Sunshine Productions

What Sunshine Productions does

Sunshine Productions is a Mumbai-based, founder-owned media production house founded in 1997 by Seema Sawhney Sharma and Sudhir Sharma. The company produces television series and web series across Hindi general entertainment and youth genres, building a portfolio of 20+ shows since inception including landmark titles Miley Jab Hum Tum (580+ episodes on Star One), 12/24 Karol Bagh (Zee TV), Na Bole Tum Na Maine Kuch Kaha (Colors, two seasons), and The Buddy Project (Channel V). Its core offering consists of commissioned end-to-end production — concept, writing, direction, and post-production — delivered to a concentrated set of enterprise buyers comprising every major Indian broadcast network (Star, Zee, Colors, Sony, Disney/Channel V) and OTT platforms (Amazon MiniTV, SonyLIV, MXPlayer). An adjacent broadcast design service line, pioneered by the founders in 1997, supplies title sequences, channel branding, promos, and corporate films to broadcasters and corporate clients.

The business operates on a B2B commissioned-production model: projects are pitched and selected by network commissioning editors on a case-by-case basis, with pricing not publicly disclosed. Revenue is generated entirely through professional-services production fees, with no subscription, licensing, or distribution-revenue component. The company has no disclosed external institutional funding, no parent company, and no subsidiary structure; ownership remains concentrated with the founding duo. Geographic reach is exclusively India, with all commissions serving Indian-language audiences.

Operationally, Sunshine Productions has demonstrated a successful pivot from linear-only TV production (pre-2018) to a dual linear-plus-OTT model in recent years, evidenced by Amazon MiniTV originals Yeh Meri Family S2&3 and Jamnapaar, SonyLIV's Salt City, and MXPlayer's Only For Singles. Industry recognition is anchored by multiple Indian Telly Awards, Colors Golden Petal Awards, and 2024 E4MPlay OTT Awards. Management includes Creative Producers and a Creative Director with prior stints at Zee News, Sony Entertainment Television, Times Television, and 9X Media, providing depth in both news/current-affairs and entertainment production. The company has no disclosed AI/ML capabilities and relies on creative talent and editorial positioning as its core differentiator.

Name

Sunshine Productions

Legal name

Sunshine Productions

Website

https://sunshineproductions.in

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunshine Productions is a Mumbai-based, founder-owned media production house founded in 1997 that produces Hindi television series and web series for major Indian broadcasters (Star, Zee, Colors, Sony) and OTT platforms (Amazon MiniTV, SonyLIV, MXPlayer).

Ownership category

akta.pro rank

Product category

Television & Web Series Production

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Live-Action TV Movies, Miniseries & Specials Production (MPADABAD)

Keywords

• Television series production
• Web series production
• Broadcast design services
• Content development
• OTT content production

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. TV Series Production: Commissioned by major Indian TV networks to produce television series. Revenue generated through production fees for creating complete TV shows across drama, romance, comedy, and youth genres.
2. Web/OTT Content Production: Producing web series for digital platforms including Amazon MiniTV, SonyLIV, MXPlayer. Revenue from digital content commissions and production deals with streaming services.
3. Broadcast Design Services: Providing creative consulting and broadcast design services including title sequences, channel branding, promotional campaigns, and corporate films for television networks and corporate clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sunshine Productions is a B2B media production house that conceives, develops, and produces commissioned television series and web series for major Indian broadcast networks (Star Plus, Zee TV, Colors, Sony SAB, Channel V, Life OK) and OTT platforms (Amazon MiniTV, SonyLIV, MXPlayer). In addition, the company offers broadcast design services including title sequences, channel branding, promos, ad films, music videos, and corporate films — a capability it pioneered in India in 1997.

