Auxiliadora Predial

What Auxiliadora Predial does

Auxiliadora Predial Ltda. is a privately held, full-service real estate company founded in 1931 and headquartered in Porto Alegre, Rio Grande do Sul, Brazil. It operates an integrated portfolio spanning property sales (Vendas), residential and commercial rentals (Aluguéis), condominium administration (Administração de Condomínios), mortgage financing intermediation, and insurance brokerage through its subsidiary Auxiliadora Corretora de Seguros. The company distributes services through more than 90 physical agency locations across four Brazilian states (Rio Grande do Sul, Santa Catarina, Paraná, and São Paulo), complemented by a franchise network, a licensed broker program (Corretores Licenciados), and digital platforms including the Auxiliadora Digital app, the Anuncie self-serve listing portal, and the Indica Aluguéis referral program.

Underlying technology includes a proprietary CRM-integrated real estate management platform, DocuSign-based digital contract execution, an AI-powered rental price calculator (Calculadora de Aluguel) trained on the company's 90+ years of transactional data, and mobile applications for 24-hour condominium connectivity. The company's revenue mechanics combine transactional commissions on property sales, recurring rental administration fees (10–11% of monthly rent with a R$ 120 minimum), recurring condominium management fees, franchise and licensed broker royalties, insurance brokerage commissions, and referral-based financing intermediation income from partner banks (Bradesco, Santander, Caixa, Itaú).

Auxiliadora serves four primary customer segments: residential property buyers and renters, property owners/landlords, condominium associations (5,500 managed, covering 220,000 residential units), and franchisees/licensed brokers. As of 2025, it reports R$ 2.6 billion in Gross Sales Value (VGV), R$ 7.5 billion in property value under management, 5,600 properties sold in the trailing 12 months, and 6 million annual website visits generating 400,000+ qualified leads. The company holds LGPD compliance certification and has been Great Place To Work certified for three consecutive years (2023–2025).

Name

Auxiliadora Predial

Legal name

Auxiliadora Predial Ltda.

Website

https://auxiliadorapredial.com.br

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Auxiliadora Predial is a 94-year-old, privately held Brazilian real estate services company headquartered in Porto Alegre, operating across Rio Grande do Sul, Santa Catarina, Paraná, and São Paulo. It provides property sales, rentals, condominium administration, insurance brokerage, and financing intermediation through 90+ agencies and digital platforms serving owners, tenants, buyers, and franchisees.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Condominium Association Management (BPAJAHAA)

akta.pro secondary industry

HOA / Condominium Association Management (BPAJAFAH)

Keywords

• Real estate brokerage
• Residential rentals
• Property sales
• Condominium administration
• Insurance brokerage

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices21 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Sales Commission: Commissions earned on successful property sales transactions. Commission structure typically negotiated per transaction.
2. Rental Management Fee: Administration fee charged to property owners for managing rental properties. Fee is 10% or 11% of the monthly rental value with a minimum of R$ 120.00. Includes property management, tenant screening, rent collection, and maintenance coordination.
3. Condominium Management Services: Full-service condominium administration including financial management, legal support, maintenance coordination, and assembly organization. Revenue generated through management fees based on number of units or fixed fee structure.
4. Insurance Brokerage: Auxiliadora Corretora de Seguros offers insurance products for condominiums, residents, and tenants including mandatory condominium insurance, residential insurance, pet insurance, travel insurance, automobile insurance, and income protection insurance.
5. Franchise Fees: Revenue from franchise operations where entrepreneurs pay to open Auxiliadora Predial branded agencies, receiving brand rights, training, systems, and operational support.
6. Financing Intermediation: Partnership-based mortgage financing facilitation connecting buyers with banks and financial institutions. The company acts as intermediary without directly bearing lending risk.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Auxiliadora Predial provides integrated real estate services in Brazil, including property sales brokerage (Vendas), residential and commercial rental services with administration (Aluguéis), and full-service condominium administration (Administração de Condomínios). Its subsidiary Auxiliadora Corretora de Seguros distributes insurance products (condominium, residential, auto, travel, pet, income protection), and the company also intermediates mortgage financing with partner banks. Delivery is through 90+ owned/franchised physical agencies in Rio Grande do Sul, Santa Catarina, Paraná, and São Paulo, supplemented by digital platforms (website, Anuncie listing portal, Auxiliadora Digital app, AI Rental Calculator).

Product overview

Auxiliadora Predial is a real estate company operating since 1931 that offers an integrated portfolio of property services including sales (Vendas), rentals (Aluguéis), and condominium administration (Administração de Condomínios). The company operates through a network of 78+ physical agencies across Rio Grande do Sul, Santa Catarina, Paraná, and São Paulo, supported by digital platforms including the Auxiliadora Digital customer portal, the Anuncie seu Imóvel advertising platform, Indica Aluguéis referral program, and an AI-powered rental calculator. A subsidiary, Auxiliadora Corretora de Seguros, provides insurance products for condominiums and individuals, while the franchise and licensed broker programs enable regional expansion.

