What Full Circle Coaching & Consulting does

Full Circle Coaching & Consulting is a privately held, founder-owned Canadian coaching firm that provides business coaching services exclusively to chiropractors practicing across North America. Founded by Dr. Tom Preston circa 1994 and headquartered in Trout Creek, Ontario, the firm has operated for more than 30 years and claims to have transformed over 1,000 practices. Its core offering is the Full Circle Coaching Signature Program, a 1:1 subscription coaching service built around a proprietary 4-pillar framework (Vision, Focus, Systems, and Team) and delivered by a team of six chiropractor-coaches, each with decades of personal practice experience. The portfolio is supplemented by stage-specific coaching tracks (New to Practice, Growing Practice, Established Practice, and Succession), modular add-on services (CA & Team Coaching, Practice Valuations, Associate Doctor Recruiting, Mystery Shopper), and The Tribe peer mastermind community.

The firm's business model rests on recurring subscription revenue from 1:1 and group coaching, supplemented by event-based revenue from the annual Chiro Conference (October 23-24, 2026; early bird $147, regular $197) and the upcoming Jamaica Retreat 2027 (February 5-12, 2027), plus content revenue from the Full Circle Trilogy books by Dr. Tom Preston. The go-to-market motion is community-led and sales-led: a free 30-minute discovery call serves as the primary conversion touchpoint, while The Tribe, podcast appearances (ChiroHustle, Alliance for Chiropractic, CNAC), a free resource library (Practice Gap Assessment, Practice Mindset Quiz, no-show checklists, hiring guides), and events feed top-of-funnel demand. The company has no external funding, no parent structure, and no disclosed revenue figures; it is operated by a small team of 1-10 employees with leadership concentrated in founder Dr. Tom Preston and Head Coach & Co-Owner Dr. Frazer Smith.

Name

Full Circle Coaching & Consulting

Legal name

Full Circle Coaching & Consulting

Website

https://fullcirclecoachingandconsulting.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Full Circle Coaching & Consulting is a Canadian private coaching firm that helps chiropractors build, scale, and exit practices through a proprietary 4-pillar methodology. It serves 1,000+ practitioners across North America via subscription coaching, a peer mastermind, events, and author-led content.

Ownership category

akta.pro rank

Product category

Chiropractic Practice Coaching Services

NAICS

Other Management Consulting Services (541618), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

Keywords

• Chiropractic practice coaching
• Business coaching services
• Practice management consulting
• Succession planning services
• Peer mastermind community

Headquarters

HQ city

North Bay

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. 1:1 Chiropractic Coaching Programs: Comprehensive coaching programs (Full Circle Coaching Signature, CA & Team Coaching, Associate Dr Recruiting, Practice Valuations, Succession Planning, Mystery Shopper) delivered by a team of six chiropractor-coaches. Sold on a subscription/coaching program basis with weekly or biweekly sessions.
2. The Tribe — Group Coaching / Mastermind: Peer mastermind community with coaching, accountability partners, live event access, guest expert sessions, and daily coaching tips. Lower group investment compared to 1:1 coaching.
3. Events — Chiro Conference & Jamaica Retreat: Annual Chiro Conference (Oct 23–24, 2026) and annual Jamaica Retreat (Feb 5–12, 2027). Ticket-based revenue; conference early bird $147, regular $197. Jamaica Retreat requires separate accommodation booking plus a small tuition for growth sessions.
4. Books — Full Circle Trilogy: Three books by Dr. Tom Preston (The Meaningful Chiropractor, The Prosperous Chiropractor, The Free Chiropractor). Offered free — pay only shipping ($6.00). Also available on Amazon (Kindle and print).

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

Full Circle Coaching & Consulting delivers 1:1 and group coaching services to chiropractic practice owners across North America, anchored by its proprietary Full Circle 4-Pillar Method (Vision & Values, Focus & Strategy, Systems & Operations, Team & Culture). The flagship Full Circle Coaching Signature Program pairs clients with a team of six practicing or former chiropractor-coaches, with supplemental specialized services including CA & Team Coaching, Succession Planning, Practice Valuations, Associate Doctor Recruiting, The Tribe peer mastermind, and a Mystery Shopper phone-audit program.

Product overview

Full Circle Coaching & Consulting offers a portfolio-based coaching platform built around a 4-pillar framework (Vision, Focus, Systems, and Team). The core offering is the Full Circle Coaching Signature Program — a comprehensive 1:1 coaching service delivered by six chiropractic coaches. This core program is supplemented by specialized add-on modules including CA & Team Coaching, Succession Planning, Practice Valuations, Associate Doctor Recruiting, The Tribe (Group Coaching), and Mystery Shopper Program. The company also provides stage-specific coaching tracks for New to Practice, Growing Practice, Established Practice, and Practice Succession. Free diagnostic and educational resources include Practice Gap Assessment, Practice Mindset Quiz, No-Show Prevention Checklist, Patient Reactivation Templates, First CA Hire Guide, Practice Numbers Dashboard, and Instagram Content Calendar. The company has published the Full Circle Trilogy of books and organizes live events including The October Marketing Conference and Jamaica Retreat 2027.

Differentiator

Problem solved

Functional benefit

Brands

• Happy Camper Productions: The marketing intelligence and conference delivery partner for the Full Circle Chiro Conference 2026, led by Joe Elias. Provides Fortune 500-level patient acquisition and automation strategies to chiropractors.

