Eastbrooke

What Eastbrooke does

Eastbrooke Medical Centres Pty Ltd is a privately owned, multi-disciplinary primary healthcare operator headquartered in Sydney, Australia. The company runs 14 medical centres across New South Wales, Victoria and Queensland, providing general practitioner services alongside allied health disciplines (physiotherapy, psychology, dietetics, podiatry, audiology, exercise physiology), on-site pathology, pharmacy, imaging, and specialty clinics including skin cancer, diabetes, weight management, and pulmonary rehabilitation. Service breadth extends into urgent care through Medicare Urgent Care Clinics (Carlton NSW, Townsville QLD) and the Geelong Priority Primary Care Centre, both delivered under tendered government arrangements. The organisation was founded with the assistance of a $15 million Australian Government GP Super Clinic award at Blacktown in 2012, and has since secured Primary Care Infrastructure Grants at Belmont ($300,000) and Carlton ($150,000).

Revenue is generated through a mixed-billing model: standard private consultations are priced at $98 to $205 depending on duration, with Medicare rebates reducing patient out-of-pocket costs to approximately $54-$80; Medicare Urgent Care Clinics and Priority Primary Care Centres provide bulk-billed (zero out-of-pocket) walk-in care. The technology stack centres on the proprietary AutoMed Connect online booking platform with mobile app functionality, eScript electronic prescribing, telehealth consultations, and integration with the Australian Government's MyMedicare patient registration program and Medicare digital infrastructure. Select sites operate under Bupa Medical branding partnerships, and the organisation partners with GMHBA Health Insurance for pulmonary rehabilitation and with Travel Clinics Australia for travel medicine services. Leadership comprises Directors Andrew de Picot and Simon de Picot with Sir Ronald Cohen as Chairman.

Name

Eastbrooke

Legal name

Eastbrooke Medical Centres Pty Ltd

Website

https://eastbrookemedical.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Eastbrooke Medical Centres is a privately owned Australian multi-disciplinary primary healthcare operator running 14 medical centres across NSW, VIC and QLD, offering GP services, allied health, urgent care clinics, and telehealth to the general public under mixed Medicare and private billing.

Ownership category

akta.pro rank

Product category

Primary Healthcare Services

NAICS

Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

akta.pro secondary industries

Urgent Care & On-Demand Virtual Visits (HLALAAAB), After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• Multi-disciplinary healthcare
• General practice services
• Urgent care clinics
• Allied health services
• Primary care centres

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medicare Rebates (Bulk Billing): Bulk billing services where Eastbrooke bills Medicare directly for eligible patients, receiving Medicare rebates. Available at Medicare Urgent Care Clinics and for concession card holders, children under 16, and some bulk-billed consultations.
2. Private Billing Consultations: Private fee-for-service consultations where patients pay out-of-pocket fees and claim Medicare rebates. Standard consultations range from $98-$205 depending on duration; weekend/after-hours fees apply.
3. Allied Health Services: Revenue from multi-disciplinary services including physiotherapy, psychology, dietetics, podiatry, audiology, and other allied health professionals operating within centres.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Eastbrooke Medical Centres operates 14 multi-disciplinary medical centres across NSW, VIC, and QLD providing general practice, allied health, urgent care, telehealth, and specialised clinical services. The organisation runs Medicare Urgent Care Clinics and Priority Primary Care Centres offering bulk-billed walk-in urgent care, alongside standard private fee-for-service GP consultations. Supporting technology includes the AutoMed Connect online booking platform with mobile app, eScript electronic prescribing, and telehealth capabilities.

