What All That Jazz does

All That Jazz is a Mumbai-based private creative agency founded in 2006, operating from a single headquarters at 802, Auto Commerce House, Nana Chowk. The company operates across four service pillars: (1) Events Services — design, planning, and execution of weddings, kids' celebrations, corporate functions, and custom invites/e-invites; (2) Branding & Communication — brand identity development, logo design, peripheral design, and strategic communication; (3) Social Media Services — strategy, content creation, and management across platforms; and (4) Handcrafted Products — personalized, made-to-order items sold through a separate e-commerce storefront at allthatjazzshop.com. The agency's core technology is human creative design rather than proprietary software; no AI, API, or platform capabilities are disclosed.

The business model is professional services, with revenue generated through quote-based project fees for events and branding engagements and one-time sales through the product e-commerce channel. Customer segmentation is hybrid B2B/B2C: individuals and families for events, and startups/SMEs across verticals (jewellery, travel, hospitality, food, education, healthcare, finance, technology) for branding and social media work. GTM motion is sales-led via direct client engagement, portfolio-based marketing through the company website, organic social media presence, and referrals. Pricing is not publicly disclosed; services are tailored per engagement. There is no disclosed revenue, funding, or institutional investment.

Operationally, the company describes a core team of seasoned professionals with 11 years of collective cross-functional experience spanning design, events, branding, communication, and products. Leadership comprises CEO Shamsher Hura and Founder Jasmeen Kaur. The company has stated aspirational goals to scale offices PAN-India, serve global clients, and launch physical "ATJ Cafés" retail spaces — none of which are evidenced as executed. Headcount is reported in the 11–50 band (firmographics), with no specific number disclosed on the company website.

Name

All That Jazz

Legal name

All That Jazz

Website

https://allthatjazz.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

All That Jazz is a Mumbai-based creative agency providing events planning, branding, communication, and social media services to individuals, startups, and SMEs, alongside handcrafted personalized products sold through its e-commerce shop.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Theming, Mood Boards & Concept Design (HSACAOAH)

akta.pro secondary industry

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

Keywords

• Event design services
• Brand identity design
• Social media management
• Creative agency services
• Handcrafted custom products

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Planning and Execution Services: Design, plan and execute customised events ranging from weddings and celebrations to kids-related bashes. Revenue generated through service fees for event management.
2. Branding and Communication Services: Brand identity development, logo design, peripheral designs, and smart communication strategy services for businesses.
3. Social Media Services: Social media strategy and management services for brands, including content creation and campaign execution.
4. Handcrafted Products: All That Jazz products are handcrafted and made to order. The company has an e-commerce shop (allthatjazzshop.com) for selling products.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

All That Jazz designs and executes customized live events (weddings, private celebrations, and kids' parties), delivers brand identity and communication services for organizations, provides social media strategy and management, and sells a line of handcrafted personalized products through its own e-commerce storefront. The firm operates as a Mumbai-based creative agency combining experiential design, brand work, digital presence management, and physical product creation under one in-house creative team.

Product overview

All That Jazz is a Mumbai-based creative agency offering a comprehensive suite of services: Events (weddings, kids' celebrations, invites, e-invites), Branding & Communication, Social Media Services, and Handcrafted Products. The company operates across PAN-India with clients globally, providing customized creative solutions for events and branding needs, alongside a product line of handcrafted personalized items sold through their shop.

Differentiator

Problem solved

Functional benefit

Brands

• ATJ It: A branded term used by the company in its aspirational company goals (mentioned as: 'ATJ It' enters Webster's Dictionary like 'Google It').
• ATJ Cafés

Products and services

• Events Services Customized design and execution of personal events including weddings, private celebrations, and kids' parties, targeted at individual consumers and families seeking bespoke, non-templated event design.
• Branding & Communication Services Brand identity and communication design services for organizations needing external creative support for brand systems and messaging.
• Social Media Services Social media strategy and management services for businesses needing an external partner to plan and run their social media presence.
• Handcrafted Products A line of handcrafted, personalized physical products sold directly to consumers and gift-buyers through the studio's own e-commerce storefront.

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Chumbak: India-based lifestyle and gifting brand selling personalized, design-led products through e-commerce and retail stores. Comparable to All That Jazz's handcrafted products / All That Jazz Shop e-commerce line as a design-driven Indian consumer gifting brand.
• Happily Unmarried: Indian design-led lifestyle and gifting brand with quirky, humorous products sold online and through retail. Comparable to All That Jazz's handcrafted, personalized product line in serving Indian consumers seeking unique, design-forward gifting.

Broad incumbents

• Laqshya Media Group: Indian out-of-home advertising, events, and experiential marketing group. Comparable to All That Jazz's integrated branding/events/communications offering, but operating at scale across multiple Indian cities with larger enterprise clients.
• Wizcraft Entertainment: Indian event management and experiential marketing firm handling large-scale weddings, corporate events, and government functions. Comparable to All That Jazz in core wedding and event planning services, but operating at substantially larger event scale across India and internationally.
• George P. Johnson Experience Marketing: Global experiential marketing agency with India presence, designing brand experiences, events, and activations for enterprise clients. Comparable to All That Jazz in the experiential design and brand storytelling craft, but serving much larger multinational accounts.
• Fountainhead MKTG (DDB Mudra Group): Large Indian experiential and activation agency under DDB Mudra Group, providing events, brand activation, and digital engagement for enterprise clients. Comparable to All That Jazz in offering integrated brand-and-events services, but with national scale and network resources.
• Percept Limited: One of India's largest diversified communications and event management conglomerates, offering brand solutions, events, sports management, and entertainment. Directly comparable to All That Jazz as a Mumbai-based Indian events and branding agency, but at far greater scale and with institutional backing.

Direct peers

• Tamarind Global: India-based experiential events and destination management company handling weddings, corporate events, and brand experiences. Comparable to All That Jazz in combining event execution with branding/design capabilities for premium clients in India.
• Seventy Event Media Group: Mumbai-headquartered experiential marketing and event management agency serving corporate and B2B clients with activations, conferences, and brand experiences. Directly comparable to All That Jazz's branding-plus-events positioning in the Indian mid-market.
• Midas Events: Boutique Indian events and experiential agency specializing in corporate events, brand activations, and conferences. Closely comparable to All That Jazz in offering a multi-service creative and event management platform to Indian SMB and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All That Jazz