Products and services

• Full Circle Coaching Signature Program The flagship 1:1 coaching program built around a 4-pillar framework (Vision & Values, Focus & Strategy, Systems & Operations, Team & Culture), delivered by a team of six chiropractic coaches who work collaboratively with clients across every dimension of their practice. Sold on a recurring monthly subscription basis with weekly or biweekly customized coaching sessions; pricing not publicly disclosed.
• CA & Team Coaching Front desk and team development program that transforms chiropractic assistants into practice ambassadors, covering phone scripts, booking systems, patient communication, retention training, and performance benchmarks. Delivered through personalized monthly coaching calls with a CA Training Specialist, unlimited email support, and a structured curriculum.
• Succession Planning Multi-year coaching program guiding practice owners through a thoughtful exit, including valuation, associate buy-in structure, third-party sale preparation, patient/team communication, and retirement planning.
• Practice Valuations Comprehensive practice appraisal by experienced chiropractic evaluators, covering revenue/expense analysis, patient base assessment, asset/goodwill valuation, market positioning, and written valuation reports.
• Associate Doctor Recruiting Full-cycle hiring program for associate chiropractors, including candidate profile development, job posting strategy, interview framework, compensation structure guidance, culture fit assessment, and retention planning.
• The Tribe (Group Coaching) Peer mastermind community for growth-minded chiropractors featuring private community access, accountability partners, small group sessions, coaching on the Full Circle 4-pillar Framework, guest expert sessions, and live event access. Sold at a lower monthly investment than 1:1 coaching.
• Mystery Shopper Program Phone-based mystery shopping service with three scripted calls (inquiry, booking, cancellation) evaluated across detailed rubrics, delivered with full transcripts, a scorecard, and a coaching presentation.
• New to Practice Coaching Coaching program for new and associate chiropractors covering associate contract negotiation, financial clarity, clinical excellence, path to ownership, and business skills for early-career doctors.
• Growing Practice Coaching Coaching for practices in years 5–15 experiencing growth challenges, covering systems scaling, team direction, associate hiring, marketing clarity, and wealth building.
• Established Practice Coaching Coaching for established practice owners (years 10–25) looking to build a self-running organization, covering leadership transition, fee structures, multi-doctor practice management, and practice freedom.
• Practice Succession & Exit Planning Exit planning program covering practice sale, associate transition, or family succession, including buyer vetting, transition structure, and financial/identity transition support.
• The Full Circle Trilogy (Books) Three books by Dr. Tom Preston — The Meaningful Chiropractor (purpose/vision), The Prosperous Chiropractor (financial/emotional sustainability), and The Free Chiropractor (freedom/legacy/transition) — forming the philosophical foundation of the coaching method. Available free through the website (pay $6.00 shipping) and on Amazon (Kindle and print editions).
• The October Marketing Conference (Fall Intensive 2026) Two-day chiropractic practice marketing intensive covering speed-to-lead automation, patient acquisition systems, brand positioning, follow-up/reactivation sequences, and technology/marketing intelligence. Early bird $147, regular $197; held October 23–24, 2026 with guest speaker Joe Elias.
• Jamaica Retreat 2027 Week-long all-inclusive retreat experience (February 5–12, 2027) at Princess Grand Jamaica, Green Island, Jamaica, featuring morning growth sessions, evening fellowship, and free time. Exclusive to Full Circle clients with separate tuition for retreat experiences and accommodation.

Quantifiable outcome

• Average client ROI: 347%
• +7 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights12 records

Direct peers

• ChiroHustle: ChiroHustle is a chiropractic-focused media and community brand (podcast, content, conferences) serving chiropractor practice owners. Full Circle's own data shows ChiroHustle as a featured/promotional channel, indicating close vertical proximity and a peer community-builder role.
• KMC University: KMC University delivers chiropractic-specific coaching, continuing education, and practice growth programs to chiropractor practice owners, with a curriculum closely resembling Full Circle's systems-and-team coaching tracks. Same niche, same buyer, adjacent coaching framework.
• The Masters Circle: The Masters Circle is one of the most established chiropractic practice coaching firms in North America, offering 1:1 coaching, mastermind groups, and practice growth programs aimed at chiropractor practice owners — directly competing with Full Circle across the same customer archetype and coaching format.
• The Smart Chiropractor: The Smart Chiropractor provides marketing-focused coaching, training, and patient-acquisition resources specifically for chiropractic practice owners. It overlaps with Full Circle's marketing-related coaching (especially the new October Marketing Conference) and serves the same chiropractor-owner buyer.
• Million Dollar Practice: Million Dollar Practice is a chiropractic practice coaching and consulting firm targeting high-growth practice owners, offering coaching programs and growth strategy. Directly comparable to Full Circle's growing/established practice coaching tracks.

Broad incumbents

• ChiroTouch: ChiroTouch is one of the largest practice management software platforms serving chiropractic practices, with some adjacent practice-growth and training content. A broad incumbent in the chiropractic operations stack rather than a specialized coaching peer.
• Practice Xero: Practice Xero is an established chiropractic practice management software provider offering scheduling, EHR, and operational tooling, with adjacent coaching/training resources. It serves the same chiropractor-owner buyer but primarily through software rather than coaching, making it a broad incumbent.

Others

• Chiropractic Economics: Chiropractic Economics is the leading trade publication for the chiropractic industry, covering practice management, marketing, and clinical topics. Adjacent media/information provider rather than a direct coaching peer, but it shapes the same buyer market.
• ChiroHealth USA: ChiroHealth USA operates a chiropractic patient network and discount/legal-fee plan, supporting chiropractor practices with operational and patient-billing infrastructure. Adjacent enabling service rather than a direct coaching competitor.

Emerging players

• Circle of Docs: Circle of Docs operates as a private peer community and mastermind for chiropractor practice owners — closely mirroring The Tribe model — but as a primarily community-led platform rather than a full coaching firm. Represents an emerging peer in the same community/coaching niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=Full+Circle+Coaching+Consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Full Circle Coaching & Consulting