Aston Global
Aston Global (Aston Bath) manufactures luxury frameless glass shower doors, enclosures, and tub doors using 3/8-inch tempered safety glass. The Garland, Texas-based company serves residential, hospitality, and commercial customers across North America through retail partners and a dedicated B2B sales division.
- Company typePrivate
- Founded2004
- HeadquartersGarland, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Aston Global does
Aston Global, Inc., operating as Aston Bath, is a manufacturer and retailer of luxury frameless glass shower doors, shower enclosures, tub doors, and luxury-height (80-inch) glass solutions. Founded in 1994 and headquartered in Garland, Texas, the company serves residential homeowners, hospitality chains, and multi-family and commercial customers across North America. Aston designs and produces its own product line in collections including Belmore, Coraline, Langham, Kamaya, Neoscape, Nautis, and Cascadia, offered in swinging/hinged and sliding configurations with multiple hardware finishes including chrome, matte black, brushed nickel, and brushed gold.
The core product architecture centers on 3/8-inch (10mm) tempered safety glass certified to ANSI Z97.1, with proprietary features including StarCast protective coating (licensed from EnduroShield), Ultra-Bright frosted glass (converted in mid-2024 to eliminate the green tint associated with older frosting processes), wall channels providing up to 1 inch of out-of-plumb adjustability, and reversible installation engineering. The company maintains ISO 9001:2000 certified warehousing facilities in Texas that support next-business-day shipping on best-selling models. Additional product certifications include ANSI/ASMI, CSA, UL, UPC, and Intertek ETL.
Aston Global operates a hybrid distribution model combining direct-to-consumer e-commerce (a Shopify-powered storefront at astonbath.com), wholesale distribution through major retail partners (The Home Depot, Wayfair, Menards, Amazon, Ferguson Home, and Houzz), and a dedicated Hospitality Division providing B2B sales to hotel chains including Hyatt Regency, Marriott International, Fairfield by Marriott, Omni Hotels and Resorts, Drury Hotels, Home 2 Suites by Hilton, and Tru By Hilton. Revenue is generated through one-time product sales with unit pricing across channels, supplemented by free shipping on orders over $500. The privately held company has no disclosed external funding, no parent company, and appears to be independently owned and operated with 101-250 employees.
Aston Global firmographics
Firmographics- Name
- Aston Global
- Legal name
- Aston Global, Inc.
- Website
- https://astonbath.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Aston Global (Aston Bath) manufactures luxury frameless glass shower doors, enclosures, and tub doors using 3/8-inch tempered safety glass. The Garland, Texas-based company serves residential, hospitality, and commercial customers across North America through retail partners and a dedicated B2B sales division.
- Ownership category
- akta.pro rank
Aston Global industry classification
Industry- Product category
- Bathroom Fixtures
- NAICS
- Glass and Glass Product Manufacturing (32721)
- SIC
- Glass Products, Made Of Purchased Glass (3231)
- akta.pro primary industry
- Shower Door & Glass Treatment (Soap Scum Removal/Water Repellent Coating) (HSAEALAG)
Keywords
Where Aston Global is headquartered
LocationHeadquarters
- HQ city
- Garland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Aston Global business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Direct: Direct e-commerce sales of frameless shower doors, shower enclosures, tub doors, and luxury-height glass solutions to consumers and professionals through the Aston Bath website and retail partner channels.
- Product Sales - Channel Partners: Wholesale/distribution revenue through retail partners including The Home Depot, Wayfair, Menards, Amazon, Ferguson Home, and Houzz, who resell Aston products to end consumers.
- Hospitality and Commercial B2B Sales: Dedicated sales division serving hotel chains, boutique hotels, resorts, and commercial healthcare/multi-family projects with customized product solutions for renovation projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing through retail partners |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels5 records
Aston Global product offering
Product offeringCore offering
Aston Global, operating as Aston Bath, designs, manufactures, and distributes luxury frameless glass shower doors, shower enclosures, and tub doors. The company sells directly through its own e-commerce website and via major retail partners including The Home Depot, Wayfair, Menards, Amazon, Ferguson Home, and Houzz, and runs a dedicated Hospitality Division for B2B sales to hotel chains and commercial projects. Products feature 3/8 inch tempered safety glass, precision-engineered adjustable installation hardware, and optional StarCast protective coatings.
