Disenia

What Disenia does

Disenia Srl is an Italian designer and manufacturer of premium bathroom fixtures headquartered in Brugnera (Pordenone), Friuli Venezia Giulia, operating as a brand entity under the Ideagroup corporate umbrella (parent: Idea Srl). The company produces four core product categories: shower enclosures (framed, frameless with glass-on-glass hinges, walk-in, hinged, sliding, bi-fold), shower trays (flush-mounted or raised, custom shapes and sizes), bathtubs (free-standing, back-to-wall, bespoke) and accessories (radiators, toilet sets, decor). A distinguishing technical feature is the use of proprietary composite material brands — Cristalplant, Aquatek, Aquatek Light, M-Solid, and M-Lux — combining natural minerals with acrylic or polyester resin and gelcoat, available across the Ideagroup, RAL, and NCS color palettes.

The business model is made-to-measure bathroom fixture manufacturing sold through a European dealer/retailer network plus direct website engagement, with bespoke services (Progetto Habe, Progetto Lab) and a multi-language digital presence (Italian, English, German, French, Spanish). End customers are split between residential consumers seeking high-end design and architects/interior designers specifying fixtures for hotels, luxury developments, and renovation projects; pricing is not publicly disclosed and is handled via retailer or direct contact. Beyond the core bathroom range, Disenia has launched The Wellness Collection sub-brand extending into outdoor wellness products such as the Lumina fire pit (designed by Claudio Papa), selected for the ADI Design Index 2025 and shortlisted for the ADI Compasso d'Oro Award 2026, and showcased at Milano Design Week 2026 and the Oasi Life Experience partnership promoted by Regione Lombardia. The company is privately held as an Italian Srl with €400,000 share capital and is GDPR-compliant; no venture, private equity, or public ownership is disclosed.

Name

Disenia

Legal name

Disenia Srl

Website

https://diseniashowers.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Disenia Srl is an Italian premium bathroom fixtures manufacturer (shower enclosures, trays, bathtubs, accessories) using proprietary composite materials, serving residential consumers and architects/designers across Europe through a dealer network and direct sales under the Ideagroup umbrella.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro industry

PRIMARYCRAIAFAD

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

SECONDARYHSAPABAO

Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs)

Home & Personal Services/Residential Renovation Services/Bathroom Renovation & Remodeling

Keywords

• Shower enclosures
• Bathroom fixtures
• Shower trays
• Freestanding bathtubs
• Bathroom accessories

Headquarters

HQ city

Gorgo Al Monticano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bathroom fixtures sales: Disenia generates revenue through the design, manufacture, and sale of bathroom fixtures including shower enclosures, shower trays, bathtubs, bathtub screens, and accessories. Products are sold as custom/bespoke items with various finish options, suggesting a made-to-order model with premium pricing.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Disenia designs and manufactures premium bathroom fixtures, including frameless and framed shower enclosures, shower trays, freestanding and back-to-wall bathtubs, bathtub screens, and complementary accessories (radiators, toilet sets, décor). Products are made-to-measure in Italy using proprietary composite materials such as Cristalplant, Aquatek, Aquatek Light, M-Solid, and M-Lux, with extensive customization in size, color (Ideagroup, RAL, NCS), and finish. The Wellness Collection sub-brand extends the line into wellness products such as the Lumina fire pit and Aretusa bathtub, while bespoke services are delivered through Progetto Habe and Progetto Lab.

Product overview

Disenia is a manufacturer of premium bathroom fixtures comprising four core product categories: shower enclosures (including frameless, framed, walk-in, hinged, and sliding designs), shower trays (available in flush-mounted or raised options with custom shapes), bathtubs (free-standing, back-to-wall, and bespoke designs in materials including Aquatek, Aquatek Light, Cristalplant, M-Solid, M-Lux, and acrylic), and accessories (electric radiators, toilet sets, and décor items). The product portfolio includes The Wellness Collection sub-brand featuring wellness products like the Lumina fire pit and Aretusa bathtub. Bespoke services are offered through Progetto Habe and Progetto Lab. Products are designed and manufactured in Italy at the Brugnera facility, with extensive customization options including size, material, color (Ideagroup, RAL, and NCS palettes), and finish selections. Disenia operates internationally with websites in Italian, English, German, French, and Spanish.

Differentiator

Problem solved

Functional benefit

Brands

• The Wellness Collection: A collection of wellness products including bathtubs (such as Aretusa) and fire pits (Lumina) designed for outdoor and indoor wellness spaces.

Products and services

• Shower Enclosures (Box Doccia)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Oasi Life ExperienceflagshipStrategic or Co-development Partner · 21 April 2026During Milano Design Week 2026 (21-26 April), Disenia partnered with Oasi Life Experience, an event promoted by Regione Lombardia and DDN - Design Diffusion News. The partnership involved showcasing The Wellness Collection products including the Aretusa bathtub and Lumina fire pit at Piazza Città di Lombardia.
• IdeagroupcoreOthersDisenia is a brand/property of Ideagroup, an Italian bathroom design company. Disenia Srl operates as part of the Ideagroup corporate structure, with shared resources including showroom, virtual showroom, reserved area, and blog.
• ADI (Associazione per il Disegno Industriale)coreStrategic or Co-development PartnerDisenia products have been recognized by ADI's Permanent Design Observatory, with the Lumina fire pit selected for ADI Design Index 2025 and competing for the ADI Compasso d'Oro Award 2026.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Antoniolupi: Italian premium bathroom furniture and bathtub manufacturer known for bespoke, design-led products using proprietary materials. Closely comparable to Disenia as a fellow Italian luxury bathroom brand with strong customization and design-week presence.
• Boffi: Italian luxury bathroom and kitchen systems manufacturer with a strong architectural specification channel. Comparable to Disenia in bespoke bathroom positioning, premium pricing, and Italian design heritage.
• Glass 1989: Italian shower enclosure specialist with focus on frameless and designer glass solutions. Closely comparable to Disenia's shower-enclosure product category and Italian-made, design-led positioning.
• Agape: Italian design-led bathroom furniture and tub maker emphasizing materials, customization, and architect/designer relationships. Highly comparable to Disenia in niche luxury positioning and Italian-made credentials.
• Kaldewei: German premium steel/enamel bathtub and shower tray manufacturer. Comparable in material-driven premium positioning and direct-to-bathroom specification focus, though at greater scale.

Regional players

• Inda: Italian bathroom accessories and complementary fixtures maker, more focused on accessories but operating in the same Italian premium bathroom specification ecosystem as Disenia.

Broad incumbents

• Roca (Roca Sanitario): Spanish global bathroom fixtures manufacturer with broad ranges in bathtubs, shower enclosures, and shower trays. Comparable in product overlap; substantially larger and more globally distributed than Disenia.
• Duravit: German manufacturer of designer bathroom fixtures including bathtubs, shower trays, and wellness products. Comparable as a premium bathroom brand serving international architectural/specification markets, though at significantly larger scale than Disenia.
• Villeroy & Boch: Large German/EU bathroom and wellness manufacturer with deep ranges in bathtubs, shower trays, and shower enclosures. Comparable in product categories and premium positioning, with substantially broader international distribution.
• Ideal Standard: European bathroom fixtures manufacturer covering bathtubs, shower trays, and enclosures. Comparable product portfolio with broader mass-market and project-channel presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/IdeaGroupArredoBagno
• Facebookfacebook.com/disenia
• LinkedInlinkedin.com/company/disenia-s.r.l.
• Instagraminstagram.com/_disenia_
• Pinterestpinterest.com/ideagroupbagno

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disenia