What Re-start does

Re-start (リ・スタート株式会社) is a Tokyo-headquartered private Japanese healthcare company founded in January 2017 that designs, sells, and interprets at-home ferritin blood test kits under the sub-brand 「自宅でフェリチン検査！」. Its core product is a finger-prick blood collection kit that captures 150μL of blood (versus competitor 50-60μL micro-sampling) and is analyzed by outsourced third-party laboratories for twelve markers — serum ferritin, serum iron, AST, ALT, ALP, CRP, γ-GTP, triglycerides, total cholesterol, BUN, uric acid, and albumin — with results interpreted using molecular nutrition (orthomolecular medicine) ideal/target values rather than standard disease-reference ranges. The company cites that over 50% of women show ferritin deficiency and over 90% of tested users show protein metabolism deficiency in its own cohort.

Name

Re-start

Legal name

リ・スタート株式会社 (RE-START Corporation)

Website

https://re-start.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Re-start (リ・スタート株式会社) is a Tokyo-based private healthcare company that sells at-home ferritin blood test kits interpreted through molecular nutrition ideal values, targeting health-conscious individuals, athletes, pregnant/postpartum women, and B2B medical, corporate wellness, and athlete-organization partners.

Ownership category

akta.pro rank

Product category

At-home diagnostic test kits

NAICS

In-Vitro Diagnostic Substance Manufacturing (325413), Food (Health) Supplement Retailers (456191)

SIC

In Vitro & In Vivo Diagnostic Substances (2835), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Home-Use & OTC Rapid Self-Tests (Consumer POCT kits) (HLAHAOAK)

akta.pro secondary industries

Home Diagnostic & Self-Test OTC Kits (HLAIADAO), Blood Glucose & Metabolic POCT (Glucose, Ketones, Lactate) (HLAHAOAB), Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)

Keywords

• At-home blood testing
• Ferritin test kits
• Iron deficiency screening
• Nutritional blood panels
• Molecular nutrition consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. At-home ferritin test kit sales: One-time purchase of blood collection test kits sold directly through own e-commerce store and Amazon marketplace. Multiple kit tiers: standard with spare parts (11,200-11,670 yen), spare-use test for returning users (8,820 yen), economy version without spare parts (9,480-9,980 yen), and premium kit with doctor analysis report (16,300 yen). Revenue is one-time per kit purchase, with repeat purchases for monitoring.
2. Professional health consulting services: Optional add-on services including molecular nutrition health counseling (30-minute free for first-time users), doctor-written analysis reports, and doctor web counseling. Generates additional revenue per service transaction on top of kit sales.
3. Anemi iron support supplement sales: Sale of iron support supplement 'Anemi' containing iron, zinc, niacin, folate, vitamin B12, probiotics, dietary fiber, and vitamin C, aligned with the company's nutritional therapy concept.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Re-start sells at-home ferritin and 12-item nutritional blood test kits directly to consumers in Japan, enabling self-collected micro-blood sampling analyzed by partner laboratories. The kits are paired with optional molecular nutrition health consultation and a 30-minute free anemia counseling session, plus iron supplementation products and a B2B partner business package for medical institutions and corporate wellness programs.

Product overview

Re-start（リ・スタート株式会社）は主力製品『自宅でフェリチン検査！』を核とする血液検査キット事業を展開。指の微量血液（150μℓ）でフェリチン・CRP等12項目の検査を行い、栄養療法に基づく理想値・目標値の解説を提供する在家検査サービス。予備品付き検査、廉価版、医师解析レポート付き検査などSKU展開，并有配套的铁分补充剂Anemi和贫血カウンセリングサービス。B2Bでは医療機関・ 기업이・ athlere向け提携ビジネスパッケージも提供。此外、公司通过In The Valley Corporation提供IT咨询和商务拓展服务。

Differentiator

Problem solved

Functional benefit

Brands

• 自宅でフェリチン検査！: Home ferritin blood test kit brand offering 12-item nutritional blood testing with ideal value explanations based on nutritional therapy. Includes ferritin, CRP, protein metabolism, and zinc metabolism testing.

Products and services

• 12-Item Nutritional Blood Test Kit (Standard with Spare Parts) At-home self-collected micro-blood sampling kit measuring 12 nutritional markers including ferritin, designed for first-time users with spare parts included for re-testing.
• Spare-Use Ferritin Test Follow-up ferritin-only test kit designed for returning users who already own the standard kit and want to track iron levels over time.
• Economy Version Blood Test Kit Lower-priced 12-item nutritional blood test kit without spare parts, aimed at first-time users seeking a more economical entry point.
• Doctor Analysis Report Premium Kit Premium version of the 12-item test kit that includes a detailed analysis report authored by a physician, targeted at users seeking deeper clinical interpretation.
• Anemi Iron Support Supplement Dietary supplement formulated to support iron levels for consumers identified as iron-deficient through the test kit, available for direct purchase on the company website.
• Partner Business Package B2B offering that bundles test kits, reporting, and consultation services for medical institutions, corporate wellness programs, and partner businesses.
• Anemia Counseling Session 30-minute one-on-one health consultation on anemia and iron deficiency, offered free of charge to first-time users and available to repeat users as a paid service.
• IT Consulting Services Separate IT consulting services offered by the company to business clients outside the core blood-test business.

