Pursuit Distilling

What Pursuit Distilling does

Pursuit Distilling Co. is a family-owned craft distillery headquartered in Enumclaw, Washington, producing and selling premium spirits under a grain-to-glass philosophy that emphasizes local Pacific Northwest sourcing. The core portfolio includes Superior Vodka (distilled and filtered no less than eight times in a continuous column still, using red wheat from Walla Walla, WA), Superior Gin (ten botanicals with citrus-forward profile), Cold Brew Coffee Whiskey (premium spirit whiskey blended with Dillanos Coffee Roasters' Paradox Cold Brew Blend), Suspect Flavored Whiskey (real-fruit infused without warehouse aging in Pineapple Jalapeño, Strawberry Mint, and Spiced Apple variants), a Craft Brewers Series of limited-edition whiskeys distilled from Pacific Northwest craft brewery mash bills (Fremont, Silver City, Scuttlebutt, 7 Seas), Blended Straight Malt Whiskey, and periodic Limited Release expressions. The company operates a tasting room at 2321 Cole Street and The Loft events space at 1730 Railroad Street (capacity up to 99 guests), and derives revenue from five streams: (1) DTC spirit sales through the tasting room and e-commerce shop (shop.pursuitdistilling.com); (2) The Pursuit Collective subscription at $100/month with exclusive perks; (3) Pursuit Barrel Club programs (Hand Filled at $75/bottle and 5-Gallon at $60/bottle for 22–28 bottles with year-long aging); (4) tasting room and private event bookings; and (5) Private Label & Co-Packaging services for B2B brand partners. Distribution is overwhelmingly direct-to-consumer, with limited wholesale into four named liquor stores in Bend, Oregon, and select Washington State accounts. The company is led by Founder/CEO Sam Agnew and COO Cory Johnson, employs 1–10 people, is privately held with no institutional funding, and has been recognized as Washington State's 2024 Flavored Whiskey Distillery of the Year by the NY International Spirits Competition.

Name

Pursuit Distilling

Legal name

Pursuit Distilling Co.

Website

https://pursuitdistilling.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pursuit Distilling Co. is a family-owned craft distillery in Enumclaw, Washington, producing premium spirits — vodka, gin, flavored and blended whiskeys — and selling direct to consumers via its tasting room, e-commerce, subscription membership, and barrel club programs.

Ownership category

akta.pro rank

Product category

Craft Distillery / Premium Spirits

NAICS

Distilleries (31214), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Distilled Spirits Production & Distilling (AFAFAAAC)

akta.pro secondary industries

Spirits Distilling & Brands (CRADAIAC), Distilleries (Tasting Rooms) (THAFALAG), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Craft distillery spirits
• Premium whiskey production
• Vodka and gin
• Tasting room experiences
• Barrel club program

Headquarters

HQ city

Enumclaw

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spirits Sales: Direct sales of craft spirits including vodka, gin, whiskey varieties, and limited releases through online shop and tasting room.
2. The Pursuit Collective Membership: Monthly subscription at $100 providing 10% off merch/cocktails/food, exclusive bottle per month, 25% off special releases, complimentary food item and tasting flight. Generates recurring monthly revenue.
3. Barrel Club Programs: Hand Filled Program (starting at $75/bottle) and 5-Gallon Program (starting at $60/bottle for 22-28 bottles) offering personalized whiskey experiences with custom labeling and hands-on bottling.
4. Tasting Room & Events: On-site consumption at tasting room and The Loft events space with food, cocktails on draft, live music, and private event hosting for groups up to 99.
5. Private Label & Co-Packaging: Turnkey solutions for launching spirit brands under customer brands using in-house recipes, plus co-packaging for brands providing their own liquid for bottling, labeling, and packaging.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pursuit Distilling is a family-owned craft distillery that produces and sells premium craft spirits including vodka, gin, and multiple whiskey lines (Cold Brew Coffee, Suspect flavored, Craft Brewers Series, Blended Straight Malt, and limited releases). Beyond bottled spirits, the company sells barrel-club experiences, runs a monthly membership subscription (The Pursuit Collective), operates a tasting room and event space (The Loft), and offers private label and co-packaging services for other brands.