Product overview

Sunshine Productions is a media production company offering a portfolio of television series and web series across multiple platforms. The core offering consists of TV drama series (including youth romances, family dramas, detective series, and comedies) aired on Indian broadcast networks like Colors, Zee TV, Sony SAB, Star Plus, and Channel V, alongside web series distributed on OTT platforms including Amazon MiniTV, Prime Video, SonyLIV, and MXPlayer. The company also provides broadcast design services including title sequences, promotional content, ad films, music videos, and corporate films—services that pioneered the concept in India in 1997. The portfolio spans genres from romantic dramas (Na Bole Tum Na Maine Kuch Kaha, Miley Jab Hum Tum) to youth-focused content (The Buddy Project, Yeh Meri Family) to social dramas (AdhaFull, 12/24 Karol Bagh), with distribution across traditional TV and digital streaming platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Yeh Meri Family (Seasons 2 & 3) Web series on Amazon MiniTV and Prime Video depicting warm stories of a 1990s middle-class North Indian family, following teenager Ritika and her sibling Rishi navigating school, friendships, dreams, and family dynamics. Produced for digital audiences seeking nostalgic family content.
• Jamnapaar Coming-of-age web series on Amazon MiniTV following Shantanu Bansal from Laxmi Nagar, Delhi, as he struggles with inferiority complex and eventually embraces his roots in the competitive world of Chartered Accountancy. Targets young adult digital audiences.
• Neerja Drama series on Colors following Neerja, a young woman born in Kolkata's red-light area, and her journey to pursue love and establish a respectable identity in society. Commissioned for Indian broadcast TV audiences.
• Salt City Contemporary family drama web series on SonyLIV produced in collaboration with Applause Entertainment, set against a middle-class wedding and exploring the Bajpayee family's complex dynamics, secrets, and strained relationships.
• Only For Singles Gen-Z comedy web series on MXPlayer following six young singles in Mumbai as they navigate love, friendship, and life challenges while sharing an apartment building.
• Ziddi Dil Maane Na Youth/romance series on Sony SAB following young Special Action Force agents who learn to safeguard their country while fighting their own fears and finding love.
• Maitree Drama series on Zee TV exploring the story of two inseparable best friends, Maitree and Nandini, whose relationship transforms from friendship to rivalry after a tragic accident.
• Miley Jab Hum Tum Youth romance series on Star One depicting two sisters from central India navigating love and life in Mumbai. Ran for over 580 episodes, making it one of the most successful youth shows on Indian television.
• 12/24 Karol Bagh Critically acclaimed family drama series on Zee TV depicting a middle-class Delhi family, notable for being the company's first show entirely shot on location in Delhi rather than Mumbai.
• The Buddy Project Romance/coming-of-age series on Channel V following a student-teacher relationship at Royal Academy school. Won the Indian Telly Award for Best Youth Show in 2012.
• Paanch Revenge drama series on Channel V following Roshni, who infiltrates a college to expose the gang responsible for her sister's death.
• Na Bole Tum Na Maine Kuch Kaha (Season 1) Romance/family drama series on Colors about a widow Megha with two kids and a bachelor crime journalist Mohan, depicting their unusual love story and tackling social issues like widow remarriage. Spawned a second season.
• Na Bole Tum Na Maine Kuch Kaha (Season 2) Continuation of the Na Bole Tum Na Maine Kuch Kaha love story on Colors, following Megha and Mohan who have been separated for 12 years after a tragedy, exploring themes of hope and enduring love.
• Gulmohar Grand Mini series on Star Plus set in a luxurious five-star hotel in Mumbai, exploring the behind-the-scenes lives of hotel staff and guests. 17 one-hour episodes.
• Baawre Love story series on Life OK following a poet who doesn't believe in love and a singer, set against the backdrop of Lucknow and Mumbai. 260 episodes.
• It's Complicated Romantic comedy series on Channel V exploring gender dynamics through three boys and three girls who become neighbors.
• AdhaFull Youth drama series commissioned by BBC Media Action and funded by UNICEF, following three adolescents who solve mysteries while growing up in a small town. Aired on DD National.
• PMS – Pyar Marriage Aur Sshhh Comedy series on Big Magic exploring truths of marriage and relationships through two couples and their single friend.
• Ye Tera Ghar Ye Mera Ghar Family drama series on Star One about three estranged brothers forced to live together after their wealthy father's death and his manipulative will.
• Tu Con Main Con Detective mini series on Bindaas (Disney Network) following young con artists who avenge victims of a chit fund scam.
• Broadcast Design Services Creative consulting and broadcast design services for television networks and corporate clients, including title sequences, channel branding, clutter-breaking promos, publicity design, ad films, music videos, and corporate films. Pioneered the concept of broadcast design in India in 1997.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• Zee NetworkcoreChannel Partner/ Reseller/ DistributorLong-standing production partner for multiple TV series including 12/24 Karol Bagh, Baawre, and Ye Tera Ghar Ye Mera Ghar. Major Indian broadcast network.
• Colors (Viacom18)coreChannel Partner/ Reseller/ DistributorProduced Na Bole Tum Na Maine Kuch Kaha (both seasons), Neerja for Colors TV channel. Leading Hindi entertainment channel.
• Star India (Disney)coreChannel Partner/ Reseller/ DistributorProduced landmark shows Miley Jab Hum Tum (Star One) and Gulmohar Grand (STAR PLUS). Major Indian broadcast network now part of Disney India.
• SonyLIV / Sony SABcoreChannel Partner/ Reseller/ DistributorProduced Salt City web series for SonyLIV and Ziddi Dil Maane Na for Sony SAB channel.
• Channel VcoreChannel Partner/ Reseller/ DistributorProduced multiple youth-focused shows including The Buddy Project, It's Complicated, Paanch for Channel V youth channel.
• MXPlayersecondaryChannel Partner/ Reseller/ DistributorProduced Only For Singles web series for MXPlayer digital streaming platform.
• Amazon MiniTVsecondaryChannel Partner/ Reseller/ DistributorProduced Yeh Meri Family (Seasons 2 & 3) and Jamnapaar web series for Amazon MiniTV digital platform.
• BBC Media ActioncoreStrategic or Co-development PartnerCommissioned by BBC Media Action to produce AdhaFull, a UNICEF-funded youth drama series addressing adolescent social issues, aired on DD National.
• Applause EntertainmentsecondaryChannel Partner/ Reseller/ DistributorProduced Salt City web series in collaboration with Applause Entertainment for SonyLIV.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• The Viral Fever (TVF): Digital-first Indian content studio known for youth-focused web series and original OTT content; overlaps with Sunshine's OTT web series work and youth-audience positioning but is more focused on streaming-native formats.
• Grazing Goat Pictures: Indian production company creating digital content and web series for OTT platforms including MXPlayer, comparable to Sunshine's newer digital-first productions like Only For Singles.