Product overview
Aston Bath, a division of Aston Global, offers a comprehensive portfolio of luxury frameless glass shower doors, shower enclosures, tub doors, and luxury-height (80-inch) glass solutions. The product line includes multiple collections—Belmore, Coraline, Langham, Kamaya, Neoscape, Nautis, Cascadia, Madox, Rivage, ZenArch, Moselle, Soleil, Kinkade, Elyse, Aquadica, Avalux, Vanora, Merrick, and Bromley—available in both swinging/hinged and sliding configurations. Products are offered with standard or luxury-height options, with select models featuring integrated glass shelving (GS variants) for added rigidity and storage. The company also provides StarCast by EnduroShield protective coating as an add-on feature for enhanced glass maintenance. Products are sold through retail partners including The Home Depot, Wayfair, Menards, Amazon, Ferguson Home, and Houzz, with direct shipping from the company's Texas warehouse.
Differentiator
Problem solved
Functional benefit
Brands
- Luxury Height Collection: Luxury-height (80") extra tall shower doors and enclosures for modern spaces with additional clearance requirements.
- StarCast
Products and services
- Frameless Shower Doors A line of frameless glass hinged and sliding shower doors in standard and luxury-height configurations, built with 3/8 inch (10mm) clear tempered safety glass certified to ANSI Z97.1, available in multiple widths and hardware finishes including stainless steel, matte black, brushed gold, chrome, and brushed nickel. Designed for homeowners and professionals undertaking bathroom renovations.
- Frameless Shower Enclosures Complete frameless shower enclosure units for alcove and corner installations, featuring 3/8 inch tempered glass, sliding or hinged entry doors, up to 1 inch out-of-plumb wall adjustability, and select models with integrated glass shelving (GS variants) for added rigidity and storage. Sold to homeowners, contractors, and commercial developers.
- Frameless Tub Shower Doors Frameless hinged and sliding bathtub doors in standard and luxury-height options, designed for alcove tub-shower combinations. Models include StarCast-coated glass variants for water and stain repellence. Targeted at homeowners, hospitality, and multi-family renovation projects.
- Luxury Height Collection A premium product line of 80-inch luxury-height frameless shower doors, enclosures, and tub doors designed to provide additional vertical clearance and a more dramatic aesthetic for taller users and modern bathroom designs. Available across the Belmore XL, Coraline XL, Langham XL, Kamaya XL, Nautis XL, Elyse XL, and Kinkade XL collections.
- StarCast by EnduroShield Protective Coating A protective glass coating treatment offered as a feature on select Aston Bath shower doors, enclosures, and tub doors. The coating helps repel water and soap residue, reduces cleaning effort, and maintains glass clarity over time. Applied professionally at the factory.
- Hospitality and Commercial B2B Sales Program A dedicated B2B sales division that supplies frameless glass shower doors and enclosures for hotel bathroom renovations, resort upgrades, multi-family housing, and commercial healthcare projects. Provides customized product solutions, design collaboration, and volume procurement for chains including Hyatt Regency, Marriott International, Fairfield by Marriott, Omni Hotels and Resorts, Drury Hotels, Home 2 Suites by Hilton, and Tru By Hilton.
Quantifiable outcome
- Next business day shipping on many best-selling models
- +2 more outcomes
Companies that use Aston Global
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Aston Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Aston Global partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, minor and flagship.
- The Home DepotcoreMajor retail partner offering Aston Bath products through US store locations and online marketplace. Provides broad consumer access and brand visibility in the home improvement sector.
- WayfaircoreOnline home goods retailer offering Aston Bath products through their e-commerce platform with wide product selection and delivery services.
- MenardsminorRegional home improvement retailer in the Midwestern United States offering Aston products in-store and online.
- AmazoncoreGlobal e-commerce marketplace providing Aston Bath products with Prime shipping eligibility and access to millions of consumers.
- Ferguson HomecoreSpecialty bath and kitchen distributor serving contractors and homeowners with premium Aston Bath products.
- HouzzminorHome design platform and marketplace connecting Aston Bath with design-conscious homeowners and professionals.
- StarCast by EnduroShieldcoreProprietary protective glass coating technology partnership providing water-repellent, hygienic, and stain-resistant benefits on Aston products. EnduroShield is a recognized leader in glass protection technology.
- Hyatt RegencyflagshipPremier hotel chain customer served by Aston's Hospitality Division for glass shower door and enclosure installations in renovation projects.
