownership category
- akta.pro rank
Crandall University industry classification
Industry- Product category
- Private Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (611310)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Faith-Affiliated Private Research Universities (EDAHABAJ)
- akta.pro secondary industry
- Arts, Humanities & Creative Research Universities (EDAHABAG)
Keywords
Where Crandall University is headquartered
LocationHeadquarters
- HQ city
- Moncton
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Crandall University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Tuition and Fees: Revenue from undergraduate and graduate program tuition, certificate programs, and various academic fees charged to enrolled students
- Donations and Alumni Giving: Financial support from donors, alumni, and the community to support university operations, scholarships, and facility improvements
- Campus Housing: Revenue from on-campus student residences including Colburne House and Murray Hall
- Conference Services: Venue rental and event services for external organizations using campus facilities
- Exam Proctoring Services: Fee-based external exam proctoring services for students from other institutions ($80 for exams up to 4 hours, $20 per additional hour)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | External Exam Proctoring - Standard |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Crandall University product offering
Product offeringCore offering
Crandall University is a private, not-for-profit Christian university offering undergraduate and graduate degree programs in Arts, Science, Business Administration, Education, and Management across its Moncton and Sussex campuses, with online delivery options. The university complements its academic offerings with student services including on-campus housing, athletics, conference services, and external exam proctoring.
Product overview
Crandall University is a private, not-for-profit university rooted in the Christian faith offering a comprehensive portfolio of educational programs and student services. The university operates as a single unified institution providing undergraduate degrees in Arts, Science, Business Administration, and Education, alongside graduate programs through its Graduate School of Management (Master of Management and Master of Organizational Management). Additional offerings include certificate programs (ClayStone, Oxford Study Programme, TESL/TEFL, French Immersion, Youth Leadership), degree completion options, and online learning pathways. Student life services encompass athletics (Crandall Chargers), on-campus housing, conference services, chapel programs, and alumni relations including The Growing Edge magazine and commemorative products like degree frames and graduation rings.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Programs Bachelor's degree programs across Arts, Science, and Business Administration disciplines for undergraduate students seeking private, faith-based higher education.
- Graduate School of Management Programs Graduate-level management programs including Master of Management (on-campus and online) and Master of Organizational Management, offered at both Moncton and Sussex campuses.
- Education Programs Bachelor of Education (BEd) and Bachelor of Theology Education (BTEd) programs including traditional, Saturday option, and online delivery formats for students pursuing teaching careers.
- Online Programs Distance and remote learning options for various undergraduate and graduate programs, including Master of Management online classes, enabling flexible study for working professionals.
- Certificate Programs Specialized certificate offerings including ClayStone, Oxford Study Programme, French Immersion Education Certificate, Teaching English as a Second Language (TESL/TEFL), and Youth Leadership Certificate.
- Degree Completion Programs Programs designed for students to complete their undergraduate degrees, often through accelerated or flexible scheduling.
- Student Housing (Colburne House and Murray Hall) On-campus residence facilities including the renovated Colburne House and Murray Hall, offering housing for undergraduate students.
- Conference Services Event and conference hosting services available to external groups and organizations, including facilities rental on the Moncton campus.
- External Exam Proctoring Services Fee-based external exam proctoring services for students from other institutions; $80 for exams up to 4 hours, $20 per additional hour, with payment due prior to exam being written.
Quantifiable outcome
- International enrollment from 75+ countries demonstrates global reach and reputation
- +2 more outcomes
Companies that use Crandall University
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Crandall University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Crandall University partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- BorderPasscoreComprehensive partnership providing immigration and international student support services. BorderPass offers in-depth Immigration Assessment processes, document integrity tools, and secure chain of trust for study permit applications. Students receive legal guidance, employment resources, and essential services at no additional cost. This partnership streamlines the international student application experience from application to arrival in Canada.
- Dordt UniversitycoreArticulation agreement providing Crandall psychology and sociology graduates a pathway to Master of Social Work degree. Graduates can waive up to 15 credit hours of Dordt's online MSW program, enabling faster degree completion. Dordt's program is CSWE-accredited, making graduates eligible for NBASW membership. Partnership addresses New Brunswick's need for social workers while providing clear pathways from a Christian university.
- Study Abroad Canada Language Institute (SACLI)minorStrategic partnership to develop a University Preparation Program for international students. SACLI assists with international student recruitment and preparation, helping prospective students transition to Crandall's academic programs.
- Deeks InsuranceminorAlumni partner offering preferential insurance rates (home, car, and other products) to staff, students, faculty, and alumni of Crandall University. Features include first accident forgiveness and 24-hour claims support.
