eicker
eicker is a Münster-based digital communication consulting practice founded in 1998 by Gerrit Eicker, offering communication, conversation, and conversion consulting to German organizations navigating digital transformation. Services are delivered by the founder, supported by multi-channel content brands including eicker.TV, eicker.news, and eicker.today.
- Company typePrivate
- Founded1998
- HeadquartersMünster, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
eicker firmographics
Firmographics- Name
- eicker
- Legal name
- eicker®
- Website
- https://eicker.digital
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- eicker is a Münster-based digital communication consulting practice founded in 1998 by Gerrit Eicker, offering communication, conversation, and conversion consulting to German organizations navigating digital transformation. Services are delivered by the founder, supported by multi-channel content brands including eicker.TV, eicker.news, and eicker.today.
- Ownership category
- akta.pro rank
eicker industry classification
Industry- Product category
- Digital Communication Consulting
- NAICS
- Marketing Consulting Services (541613), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)
- akta.pro secondary industry
- Sustainability & ESG Consulting (BPAHACAK)
Keywords
Where eicker is headquartered
LocationHeadquarters
- HQ city
- Münster
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
eicker business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting Services (Kommunikation, Konversation, Konversion): Professional consulting engagements covering three core areas: Kommunikation (communication consulting — external/internal communication analysis and optimization), Konversation (conversation consulting — social media, marketing, eCommerce, web analytics, knowledge management), and Konversion (conversion consulting — digitalization, process optimization, measurement and analysis of digital processes). Revenue is generated through billable consulting hours and retainer engagements. Delivered as expert and strategy consulting from Münster, Germany.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Freie Erstberatung (Free Initial Consultation) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
eicker product offering
Product offeringCore offering
eicker is a digital consulting practice that advises organizations on three interconnected pillars: Kommunikation (analysis, optimization, and development of digital external and internal communication processes), Konversation (improvement of digital conversation and knowledge management across social networks, marketing, eCommerce, and web analytics), and Konversion (empirical observation, measurement, and optimization of digital conversion processes). Engagements are delivered by founder Gerrit Eicker from Münster, Germany, with supporting media properties (eicker.TV, eicker.news, eicker.today) demonstrating expertise and driving inbound demand.
Product overview
eicker is a digital consulting company founded in 1998, operating as a unified platform of consulting services and content brands. The core offering is eicker.BEratung, providing digital communication, conversation, and conversion consulting. This is supported by content distribution through eicker.TV (video/podcast), eicker.news (tech news), and eicker.today/iCare.today (climate tech news). Additional specialized consulting services include Agilität (agility), Inhalte (content), Wissenschaft (science), Kurzvideo (short video), Journalismus (journalism), iPhone, Tile, and Wettbewerb (competition) consulting. The company also operates eicker.media for media strategy and eicker.net for online marketing. All services are delivered by founder Gerrit Eicker from Münster, Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- eicker.BEratung — Digital Communication Consulting
Quantifiable outcome
- 90.3% online penetration of German population (as of source date)
- +4 more outcomes
Companies that use eicker
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
eicker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
eicker partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
eicker competitors and assessment
Company assessmentDirect peers
- Claneo: Content-first digital marketing agency focused on SEO, content and digital PR for international brands; comparable to eicker in owning its content engine as the primary client acquisition channel.
- Animalz: B2B SaaS content marketing agency that built its client acquisition engine on owned content production and a thought-leadership model; highly comparable to eicker.TV as a content-first lead pipeline.
- UEBERBIT: German digital agency offering digital strategy, marketing and consulting services to mid-market and enterprise clients, with a comparable focus on digital transformation in the DACH market.
Broad incumbents
- Serviceplan Group: Europe's largest independent agency group with digital strategy, communication and technology capabilities; overlaps with eicker on the digital transformation and communication consulting axes.
- nexum: German digital agency with a Marketing/Communications/Technology delivery model similar to eicker's three-pillar Kommunikation/Konversation/Konversion structure, but at considerably larger scale.
- denkwerk: Cologne-based digital agency delivering strategy, creative, technology and online marketing services for German brands; directly comparable in offering but with hundreds of employees versus eicker's solo model.
- SYZYGY Group: Publicly listed German digital agency group providing marketing, digital transformation and technology services; overlaps with eicker on digital communication consulting but operates at materially greater scale as a full-service incumbent.
- Jung von Matt: Major German creative and digital agency group; adjacent as a high-end DACH digital consultancy and communications partner, though vastly larger and integrated-marketing oriented.
Regional players
- Fink & Fuchs Public Relations: German public relations and communications consultancy focused on technology clients; comparable in delivering communication strategy to DACH B2B clients at a small-to-midsize scale.
Emerging players
- Grow and Convert: Content marketing consultancy with a founder-led model and methodology emphasis similar to eicker's expertise-led offering; smaller-scale digital transformation and conversion advisory with public content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
eicker social profiles
Digital presenceeicker financial estimates
Financial estimateRevenue estimate
Valuation estimate
eicker leadership team
Management profileNumber of profiles
Profiles1 record
eicker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eicker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eicker
What does eicker do?
eicker is a digital consulting practice that advises organizations on three interconnected pillars: Kommunikation (analysis, optimization, and development of digital external and internal communication processes), Konversation (improvement of digital conversation and knowledge management across social networks, marketing, eCommerce, and web analytics), and Konversion (empirical observation, measurement, and optimization of digital conversion processes). Engagements are delivered by founder Gerrit Eicker from Münster, Germany, with supporting media properties (eicker.TV, eicker.news, eicker.today) demonstrating expertise and driving inbound demand.
Is eicker a public or private company?
eicker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eicker founded?
eicker was founded in 1998. It employs 1 to 10 people.
Where is eicker based?
eicker is headquartered in Münster, Germany, in the Europe region.
How does eicker make money?
One revenue line is on record: consulting Services (Kommunikation, Konversation, Konversion).
Who are eicker's main competitors?
Direct peers on record are Claneo, Animalz and UEBERBIT. Broad incumbents are Serviceplan Group, nexum, denkwerk, SYZYGY Group and Jung von Matt. Fink & Fuchs Public Relations is listed as a regional player. Grow and Convert is listed as an emerging player.
Does eicker have an API?
No public API is recorded for eicker.
What industry is eicker in?
eicker's product category is Digital Communication Consulting. Its primary akta.pro industry code is BPAHAEAL, Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting, with a secondary code of BPAHACAK, Sustainability & ESG Consulting. Its NAICS code is 541613 and its SIC code is 8742.