Freeland Spirits

What Freeland Spirits does

Freeland Spirits is a women-owned craft distillery headquartered in Portland, Oregon, founded in 2016 by Jill Kuehler and named after her grandmother Meemaw Freeland. The company produces a portfolio of craft gins, bourbon, rye whiskey, and seasonal liqueurs that draw on Pacific Northwest terroir through foraged botanicals (chanterelle mushrooms, douglas fir tips, salal berries, nettles, cherry blossoms), heritage grains from Camas Country Mill, and secondary barrel finishes in Oregon Pinot Noir (Elk Cove) and Bauman's Cider barrels. Operations span the NW Portland distillery and tasting room (housing the copper pot still 'Hellbitch') and a second tasting room at Portland International Airport (Gates D/E).

The production backbone combines traditional heat distillation in a copper pot still with proprietary vacuum (rotovap) distillation that preserves the aromatic qualities of fresh, delicate botanicals at lower temperatures. The flagship Freeland Gin layers fresh PNW ingredients (rosemary, mint, cucumber, grapefruit, lemon peel) with 10 dried botanicals; Forest Gin showcases forest-floor botanicals harvested from Portland's Forest Park five blocks from the distillery. Bourbons are aged in new American oak with a Pinot Noir barrel finish, and the Rye Whiskey uses a heritage grain mashbill (Organic Dark Northern Rye, Purple Karma Barley, Buckwheat).

Revenue is generated entirely through direct-to-consumer channels. Spirits retail from $39.99 (Forest Gin) to $89.00 (Rye Whiskey), with curated gift packs and bundles priced $59.95–$219.99, cocktail kits at $69.99–$100, barware/merchandise at $10–$25, and gift cards at $50–$200. The She Flies Club quarterly subscription box ($150/quarter) delivers seasonal bottles, mixers, recipes, and goods from women-owned makers nationwide (excluding Utah), with members receiving 15% retail discounts, complimentary distillery tours, and early limited-release access. The customer base spans craft spirits enthusiasts, gift buyers, Portland/PNW visitors and airport travelers, club members, and values-driven supporters of women-owned businesses — with brand identity reinforced through the Free Spirits community program and nonprofit partnerships.

Name

Freeland Spirits

Legal name

Freeland Spirits

Website

https://freelandspirits.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Women-owned Portland craft distillery producing gin, bourbon, rye whiskey, and seasonal liqueurs using vacuum distillation of Pacific Northwest botanicals. Sells direct-to-consumer via e-commerce, the She Flies Club subscription, and tasting rooms in NW Portland and PDX Airport.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Craft gin production
• Small batch whiskey
• Botanical liqueurs
• Craft distillery products
• Cocktail subscription boxes

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Spirits Sales: Freeland Spirits sells its portfolio of craft gins, bourbons, ryes, and liqueurs directly to consumers via its e-commerce website and at its two physical locations (Portland tasting room and PDX Airport). Products include individual bottles ($39.99–$89.00), gift packs and bundles ($59.95–$219.99), and merchandise.
2. She Flies Club Subscription Box: The She Flies Club is a quarterly curated subscription gift box ($150 billed quarterly) containing a 750ml Freeland Spirits bottle, premium mixers, cocktail recipes, Freeland merch, and goods from women-owned businesses. Boxes are delivered nationwide (except Utah) or available for pickup at the Portland distillery. Includes member benefits such as 15% off retail purchases, complimentary distillery tours, and early access to limited releases.
3. Cocktail Kits and Fresh Mixers: Freeland offers cocktail kits ($69.99–$100) and fresh mixers (local pickup and delivery only), including cocktail ingredient bundles paired with Freeland spirits and curated add-ons such as syrups, bitters, cherries, and jam.
4. Tasting Room Food and Beverage: The Portland tasting room generates revenue from cocktails, tasting flights, and food menu sales, with happy hour discounts on Wed & Thurs 3–5pm ($3 off tasting flights, $2 off cocktails, $1 off snacks).
5. Tasting Room and Distillery Tours: Distillery tours are booked via Eventbrite, providing an additional revenue stream from guided tours and tasting experiences at the Portland location.
6. Private Events: The company hosts private events at its NW Portland tasting room, including intimate gatherings and celebrations, with bookings coordinated via [email protected] and drink minimums varying by timeframe and date.
7. Crowdfunding Investment: Freeland Spirits raises equity investment through WeFunder (wefunder.com/freelandspirits), allowing supporters to invest in the company as part of its growth strategy.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Freeland Spirits is a women-owned and operated craft distillery based in Portland, Oregon that produces small-batch gin, bourbon, rye whiskey, and seasonal liqueurs using Pacific Northwest botanicals and proprietary vacuum (rotovap) distillation. The distillery also sells cocktail mixers, curated gift packs, barware merchandise, cocktail kits, and the She Flies Club quarterly subscription box, and operates a Portland tasting room plus a PDX Airport retail location.

