Electric Cooperatives Federal Credit Union

What Electric Cooperatives Federal Credit Union does

Electric Cooperatives Federal Credit Union (ECFCU) is a federally chartered, NCUA-insured, member-owned credit union founded in 1948 and headquartered at 1 Cooperative Way in Little Rock, Arkansas. Its statutory field of membership is restricted to employees, directors, pensioners, and immediate family members of approximately 20+ rural electric cooperatives across Arkansas plus specified subsidiaries including Southwest Power Pool, Today's Power Inc., and ERMCO (Electric Research and Manufacturing Cooperative) in Dyersburg, Tennessee. The institution operates as a not-for-profit financial cooperative, returning earnings to members as dividends rather than distributing profit to shareholders.

ECFCU's product set spans deposit accounts (Regular Shares, Share Draft/Checking, Money Market, IRA Traditional and Roth, Christmas Club, Share Certificates, and Health Savings Accounts) and consumer lending (auto, recreation/camper/boat/ATV/motorcycle, personal/signature and line-of-credit, VISA credit cards, and Sallie Mae-distributed student loans). Digital delivery runs on the Fiserv Originate platform for online membership applications and on a Fiserv-powered Virtual Branch for online banking, supplemented by native iOS and Android mobile apps with remote deposit capture, a Financial-Net loan origination portal, eZCard online card management, MoneyPass ATM network access, and ScoreCard Rewards. The Health Savings Account is augmented by Devenir Group's myHSAinvestments platform, which offers self-directed mutual fund investing above $2,500, and card security is provided by the Falcon Fraud Alert pattern-detection system. The credit union also distributes insurance (Credit Life and Disability) through Trustage, Western Union money transfer, and Mainstreet check ordering.

Revenue mechanics are characteristic of a community credit union: net interest income from the consumer loan portfolio is the dominant earner, supplemented by transaction-based account fees (NSF $25, stop payment $20, wire $20, inactivity $5/month after 12 months, excessive withdrawal $7.50, photocopy and research fees), an HSA monthly administration fee of $2 plus a 0.50% annual platform fee on invested HSA balances, and dividend payments to members on deposit balances. Member acquisition is primarily direct-to-consumer via web and mobile self-service applications backed by word-of-mouth referrals through the cooperative employer community and community partnerships (Credit Union for Kids, Cornerstone Credit Union Foundation). Governance is provided by a nine-member volunteer Board of Directors; no executive management team or parent entity is disclosed.

Name

Electric Cooperatives Federal Credit Union

Legal name

Electric Cooperatives Federal Credit Union

Website

https://electriccoopfcu.org

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Electric Cooperatives Federal Credit Union is a federally chartered, NCUA-insured member-owned credit union serving employees and directors of roughly 20+ rural electric cooperatives and subsidiaries across Arkansas. It provides consumer deposits, loans, HSA, and digital banking services on a not-for-profit cooperative basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Interest Income from Loans: The primary revenue source is interest income from various loan products including auto loans, personal loans, recreation loans (campers, boats, ATVs, motorcycles), credit cards, and share certificate secured loans. Interest rates vary by loan type and creditworthiness.
2. Account and Service Fees: Various fees including stop payment ($20), courtesy pay ($25), insufficient funds ($25), wire transfers ($20), photocopy charges, research/reconciliation fees ($20/hour), excessive withdrawal fees ($7.50), ATM insufficient funds ($25), and account inactivity fees ($5/month).
3. Health Savings Account Fees: Monthly administration fee of $2.00 for Health Savings Accounts. Additional investment platform fees through myHSAinvestments (0.50% annual fee, $5 minimum quarterly).
4. Insurance Products: Credit Life and Disability Insurance offered to members who qualify, providing coverage in the event of death or disability.
5. Dividend Payments to Members: As a not-for-profit cooperative, the credit union returns earnings to members in the form of dividends on savings, checking, money market, HSA, and share certificate accounts. Rates vary by account type and balance tier.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

No source content was provided in the input to extract a description of the company's core offerings.

