Crux Fermentation Project
- Company typePrivate
- Founded2012
- HeadquartersBend, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
Crux Fermentation Project firmographics
Firmographics- Name
- Crux Fermentation Project
- Legal name
- Crux Fermentation Project
- Website
- https://cruxfermentation.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Ownership category
- akta.pro rank
Crux Fermentation Project industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (31212)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
- akta.pro secondary industry
- Kombucha & Fermented Beverage Taprooms (THAFAKAG)
Keywords
Where Crux Fermentation Project is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crux Fermentation Project business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel
Revenue model
- Tasting Room Sales: On-site sales of craft beers, wine, cocktails, and food at the Bend tasting room. The venue operates with 28 rotating taps and a full food menu.
- Package Beer Sales: Canned and bottled beer distributed throughout Oregon, Washington, Montana, Idaho, California, and Nevada. Includes seasonal releases and year-round core brands.
- Keg Sales: Keg-to-go program for events and personal kegerators. Customers can fill out a form to order kegs in various beer styles.
- Merchandise Sales: Branded merchandise sold both in-person at the tasting room and through the online Shopify store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pub food menu with shareables, salads, sandwiches, soups, kids meals, and desserts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Crux Fermentation Project product offering
Product offeringCore offering
Crux Fermentation Project is a craft brewery operating a Bend, Oregon tasting room with 28 rotating taps, full food menu, and live events. It produces and distributes a diverse portfolio of packaged craft beers — including barrel-aged imperial stouts, wild and sour fermented ales, and a non-alcoholic line called NØMØ — across the Pacific Northwest and select California and Nevada markets.
Differentiator
Problem solved
Functional benefit
Brands
- NØMØ: Non-alcoholic beer line including River Refresher IPA, Sunset Summit Hazy IPA, All Terrain Amber, and Wild Horizon Wheat - all at 0.5% ABV.
Products and services
- Tasting Room Beer, Wine, Cocktails & Food On-site consumption at the Bend tasting room featuring 28 rotating taps of craft beer alongside wine and draft cocktails, paired with a full pub food menu (shareables, salads, handhelds, kids meals, desserts). Targeted at local residents and visitors.
- Package Craft Beer (Cans & Bottles) Year-round and seasonal canned and bottled craft beers distributed through wholesale partners to retail and restaurant accounts across the Pacific Northwest.
- Tough Love Barrel-Aged Imperial Stout Limited annual barrel-aged imperial stout aged in Kentucky bourbon barrels with adjuncts including blackstrap molasses, brewers licorice, vanilla beans, and cherry bark. Targeted at craft beer enthusiasts and collectors.
- NØMØ Non-Alcoholic Beer Line Non-alcoholic craft beer line (0.5% ABV) including River Refresher IPA, Sunset Summit Hazy IPA, All Terrain Amber, and Wild Horizon Wheat. Targeted at consumers seeking low/no-alcohol craft options.
- Bramble Candy Blackberry Golden Sour Wild and sour fermented blackberry golden sour aged in red wine barrels using brettanomyces, lactobacillus, and pediococcus cultures. Targeted at craft beer enthusiasts seeking fruit-forward sour offerings.
- Keg-to-Go Program Draft beer kegs sold directly to customers for events, parties, and home kegerators in various beer styles. Ordered through an online form.
- Crux Branded Merchandise Crux-branded merchandise (apparel and accessories) sold on-site at the tasting room and through an online Shopify store.
Companies that use Crux Fermentation Project
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Crux Fermentation Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Crux Fermentation Project partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Oregon Beverage Collective (OBC)coreOregon Beverage Collective is a not-for-profit alliance formed by five Central Oregon craft beverage brands: Crux Fermentation Project, Silver Moon Brewing, Cascade Lakes Brewing Co., GoodLife Brewing, and Tumalo Cider Co. The collective aims to combat rising real estate and supplier costs by sharing production facilities, administrative operations, and distribution. Cascade Lakes' production facility in Redmond serves as the hub for collective operations. Crux will continue operating as an independent company within the Collective while maintaining its distinct brand identity.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Crux Fermentation Project competitors and assessment
Company assessmentRegional players
- Ninkasi Brewing Company: Eugene, Oregon-based craft brewery with West Coast regional distribution and a tasting room. Comparable by Oregon craft positioning, scale, and distribution footprint, though primarily serves a different geographic sub-region.
