Juarez Imóveis

What Juarez Imóveis does

Juarez Imóveis Ltda is a privately held, owner-operated real estate brokerage registered as a Brazilian Limitada (Ltda), headquartered at Rua José Domingues, 820, Centro, Bragança Paulista, São Paulo, and registered with CRECI under number 33712-J. The firm operates exclusively within the Bragança Paulista micro-market, intermediating the sale and rental of residential properties (houses, apartments, land), rural and lifestyle properties (chácaras / farmhouses), and light commercial properties (rooms, barns). Its customer base is composed of individual residential buyers, sellers, and renters, supplemented by buyers seeking rural/lifestyle properties, with no institutional or enterprise counterparties disclosed.

The company's core technology is a third-party SaaS website platform from Kenlo, which powers the public property listings, search filters, and lead-capture forms. Juarez Imóveis layers a small set of differentiated services on top of this template: a custom property-search intake ("Encomende seu Imóvel"), a seller-side listing intake ("Cadastre seu Imóvel"), a financing/bank referral desk ("Financiamento e Bancos"), and WhatsApp and phone channels for direct agent contact. There is no proprietary technology, no mobile application, no API, no AI or automation capability, and no data flywheel.

The business model is purely transactional commission-based, with three identified revenue streams: a commission on successful property sales, a commission on rental transactions, and a listing-side service for sellers. Commission rates are individually negotiated and not publicly disclosed. Property values listed on the site range from R$220,000 to R$2,700,000 and rental rates from R$1,900 to R$9,000 per month, consistent with a mid-market local book. The company has no disclosed funding, no parent or subsidiary entities, no awards or patents, and no strategic partnerships beyond the Kenlo technology integration.

Name

Juarez Imóveis

Legal name

JUAREZ IMOVEIS LTDA

Website

https://juarezimoveisbraganca.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Juarez Imóveis is a privately held Brazilian real estate brokerage (Ltda) operating a single office in Bragança Paulista, São Paulo. It intermediates residential, rural, and light commercial property sales and rentals for individual buyers, sellers, and renters, earning transaction commissions, with no institutional clients or geographic expansion beyond the local market.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Vineyards & Orchards Brokerage (BPAJADAG), Industrial & Logistics Brokerage (BPAJABAC)

Keywords

• Real estate brokerage
• Property sales
• Property rentals
• Residential properties
• Mortgage financing

Headquarters

HQ city

Bragança Paulista

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Earns commissions on successful property sales transactions. The company acts as intermediary between buyers and sellers of residential and commercial properties.
2. Real Estate Rental Commission: Earns commissions on rental transactions for apartments, houses, and other properties in Bragança Paulista area.
3. Property Listing Services: Offers property listing services where sellers can advertise their properties on the company's website and through its agents.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Juarez Imóveis is a traditional real estate brokerage that intermediates residential and commercial property sales and rentals in the Bragança Paulista region of São Paulo, Brazil. The company lists houses, apartments, land, commercial rooms, and farm properties (chácaras) for sale and rent, and provides complementary services including custom property search, property listing for owners, and mortgage financing assistance. Operations are supported by a physical office in downtown Bragança Paulista and a website powered by the Kenlo platform.

Product overview

Juarez Imóveis operates a real estate marketplace platform for the Bragança Paulista region in São Paulo, Brazil. The platform consists of two main property listing services: Imóveis à Venda (Properties for Sale) and Imóveis para Alugar (Properties for Rent), offering residential properties including houses, apartments, land, rooms, and farm properties, as well as commercial properties such as barns. The offering is complemented by three core services: Encomende seu Imóvel provides custom property search where customers describe desired specifications and receive notifications; Cadastre seu Imóvel enables owners to list properties; and Financiamento e Bancos offers mortgage financing assistance. Contact is facilitated through WhatsApp messaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Imóveis à Venda (Properties for Sale) Residential and commercial properties listed for sale including houses, apartments, land (terrenos), rooms (salas), and farm properties (chácaras) in the Bragança Paulista region. Targeted at individual buyers seeking properties in the local market.
• Imóveis para Alugar (Properties for Rent) Residential and commercial properties available for rental including houses, apartments, rooms, and barns (barracões) in the Bragança Paulista region. Targeted at individuals and families seeking rental properties.
• Encomende seu Imóvel (Custom Property Search) Custom property search service where customers describe their desired property specifications and the agency notifies them when matching properties become available. Targeted at potential buyers whose ideal property is not currently listed.
• Cadastre seu Imóvel (Property Listing Service) Service allowing property owners to list their properties for sale or rent through the agency, with the agency handling marketing and finding buyers/tenants. Targeted at property owners seeking brokerage representation.
• Financiamento e Bancos (Financing Services) Assistance with mortgage financing and connections to banks for property purchase financing options. Targeted at property buyers needing financing support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Viva Real: Major Brazilian real estate portal owned by OLX Group. Operates as both a listing aggregator and a marketplace, providing the same broker-vs-portal competitive dynamic Juarez faces in attracting and converting property leads.
• QuintoAndar: Brazilian proptech that vertically integrates rental listings, tenant screening, and rent guarantee. Represents the platform-led, capital-intensive model that could progressively absorb traditional brokerage activity in mid-sized Brazilian cities like Bragança Paulista.
• Lopes: One of Brazil's largest traditional real estate brokerages with national coverage and a focus on higher-end transactions. Comparable as a scaled brokerage competitor that benefits from brand, agent network, and integrated marketing platforms.
• Cyrela Brazil Realty: Major Brazilian real estate developer with in-house sales brokerage arms. Comparable as a vertically integrated operator that combines development inventory with direct brokerage, competing for both new-build listings and buyer traffic in São Paulo state.
• Imovel Web: Brazilian real estate portal operated by Grupo QuintoAndar/QuintoAndar-affiliated ownership, aggregating listings from brokers and owners. Comparable platform that competes for buyer attention and seller-direct mandates in the São Paulo region.
• ZAP Imóveis: Brazil's largest real estate listing portal aggregating inventory from brokers like Juarez. Comparable as the dominant channel through which Brazilian property buyers and sellers transact, against which Juarez's local brokerage competes for seller mandates.
• OLX Imóveis: Classifieds platform with a real estate vertical that lists individual properties for sale and rent. Comparable as a free/low-cost listing channel where sellers can bypass traditional brokerages like Juarez.

Regional players

• Auxiliadora Predial: Traditional Rio Grande do Sul-based real estate brokerage with a franchise model that competes in regional markets across Brazil. Comparable as a multi-office traditional brokerage model that has scaled beyond a single city, illustrating a potential growth path for Juarez.
• Habitação: São Paulo state real estate brokerage serving multiple municipalities. Comparable as a mid-sized regional brokerage that operates in markets adjacent to Bragança Paulista, indicating the type of competitor that could enter Juarez's territory.

Others

• Kenlo: Brazilian real estate platform provider that powers Juarez's website, listings, and lead capture. Comparable as the enabling technology ecosystem Juarez depends on, and as a channel through which Juarez could expand its digital presence or onboarding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juarez Imóveis