Product overview

Eastbrooke Medical Centres operates as a multi-disciplinary healthcare organization with 14 medical centres across NSW, VIC, and QLD. The core offering centers on AutoMed Connect (online booking platform), eScripts (electronic prescribing), and Telehealth Consultations for remote care. The network provides comprehensive GP services alongside specialized sub-brands including Medicare Urgent Care Clinics (bulk-billed walk-in urgent care) and Priority Primary Care Centres. Allied health services (physiotherapy, psychology, dietetics, podiatry, audiology, speech pathology) are available as add-on modules at various locations. Specialized offerings include Skin Cancer Clinics, Diabetes Clinic, Weight Loss Clinics, Women's and Children's Clinic, Pulmonary Rehabilitation Program, and medical gyms (Viva Health Club, Eastbrooke Lifestyle Gym). The Blacktown GP Super Clinic ($15M facility) represents a flagship comprehensive care centre. Pathology, pharmacy, X-ray imaging, WorkCover, and pre-employment medical services are integrated at select sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Eastbrooke Medical Centres Network Multi-disciplinary privately owned healthcare organisation managing 14 medical centres across NSW, VIC, and QLD providing comprehensive family-based medical care with GP services, allied health, urgent care, and specialist services.
• General Practice (Family Medicine) Services General practitioner services including family medicine, health screening, chronic disease management, immunisations, health assessments, and preventive care across all Eastbrooke locations for individuals and families.
• Allied Health Services Comprehensive allied health services including physiotherapy, psychology, dietetics, podiatry, audiology, speech pathology, exercise physiology, occupational therapy, chiropractic, osteopathy, and massage therapy across various Eastbrooke locations.
• Medicare Urgent Care Clinics Bulk-billed walk-in urgent care clinics at Carlton NSW and Townsville QLD providing treatment for urgent non-life-threatening conditions including minor fractures, sprains, wounds, burns, and infections. Open extended hours including weekends and public holidays.
• Priority Primary Care Centre (PPCC) GP-led urgent care service at Belmont VIC offering free bulk-billed walk-in medical care for conditions requiring immediate attention but not hospital care. Open 11am-9pm daily.
• Telehealth Consultations Remote GP consultation service via telephone for eligible patients, enabling medical advice without visiting the clinic in person. Particularly useful for patients with mobility or health constraints.
• Skin Cancer Clinic Specialised skin cancer screening, diagnosis, and treatment services including full body examinations, biopsies, lesion removal, and surgical/medical treatment of skin cancers available at Blacktown GP Super Clinic and Burleigh Waters.
• Pulmonary Rehabilitation Program Best practice pulmonary rehabilitation program at Belmont clinic focusing on airway disease treatment in GP setting for chronic airway disease, emphysema, chronic asthma, and bronchitis patients. Multidisciplinary 8-week course run with partnership of doctor, nurse, physiotherapist, dietitian, psychologist, and pharmacist.
• Diabetes Clinic Specialised diabetes management services for patients with Type 1, Type 2, and gestational diabetes, including monitoring, education, and treatment planning.
• AutoMed Connect Online Booking System State-of-the-art online booking system for managing Eastbrooke clinic appointments. Allows patients to book and manage appointments via clinic webpages or mobile app for convenient appointment scheduling.
• Blacktown GP Super Clinic A $15 million Australian Government GP Super Clinic providing comprehensive primary care with expanded services including dental, optometry, and extended operating hours. Includes on-site Viva Health Club medical gym.
• Travel Medicine Services Pre-travel health consultations, vaccinations, and travel health kits provided through partnership with Travel Clinics Australia to individuals, families, corporate groups, and organisations.
• WorkCover Services Workplace injury assessment, treatment, and rehabilitation services for employees covered under workers compensation schemes.
• Pre-employment Medical Services Pre-employment health assessments and medical examinations for employers and prospective employees to determine fitness for work.
• Women's and Children's Clinic Specialised women's health services including fertility advice, family planning, contraceptive advice, and health screening, and children's health services including immunisations and the Healthy Kids Check.
• Mental Health Services Psychology and mental health care services including confidential therapy, counseling, and evidence-based treatments such as CBT and ACT for various mental health conditions.
• Cosmetic Medicine Services Non-surgical cosmetic procedures and treatments available at select Eastbrooke locations including vein treatments and sclerotherapy.
• Pathology Services On-site pathology collection services at various Eastbrooke locations for diagnostic testing and health monitoring.
• Pharmacy Services On-site pharmacy services at select Eastbrooke medical centres for prescription dispensing and pharmaceutical advice.
• COVID-19 Vaccination Program COVID-19 vaccination services offered as part of Australian Government vaccination rollout for eligible patient groups, free of charge.