Differentiator

Problem solved

Functional benefit

Brands

• Auxiliadora Digital: Proprietary app for 24-hour connection between the company and condominiums it manages.
• Auxiliadora Corretora de Seguros
• Indica Aluguéis / Indica Imóveis
• Aluga Rápido

Products and services

• Vendas (Property Sales Brokerage) Residential and commercial property sales brokerage across Rio Grande do Sul, Santa Catarina, Paraná, and São Paulo, including exclusive listings, specialized high-end property selection, and personalized purchase support for individual buyers.
• Aluguéis (Residential and Commercial Rental Services) Rental brokerage and ongoing rental administration for residential and commercial properties, including tenant screening, lease management, rent collection, maintenance coordination, and the Aluga Rápido product offering rapid leasing without guarantors with payment guarantee for landlords.
• Administração de Condomínios (Condominium Management) Full-service condominium administration for residential and commercial buildings, including financial management, maintenance coordination, legal support, assembly organization, and 24-hour digital communication via the Auxiliadora Digital mobile app.
• Auxiliadora Corretora de Seguros (Insurance Brokerage) Insurance brokerage offering condominium insurance, residential insurance, pet insurance, travel insurance, automobile insurance, and income protection insurance, plus títulos de capitalização and fiança locatícia products for condominium associations, residents, and tenants.
• Financiamento Imobiliário (Mortgage Financing Intermediation) Mortgage and home financing intermediation service that connects buyers with major Brazilian banks (Bradesco, Santander, Caixa Econômica Federal, Itaú) by comparing rates across institutions to find the best financing options for customers; free to the buyer, with revenue earned through bank referral fees.
• Franquia Auxiliadora Predial (Franchise Program) Real estate franchise opportunity enabling entrepreneurs to open Auxiliadora Predial branded agencies with brand rights, comprehensive training, technology systems (CRM, DocuSign, lead generation), and ongoing operational support.
• Corretores Licenciados (Licensed Broker Program) Licensed broker partnership program allowing independent real estate agents to operate under the Auxiliadora Predial brand while gaining access to the 100,000+ property inventory, proprietary CRM, DocuSign digital contract signing, and lead generation tools.
• Anuncie seu Imóvel (Property Listing Platform) Self-service online platform (anuncie.auxiliadorapredial.com.br) that lets property owners list properties for rent or sale for free, with fees charged only upon successful transaction completion, including professional photography and expert support.
• Calculadora de Aluguel (AI Rental Value Calculator) AI-powered online tool that calculates ideal rental prices for residential properties in Porto Alegre by combining machine learning with the company's 90+ years of historical market data on thousands of previously rented properties.
• Indica Aluguéis (Property Referral Program) Referral program where individuals earn commissions for referring rental properties to Auxiliadora Predial; available across Porto Alegre, Santa Catarina, and ABC Paulista, with a complementary Indica Imóveis mobile application for tracking referrals and payments.
• Consultoria de Condomínios (Condominium Consulting) Free expert consulting service for condominium boards and síndicos providing guidance on administration, vendor hiring, and operational optimization to support the sale of full condominium administration contracts.

Quantifiable outcome

• Properties can be rented in less than 30 days in high-demand areas with proper pricing
• +4 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Neon (ABC Paulista)coreStrategic or Co-development Partner · 1 January 2017Partnership established in 2017 with Neon for ABC Paulista operations, expanding Auxiliadora Predial's presence in the São Paulo metropolitan area and strengthening the brand in the ABC region.
• ABF - Associação Brasileira de FranchisingcoreStrategic or Co-development PartnerActive membership and recognition from ABF, Brazil's franchising association. Auxiliadora Predial is the most awarded real estate franchise by ABF with 12 championship titles in franchising excellence.
• 52+ Approved Suppliers (Fornecedores Homologados)minorImplementation/ SI/ Consulting PartnerNetwork of 52+ approved and vetted service providers for condominium management including maintenance, security, cleaning, and other essential services. These suppliers are pre-qualified to work with managed condominiums.

Scale indicators14 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• Viva Real: Brazilian real estate portal operated by QuintoAndar that aggregates listings and competes for the same buyer/renter demand as Auxiliadora Predial, representing a threat to the company's organic lead generation.
• ZAP Imóveis: Major Brazilian real estate listings portal owned by OLX Brasil, aggregating property inventory from brokerages including Auxiliadora; competes indirectly by capturing demand and lead flow that traditional brokerages rely on for customer acquisition.
• Cyrela Brazil Realty: One of Brazil's largest residential developers with proprietary sales and brokerage arms; while primarily a developer, Cyrela's in-house sales operations and condo management create overlapping capabilities with Auxiliadora's integrated service model.

Direct peers

• Lopes: One of Brazil's largest traditional real estate brokerages, with a franchise network and luxury property focus; a close traditional comp to Auxiliadora Predial given similar franchise-led model and full-service sales, rental, and management offerings.
• Apolar Imóveis: Traditional Brazilian real estate franchise network operating primarily in Paraná and São Paulo, with a multi-service model covering sales, rentals, and property management that closely mirrors Auxiliadora Predial's franchise approach.
• QuintoAndar: Brazil's leading proptech for residential rentals and sales, offering digital-first listing, tenant screening, and rent guarantee products that directly overlap with Auxiliadora Predial's core rental management and brokerage services in the same Brazilian market.

Regional players

• Gabarito Imóveis: Regional real estate brokerage concentrated in Paraná state with full-service sales and rental offerings; competes with Auxiliadora in overlapping geographies (Curitiba and interior Paraná) for similar SMB and consumer customers.

Emerging players

• Loft: Brazilian proptech focused on residential property transactions and brokerage technology, competing for the same seller and buyer audience as Auxiliadora's Vendas business, particularly in São Paulo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/auxiliadorapredial
• LinkedInlinkedin.com/company/auxiliadora-predial
• Instagraminstagram.com/auxiliadorapredial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auxiliadora Predial