Product overview

Freeland Spirits is a women-owned Portland, Oregon craft distillery offering a diverse portfolio of spirits, mixers, cocktail kits, barware, and experiential offerings. The core product line includes award-winning gins (Flagship Gin, Forest Gin, Dry Gin, Pink Gin), bourbons (Bourbon, Cask Strength Bourbon), rye whiskey, and seasonal liqueurs (Cherry Blossom, Chai Spice). The distillery bundles these spirits into curated gift packs and bundles for gifting occasions. A significant offering is the She Flies Club, a quarterly subscription box featuring seasonal spirits paired with mixers, recipes, and goods from women-owned makers. The company also offers cocktail kits for at-home crafting, cocktail mixers from partner brands, barware merchandise, gift cards, and experiential offerings including distillery tours, tastings, and private events at their Portland and PDX Airport locations.

Differentiator

Problem solved

Functional benefit

Brands

• She Flies Club: A quarterly curated subscription box featuring Freeland Spirits bottles, premium mixers, recipes, and goods from local and women-owned brands. Inspired by Oregon's state motto 'She Flies With Her Own Wings'. Members receive exclusive bottles, early access, playlists, and perks including 15% off tasting room purchases and complimentary tours.

Products and services

• Forest Gin Craft gin distilled using vacuum (rotovap) distillation with foraged Pacific Northwest ingredients from Portland's Forest Park including chanterelle mushrooms, douglas fir tips, salal berries, and nettles; 90 proof / 45% ABV.
• Dry Gin (Navy Strength) American spin on London-style dry gin distilled at navy strength (114 proof) with concentrated bold flavors including lemon peel, juniper berry, pine forest, and mulled spices.
• Freeland Gin (Flagship) Small batch flagship gin crafted with a blend of traditional heat and vacuum distillation, featuring fresh Pacific Northwest ingredients (rosemary, mint, cucumber, grapefruit, lemon peel, pink peppercorn, coriander, star anise) plus 10 dried botanicals in a copper pot still; 90 proof / 45% ABV.
• Pink Gin Limited seasonal release honoring Women's History Month with naturally rose-hued color from botanicals including horehound, marshmallow root, turmeric, White Peony tea, Pacific Northwest huckleberries, honey, agave, and roto-vapped lemon balm; 90 proof / 45% ABV.
• Bourbon Craft bourbon aged 4 years in charred American oak barrels with secondary finish in Elk Cove Oregon Pinot Noir barrels; mashbill of 70% corn, 20% rye, 10% malted barley; 91 proof / 45.5% ABV.
• Cask Strength Bourbon High rye bourbon bottled at 115 proof with secondary finish in Elk Cove Pinot Noir barrels, delivering rich vanilla, caramel, dark cocoa, fine leather, and juicy cherry notes; 57.5% ABV.
• Rye Whiskey Oregon rye whiskey bottled in bond at 100 proof, made from heritage grains (75% Organic Dark Northern Rye, 20% Organic Purple Karma Barley, 5% Organic Buckwheat) stone-milled at Camas Country Mill; aged 4 years in new American oak.
• Cherry Blossom Liqueur Limited-release floral and citrus liqueur created with hand-harvested Pacific Northwest flowers including blooms sourced from the Portland Japanese Garden.
• Chai Spice Liqueur Limited-edition handcrafted liqueur collaboration with Smith Teamaker featuring their signature Masala Chai blend of cinnamon, cardamom, ginger, and clove with botanical depth; 70 proof / 35% ABV.

Quantifiable outcome

• Cherry Blossom Liqueur sold out (noted as 'sold out' on the website)
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, flagship/key, supporting and key.

