79North

What 79North does

79North (79north.ca) operates a Canadian online casino review and affiliate marketing website targeting adult Canadian players interested in no-KYC and anonymous offshore casino options. The platform delivers editorial content covering ten partner casinos (Gransino, Richard Casino, Slotozen, Stone Vegas, OceanSpin, Boomerang Bet, MonsterWin, Crown Green, Mr. Pacho, LamaBet), organized into five content modules: comprehensive casino reviews, bonus and promotion guides, educational resources, side-by-side comparison tables, and industry news. The site targets users across Canadian provinces with appropriate age gating (19+ in Ontario, BC, NB, NL, NS, NWT, NU, ON, PE, SK, YT; 18+ in AB, MB, QC) and explicitly excludes self-excluded users.

The technology stack is conventional content-publication infrastructure: WordPress CMS on a theme referenced as 'rps-new,' fronted by Cloudflare CDN with WAF and bot management, and instrumented with Google Analytics 4, Hotjar, Microsoft Clarity, Meta pixel, and Google Ads conversion tracking. The site implements a layered cookie consent manager supporting PIPEDA, Quebec Law 25, CASL, and provincial PIPA requirements, and claims SOC 2-aligned hosting with 256-bit SSL/TLS encryption, intrusion detection, and regular penetration testing.

Monetization is exclusively affiliate-driven: the site earns commissions when users click outbound casino referral links (tracked via 79n_affiliate cookies and partner tracking parameters) and subsequently register or deposit at partner casinos. A secondary, smaller revenue stream comes from targeted advertising via Meta pixel and Google DoubleClick remarketing. There is no subscription, premium tier, or user-facing fee; the site is free and content-led.

Name

79North

Legal name

79north.ca

Website

https://79north.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

79North (79north.ca) is a Canadian online casino affiliate and review website that earns commissions by referring adult Canadian players to offshore no-KYC casino operators via SEO-optimized reviews, comparison tables, and bonus guides.

Ownership category

akta.pro rank

Product category

Online Casino Affiliate Reviews

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino reviews
• Affiliate marketing
• Casino comparison
• Gambling guides
• No-KYC casinos

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Casino Affiliate Referral Commissions: 79north.ca participates in affiliate marketing programs with multiple online casinos. Revenue is earned as commissions when users click casino referral links (tracked via 79n_affiliate cookie and partner tracking parameters) and subsequently register or deposit at the partner casino. This is the company's primary (and apparently sole disclosed) monetization mechanism; the site itself does not charge users and provides free content.
2. Targeted Advertising Revenue: Secondary ad-related revenue signals via Meta (Facebook) pixel (_fbp), Google Ads conversion linker (_gcl_au), and Google DoubleClick (IDE) remarketing cookies — supporting ad delivery, affiliate tracking, remarketing, and conversion measurement across the site.

Go-to-market motion1 record

Core offering

79North operates 79north.ca, a Canadian online casino review and affiliate marketing website that publishes ranked recommendations, detailed casino reviews, bonus guides, comparison tables, and educational resources tailored to Canadian adult players evaluating offshore, no-verification online casinos. The site is free to users and monetizes exclusively through affiliate referral commissions earned when visitors click outbound casino links and subsequently register or deposit at partner casino operators.

Product overview

79North operates a single unified informational product — the 79north.ca website — which functions as a Canadian online casino review and affiliate guide. Rather than a modular SaaS architecture, the offering is a content platform composed of five tightly integrated editorial modules that share a single navigation and design system: Comprehensive Casino Reviews, Bonus & Promotion Guides, Educational Resources, Casino Comparison Tools, and Industry News & Updates. Each module feeds the next (reviews inform comparisons, comparisons inform bonus guides, and all five draw from the same pool of tracked Canadian-targeted casinos), and the platform monetizes the unified site through affiliate referral links to third-party casino operators rather than selling the modules separately.

Differentiator

Problem solved

Functional benefit

Products and services

• 79north.ca Website

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• BonusFinder: Bonus-focused casino affiliate site with strong North American presence and Canadian market coverage. Directly comparable GTM (content + affiliate referrals) and overlapping casino operator partnerships.
• Bigwinboard: Slot-game-focused review and affiliate site with detailed game analysis, RTP tracking, and casino listings. Comparable content-led SEO approach and affiliate monetisation, narrower in scope but directly overlapping on casino review affiliate GTM.
• ThePOGG: Independent casino review and complaint-resolution site with affiliate partnerships. Similar scale, editorial depth, and revenue mix to 79North; both serve as trusted intermediary reviewers for online casino players.
• AskGamblers: Major online casino review and complaint-resolution platform operating an affiliate-marketing model very similar to 79north.ca. Both monetize editorial content via tracked outbound links to partner casinos and compete for the same organic search traffic on casino review and bonus terms.
• Casino Guru: Global casino review site with a complaint resolution database and affiliate monetization from partner casinos. Closely matches 79North's content-led SEO GTM, comparison tables, and bonus/educational editorial approach.
• Casino.org: Large casino review and affiliate site producing editorial content comparable to 79north.ca's review and educational modules. Same affiliate-referral revenue model and SEO-led acquisition strategy.
• Latest Casino Bonuses (LCB): Long-running casino review and bonus-tracking site with a player community and affiliate partnerships. Directly comparable on editorial coverage, bonus-led content, and affiliate revenue model.

Broad incumbents

• Gambling.com Group: Publicly listed gambling affiliate network operating multiple regional brands across sports betting, casino, and poker. Operates a much broader portfolio than 79North but is a clear incumbent in the same affiliate-driven content and lead-generation category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/79northltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 79North