Quantifiable outcome

• 99.7% child immunisation rate achieved at Essendon clinic, outperforming local average of 91.6%
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Northern Queensland Primary Health Network (NQPHN)coreStrategic or Co-development Partner · 18 December 2023NQPHN selected Eastbrooke Family Clinic as Townsville Medicare Urgent Care Clinic provider following rigorous tender process. Partnership with Federal and State Governments to provide bulk-billed urgent care reducing pressure on Townsville University Hospital emergency department. NQPHN CEO Sean Rooney stated the clinic would make a positive impact on North Queensland healthcare access.
• Western Victoria Primary Health Network (WVPHN)coreStrategic or Co-development Partner · 3 January 2023WVPHN partnered with Eastbrooke to establish Priority Primary Care Centre at Belmont. WVPHN CEO Rowena Clift stated delight at working with Eastbrooke Family Clinic and Barwon Health to bring PPCC to Geelong community. Initiative funded through WVPHN as part of Victorian Government program.
• Barwon HealthcoreStrategic or Co-development Partner · 3 January 2023Barwon Health CEO Frances Diver stated support for the new PPCC service. Barwon Health will work with Eastbrooke Family Clinic Belmont to enable appropriate referrals to their services including emergency departments. Represents local health service integration.
• GMHBA Health InsuranceminorStrategic or Co-development PartnerPartnership with Australian not-for-profit health fund GMHBA to deliver pulmonary rehabilitation program at Eastbrooke Family Clinic Belmont. Program focuses on airway disease treatment in GP setting with multidisciplinary team including doctor, nurse, physiotherapist, dietitian, psychologist, and pharmacist.
• Deakin UniversityminorStrategic or Co-development PartnerDeakin University leading study to evaluate the impact of the Geelong Priority Primary Care Centre on demand for other services including General Practice and Emergency Departments. Research partnership to assess PPCC effectiveness.
• Travel Clinics AustraliaminorChannel Partner/ Reseller/ DistributorEastbrooke partnered with Travel Clinics Australia to provide complete range of travel health services and travel health kits to individuals, families, corporate groups and organisations. Partnership expands travel medicine capability across Eastbrooke centres.

Scale indicators8 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• IPN Medical Centres: IPN Medical Centres, part of Sonic Healthcare, runs one of Australia's largest GP clinic networks with strong focus on bulk-billed services, chronic disease management and Medicare UCC operations. Highly comparable on operating model, GTM motion and government program participation.
• Healius Limited: Healius (formerly Primary Health Care) is one of Australia's largest operators of multi-disciplinary medical centres, pathology and diagnostic services with a national footprint. It is the most direct analogue to Eastbrooke's network of GP + allied health + urgent care clinics and competes for the same GPs, patients and government tenders.
• Myhealth Medical: Australian GP clinic operator with a large network of multi-disciplinary medical centres offering bulk-billed GP, allied health and specialist services. Directly comparable to Eastbrooke on multi-site primary care, Medicare program participation and urban/suburban patient mix.
• Bupa Medical & Dental: Bupa operates branded medical and dental centres across Australia, including several sites listed under Bupa Medical branding where Eastbrooke also operates (Bowral, Carlton, North Essendon). They compete head-to-head for the same GP workforce, bulk-billing patients and integrated allied health service model.

Emerging players

• InstantScripts: Online telehealth and eScript prescription platform serving Australian patients with on-demand GP consults and electronic prescribing. Overlaps with Eastbrooke's eScript and telehealth offerings, illustrating the digital competitive frontier.
• Doctors on Demand: Telehealth-first Australian virtual GP provider. Comparable to Eastbrooke's telehealth consultation capability but with a purely digital delivery model, representing both a substitute and a partnership channel for after-hours care.

Broad incumbents

• Sonic Healthcare: Sonic Healthcare is a global diagnostics and healthcare operator whose Australian IPN Medical Centres division runs large-scale GP clinic networks. Comparable to Eastbrooke on the multi-site primary-care operating model, though Sonic's core franchise is pathology and imaging at far greater scale.
• Ramsay Health Care: Ramsay is Australia's largest private hospital operator and is increasingly active in primary care partnerships and urgent care models. Adjacent rather than direct overlap, but represents the kind of scaled incumbent that competes for government urgent-care and primary-care infrastructure contracts.

Regional players

• National Health Co-op: Not-for-profit, member-owned multi-disciplinary medical centre operator in the ACT and regional NSW. Comparable in offering integrated GP and allied health services under one roof, though concentrated in a smaller geographic footprint.
• Doctors' Health Fund (part of Private Healthcare Australia): Operates doctor-owned medical centres with a similar multi-disciplinary primary care model in Australia. Comparable on service mix and target clinician base, although smaller in network scale than Eastbrooke's 14-site footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eastbrooke_mc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastbrooke