Vinotaria

What Vinotaria does

Vinotaria is an Austrian direct-to-consumer online wine shop, operated by myProduct GmbH and based in Amstetten, Austria. The platform sells a sommelier-curated assortment of Austrian and international wines - white (e.g., Grüner Veltliner, Riesling, Chardonnay), red (e.g., Zweigelt, Blaufränkisch, Pinot Noir), rosé, sparkling (Prosecco, Sekt, Champagne), and dessert wines - alongside wine accessories and themed gift packages (including Vinotaria-branded multi-bottle gift boxes and co-branded Italian food-and-wine gift boxes with Baccili). Pricing spans roughly EUR 4 entry-level to EUR 400+ luxury, with VAT-inclusive unit-per-liter pricing shown; gift boxes run EUR 10-60 and digital gift certificates start at EUR 10.

The platform is built on Magento-based e-commerce infrastructure provided by myProduct.at, which delivers hosting, payment processing, order management, and fulfillment integration. Distribution is wholly direct-to-consumer through the vinotaria.at storefront with shipping to customers in Austria and Germany (with noted restriction against shipping to the United States). Marketing is content-led: producer profiles, wine-region storytelling, tasting notes, SEO-structured varietal and gift taxonomy, an email newsletter, and Facebook/Instagram social channels.

The business operates as a horizontal D2C wine merchant serving three customer segments: everyday wine enthusiasts, gift purchasers, and premium/collector buyers, with a complementary corporate gifting channel. The entity is privately held with 1-10 employees, no disclosed funding, and no signs of external institutional ownership. Strategic emphasis is on curation, Austrian autochthonous variety positioning, content-driven discovery, and gift packaging rather than subscription, marketplace, or technology differentiation.

Name

Vinotaria

Legal name

myProduct GmbH

Website

https://vinotaria.at

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Vinotaria is an Austrian direct-to-consumer online wine shop, operated by myProduct GmbH, selling a sommelier-curated range of Austrian and international wines, gift boxes, accessories, and digital gift certificates to consumers and corporate gift buyers across Austria and Germany.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG)

Keywords

• Online wine retail
• Wine e-commerce
• Wine gift boxes
• Austrian wines
• Wine accessories

Headquarters

HQ city

Amstetten

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Wine Product Sales: Direct sales of wines including white, red, rosé, dessert wines, sparkling wines (Schaumwein), and fruit wines through the online storefront. Products range from everyday Austrian wines to premium Champagnes and rare vintages.
2. Gift Box Packages: Pre-curated wine gift boxes and gift certificates sold as one-time purchases, targeting gift-giving occasions and corporate gifting.
3. Wine Accessories: Sale of wine accessories including glassware, corkscrews, and wine storage products through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Vinotaria sells a sommelier-curated assortment of Austrian and international wines — including white, red, rosé, sparkling (Sekt/Prosecco/Champagne), dessert, and fruit wines — directly to consumers through its own online storefront. The shop complements wines with themed gift boxes (proprietary Vinotaria gift sets and Italian-themed Baccili food-and-wine hampers), digital gift vouchers, and wine accessories, with delivery across Austria and Germany.

Product overview

Vinotaria is an Austrian online wine shop offering a curated selection of wines from various Austrian and international wine producers. The platform operates as a marketplace connecting wine enthusiasts with winemakers, featuring white wines (Grüner Veltliner, Riesling, Chardonnay), red wines (Zweigelt, Blaufränkisch, Pinot Noir), rosé, sparkling wines (Prosecco, Sekt, Champagne), and dessert wines. The product portfolio includes proprietary gift packages (Vinotaria Wein Geschenkbox in white, neutral, and gift versions), Italian food and wine gift boxes from Baccili (Bianco, Rosso, Verde), and digital gift vouchers. Additional offerings encompass wine accessories. The company emphasizes sommelier-curated selection and direct relationships with winemakers.