Direct peers

• Swastik Productions: Mumbai-based TV production house producing mythological and family drama serials for Indian broadcast networks (Sony, Star Plus), competing for the same broadcaster commissions and overlapping on genre with Sunshine.
• Balaji Telefilms: India's largest listed TV and film production house, producing long-running family drama serials for Star Plus, Colors, and Zee TV — directly comparable to Sunshine's core commission-based production business at significantly larger scale.
• Contiloe Entertainment: Indian content production company producing TV serials and digital content across broadcast and OTT, similar business model and customer mix to Sunshine.
• Shashi Sumeet Productions: Mumbai-based production house producing Hindi TV serials for major Indian broadcasters, directly competing for the same commission-based contracts Sunshine pursues.
• DJ's a Creative Unit (DJACU): Mumbai-based content production house producing TV serials and web series for Indian networks and OTT platforms, comparable in scale and target customers to Sunshine.
• Hats Off Productions: Mumbai-based TV production house producing comedy and drama serials for Indian broadcast networks including SAB TV and Zee TV, comparable business model and genre focus to Sunshine.
• Applause Entertainment: Premium Indian OTT content studio producing web series for SonyLIV and other platforms; Sunshine is already an actual production partner (Salt City), making it a directly comparable and partly overlapping production peer.

Broad incumbents

• Endemol Shine India: Indian arm of global content powerhouse producing TV serials, reality formats, and OTT content across major broadcasters; operates at much larger scale and overlaps with Sunshine's broadcast production niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunshine Productions