Quantifiable outcome

• Over 50% of women and over 90% of people show nutritional deficiency (ferritin or protein metabolism) in company test statistics

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• 検査機関 (Third-party inspection laboratories)coreTechnology or IntegrationBlood test processing is outsourced to third-party inspection laboratories. The company outsources the actual laboratory testing of collected blood samples while maintaining proprietary sample collection procedures and result interpretation methodology.
• 提携医療機関 (Partner medical institutions)coreStrategic or Co-development PartnerPartner medical institutions receive test results for clinical use. Blood test results may be shared with partner medical institutions with user consent for follow-up medical consultation.
• Molecular nutrition medical specialist advisorscoreStrategic or Co-development PartnerThe company's kit design, nutritional analysis methodology, and result interpretation are guided by molecular nutrition medical specialists (分子栄養医学). Doctor advisors contribute to the nutritional ideal-value interpretation framework.
• Medical/healthcare service providers, pharmacies, maternal health services, beauty/wellness providers (提携ビジネス)majorChannel Partner/ Reseller/ DistributorBusiness partnership packages allow healthcare providers, pharmacies, maternal health services, beauty/wellness businesses, and other organizations to offer the company's at-home ferritin testing to their clients/patients under flexible B2B models. Includes remote patient support capabilities.
• Corporate wellness programs and athlete organizations (健康経営企業・アスリートの団体)majorChannel Partner/ Reseller/ DistributorDedicated business package for corporate health management programs and athlete organizations to provide nutritional testing services to employees/athletes. Includes discounted pricing for bulk/contract arrangements.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• MyHealthChecked: UK-based at-home blood testing company offering finger-prick self-test kits direct to consumers across multiple health areas. Same product category (DTC at-home blood collection kits), similar mid-cap European/Japanese scale, and overlapping retail-pharmacy and e-commerce distribution.
• Cerascreen: Germany-based at-home blood and saliva test company selling finger-prick nutritional and health test kits direct to consumers across Europe. Closely comparable in product category (DTC at-home nutritional blood panels) and pricing tier structure to Re-start.
• LetsGetChecked: Ireland/US-based direct-to-consumer at-home blood testing company offering multi-marker finger-prick test kits with online ordering, results delivery, and optional clinician consultation. Closely comparable business model, customer experience, and product format to Re-start's ferritin kit.
• ジェネシスヘルスケア (Genesis Healthcare): Japanese direct-to-consumer genetic and health testing company selling at-home test kits in Japan. Shares the same Japan-only DTC at-home health testing model, e-commerce-led distribution, and B2B partnership structure with medical institutions.
• Pip: US-based at-home women's health testing company focused on hormones, fertility, and nutrition markers via finger-prick blood collection. Comparable in target customer (health-conscious women, fertility/postpartum users) and educational content marketing approach.
• Everlywell: US-based direct-to-consumer at-home health testing company selling multi-condition blood and lifestyle test kits online with physician-reviewed results. Comparable D2C at-home blood collection kit model, online storefront, and B2B channel expansion.

Broad incumbents

• Terumo: Major Japanese medical device and diagnostics manufacturer with point-of-care and self-monitoring product lines. Comparable in Japan-based point-of-care diagnostic technology and regulatory framework (管理医療機器 sales), though operating at much larger scale and broader portfolio.
• FiNC Technologies: Japan-based health and wellness app company combining health data tracking, supplement/D2C health commerce, and corporate wellness offerings. Comparable in Japan-focused consumer wellness ecosystem, content-driven marketing, and corporate wellness channel overlap.

Emerging players

• ixlayer: US-based company providing white-label and turnkey infrastructure for direct-to-consumer at-home lab testing, including partner enablement for healthcare organizations. Comparable to Re-start's B2B partnership / white-label medical-institution channel for at-home blood testing.
• Drop Bio Health: Australia-based at-home blood testing startup offering finger-prick wellness panels with online results and clinician consultation. Comparable in emerging-stage at-home finger-prick blood test category, content-led marketing, and target health-conscious consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Re_Start_Corp
• Facebookfacebook.com/RE.START.HealthTech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re-start