Differentiator

Problem solved

Functional benefit

Products and services

• White Wine (Weißwein) Comprehensive white wine selection including Grüner Veltliner, Riesling, Chardonnay, Sauvignon Blanc, and various Austrian indigenous varieties, with sub-categories by varietal for Austrian and international white wines.
• Red Wine (Rotwein) Red wine selection featuring St. Laurent, Zweigelt, Blaufränkisch, Pinot Noir, Cabernet Sauvignon, Merlot, and red cuvées for Austrian and international red wine buyers.
• Rosé Wine (Roséwein) Rosé wine selection available on the platform for Austrian and German consumers.
• Sparkling Wine (Schaumwein) Sparkling wine and champagne selection including Prosecco, Cava, Austrian Sekt varieties, and premium Champagne offerings for celebrations and aperitifs.
• Dessert Wine (Dessertwein) Dessert wine selection including sweet wines and Eiswein varieties.
• Fruit Wine (Fruchtwein) Curated fruit wine selection including Ribiselwein (currant) and Erdbeerwein (strawberry) from Austrian producer Obstland-Kellerei Allacher, priced around €4.49 per 1000ml bottle.
• Wine Accessories (Weinzubehör) Wine accessories and equipment (e.g., glassware, corkscrews, wine storage) sold alongside wine bottles on the platform.
• Vinotaria Wine Gift Boxes (Wein Geschenkbox) Proprietary pre-packaged gift boxes containing five 250ml wine bottles in themed selections (white wine, neutral, and discounted 'small attention' variants) priced €10–€60, marketed as gift ideas for wine enthusiasts.
• Baccili Italian Food & Wine Gift Boxes Italian-themed gift boxes from Baccili in three variants — Bianco (two bottles of Italian wine with pasta, Sugo, and Cantucci), Rosso (one bottle with pasta, Sugo, and Cantucci), and Verde (pasta, Sugo, olive oil, wine, and Cantucci) — positioned as Mediterranean culinary gift experiences.
• Vinotaria Digital Gift Voucher (digitaler Geschenkgutschein) Digital gift voucher available in denominations starting at €10, delivered via email for convenient gifting to wine enthusiasts.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• myProduct GmbHcoreTechnology or IntegrationVinotaria operates on the myProduct.at e-commerce platform, which provides the technical infrastructure including website hosting, payment processing, order management, and logistics integration. The platform is based in Austria and powers multiple specialty online shops.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wine in Black: Berlin-based curated wine subscription and online shop targeting German consumers with sommelier-selected wines and themed boxes. Comparable subscription/gift-box mechanic and curated storytelling, serving the same DACH D2C wine buyer.
• Ludwig von Kapff: Long-established German wine mail-order specialist offering curated wines, gift packs, and accessories online. Comparable D2C wine curation, gift assortments, and Austria/Germany cross-border shipping footprint.
• Jacques' Wein-Depot: Hawesko-owned German wine depot network with strong online shop offering curated wines, gift boxes, and accessories. Directly comparable in DACH online wine assortment, gifting, and D2C delivery model.
• Belvini: German online wine shop offering a wide selection of wines, sparkling wines, and gift sets with delivery across Germany. Closely aligned D2C wine retail model, gift assortment, and price-tier coverage to Vinotaria's Austrian operation.
• Vicampo: German D2C online wine retailer with a curated marketplace model connecting consumers with winemakers. Highly comparable in curation-led positioning, direct winery relationships, and storytelling approach to Vinotaria, with broader assortment and scale.
• Hawesko Holding: Germany's largest wine mail-order and online wine retailer, offering curated wines, gift assortments, and accessories through multiple brands (Hawesko, Jacques', Wein Art). Directly comparable in DACH online wine retail, scale, and gift/gourmet positioning, though materially larger and publicly listed.
• Vinexus: German online wine retailer (part of Hawesko group) focused on curated regional and international wines with strong gift and corporate channels. Comparable DACH online wine assortment, gifting, and corporate-customer targeting.

Regional players

• Wein & Co: Austrian specialty wine retail chain combining physical stores with a strong online wine shop, featuring curated Austrian and international wines and gift assortments. Comparable Austrian assortment and gifting positioning, with a strong offline retail footprint Vinotaria lacks.

Emerging players

• Baccili: Italian food and wine gift-box brand (Bianco, Rosso, Verde co-branded boxes are already sold on Vinotaria). Comparable in themed gift-pack retailing and Mediterranean culinary positioning, though operates primarily as a producer/brand rather than retailer.

Broad incumbents

• Weinwelt (Müller): Wine retail program of German drugstore chain Müller, offering wine and gift assortments across many store locations and online. Comparable in DACH wine assortment and gifting, but embedded in a much broader non-specialist retail footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vinotaria
• Instagraminstagram.com/vinotaria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinotaria