North American Training and Development

What North American Training and Development does

North American Training and Development, Inc. (NATD) is a private, founder-owned management consulting firm established in 1975 by Dr. Walter E. Natemeyer and headquartered in San Leon, Texas. The company delivers custom, instructor-led training programs in leadership development, team leadership, and team building to enterprise clients and government agencies, with a documented roster spanning energy (Aramco, Shell, ExxonMobil, BP), aerospace and defense (NASA, Lockheed, Rockwell), technology (IBM), consumer goods (Coca-Cola), financial services (Chase Bank, American General), and nonprofit/government (American Red Cross, Texas Center for the Judiciary).

NATD's product suite comprises four core offerings — the Leadership Development Program (LDP), the Developing Team Leadership Skills (DTLS) Workshop, the Team Building Workshop (TBW), and Custom Programs — all delivered through in-depth organizational assessments and tailored to reinforce existing management, safety, or quality control initiatives. The firm also publishes two copyrighted books used as intellectual-property adjuncts to its consulting brand: 'Classics of Organizational Behavior' (with Hersey, now in its fourth edition) and 'Developing High Performance Teams.'

The business operates a sales-led, direct-engagement professional services model: client acquisition is consultative and direct, pricing is quote-based and not publicly disclosed, and programs are delivered on-site at client locations or at NATD's Texas facilities. With 1–10 employees and no external funding, the firm is structurally a small boutique practice whose value proposition is anchored almost entirely on the credentials and reputation of its founder.

Name

North American Training and Development

Legal name

North American Training and Development, Inc.

Website

https://natraining.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

North American Training and Development (NATD) is a founder-owned management consulting firm founded in 1975 that delivers custom leadership, team leadership, and team building training programs to enterprise clients and government agencies, primarily in the United States.

Ownership category

akta.pro rank

Product category

Professional Training & Development Services

NAICS

Professional and Management Development Training (611430), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Learning & Development (L&D) & Training Management (EDABAIAC), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Management training
• Leadership development
• Team building
• Organizational development
• Executive consulting

Headquarters

HQ city

Galveston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Training and Development Services: NATD generates revenue through designing and conducting custom management training programs, team building workshops, and leadership development services for enterprise clients. Programs are tailored to individual client needs through organizational assessments and result in professional services fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

North American Training and Development designs and conducts customized management, leadership, and team building training programs for enterprise and government clients. Engagements are scoped through in-depth organizational assessments and delivered on-site at client locations or at NATD's San Leon, Texas facility. The firm also publishes two authored books on organizational behavior and high-performance teams used to reinforce its training practice.

Product overview

North American Training and Development offers a portfolio of instructor-led training programs focused on management, leadership, and team development. The core offerings include the Leadership Development Program (LDP), Developing Team Leadership Skills (DTLS) Workshop, Team Building Workshop (TBW), and Custom Programs—all designed to address organizational effectiveness through consulting-led interventions. The company also publishes two books: Classics of Organizational Behavior and Developing High Performance Teams. The product suite follows a unified service model where programs can be delivered as standalone offerings or customized to reinforce existing management development, safety, or quality control initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Development Program (LDP) A training program designed to increase participants' insight into key leadership and supervisory issues relating to employee motivation, effective leadership, coaching, performance management, and building managerial excellence. Its purpose is to increase participants' ability to lead their teams to high performance.
• Developing Team Leadership Skills (DTLS) Workshop A workshop designed to increase participants' awareness and understanding of leaders' roles and responsibilities, insight into effective leadership and management practices, readiness for informal or formal leadership roles, and to develop a variety of leadership and management skills.
• Team Building Workshop (TBW) A workshop designed to assess team effectiveness, explore team members' interpersonal styles, clarify the team's mission and goals, identify key improvement areas, and develop Action Plans to increase team effectiveness.
• Custom Programs Tailored training programs reinforced by existing management development, safety, or quality control programs, developed through in-depth organizational assessments to meet specific client training needs. Each program is tailored to the unique, specific requirements of the client.

Quantifiable outcome

• Training programs consistently rated 'outstanding' by participants

Named customers26 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Wilson Learning: A global consultancy delivering customized leadership, sales, and interpersonal skills training with assessment-driven content comparable to NATD's organizational assessment methodology.
• SkillPath: A provider of corporate training seminars and on-site workshops across management, leadership, and team topics, frequently competing with boutique firms like NATD for enterprise and government L&D budgets.
• Dale Carnegie Training: A long-established provider of corporate management, leadership, and interpersonal skills training with a similar workshop-based, instructor-led delivery model and a comparable enterprise customer profile.
• DDI (Development Dimensions International): A global leadership and talent development firm specializing in leadership assessment, selection, and development programs; DDI is a direct competitor to NATD's leadership and team-building workshops for Fortune-class enterprise clients.
• Linkage (a Korn Ferry Company): A leadership development organization offering customized leadership academies, team effectiveness, and coaching for global enterprises; now part of Korn Ferry, it is a direct competitor in the custom leadership and team-building space NATD occupies.
• The Ken Blanchard Companies: The originator of the Situational Leadership model that NATD's founder is explicitly an authority on; Blanchard sells corporate leadership and management development programs with very similar content, audience (enterprise L&D buyers), and delivery format (workshops + customized engagements) as NATD.
• Center for Creative Leadership (CCL): One of the most established leadership development research and training providers globally; CCL competes for the same enterprise leadership program budgets and offers assessment-driven, customized leadership experiences comparable to NATD's LDP and DTLS offerings.
• BTS Group: A consulting firm specializing in leadership development, business acumen, and experiential learning simulations for large enterprises — competing with NATD for custom leadership program engagements.

Broad incumbents

• FranklinCovey: A larger, publicly visible incumbent selling enterprise leadership and execution programs (e.g., 'The 7 Habits') with broader content portfolio and global delivery infrastructure than NATD, but with overlapping leadership development offerings.
• Korn Ferry: A large global organizational consulting firm whose Leadership & Talent Consulting practice includes leadership development programs and assessments at a broader scale than NATD, with significant overlap in target enterprise buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North American Training and Development