PropertyGuys.com
PropertyGuys.com is a Canadian franchise network founded in 1998 that operates a real estate marketplace enabling For Sale By Owner home sellers to list and market properties directly to buyers, bypassing traditional agent commissions across regional Canadian markets.
- Company typePrivate
- Founded1998
- HeadquartersMoncton, Canada
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
PropertyGuys.com firmographics
Firmographics- Name
- PropertyGuys.com
- Website
- https://propertyguys.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PropertyGuys.com is a Canadian franchise network founded in 1998 that operates a real estate marketplace enabling For Sale By Owner home sellers to list and market properties directly to buyers, bypassing traditional agent commissions across regional Canadian markets.
- Ownership category
- akta.pro rank
Where PropertyGuys.com is headquartered
LocationHeadquarters
- HQ city
- Moncton
- HQ country
- Canada
- HQ region
- North America
Markets served
PropertyGuys.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
PropertyGuys.com product offering
Product offeringCore offering
PropertyGuys.com operates a Canadian For Sale By Owner (FSBO) real estate marketplace that enables homeowners to list, market, and sell their residential properties directly to buyers without engaging traditional real estate agents. The platform is delivered through a franchise network of local representatives across Canada who provide listing and marketing services to private sellers.
Differentiator
Problem solved
Functional benefit
Products and services
- PropertyGuys.com FSBO Marketplace
Companies that use PropertyGuys.com
Customer profileSegments1 record
Ideal customer profiles1 record
PropertyGuys.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PropertyGuys.com competitors and assessment
Company assessmentBroad incumbents
- Zillow: US-dominant real estate marketplace that includes FSBO listings alongside agent-represented inventory. While broader in scope, Zillow's free/cheap listing tools directly pressure the value of paid FSBO services.
- Century 21 Canada: Canadian arm of a global real estate franchise brand. Traditional full-service brokerage competing for the same seller relationships PropertyGuys.com targets.
- Realtor.ca (CREA): Canadian national MLS-powered real estate portal operated by the Canadian Real Estate Association. The dominant listing destination in Canada, setting competitive baseline visibility for any Canadian FSBO platform.
- Royal LePage: One of Canada's largest traditional real estate brokerage franchise networks. Indirect competitor that captures the agent-represented flow that FSBO platforms like PropertyGuys.com divert.
- RE/MAX Canada: Large Canadian full-service real estate franchise network. Provides a traditional brokerage benchmark that highlights the cost savings FSBO platforms market against.
Emerging players
- Houwzer: US-based flat-fee, full-service real estate brokerage that reduces seller commissions. Comparable business-model positioning to PropertyGuys.com with technology-led delivery rather than franchise distribution.
- eXp Realty Canada: Cloud-based real estate brokerage with Canadian operations, offering commission models that compete with traditional and FSBO alternatives. Comparable as a technology-enabled low-overhead brokerage model.
- Purplebricks (historical): Previously a UK/Canada/Australia flat-fee digital brokerage that operated in similar FSBO-adjacent space before ceasing Canadian operations. Important cautionary benchmark for franchise-model FSBO economics at scale.
Direct peers
- DuProprio (ComFree): Canadian FSBO platform serving Quebec and other provinces, offering self-serve listing and marketing tools to private sellers. Closest Canadian direct competitor to PropertyGuys.com.
- ForSaleByOwner.com: US-based FSBO marketplace that lets homeowners list and sell properties without an agent. Direct comparable to PropertyGuys.com's core offering, though operating in the US rather than Canada.
Market position
Customer concentration
PropertyGuys.com social profiles
Digital presencePropertyGuys.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
PropertyGuys.com leadership team
Management profileNumber of profiles
Profiles3 records
PropertyGuys.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PropertyGuys.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PropertyGuys.com
What does PropertyGuys.com do?
PropertyGuys.com operates a Canadian For Sale By Owner (FSBO) real estate marketplace that enables homeowners to list, market, and sell their residential properties directly to buyers without engaging traditional real estate agents. The platform is delivered through a franchise network of local representatives across Canada who provide listing and marketing services to private sellers.
When was PropertyGuys.com founded?
PropertyGuys.com was founded in 1998. It employs 101 to 250 people.
Where is PropertyGuys.com based?
PropertyGuys.com is headquartered in Moncton, Canada, in the North America region.
Who are PropertyGuys.com's main competitors?
Broad incumbents on record are Zillow, Century 21 Canada, Realtor.ca (CREA), Royal LePage and RE/MAX Canada. Emerging players are Houwzer, eXp Realty Canada and Purplebricks (historical). Direct peers are DuProprio (ComFree) and ForSaleByOwner.com.
Does PropertyGuys.com have an API?
No public API is recorded for PropertyGuys.com.