Vikos

What Vikos does

Vikos (ηπειρωτική Βιομηχανία Εμφιαλώσεων Α.Ε. / Epirotic Bottling Industry S.A.) is a Greek family-owned producer of natural mineral water and beverages, founded in 1992 by P. Sepetas and E. Theochari. The company operates three production facilities in Epirus, Greece: the Vikos plant in Zagorochoria and the Mitsikeli plant in Kalpaki for water and beverage production, and Petcom Plastics for in-house PET preform and bottle manufacturing. Its portfolio spans natural mineral water under the Vikos and Mitsikeli brands, Vikos Refreshments soft drinks sweetened with stevia, Cool-Tea iced tea, Vikos Cola, Coolers, and Premium Mixers aimed at the bar and hospitality segment.

The business sells primarily through retail and Horeca (hotel, restaurant, café) channels in Greece, with brand-building investments in sports sponsorships (including a five-year partnership with the Hellenic Swimming Federation and recognitions such as the Sports Marketing Awards 2026 Gold) and cultural programs (Diazoma). The company holds ISO 9001, 14001, 22000, HACCP, Lloyd's Register, and GDPR certifications, indicating process and quality maturity for a regulated CPG operation. Revenue mechanics combine packaged bottled water volume at domestic retail price points with mixers, soft drinks, iced tea, and cola sold into both retail and on-trade outlets; Petcom captures packaging margin internally rather than outsourcing it. Vikos is reported as the #1 brand in the Greek bottled water market, and the company's growth posture is currently oriented toward product-line extension (Premium Mixers, Cola, stevia refreshments) and channel deepening within Greece rather than disclosed international expansion.

Name

Vikos

Legal name

Ηπειρωτική Βιομηχανία Εμφιαλώσεων Α.Ε.

Website

https://vikoswater.gr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Greek family-owned producer of natural mineral water and beverages under the Vikos and Mitsikeli brands, serving retail consumers and the Horeca sector across Greece through three manufacturing facilities in Epirus.

Ownership category

akta.pro rank

Product category

Bottled Water and Beverages

NAICS

Bottled Water Manufacturing (312112), Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Functional Hydration & Electrolyte Water Production (AFAFAFAH)

akta.pro secondary industries

Sports Drinks & Hydration Beverages (CRADAHAK), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Sparkling/Carbonated Bottled Water Production (AFAFACAE)

Keywords

• Bottled water
• Natural mineral water
• Soft drinks
• Ready-to-drink tea
• Beverage manufacturing

Headquarters

HQ city

Ioánnina

HQ country

Greece

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Natural Mineral Water Sales: Sale of bottled natural mineral water under the Vikos and Mitsikeli brands through retail and Horeca channels in Greece.
2. Refreshments and Soft Drinks: Production and sale of refreshments including Vikos Cola, Vikos Refreshments with stevia, Cool-Tea iced tea, and Vikos Coolers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Vikos produces and sells natural mineral water under the Vikos and Mitsikeli brands, sourced from springs in the Zagorochoria region and Mitsikeli mountain in Epirus, Greece. Beyond core water, the company manufactures and distributes a portfolio of beverages including soft drinks (Vikos Refreshments, stevia-sweetened variants), Cool-Tea iced tea, Vikos Cola, Vikos Coolers for home/office use, and premium cocktail mixers. Products are sold through retail and the Horeca (hotel, restaurant, café) channel across Greece.

Product overview

Vikos is a Greek natural mineral water and beverage company producing multiple product lines. The core offerings are natural mineral waters under the Βίκος and ΜΙΤΣΙΚΕΛΙ brands sourced from springs in Epirus, Greece. The company has expanded into soft drinks (Vikos Refreshments with regular and stevia-sweetened variants), ready-to-drink tea (Cool-Tea), water coolers, cola (ΒΙΚΟΣ COLA), and premium cocktail mixers. This represents a diversified beverage portfolio built around the core natural mineral water business, extending into non-alcoholic beverages and professional hospitality products.

Differentiator

Problem solved

Functional benefit

Brands

• Βίκος (Vikos): Main brand for natural mineral water and spring water products
• MITSIKELI
• Αναψυκτικά Βίκος!
• Αναψυκτικά Βίκος με στέβια!
• Cool-Tea
• Βίκος Coolers
• ΒΙΚΟΣ COLA