Product overview

Pursuit Distilling Co. is a family-owned craft distillery offering a portfolio of premium spirits. The core product lineup includes Superior Vodka (distilled eight times), Superior Gin (with ten botanicals), Cold Brew Coffee Whiskey, Suspect Flavored Whiskey (available in Pineapple Jalapeño, Strawberry Mint, and Spiced Apple varieties), Craft Brewers Series whiskeys made from Pacific Northwest brewer mash bills, Blended Straight Malt Whiskey, and Limited Release special editions. Supporting offerings include The Pursuit Collective membership subscription, the Pursuit Barrel Club (hand-filled and 5-gallon aging programs), The Loft at Pursuit event space, Private Label & Co-Packaging services for other brands, and an extensive cocktail recipe collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Superior Vodka Premium craft vodka made with red wheat grown in Walla Walla, WA, distilled and filtered no less than eight times in a continuous column still for smoothness and clean flavor; designed for refined cocktails. Sold to adult consumers through the tasting room, online shop, and select regional liquor stores.
• Superior Gin Craft gin built on a complex botanical profile featuring ten fresh ingredients including crisp lemon and orange peel layered with warm coriander and nutmeg. Sold to adult consumers via the tasting room, online shop, and select retail distribution.
• Cold Brew Coffee Whiskey Premium spirit whiskey blended with the award-winning Paradox Cold Brew Blend from local Dillanos Coffee Roasters, creating a coffee-forward whiskey representative of the Pacific Northwest. Awarded Silver at ADI 2024, Silver at NYISC 2024 (93 points), Bronze at London Spirits Competition 2022, and Gold at Sip Magazine 2022.
• Suspect Flavored Whiskey Flavored whiskey line infused with real fruit flavors without traditional warehouse aging, enabling faster time-to-market. Available in three flavors: Pineapple Jalapeño, Strawberry Mint, and Spiced Apple. Sold to adult craft spirits consumers.
• Craft Brewers Series (CBS) Whiskeys Limited-edition whiskeys produced from the mash bills of distinguished Pacific Northwest craft brewers, with each release retaining characteristic flavors from the original beer recipe. Includes collaborations with Fremont Brewery (CBS 1.0 IPA Hopped Spirit, 2018), Scuttlebutt Brewing (CBS 2.0 American Single Malt, 2019), Silver City Brewery (CBS 3.0 The Magnificent Whiskey, 2021), 7 Seas Brewing (CBS 4.0 The Export Whiskey), and NWCBS Hopped Spirit Finale.
• Blended Straight Malt Whiskey Blended straight malt whiskey hand-selected from the finest malt barrels in the U.S. and artfully blended for a seamless, rich drinking experience. Awarded Double Gold at V1-PROOF SIP Awards 2022, Silver at ADI 2022, Silver at American Craft Spirits Association 2022, and Platinum at Las Vegas Global Spirits Awards 2022.
• Limited Release Spirits Special small-batch spirits released periodically, including Straight Bourbon Whiskey produced in partnership with Crux Fermentation Project, featuring black cherry, vanilla, chocolate, and orange spice notes. Available at the distillery and select Bend, Oregon liquor stores.
• The Pursuit Collective Membership Monthly subscription membership at $100/month offering 10% off merchandise, cocktails, and food; choice of one bottle per month; 25% off special releases, single barrels, and bourbons; complimentary food item and tasting flight; and collectible memorabilia coin and branded pin. Sold as recurring subscription to loyal customers.
• Pursuit Barrel Club (Hand Filled & 5-Gallon Programs) Two personalized barrel programs: (1) Hand Filled Program starting at $75/bottle, where members fill straight from the cask 4-year aged Rye or Wheated Bourbon at cask strength with custom label, painted glass, signature ticket, and optional Black or Gold wax sealing; (2) 5-Gallon Program starting at $60/bottle for 22-28 bottles, with year-long aging and two personalized samples at 4 and 8 months and optional hands-on bottling experience.
• The Loft at Pursuit Event Space Upstairs event space at 1730 Railroad St., Enumclaw, WA offering food, drinks, and customizable craft cocktail menu with capacity for up to 40 guests for private parties; full tasting room buyouts accommodate up to 99 guests. Hosts weekly specials (Tuesdays Take Home, Wednesdays Whiskey Wednesday, Thursdays half-off Tap Cocktails) and distillers dinners.
• Private Label & Co-Packaging Services B2B turnkey services for brands wanting to launch spirits under their own label using Pursuit's in-house award-winning recipes, plus co-packaging services for brands that supply their own liquid for bottling, capping, labeling, and packaging. Targeted at brands seeking to enter spirits without building their own distillery.

