PEPE berlin

What PEPE berlin does

PEPE berlin (legal entity: PEPE berlin Medienmarketing GbR) is a Berlin-based, owner-managed advertising agency founded in 2001 that exclusively serves the German financial sector, specifically Sparkassen (savings banks), Genossenschaftsbanken (cooperative regional banks), and insurance companies. The firm operates a full-service creative model covering image campaigns, video production, online marketing (TikTok, Instagram, Spotify, YouTube), annual reports, promotions, magazines, and mailings, supplemented by two sub-brands: PEPE Academy (paid webinars) and PEPE masters (annual industry networking event and award competition). An in-house 180 m² PEPE Studio with 75 m² greenscreen supports video production. The company has no technology platform or proprietary software; its capabilities are creative services executed by a team of approximately 10-15 employees.

The business model is professional services revenue: project-based fees for bespoke campaigns plus a smaller recurring stream from paid Academy webinars priced at €120-€795 per session. Distribution is direct sales to marketing and communications departments of regional banks, with no channel partner or reseller model. The agency claims 400+ regional credit institutions and insurance companies as clients, making it a category specialist in German financial marketing. Owned by founders Florian Schwarz and Wolf-Rüdiger Schwarz as a GbR partnership, the firm has no external funding, no parent company, and no subsidiaries. The 25-year operating history, anniversary positioning in 2026, and active event and product launch pipeline (BFSG accessibility compliance, KOPFSACHE magazine, recurring PEPE masters conference) indicate a stable, self-funded business rather than a scale-stage venture.

Name

PEPE berlin

Legal name

PEPE berlin Medienmarketing GbR

Website

https://pepe-berlin.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

PEPE berlin is a Berlin-based, owner-managed advertising agency founded in 2001 that exclusively serves German Sparkassen, Genossenschaftsbanken, and insurance companies with creative campaigns, video production, online marketing, annual reports, and educational webinars across 400+ regional clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Advertising Services: PEPE berlin generates revenue through project-based fees for creative campaigns, marketing services, and consulting delivered to regional banks and insurance companies. Services include image campaigns, video production, online marketing, social media campaigns, annual reports, promotions, and branded magazines. They also earn revenue from their Academy webinar program with paid educational sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

PEPE berlin is a Berlin-based creative agency that develops and produces integrated marketing communications for Sparkassen, Genossenschaftsbanken, and insurance companies. Its service portfolio spans campaign conception, video and photo production, online and social media marketing, annual reports, promotional events, magazines, and mailings. The agency also runs the PEPE Academy webinar series and the annual PEPE masters conference as sector knowledge platforms.

Product overview

PEPE berlin is a full-service advertising agency specializing exclusively in marketing services for Sparkassen (savings banks), cooperative regional banks (Genossenschaftsbanken), and insurance companies. Their integrated offering is structured as a comprehensive marketing services portfolio organized around sub-brands: core campaign services including video production, online marketing (TikTok, Instagram, Spotify), annual reports, promotions, magazines, and mailings; supplemented by PEPE Academy (educational webinars/workshops) and PEPE masters (annual industry networking event). Key named offerings include GiroJunior (youth banking campaigns), KOPFSACHE magazine (editorial content for young adults), the Tetris-based wealth building campaign, and accessibility-compliant document services (barrierefreie Dokumente) for BFSG compliance. The agency operates from Berlin with an in-house video studio and serves over 400 regional banking clients across Germany.

Differentiator

Problem solved

Functional benefit

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• O.S.D BerlinminorOthers · 1 January 2025Venue partner for the PEPE masters 2026 event. Located at Mainzer Straße 16, 10247 Berlin in Friedrichshain district. The O.S.D Berlin event space hosts the annual conference of banking marketing professionals.
• Prof. Dr. Anja Lüthy (Technische Hochschule Brandenburg)minorOthersGuest expert presenter for the 'Bewerbermagnet Sparkassen und Genossenschaftsbanken' (Employer Magnet) Academy webinar. She is a Professor of Business Administration and contributes expertise on recruiting and employer branding for regional banks.
• Prof. Dr. Michael Kleinjohann (ISM - International School of Management)minorOthersGuest expert for the 'Generation Z im Fokus' Academy webinar. He is a Professor of Marketing & Communications Management and provides academic perspective on marketing to Gen Z customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grabarz & Partner: Hamburg-based independent creative agency with established financial-services and retail client work. Comparable in size and independent-ownership positioning to PEPE berlin, serving as a peer at the mid-sized German creative-agency tier.
• Scholz & Friends: Hamburg-based creative agency group with a deep tradition in financial-sector advertising. Long-standing Sparkassen and bank client relationships make it one of the most directly comparable broad incumbents to PEPE berlin's niche.
• Ogilvy Germany: German operations of the WPP-owned Ogilvy network, providing advertising, PR, and consulting to major financial-services brands. Represents the global-network competitor for large-scale financial marketing work that PEPE berlin's regional bank clients could escalate to.
• Kolle Rebbe: Hamburg-based creative agency known for integrated brand campaigns across multiple verticals including financial services. Similar ownership-ethos and creative orientation make it a comparable agency culture to PEPE berlin, albeit at larger scale.
• Jung von Matt: One of Germany's largest independent creative agency groups, headquartered in Hamburg with multiple offices. While much broader than PEPE berlin, Jung von Matt serves financial-services clients including banks and insurance companies, making it a credible competitor for premium financial marketing mandates.
• Thjnk: Hamburg and Berlin-based independent creative agency group with strong brand-strategy and campaign capabilities. Competes for the same pool of German enterprise and financial-services clients with comparable creative reputation.
• Serviceplan Group: Europe's largest owner-managed agency group, headquartered in Munich. Operates across creative, media, digital, and sales with substantial financial-services client work, competing for the same pool of German bank and insurance marketing budgets as PEPE berlin.
• DDB Germany: Berlin-based branch of the global DDB network. Operates with full-service creative and digital capabilities serving German enterprise clients including financial services, competing with PEPE berlin for larger regional bank and insurance mandates.
• BBDO Germany: German arm of BBDO Worldwide with offices in Düsseldorf and Berlin. Strong creative reputation across consumer and financial-services clients, representing another scaled incumbent competing for German financial marketing budgets.

Direct peers

• KMS Team: German agency specialized in financial-services marketing for Sparkassen and cooperative banks — a niche competitor operating in the same vertical as PEPE berlin with overlapping client targets and similar campaign services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/pepeberlin
• Instagraminstagram.com/pepe.creators
• Facebookfacebook.com/pepe.creators
• LinkedInlinkedin.com/company/pepeberlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PEPE berlin