What The Smart Chiropractor does

The Smart Chiropractor is a vertical SaaS and content company serving individual practicing chiropractors and small chiropractic practices. Founded in 2016 by Drs. Jeff Langmaid and Jason Deitch and operating as The Smart Chiropractor, LLC (Florida-domiciled), the company is headquartered in Mill Valley, CA with a Tampa mailing address and runs a small team of 11–50 employees. Its core product is Patient Pilot, an automated patient reactivation system that sends personalized weekly email campaigns to reconnect practices with inactive patients; this is the flagship revenue driver and is reportedly trusted by 500–1,000+ practices. Two newer core products extend the platform into AI: Avatar DC, a generative AI avatar video creation tool with scripts written by Dr. Langmaid, and ChiroBot AI, a 24/7 autonomous chatbot deployed across websites, Facebook, and Instagram to capture new patient leads and route them to online schedulers.

The company monetizes through a product-led, self-serve go-to-market model combining recurring subscriptions (Patient Pilot monthly and annual memberships with automatic renewal and a 7-day money-back guarantee), one-time digital purchases (Digital, Referral, and Event Marketing Kits), short-form online courses (Patient Reactivation Project, HSA/FSA Patient Reactivation Course), an affiliate book (The Payday Practice on Amazon), event registration fees (summits, webinars, including the Chiro AI Summit), and Amazon Associates affiliate revenue. Distribution is direct-to-consumer through the company's e-commerce storefront and podcast platforms (Apple Podcasts, Spotify), with no enterprise sales motion. Marketing is community-led, anchored by two podcasts, a 5,000+ subscriber weekly email newsletter (Beyond the Adjustment), 2,000+ Instagram followers, and 1,000+ YouTube subscribers, reaching an audience the company states spans 100+ countries.

Customer concentration is diffuse across SMB solo practitioners in a single vertical (chiropractic), with no enterprise anchors. The Tampa office appears to be a mail forwarding address rather than a physical operating site. The company is privately held, discloses no funding rounds, and operates as a bootstrapped vertical software and content business.

Name

The Smart Chiropractor

Legal name

The Smart Chiropractor, LLC

Website

https://thesmartchiropractor.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Smart Chiropractor is a vertical SaaS platform for individual chiropractors and small practices, offering automated patient reactivation (Patient Pilot), AI avatar video (Avatar DC), and an AI chatbot (ChiroBot AI), alongside marketing kits, courses, podcasts, and event content.

Ownership category

akta.pro rank

Product category

Chiropractic Practice Marketing Software

NAICS

Software Publishers (513210), Marketing Consulting Services (541613)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)

akta.pro secondary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Patient reactivation software
• Chiropractic marketing automation
• AI patient communication
• Practice growth platform
• Chiropractor email marketing

Headquarters

HQ city

Mill Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Memberships (Patient Pilot): Monthly or annual subscription for automated patient reactivation system. Includes email campaigns, tracking insights, and support. Automatic monthly renewals with 7-day money-back guarantee.
2. Digital Products (Marketing Kits): One-time purchases of digital marketing kits including monthly calendars, patient emails, social posts, blog posts, Facebook live scripts, and printable handouts. Categories include Digital Marketing Kits, Referral Marketing Kits, and Event Marketing Kits.
3. Online Courses: Bite-sized educational courses for business skills. Includes The Patient Reactivation Project and HSA/FSA Patient Reactivation Course.
4. Book Sales (The Payday Practice): Free digital book distributed to generate leads. Print version available on Amazon.
5. Affiliate Revenue: Amazon Services LLC Associates Program participant. Earns commissions from qualifying purchases through affiliate links.
6. Events and Summits: Registration fees for summits, webinars, virtual conferences, and live events like the Chiro AI Summit.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels9 records

Core offering

The Smart Chiropractor sells subscription-based patient reactivation software (Patient Pilot) and AI-powered marketing tools (Avatar DC for video content, ChiroBot AI for chatbot lead capture) to chiropractic practices. The core product is the Patient Pilot automated weekly email system that re-engages inactive patients and drives rebooking without manual follow-up by the practitioner. Supporting the SaaS offering are digital marketing kits, online courses, and a book sold through the company's own e-commerce store.

Product overview

The Smart Chiropractor is a multi-product platform for chiropractic practice growth, combining AI-powered tools, automated marketing systems, educational content, and marketing resources. The core product suite consists of three main technology tools: Patient Pilot (automated patient reactivation via weekly email campaigns), Avatar DC (AI-generated video content with custom avatars), and ChiroBot AI (24/7 AI chatbot for websites, Facebook, and Instagram lead capture). These are complemented by content products (podcasts, book), educational courses (Patient Reactivation Project, HSA/FSA Course), marketing kits (Digital, Referral, and Event), and a weekly email newsletter — all designed to help chiropractors attract patients, improve retention, and grow revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Patient Pilot: The #1 Automated Patient Reactivation System for Chiropractors - personalized weekly email campaigns that reconnect practices with inactive patients.
• Avatar DC
• ChiroBot AI
• AmpLIFEied
• The Smart Chiropractor Podcast
• Interviews by The Smart Chiropractor
• The Business of Healing Podcast