• Cory Carman (Carman Ranch)coreStrategic or Co-development Partner · 1 January 2016Cory Carman, who raises grass-fed beef in Oregon and grows grain on her ranch, is the founding partner who inspired Freeland Spirits. When founder Jill Kuehler shared her distillery dream, Cory offered to grow the grain needed, leading to Freeland's establishment. The company continues sourcing grain from Oregon farms to this day.
• Smith Teamakerflagship/keyStrategic or Co-development PartnerFreeland Spirits collaborated with Portland-based Smith Teamaker to create the Chai Spice Liqueur, featuring Smith Teamaker's signature Masala Chai blend. This limited-edition liqueur combines bold spices (cinnamon, cardamom, ginger, clove) with botanical depth and is marketed as a 'cozy, handcrafted collaboration.' The partnership leverages Smith Teamaker's tea expertise and Freeland's distillation capabilities.
• PDX Bitters ProjectcoreChannel Partner/ Reseller/ DistributorFreeland Spirits stocks and sells cocktail bitters from PDX Bitters Project, a Portland-based producer of artisanal bitters made from gentian root, coriander, and organic botanicals. The bitters are offered as add-on mixers in the cocktail kits and at the tasting room.
• Portland SyrupscoreChannel Partner/ Reseller/ DistributorPortland Syrups, a Portland-based maker of hand-crafted cocktail syrups using seasonally-selected whole ingredients and natural sweeteners, supplies Freeland's tasting room and cocktail kits. Products include Simple Syrup and Cardamom Syrup, sold as mixers and in cocktail kits.
• Dappled Tonic WatercoreChannel Partner/ Reseller/ DistributorDappled Tonic Water is a woman-owned Portland, Oregon business whose Citrus Tonic Water (made from yuzu, lemon, lime, and pure quinine) is sold by Freeland Spirits as a mixer pairing with their gins, particularly Forest Gin and Dry Gin.
• FabbrisupportingChannel Partner/ Reseller/ DistributorFabbri's Amarena Wild Cherries in Syrup (imported from Italy, non-GMO, vegan, gluten-free) are sold by Freeland Spirits as a premium cocktail garnish. The 4oz jars are offered as mixers and in cocktail kits.
• Hotel StarlinosupportingChannel Partner/ Reseller/ DistributorHotel Starlino's Italian Maraschino Cherries (produced in Naples by a fourth-generation family) are sold by Freeland Spirits in mini 1.5oz jars as a premium cocktail garnish, featured in the She Flies Club box and as a standalone product.
• Paradigm FoodworkssupportingChannel Partner/ Reseller/ DistributorParadigm Foodworks, based in Lake Oswego, Oregon, produces Strawberry Jam with Oregon Chardonnay, which is sold by Freeland Spirits as a She Flies Club exclusive item and cocktail mixer. The product features Oregon strawberries finished with locally crafted Chardonnay.
• Camas Country MillcoreStrategic or Co-development PartnerCamas Country Mill collaborated with Freeland Spirits' Master Distiller Molly Troupe to select heritage and ancient grain varieties (75% Organic Dark Northern Rye, 20% Organic Purple Karma Barley, 5% Organic Buckwheat) that are stone-milled to preserve full flavor for the Rye Whiskey. This partnership ensures local Oregon grain sourcing and premium-quality mashbill ingredients.
• Elk Cove VineyardscoreStrategic or Co-development PartnerElk Cove Vineyards, an Oregon winery, supplies Pinot Noir barrels used for finishing Freeland Bourbon and Cask Strength Bourbon. The secondary finish in Elk Cove Pinot Noir barrels adds Pacific Northwest terroir and a silky, fruit-forward character to the bourbon expressions.
• Bauman's CiderkeyStrategic or Co-development PartnerBauman's Cider, a Portland cidery, supplies barrels used to finish the limited-edition Wheated Bourbon in the Bourbon Gift Pack. The barrel finish imparts notes of apple, toffee, and brown sugar to the bourbon, creating a unique Pacific Northwest expression only available in the gift set.
• Wolf CeramicssupportingChannel Partner/ Reseller/ DistributorWolf Ceramics collaborated with Freeland Spirits on a Freeland Gin x Wolf Ceramics Kit, combining Freeland Gin with handmade ceramic pieces from the Portland maker. The collaboration pairs craft spirits with local artisan craftsmanship.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Smooth Ambler: West Virginia craft distillery producing gin, bourbon, and rye; small-batch DTC craft model and award-driven brand reputation make it a comparable craft peer.
• Aria Portland Dry Gin: Portland craft gin distillery competing head-to-head with Freeland in the local PNW gin category; small-batch, locally-foraged botanical positioning mirrors Freeland's value proposition.
• House Spirits Distillery: Portland-based craft distillery best known for Aviation Gin; overlapping gin/whiskey portfolio, DTC e-commerce, and tasting room model make it the closest geographic and category peer to Freeland Spirits.
• Westward Whiskey: Portland-based craft whiskey producer (single malt and bourbon); comparable premium craft spirit positioning, tasting room in Portland, and national DTC distribution via Westward's own channels.
• Few Spirits: Evanston, IL-based craft distillery founded by women; premium small-batch gin, bourbon, and rye with DTC e-commerce — comparable women-founded narrative and craft spirit portfolio.
• Bull Run Distilling: Portland craft distillery producing whiskey, gin, rum, and aquavit with a tasting room and DTC sales; directly comparable Portland craft competitor with similar product breadth.
• Stone Barn Brandyworks: Portland-based craft brandy and liqueur producer; small-batch terroir-driven spirit portfolio with DTC and tasting room model, mirroring Freeland's premium PNW positioning.
• New Riff Distilling: Kentucky-based independent craft distillery (whiskey, gin, bourbon); comparable independent craft narrative, club/membership programs, and DTC channel mix without big-distributor reliance.

Broad incumbents

• St. George Spirits: Established California craft distillery (Hangar 1 vodka, Botanivore gin, Terroir gin) with broader product portfolio and national distribution; serves as a template for how a craft PNW-style distillery can scale into a national premium brand.

Regional players

• Green Mountain Distillers: Stowe, Vermont craft spirits producer (whiskey, gin, vodka) with tasting room and DTC; comparable small-craft-distillery model in a different regional tourism corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/FreelandSpirits
• Xx.com/freelandspirits
• LinkedInlinkedin.com/company/freeland-spirits

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freeland Spirits