Practice
Practice was an online coaching platform that provided scheduling, client management, and session delivery tools for individual coaches and coaching professionals, operating from Montréal before ceasing operations in November 2025.
- Company typePrivate
- Founded2021
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Practice does
Practice was an online coaching platform that provided coaches and coaching professionals with digital tools to manage their practices, schedule sessions, and serve clients. The company was founded around 2019 in Montréal, Canada, and operated with a small team of 1-10 employees. Its core product offered integrated client management, scheduling, and session delivery functionality, with the company highlighting that over 76% of coaching clients engage through mobile devices, suggesting a mobile-first product design.
The company was led by co-founder and CEO Julien Smith and CTO Charles Christolini. Practice raised approximately $13M across three funding rounds between December 2019 and October 2021, with investors including Shrug Capital, Spacecadet Ventures, Coughdrop Capital, and Gutter Capital. The largest round of $10M closed in October 2021 and represented the company's final capital raise; no subsequent funding activity is documented.
Practice's go-to-market targeted a horizontal segment of individual coaching practitioners, including life coaches, business coaches, and other coaching professionals, rather than enterprise customers. No public pricing model, revenue figures, customer logos, or distribution partnerships are disclosed. The company ceased operations on November 3, 2025, with a public farewell message citing the inability to sustain the business.
Practice firmographics
Firmographics- Name
- Practice
- Legal name
- Practice
- Website
- https://practice.do
- Company type
- Private
- Founded year
- 2021
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- Practice was an online coaching platform that provided scheduling, client management, and session delivery tools for individual coaches and coaching professionals, operating from Montréal before ceasing operations in November 2025.
- Ownership category
- akta.pro rank
Practice industry classification
Industry- Product category
- Coaching Practice Management Software
- NAICS
- Business Schools and Computer and Management Training (6114)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)
Keywords
Where Practice is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Markets served
Practice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations
Practice product offering
Product offeringCore offering
Practice operated an online coaching platform that enabled professional coaches, life coaches, and business coaches to manage their practices and serve clients digitally. The platform provided integrated tools for client management, session scheduling, business optimization, and client engagement, targeting the shift toward mobile-first coaching delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Practice An online coaching platform that enabled professional coaches, life coaches, and business coaches to manage their practices and serve clients. The product provided integrated tools for scheduling, client management, session delivery, and business optimization, with mobile-first engagement capabilities for coaching clients. The platform ceased operations on November 3rd, 2025.
Companies that use Practice
Customer profileSegments1 record
Ideal customer profiles1 record
Practice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Practice partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Practice competitors and assessment
Company assessmentDirect peers
- Satori: Satori is a coaching-specific management platform offering scheduling, client management, session notes, and billing for coaches, directly overlapping with Practice's core coaching-business workflows.
- CoachAccountable: CoachAccountable provides dedicated coaching practice management software with scheduling, client tracking, and session delivery tools, serving the same professional coach persona as Practice.
- Simplero: Simplero is an all-in-one platform for coaches and course creators offering client management, scheduling, courses, and email marketing, directly overlapping with Practice's integrated coaching business tools.
- Nudge Coach: Nudge Coach is a mobile-first coaching platform designed for health and wellness coaches to manage clients and deliver programs, sharing Practice's mobile-first coaching engagement focus.
- Paperbell: Paperbell provides scheduling, contracts, invoicing, and client management tools specifically designed for coaches and consultants, overlapping with Practice's core offering.
Broad incumbents
- Calendly: Calendly is a leading general-purpose scheduling platform widely used by coaches, consultants, and other service professionals, representing the commodity scheduling substitute Practice competed against.
- Acuity Scheduling: Acuity Scheduling (Square-owned) is an established scheduling and client management tool used by coaches and service providers, offering overlapping scheduling and client management features.
- Kajabi: Kajabi is a large all-in-one platform for coaches and creators offering courses, marketing, and client management, representing a much larger and better-capitalized incumbent in the coach-business category.
- BetterUp: BetterUp is a large-scale enterprise coaching platform operating across the broader coaching category with significantly more capital and brand recognition, representing a much larger incumbent in the same market.
Emerging players
- Teachable: Teachable is an online course and coaching platform used by individual creators and coaches, with overlapping client engagement and content delivery features.
Market position
Strengths2 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Practice social profiles
Digital presencePractice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Practice leadership team
Management profileNumber of profiles
Profiles2 records
Practice funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Practice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Practice
What does Practice do?
Practice operated an online coaching platform that enabled professional coaches, life coaches, and business coaches to manage their practices and serve clients digitally. The platform provided integrated tools for client management, session scheduling, business optimization, and client engagement, targeting the shift toward mobile-first coaching delivery.
Is Practice a public or private company?
Practice is a private company. It is classified as venture growth investor backed and is currently closed.
When was Practice founded?
Practice was founded in 2021. It employs 1 to 10 people.
Where is Practice based?
Practice is headquartered in Montréal, Canada, in the North America region.
Who are Practice's main competitors?
Direct peers on record are Satori, CoachAccountable, Simplero, Nudge Coach and Paperbell. Broad incumbents are Calendly, Acuity Scheduling, Kajabi and BetterUp. Teachable is listed as an emerging player.
Does Practice have an API?
No public API is recorded for Practice.
What industry is Practice in?
Practice's product category is Coaching Practice Management Software. Its primary akta.pro industry code is BPAEANAN, Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching). Its NAICS code is 6114 and its SIC code is 7372.