- Marriott InternationalflagshipMajor hospitality brand including Marriott International and Fairfield by Marriott properties served for bathroom renovation projects.
- Hilton (Home 2 Suites, Tru By Hilton)flagshipHilton hotel brands served through Aston's hospitality division for glass shower solutions in extended-stay and modern hotel concepts.
- Omni Hotels and ResortsflagshipLuxury resort properties served for high-end glass shower enclosure installations in guest bathrooms.
- Drury HotelscoreFamily-oriented hotel chain served for consistent glass shower door solutions across property renovations.
- Angi (HomeAdvisor)minorReferral partner connecting Aston customers with vetted professional installers through the Angi network for shower door and enclosure installation services.
- ThumbtackminorService marketplace partner providing Aston customers access to qualified local professionals for installation services.
Scale indicators4 records
Recent moves3 records
Expansion highlights5 records
Aston Global competitors and assessment
Company assessmentDirect peers
- MAAX Bath Inc. MAAX manufactures shower enclosures, tub doors, and bath fixtures for residential and commercial markets, overlapping with Aston's frameless enclosure portfolio and sharing similar retail and hospitality distribution channels.
- DreamLine: DreamLine is a direct competitor in frameless and semi-frameless shower doors, tub doors, and shower enclosures, sold through similar home improvement retailers and online channels — closely aligned with Aston's product mix, customer base, and value tier.
- Vigo Industries: Vigo designs and sells frameless shower doors, sliding and swinging enclosures, and matching bath hardware with a similar premium, design-forward positioning, distributed through analogous online and retail channels including Wayfair and Amazon.
- Basco Shower Door: Basco is a long-established US specialty manufacturer of custom and semi-custom shower doors and enclosures, competing head-to-head with Aston in residential, hospitality, and multi-family renovation sales channels.
Broad incumbents
- Delta Faucet Company (Masco): Delta Faucet, part of Masco, markets shower doors and enclosures alongside its core faucets and bath fittings, serving both retail and hospitality channels; it competes for the same specification opportunities as Aston's Hospitality Division.
- American Standard Brands: American Standard sells a full-bathroom portfolio including shower doors and enclosures across residential and commercial segments, providing direct overlap with Aston at the value and mid-tier while bundling into broader specification packages.
- Kohler Co. Kohler is a broad-line bathroom and kitchen manufacturer with a full shower enclosure line and the dominant hospitality specification footprint; it competes with Aston at the multi-property chain level while also supplying faucets, tubs, and fittings.
Others
- C.R. Laurence (CRL): C.R. Laurence is a leading supplier of architectural glass hardware, frameless shower door components, and installation accessories; it both enables and competes with Aston as a supplier/integrator channel for shower-door fabricators and installers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aston Global social profiles
Digital presenceAston Global compliance and trust
Trust signalCompliance7 records
Aston Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aston Global leadership team
Management profileNumber of profiles
Aston Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aston Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aston Global
What does Aston Global do?
Aston Global, operating as Aston Bath, designs, manufactures, and distributes luxury frameless glass shower doors, shower enclosures, and tub doors. The company sells directly through its own e-commerce website and via major retail partners including The Home Depot, Wayfair, Menards, Amazon, Ferguson Home, and Houzz, and runs a dedicated Hospitality Division for B2B sales to hotel chains and commercial projects. Products feature 3/8 inch tempered safety glass, precision-engineered adjustable installation hardware, and optional StarCast protective coatings.
Is Aston Global a public or private company?
Aston Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aston Global founded?
Aston Global was founded in 2004. It employs 101 to 250 people.
Where is Aston Global based?
Aston Global is headquartered in Garland, United States, in the North America region.
How does Aston Global make money?
Three revenue lines are on record. Product Sales - Direct is the primary driver. The others are product Sales - Channel Partners and hospitality and Commercial B2B Sales.
Who are Aston Global's main competitors?
Direct peers on record are MAAX Bath Inc., DreamLine, Vigo Industries and Basco Shower Door. Broad incumbents are Delta Faucet Company (Masco), American Standard Brands and Kohler Co.. C.R. Laurence (CRL) is listed as an others.
Does Aston Global have an API?
No public API is recorded for Aston Global.
What industry is Aston Global in?
Aston Global's product category is Bathroom Fixtures. Its primary akta.pro industry code is HSAEALAG, Shower Door & Glass Treatment (Soap Scum Removal/Water Repellent Coating). Its NAICS code is 32721 and its SIC code is 3231.