Products and services

• Patient Pilot The #1 Automated Patient Reactivation System for Chiropractors — sends personalized weekly email campaigns that reconnect practices with inactive patients to drive rebooking without manual follow-up. Sold on a monthly or annual subscription with automatic renewal and a 7-day money-back guarantee.
• Avatar DC AI-powered video content platform that creates personalized videos with custom AI avatars; the system builds the avatar, scripts the videos (professionally written by Dr. Jeff Langmaid), and delivers done-for-you content for patient engagement.
• ChiroBot AI A fully-automated, 24/7 AI chatbot trained on the practice's website content that captures new patient leads, answers questions, and connects directly to online schedulers to grow the practice across web and social channels.
• Digital Marketing Kits Monthly marketing kits containing how-to briefs, 4 patient emails, 30 social posts, 4 blog posts, 4 Facebook Live scripts, and 4 printable patient handouts for conditions such as headache, low back pain, posture, and chiropractic care. Sold as one-time purchases.
• Referral Marketing Kits Marketing kits for building referral relationships with MDs, attorneys, and other professionals, including research briefs, presentations, ice-breaker letters, social posts, blogs, videos, and workshop guides. Sold as one-time purchases.
• Event Marketing Kits Done-for-you event kits including Discover Wellness, Storytime with Our Chiropractor, and LookUp America, featuring presentations, social posts, sign-in sheets, and marketing materials. Sold as one-time purchases.
• Patient Reactivation Project Course A 4-module step-by-step course guiding chiropractors through a proven system for reactivating inactive patients and unlocking hidden revenue. Sold as a one-time purchase / perpetual license.
• HSA/FSA Patient Reactivation Course A 30-minute course on launching HSA/FSA campaigns to help patients save up to 25% off care while reactivating them back into the practice. Sold as a one-time purchase / perpetual license.
• The Payday Practice (book) A step-by-step book guiding chiropractors on achieving financial freedom through creating memberships and generating monthly recurring revenue for their practices.
• AmpLIFEied Health and wellness product offering referenced under The Smart Chiropractor brand, listed in the company's footer products section.

Quantifiable outcome

• Trusted by 500+ to 1,000+ chiropractic practices depending on source
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Amazon Services LLCminorOthersThe Smart Chiropractor participates in the Amazon Services LLC Associates Program, earning commissions from qualifying purchases made through affiliate links on their platforms.
• Event Partners, Sponsors, and PresentersminorGTM or Marketing PartnerFor summits, virtual events, webinars, and conferences hosted or co-hosted by The Smart Chiropractor, registration information is shared with official event partners, sponsors, and presenters for follow-up communications and event-related materials.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ChiroFusion: ChiroFusion is a cloud-based chiropractic practice management platform with EHR, scheduling, billing, and patient communication features. It serves the same solo chiropractor segment and overlaps with The Smart Chiropractor on patient engagement and retention workflows.
• Genesis Chiropractic Software: Genesis Chiropractic Software offers EHR, scheduling, billing, and patient communication tools built specifically for chiropractors. It is a direct vertical competitor in practice-management software and competes with Patient Pilot on automated patient reminders and re-engagement.
• ClinicMind: ClinicMind provides chiropractic practice management, EHR, and patient engagement workflows for chiropractic clinics. It targets the same chiropractor customer base as The Smart Chiropractor and offers comparable patient retention and marketing automation capabilities inside a broader practice-management suite.
• ChiroTouch: ChiroTouch is the largest chiropractic-specific EHR and practice management platform. It competes directly with The Smart Chiropractor for the same solo and small-practice chiropractor buyers, and its patient communication and recall features overlap with Patient Pilot's reactivation functionality.

Broad incumbents

• HubSpot: HubSpot is a leading CRM and marketing automation platform widely used by SMB service businesses, including healthcare practices. It is a horizontal incumbent that competes with Patient Pilot for the chiropractor's email marketing, automation, and CRM budget.
• ActiveCampaign: ActiveCampaign is a customer experience automation platform with strong email marketing and CRM capabilities used by SMBs across verticals. It is a comparable horizontal incumbent that chiropractors can adopt instead of Patient Pilot for automated patient reactivation campaigns.
• Podium: Podium provides messaging, review, and lead-capture tools for local SMBs including healthcare practices. It overlaps with The Smart Chiropractor on AI-driven lead capture and patient messaging and is sold into many of the same small clinic customers.
• Tebra (formerly PatientPop): Tebra (formed from the merger of Kareo and PatientPop) is an established practice growth and patient engagement platform for independent medical and wellness practices. It competes more broadly across SMB healthcare but overlaps directly with The Smart Chiropractor on patient reactivation, reputation, and automated messaging for chiropractors and similar cash-pay practices.
• Birdeye: Birdeye is an SMB-focused patient experience and messaging platform offering review management, webchat, and automated patient communication. It is a broader incumbent that competes with ChiroBot AI and Patient Pilot for the chiropractor's marketing automation budget.

Emerging players

• HeyGen: HeyGen is an AI avatar video generation platform used by SMBs including healthcare practices for marketing content. It is an emerging player that competes with Avatar DC's core capability (AI avatar video creation) and could be adopted directly by chiropractors as a generic substitute.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thesmartchiro
• Facebookfacebook.com/thesmartchiropractor
• LinkedInlinkedin.com/company/69938180
• Instagraminstagram.com/thesmartchiro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Smart Chiropractor