Products and services

• Vikos Natural Mineral Water (Βίκος) Natural mineral water sourced from the Zagorochoria region in Epirus, Greece. The company's flagship brand sold across retail and Horeca channels in Greece.
• Mitsikeli Natural Mineral Water (ΜΙΤΣΙΚΕΛΙ) Natural mineral water brand sourced from the Mitsikeli source area in Epirus, Greece. Companion water brand to the flagship Vikos product.
• Vikos Refreshments (Αναψυκτικά Βίκος!) Soft drink line under the Vikos brand, produced with natural mineral water and natural flavors.
• Vikos Refreshments with Stevia (Αναψυκτικά Βίκος με στέβια!) Sugar-free soft drink line using stevia as sweetener, positioned as a healthier alternative to regular soft drinks.
• Cool-Tea (Iced Tea) Ready-to-drink iced tea beverage in various flavors, produced under the Vikos brand.
• Vikos Coolers (Βίκος Coolers) Water cooler products designed for home and office hydration solutions, sold under the Vikos brand.
• Vikos Cola (ΒΙΚΟΣ COLA) Cola beverage brand launched by Vikos as part of its natural refreshments line, supporting cultural festivals and sports events.
• Vikos Premium Mixers Premium cocktail mixers launched at Salonica Bar Show, targeting the professional bar and hospitality industry.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Διάζωμα (Diazoma)coreStrategic or Co-development Partner · 1 January 2013Corporate member since 2013, supporting the protection and promotion of ancient Greek theaters. First regional corporate member of the association. Focus on 'Cultural Route of Ancient Theaters of Epirus' and promoting cultural tourism.
• Πανελλήνια Ομοσπονδία Συλλόγων Εθελοντών Αιμοδοτών (Π.Ο.Σ.Ε.Α.)coreStrategic or Co-development PartnerPartnership for voluntary blood donation awareness campaigns including TV/radio advertising campaign 'As natural as drinking water, is giving blood'. Ongoing collaboration for blood donation initiatives across Greece.
• ΣΚΑΙ (SKAI)coreGTM or Marketing PartnerMedia partner for blood donation awareness campaign providing TV and radio exposure for the voluntary blood donation initiative.
• HOPEgenesisminorStrategic or Co-development PartnerSupport program for family growth in Epirus region, continuing to expand the family of Epirus together.
• Axion HellasminorStrategic or Co-development PartnerSupport for 15th action of Axion Hellas in the Epirus region.
• General Hospital Ioannina "Γ. Χατζηκώστα"coreStrategic or Co-development PartnerOngoing partnership for voluntary blood donation events. Company holds regular blood donation drives at hospital facilities. Blood bank maintained at the hospital for company's employees.
• ΔΗΠΕΘΕ ΙωαννίνωνminorStrategic or Co-development PartnerSupport for Ancient Drama Festival at Ancient Theater of Dodoni, organized by the Regional Theater of Ioannina.
• Hellenic Swimming Federation (E.F.O.A.)coreGTM or Marketing PartnerOfficial hydration sponsor for National Juniors Championship and ongoing 5-year partnership renewal.
• Greece Swimming FederationcoreGTM or Marketing Partner5-year continuous partnership for hydration sponsorship.
• Εθνική Τράπεζα (National Bank of Greece)minorStrategic or Co-development PartnerCrowdfunding platform partnership through Act4Greece for ancient Kassopi theater revival project.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sanpellegrino: Italian premium natural mineral water brand owned by Nestlé, sourced from a specific regional spring. Closely comparable to Vikos in product positioning (regionally-sourced premium mineral water) and category, though at global scale.
• Evian: Premium natural mineral water brand owned by Danone, sourced from the French Alps. Directly comparable to Vikos as a premium still mineral water brand with regional source storytelling and broad distribution.
• Bisleri: Italian family-owned premium mineral water company with a similar business model to Vikos: private, family-controlled, regional spring source, and category leadership in its home market. Highly relevant comparable on corporate structure and scale.
• Gerolsteiner: German premium mineral water brand with a strong domestic market position and family/investor ownership structure. Comparable to Vikos as a regionally-anchored, premium-positioned European mineral water company.
• Souroti: Greek natural mineral water brand sourced from a spring near Thessaloniki. Direct domestic competitor to Vikos in the Greek bottled water market, with similar premium positioning and category focus.
• Perrier: Premium sparkling natural mineral water brand owned by Nestlé. Comparable to Vikos in premium mineral water positioning, source-based brand story, and presence in Horeca/mixer channels.
• Coca-Cola HBC: Greek-headquartered bottler of Coca-Cola products and operator of bottled water brands (including Loutraki). Directly competes with Vikos in the Greek soft drinks and bottled water market, sharing the same Horeca and retail channels.

Broad incumbents

• Danone: Global food and beverage company, parent of Evian and a major player in European bottled water. Comparable as a broad incumbent with overlapping water and beverage portfolio, though at vastly larger scale than Vikos.
• Nestlé Waters: Global bottled water division of Nestlé, parent of Perrier and Sanpellegrino. Overlaps with Vikos across premium mineral water and broader bottled water categories, but operates at global scale and does not specialize in the Greek market.
• PepsiCo: Global beverage and snacks giant whose portfolio (Pepsi, Aquafina, Lipton) competes with Vikos in cola, water, and iced tea. Does not specialize in Greek mineral water but operates broadly across overlapping categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vikoswater
• YouTubeyoutube.com/user/vikoswater
• Facebookfacebook.com/vikoswater
• LinkedInlinkedin.com/company/vikos
• Instagraminstagram.com/vikosofficial

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vikos