- Expedia CruiseShipCentersminorAlumni partner providing vacation experiences including cruises, flights, hotels, tours, and resort packages. Alumni receive discount using group code ECSC/Crandall.
- PropertyGuys.comminorAlumni partner and Canada's largest private sale network. Alumni can access services for selling properties. Founders Ken LeBlanc and Jeremy Demont are alumni of Atlantic Baptist University (predecessor to Crandall).
- Tempo Framing SystemsminorProvider of exclusive Crandall University degree frames available through the campus bookstore. Frames are made in Canada, Eco Friendly, and Fair Labour Compliant, featuring the Crandall University logo.
- JostensminorGraduation ring partner providing two exclusive Crandall University designs. Rings available for order through the campus bookstore or direct from jostens.com.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Crandall University competitors and assessment
Company assessmentDirect peers
- Ambrose University: Private Christian university in Calgary, Alberta offering arts, science, business, and education programs at undergraduate and graduate levels. Comparable to Crandall as a small faith-based private Canadian university with similar enrollment scale and program breadth.
- Tyndale University: Private Christian university in Toronto, Ontario offering undergraduate and graduate programs with theological and biblical foundations. Comparable to Crandall as a faith-affiliated private Canadian university with a similar tuition-driven model and residential programs.
- Trinity Western University: Private Christian university in Langley, BC offering undergraduate and graduate programs including business, education, and arts with a faith-integrated curriculum, comparable to Crandall as a Canadian faith-based private university with similar program mix and tuition-driven model.
- Briercrest College and Seminary: Private Christian college and seminary in Caronport, Saskatchewan offering arts, science, and theology programs. Comparable to Crandall as a faith-based private postsecondary institution in Canada with similar small-scale operations and program offerings.
- Canadian Mennonite University: Private Mennonite university in Winnipeg, Manitoba offering undergraduate programs in arts, science, business, and theology with faith integration. Comparable to Crandall as a small faith-based private Canadian university with similar program scope.
- Redeemer University: Private Christian university in Hamilton, Ontario offering bachelor's degrees across arts, science, business, and education with a Reformed Christian worldview. Comparable to Crandall in mission, faith integration, and small private university operating model.
- Concordia University of Edmonton: Private Lutheran university in Edmonton, Alberta offering undergraduate and graduate programs with Christian values. Comparable to Crandall as a small faith-affiliated private Canadian university operating in a similar tuition and donation-funded model.
Regional players
- Acadia University: Small public university in Wolfville, Nova Scotia offering undergraduate and graduate programs across arts, science, business, and education. Comparable to Crandall as a regional Atlantic Canadian competitor pursuing similar domestic student segments.
- Mount Allison University: Small primarily undergraduate public university in Sackville, New Brunswick with strong arts and science programs. Comparable to Crandall as a same-region Atlantic Canadian university competing for similar domestic undergraduate applicants with a small-campus model.
- St. Thomas University: Small public university in Fredericton, New Brunswick offering undergraduate programs in arts, social sciences, and education. Comparable to Crandall as a same-province competitor for domestic undergraduate students in Atlantic Canada.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Crandall University social profiles
Digital presenceCrandall University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crandall University leadership team
Management profileNumber of profiles
Profiles14 records
Crandall University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crandall University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crandall University
What does Crandall University do?
Crandall University is a private, not-for-profit Christian university offering undergraduate and graduate degree programs in Arts, Science, Business Administration, Education, and Management across its Moncton and Sussex campuses, with online delivery options. The university complements its academic offerings with student services including on-campus housing, athletics, conference services, and external exam proctoring.
Is Crandall University a public or private company?
Crandall University is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Crandall University founded?
Crandall University was founded in 1949. It employs 51 to 100 people.
Where is Crandall University based?
Crandall University is headquartered in Moncton, Canada, in the North America region.
How does Crandall University make money?
Five revenue lines are on record. Tuition and Fees are the primary driver. The others are donations and Alumni Giving, campus Housing, conference Services and exam Proctoring Services.
Who are Crandall University's main competitors?
Direct peers on record are Ambrose University, Tyndale University, Trinity Western University, Briercrest College and Seminary, Canadian Mennonite University, Redeemer University and Concordia University of Edmonton. Regional players are Acadia University, Mount Allison University and St. Thomas University.
Does Crandall University have an API?
No public API is recorded for Crandall University.
What industry is Crandall University in?
Crandall University's product category is Private Higher Education. Its primary akta.pro industry code is EDAHABAJ, Faith-Affiliated Private Research Universities, with a secondary code of EDAHABAG, Arts, Humanities & Creative Research Universities. Its NAICS code is 611310 and its SIC code is 8200.