Quantifiable outcome

• Washington State 2024 Flavored Whiskey Distillery of the Year by NY International Spirits Competition

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Silver City BrewerycoreStrategic or Co-development Partner · 1 January 2021Collaboration for CBS 3.0 The Magnificent Whiskey - distilled from Silver City Brewery's award-winning Magnificent Scotch Ale mash bill, aged 2+ years in charred American oak barrels.
• Scuttlebutt BrewingcoreStrategic or Co-development Partner · 1 January 2019Collaboration for CBS 2.0 American Single Malt Whiskey - distilled from Scuttlebutt Brewing's Hoptopia beer. 100% malted barley, aged 14 months in American oak. Won platinum at Sip Magazine.
• Fremont BrewerycoreStrategic or Co-development Partner · 1 January 2018Inaugural Craft Brewers Series 1.0 - IPA Hopped Spirit using Fremont Brewery's Sister Double IPA mash bill with Washington hops. 100% malted barley, aged 14 months in new charred American oak. 92 proof.
• 7 Seas BrewingcoreStrategic or Co-development PartnerCollaboration for Craft Brewers Series 4.0 - The Export Whiskey, using 7 Seas Brewing's Export Stout recipe. Aged in new American white oak barrels then finished in used bourbon barrels.
• Crux Fermentation ProjectminorStrategic or Co-development PartnerPartnership for Straight Bourbon Whiskey limited release. Notes of black cherry, vanilla, chocolate and orange spice. Available at distillery and Bend, Oregon liquor stores.
• Dillanos Coffee RoasterscoreStrategic or Co-development PartnerSupplier of Paradox Cold Brew Blend for Cold Brew Coffee Whiskey. Medium roast made from Central America + Ethiopia coffees creating sweet vanilla cola notes and rich, candied aroma.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Westward Whiskey: Portland-based craft whiskey distillery with national distribution, tasting room, and limited releases. Comparable in product focus (premium American whiskey) and PNW origin, though at a larger scale than Pursuit.
• Heritage Distilling Co. Pacific Northwest craft distillery operating multiple tasting rooms with cocktail programs, subscription/membership offerings, and a broad spirits portfolio including flavored whiskeys — directly comparable business model.
• Woodinville Whiskey Co. Washington State craft whiskey distillery with tasting room, multi-product portfolio (bourbon, rye, whiskey), and regional/national distribution — directly comparable in scale, geography, and product category to Pursuit Distilling.
• OOLA Distillery: Seattle craft distillery producing gin, vodka, whiskey, and aquavit with an on-site tasting room. Comparable size, product mix, and Seattle-area location to Pursuit Distilling.
• Copperworks Distilling Co. Seattle-based craft distillery producing gin, vodka, and whiskey with an on-site tasting room and retail focus. Same product categories, same geography, same craft DTC model as Pursuit.
• Freeland Spirits: Portland, OR craft distillery producing gin, vodka, and whiskey with tasting room and cocktail bar. Directly comparable Pacific Northwest craft distillery with similar experiential DTC approach.
• Batch 206 Distillery: Seattle craft distillery producing gin, vodka, and whiskey with tasting room and private label services — directly comparable including the B2B co-packaging/private label offering Pursuit also provides.

Emerging players

• Big Gin: Pacific Northwest craft gin producer focused on bold botanical profiles. Smaller overlap with Pursuit's Superior Gin line; comparable craft positioning but narrower product range.

Regional players

• Tatoosh Distillery: Washington State craft distillery producing spirits with an on-site tasting room and cocktail program. Comparable in scale, product mix, and geography.
• Stoneburner Distillery: Oregon craft distillery producing vodka, gin, whiskey, and aquavit with on-site tasting room in Portland — directly comparable product mix and tasting-room model, regional peer in adjacent PNW market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/pursuitdistillingco
• Facebookfacebook.com/pursuitdistilling
• LinkedInlinkedin.com/company/pursuit-distilling
• Instagraminstagram.com/pursuitdistillingco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pursuit Distilling