Wisconsin Shower Door

What Wisconsin Shower Door does

Wisconsin Shower Door is a privately held custom glass and mirror fabricator founded in 1956 in Wauwatosa, Wisconsin, and currently headquartered in Menomonee Falls. The company produces custom-fabricated shower and bath enclosures (framed, semi-frameless, and heavy glass), flat glass products in thicknesses from 1/8" to 3/4", and vanity/dressing/decorative mirrors. It offers over 20 glass options and 16 metal color choices, plus differentiated SKUs such as a hybrid enclosure combining 1/4" and 3/8" glass for a headerless design, and complementary care/warranty lines including EnduroShield coating, Foamtite interior storm windows, and branded cleaners.

The business operates two production facilities — the Menomonee Falls headquarters and an 8,000 sq ft Wausau, Wisconsin facility acquired in 2005 for custom insulated glass fabrication — with roughly 20,000+ sq ft of combined capacity built up through multiple expansions in 1991, 1999, and 2010. In 2019 the company restructured away from retail sales to focus exclusively on serving qualified glass and mirror dealers, home improvement retailers, and bathroom renovation contractors across Wisconsin, Northern Illinois, and the Upper Peninsula of Michigan, with end consumers directed to dealers via a website-based Dealer Locator.

Revenue is generated through one-time sale of custom fabricated products priced by quote based on glass type, metal finish, size, and design complexity; no recurring revenue, subscription, or tiered pricing model is in use. The company has remained privately held with no disclosed institutional investors, funding rounds, or ownership changes across its 67+ year operating history.

Name

Wisconsin Shower Door

Legal name

Wisconsin Shower Door

Website

https://wisconsinshowerdoor.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Wisconsin Shower Door is a privately held custom glass and mirror fabricator founded in 1956, serving qualified dealers across Wisconsin, Northern Illinois, and Michigan's Upper Peninsula with shower and bath enclosures, flat glass products, and mirrors via two Wisconsin production facilities.

Ownership category

akta.pro rank

Product category

Custom Glass Fabrication

NAICS

Glass Product Manufacturing Made of Purchased Glass (327215), Glass and Glass Product Manufacturing (32721)

SIC

Glass Products, Made Of Purchased Glass (3231)

akta.pro primary industry

Decorative, Patterned & Privacy Glass (Frosted/Textured/Colored) (IMADAHAG)

akta.pro secondary industry

Shower Door & Glass Treatment (Soap Scum Removal/Water Repellent Coating) (HSAEALAG)

Keywords

• Custom glass fabrication
• Shower enclosures
• Bath enclosures
• Flat glass products
• Mirror manufacturing

Headquarters

HQ city

Menomonee Falls

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Custom Product Sales: The company generates revenue through the sale of custom fabricated shower doors, bath enclosures, heavy glass enclosures, flat glass products, and mirrors to qualified dealers. Products are sold as one-time purchases with no recurring revenue model mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

Wisconsin Shower Door is a custom glass fabricator that designs and manufactures framed, semi-frameless, and heavy glass (frameless) shower and bath enclosures, custom flat glass products, and mirrors for sale to qualified dealers. The company offers over 20 glass options and 16 metal color choices and produces complementary care and protection products (EnduroShield coating, Foamtite units, glass cleaners). Since 2019 the company sells exclusively through its regional dealer network across Wisconsin, Northern Illinois, and Michigan's Upper Peninsula.

Product overview

Wisconsin Shower Door is a custom glass fabrication company offering a unified portfolio of shower and bath enclosures along with complementary glass products and care solutions. The core offering consists of three enclosure types: framed enclosures, semi-frameless enclosures, and heavy glass enclosures, all available in multiple styles. Supporting products include Flat Glass Products (custom fabricated glass from 1/8 to 3/4 inch), mirrors in various styles, and a line of cleaning and protection products including Purex Glass Cleaner, Bruce's Glass Water Spot Remover, Sparkle Cleaner, EnduroShield coating, Invisible Shield protector, and Foamtite storm windows. The company offers over 20 glass options and 16 metal color choices to customize enclosures and glass products. The product portfolio is designed for dealers throughout Wisconsin, Northern Illinois, and Michigan serving both new construction and remodeling projects.