Product overview

Electric Cooperatives Federal Credit Union operates as a member-owned, not-for-profit financial cooperative providing comprehensive banking services. The product portfolio centers on deposit accounts (Regular Shares, Money Market, IRA Savings, Christmas Club, Share Certificates, and Health Savings Accounts) and lending products (Auto Loans, Recreation Loans, Personal Loans, Student Loans via Sallie Mae partnership, and VISA Credit Cards). Digital banking services include Online Banking/Virtual Branch and a Mobile App with remote deposit functionality. Ancillary services encompass insurance products through Trustage, financial calculators, identity theft protection resources, video tutorials, and wire transfer capabilities. The credit union integrates with third-party platforms including Falcon Fraud Alert for security, Devenir Group for HSA investments, eZCard for card management, ScoreCard Rewards for loyalty, and various ATM networks (MoneyPass).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Members receive lower loan rates and higher savings dividends compared to traditional banks due to not-for-profit cooperative structure
• +1 more outcomes

Named customers5 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability1 record

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Credit Union for Kids / Children's Miracle NetworkminorOthersCommunity partnership supporting Arkansas Children's Hospital through Credit Union for Kids initiative. Part of the credit union's commitment to community service and giving back.
• Cornerstone Credit Union FoundationminorOthersPartnership providing scholarships and grants to help credit unions and their employees grow and prosper, as well as disaster relief for credit unions and their employees. Focus on 'People Helping People'.
• TrustageminorOthersInsurance services provider offering Credit Life and Disability Insurance to qualifying members for protection in the event of death or disability.
• Sallie MaeminorStrategic or Co-development PartnerPartnership offering Smart Option Student Loan products to members through co-branded arrangement. Sallie Mae provides student loan products with various benefits and an easy application process for college financing.
• Devenir Group / myHSAinvestmentscoreTechnology or IntegrationHSA investment platform partnership enabling members to invest HSA funds above $2,500 in self-directed mutual funds. Powered by Devenir Group, LLC. Includes research tools, Morningstar reports, and HSA Guided Portfolio planning tool. 0.50% annual fee for investment platform access.
• FiservcoreTechnology or IntegrationCore technology provider for online banking, loan applications, and digital banking services. Fiserv powers the membership application portal and loan request forms on the credit union's website.
• MoneyPasscoreTechnology or IntegrationATM network partnership providing members access to thousands of surcharge-free ATMs nationwide through the MoneyPass network.
• ScoreCard RewardscoreTechnology or IntegrationVISA credit card rewards program enabling members to earn points redeemable for travel, merchandise, and more. Integrated with ECFCU VISA Rewards cards.
• Falcon Fraud AlertcoreTechnology or IntegrationCard fraud detection and prevention system using card usage patterns to identify suspicious transactions. Representatives contact members to verify potentially fraudulent purchases and can temporarily block cards if fraud is suspected.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TELA Federal Credit Union: Affinity-based federal credit union (employer/community FOM) offering savings, loans, and digital banking. Directly comparable as a small, FOM-restricted cooperative credit union.
• SchoolsFirst Federal Credit Union: Large federal credit union serving California school employees via restricted FOM. Highly comparable structure (employer-anchored FOM, cooperative, NCUA-insured, full deposit and loan suite).
• Arkansas Federal Credit Union: A community-chartered federal credit union headquartered in Little Rock, Arkansas. Directly comparable as another Arkansas-based member-owned credit union serving a defined field of membership with similar deposit and loan products.
• Arkansas Teachers Federal Credit Union: Federal credit union serving Arkansas educators with restricted FOM. Same business model (affinity-based federal credit union) with deposit, loan, and digital banking products aimed at a single employer community.
• Security Service Federal Credit Union: Federal credit union with community and affinity FOMs operating across multiple states. Directly comparable cooperative model with similar deposit, loan, and digital offerings.
• EECU (A Federal Credit Union): Member-owned federal credit union serving a defined Arkansas community with full deposit, lending, and digital banking offerings. Closely aligned model (cooperative, restricted FOM, NCUA-insured, multi-product).

Broad incumbents

• Connexus Credit Union: Much larger, geographically diverse credit union with deep digital-banking capabilities and affinity/employer FOMs. Comparable business model and product set, but with substantially greater scale.
• Digital Federal Credit Union (DCU): Large digital-leaning credit union with community/affinity FOMs. Comparable cooperative structure and digital product mix, but with materially greater scale and broader geography.
• Alliant Credit Union: National digital-first credit union serving affinity and partner FOMs with a full digital banking stack. Comparable product/member-owned model but at significantly greater scale.

Others

• Cornerstone Credit Union Foundation: Industry foundation partner that provides grants, scholarships, and disaster relief to credit unions and their members — listed as an active partner of Electric Cooperatives FCU and an adjacent ecosystem participant rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/electric-cooperatives-federal-credit-union

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Cooperatives Federal Credit Union