Broad incumbents
- Sierra Nevada Brewing Co. One of the largest U.S. craft breweries with national distribution, an established barrel-aged and specialty program, and a non-alcoholic line. Relevant broader-incumbent comparable for portfolio breadth, premium specialty releases, and NA strategy benchmarking.
- 10 Barrel Brewing Co. Bend-born craft brewery now owned by Anheuser-Busch InBev, with national distribution and multiple taproom locations. Represents the scaled craft incumbent in the same Bend market and a key competitor for both on-premise and off-premise accounts.
- Deschutes Brewery: Oregon's largest independent craft brewery, headquartered in Bend with national distribution and a Bend Public House. Closest comparable by geography, scale, and category; broader footprint and longer operating history make it the regional craft incumbent against which Crux competes on tap handles and shelf space.
Emerging players
- Athletic Brewing Company: Largest U.S. non-alcoholic craft brewer, national distribution, and rapid growth. Direct comparable for Crux's NØMØ NA line and the most credible threat to NA market share, but operates without a comparable alcoholic beer portfolio.
Direct peers
- Boneyard Beer Company: Bend-based craft brewery with regional Pacific Northwest distribution and a strong IPA portfolio. Direct competitor for both Bend taproom traffic and wholesale shelf space, with similar scale and similar production philosophy.
- GoodLife Brewing Company: Bend-based craft brewery and fellow Oregon Beverage Collective member. Direct peer by category, geography, and now operational structure, sharing the Collective's production and distribution infrastructure.
- Silver Moon Brewing: Bend-area craft brewery led by Silver Moon owner Steve Augustyn (now CEO of the Oregon Beverage Collective). Direct peer by category, geography, and Collective membership; relevant for benchmarking shared-ops performance.
- Cascade Lakes Brewing Co. Central Oregon craft brewery now operating as the production hub of the Oregon Beverage Collective and Crux's acquirer. Direct peer by category, geography, and now operating model, sharing production, distribution, and administrative functions with Crux.
- Tumalo Cider Co. Central Oregon craft cidermaker and fellow Oregon Beverage Collective member. Direct peer by geography and Collective membership, but operates in cider rather than beer; useful for cross-format benchmarking of the shared-ops model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Crux Fermentation Project social profiles
Digital presenceCrux Fermentation Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crux Fermentation Project leadership team
Management profileNumber of profiles
Profiles1 record
Crux Fermentation Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crux Fermentation Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crux Fermentation Project
What does Crux Fermentation Project do?
Crux Fermentation Project is a craft brewery operating a Bend, Oregon tasting room with 28 rotating taps, full food menu, and live events. It produces and distributes a diverse portfolio of packaged craft beers — including barrel-aged imperial stouts, wild and sour fermented ales, and a non-alcoholic line called NØMØ — across the Pacific Northwest and select California and Nevada markets.
Is Crux Fermentation Project a public or private company?
Crux Fermentation Project is a private company. It is classified as corporate owned and is currently operating.
When was Crux Fermentation Project founded?
Crux Fermentation Project was founded in 2012.
Where is Crux Fermentation Project based?
Crux Fermentation Project is headquartered in Bend, United States, in the North America region.
How does Crux Fermentation Project make money?
Four revenue lines are on record. Tasting Room Sales are the primary driver. The others are package Beer Sales, keg Sales and merchandise Sales.
Who are Crux Fermentation Project's main competitors?
Ninkasi Brewing Company is listed as a regional player. Broad incumbents are Sierra Nevada Brewing Co., 10 Barrel Brewing Co. and Deschutes Brewery. Athletic Brewing Company is listed as an emerging player. Direct peers are Boneyard Beer Company, GoodLife Brewing Company, Silver Moon Brewing, Cascade Lakes Brewing Co. and Tumalo Cider Co..
Does Crux Fermentation Project have an API?
No public API is recorded for Crux Fermentation Project.
What industry is Crux Fermentation Project in?
Crux Fermentation Project's product category is Craft Beer Brewing. Its primary akta.pro industry code is THAFALAB, Packaging & Production Breweries (Limited/No On-site Service), with a secondary code of THAFAKAG, Kombucha & Fermented Beverage Taprooms. Its NAICS code is 31212 and its SIC code is 2082.