Differentiator

Problem solved

Functional benefit

Brands

• EnduroShield: Ultra-thin transparent glass coating that repels water and oil-based stains for easy cleaning.
• Foamtite Units

Products and services

• Framed Shower/Bath Enclosures Custom fabricated framed shower and bath enclosures available in multiple styles based on opening size and configuration. Sold to qualified glass and mirror dealers in Wisconsin, Northern Illinois, and Upper Peninsula of Michigan.
• Semi-Frameless Enclosures Semi-frameless bath and shower enclosures offering a balance between framed stability and frameless aesthetics, custom fabricated to opening size and configuration.
• Heavy Glass (Frameless) Enclosures Frameless heavy glass sliding shower enclosures crafted with 3/8 inch glass for a luxury appearance that is easy to maintain. Sold through dealer network.
• Custom Heavy Glass Enclosures Bespoke heavy glass enclosures with bent glass panels and custom entrance doors on each side, custom fabricated to dealer specifications.
• Framed Continuous Hinge Door Framed shower door featuring a continuous hinge design for seamless operation, custom fabricated to size and configuration.
• Hybrid Shower Enclosure Innovative enclosure combining 1/4 inch and 3/8 inch glass to create a headerless option, custom fabricated through the dealer network.
• Flat Glass Products Custom fabricated flat glass available in 1/8 inch through 3/4 inch thicknesses with polished or beveled edges, fabricated to exact size and pattern specifications for dealers.
• Vanity, Dressing, and Decorative Mirrors Mirrors available in a variety of styles and sizes for vanity, dressing, and decorative applications, sold through the dealer network.
• Foamtite Units Interior storm windows that serve as an alternative to plastic window coverings and are effective against condensation damage on wood areas, custom fabricated through the dealer network.
• EnduroShield Glass Coating Ultra-thin transparent glass coating that completely adheres to the surface and repels both water and oil-based stains, similar to a non-stick coating, making cleaning easier with mild detergent or white vinegar. Sold through dealers.
• Purex Glass Cleaner All-purpose, non-streaking, environmentally safe glass cleaner available in 32 oz spray bottles and five-gallon containers, distributed through the dealer network.
• Bruce's Glass Water Spot & Stain Remover Cleaning product that removes water spots, stains, alkali, and mineral deposits from windows, mirrors, tile, chrome, and porcelain, distributed through the dealer network.
• Sparkle Cleaner Glass cleaner and polish for tough cleaning jobs including storm windows, doors, glass stained by aluminum screens, and bathroom and kitchen tile, distributed through the dealer network.
• Invisible Shield Surface Protector Surface protector that repels water, soil, soap, and minerals, lasting six to eight weeks per application, working on glass, sinks, tubs, tile, and other hard-to-maintain surfaces, distributed through the dealer network.

Quantifiable outcome

• Custom fabrication prevents leakage compared to standard-sized alternatives
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves11 records

Expansion highlights2 records

Direct peers

• Coastal Shower Doors: Custom frameless and heavy glass shower door manufacturer serving dealers nationwide. Comparable in custom-fabrication focus, premium positioning, and dealer-channel distribution.
• Aston Global: Manufacturer and distributor of shower doors, enclosures, and bath fixtures sold through dealers and online channels. Overlaps with Wisconsin Shower Door in shower enclosure category, with broader national distribution.
• Basco Shower Enclosures: Direct competitor manufacturing custom and semi-custom shower and bath enclosures with regional dealer networks across the U.S. Highly comparable in product mix (framed, semi-frameless, heavy glass) and B2B dealer-channel go-to-market model.
• DreamLine: National branded manufacturer of shower doors, enclosures, and bath screens sold through dealers, wholesalers, and home improvement retailers. Directly competes with Wisconsin Shower Door in shower enclosures and offers overlapping frameless and semi-frameless product lines.
• Cardinal Shower Door & Glass: Custom glass shower door fabricator serving dealers and contractors with framed, semi-frameless, and frameless enclosures. Directly comparable mid-size regional custom fabricator with B2B dealer model.

Broad incumbents

• MAAX Bath Inc. Established manufacturer of shower doors, tubs, and bath enclosures with national distribution. Overlaps with Wisconsin Shower Door on shower enclosures but offers far broader product line and channel coverage.
• Maax Bath: Large North American manufacturer of bath and shower products including shower doors and enclosures. Comparable in shower enclosure product category but operates at significantly greater scale with broader channel and product breadth.
• Kohler (Kitchen & Bath Group): Broad incumbent plumbing and bath products manufacturer with branded shower doors and enclosures within a much larger portfolio. Competes at the premium end of the shower enclosure market and serves dealer and retail channels.

Regional players

• Duschservice / Duscholux: European custom shower enclosure manufacturer with strong brand presence in DACH markets. Comparable in custom shower enclosure product focus but operates in a different geographic region than Wisconsin Shower Door's upper-Midwest U.S. footprint.

Others

• C.R. Laurence (CRL): Major supplier of architectural glass, glazing, and shower door hardware, including fabricated glass products made from purchased glass. Comparable as a fabricated glass product supplier to dealers and contractors, though more focused on hardware and components than finished enclosures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wisconsin-shower-door

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Shower Door