Precision Benefits Group
Precision Benefits Group is a Philadelphia-based employee benefits brokerage and consulting firm founded in 2003, serving mid-market employers and small businesses in Pennsylvania and New Jersey with group health insurance, self-funding advisory, HR solutions, and ACA compliance services via six major carrier partnerships.
- Company typePrivate
- Founded2003
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Precision Benefits Group does
Precision Benefits Group is a Philadelphia-based employee benefits brokerage and consulting firm founded in 2003 by Robert DeNinno Jr., serving mid-market employers (50-500 employees) and small businesses across Pennsylvania and New Jersey. The firm's offering spans group health insurance brokerage, self-funding and level-funded plan advisory, HR consulting, ACA and ERISA compliance support, executive benefits, life and disability insurance, individual plans, and PEO advisory. PBG earns revenue primarily through commissions paid by six major insurance carrier partners (Cigna, UnitedHealthcare, Independence Blue Cross, Horizon BCBSNJ, AmeriHealth, Guardian), supplemented by professional services consulting fees; pricing is commission-based with annual renewal billing, and no public fee schedule is disclosed.
The company is not a technology platform and does not operate a unified software product. Its disclosed technology footprint is limited to standard martech and analytics tools (Mailchimp, Google Analytics) and integration of carrier-provided services such as Teladoc virtual care through IBX. The go-to-market is consultative and principals-led: Founding Principal Rob DeNinno and Partner Harry Bickel personally anchor strategic accounts, supported by Account Consultant Armando Mendez, Senior Account Manager Sandra DePasquale, and Individual & Small Group Specialist Nick Riccelli. Distribution is regional, with no digital self-serve channel; growth is driven by direct outreach, referrals, content marketing (monthly newsletter, blog, video library), and earned media through the Philadelphia Business Journal, Philadelphia Inquirer, and CNN Business.
PBG is privately held and founder-controlled, with no disclosed institutional or PE ownership, no subsidiaries, no M&A activity, and no funding rounds. Operating status is active, with a single headquarters at 2325 Brown St #1F, Philadelphia. The firm has been recognized on the Philadelphia Business Journal's Top Insurance Brokerages list in both 2023 and 2024. Customer evidence shows deep retention (a 7-year client growing from 50 to 180 employees) and measurable cost outcomes (40% savings on a life and disability plan for a legal technology client; mitigation of a 17% renewal increase via HDHP redesign).
Precision Benefits Group firmographics
Firmographics- Name
- Precision Benefits Group
- Legal name
- Precision Benefits Group
- Website
- https://precisionbenefits.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Precision Benefits Group is a Philadelphia-based employee benefits brokerage and consulting firm founded in 2003, serving mid-market employers and small businesses in Pennsylvania and New Jersey with group health insurance, self-funding advisory, HR solutions, and ACA compliance services via six major carrier partnerships.
- Ownership category
- akta.pro rank
Precision Benefits Group industry classification
Industry- Product category
- Employee Benefits Brokerage and Consulting
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
- akta.pro secondary industries
- Individual Disability Income Insurance (Non-Group) (FSAIAIAA), Key Person Disability Insurance (FSAIAIAK)
Keywords
Where Precision Benefits Group is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Precision Benefits Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Insurance Brokerage Commissions: Precision Benefits Group earns commissions from insurance carriers for placing group health insurance, ancillary benefits (life, disability, dental, vision), and executive benefit plans. Revenue is generated through ongoing client renewals and new business placements.
- Benefits Consulting Services: Advisory services including benefits strategy development, compliance consulting, HRIS implementation support, and ongoing consultation for employee benefits programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Commission-based brokerage model |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Precision Benefits Group product offering
Product offeringCore offering
Precision Benefits Group is an employee benefits brokerage and consulting firm that designs, implements, and manages employer-sponsored benefits programs for mid-market and small business employers in Pennsylvania and New Jersey. The firm places group medical, dental, vision, life, and disability insurance through carrier partnerships, advises on self-funded and level-funded plan structures, and provides HR and ACA compliance support on a consultative basis.
Product overview
Precision Benefits Group operates as an employee benefits consulting brokerage offering a comprehensive suite of advisory services rather than a unified software platform. The core portfolio centers on employer health insurance (custom group medical plans), self-funding options, and HR solutions, complemented by specialized offerings including Executive Benefits for key personnel retention, Life & Disability Insurance, Individual Benefit Plans, and PEO services. The firm provides additional specialized modules including HSA/HDHP arrangements, Health Reimbursement Arrangements (HRA, QSEHRA, IHRA), level-funded plans, wellness program integration, and ACA compliance advisory. Services are delivered through consultative engagement rather than a self-service software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Employer Health Insurance Custom group medical insurance placement for employer clients, providing tailored health benefits plans for companies. Targets mid-market and small business employers seeking custom health benefits.
- Self-Funding Self-funded health plan options allowing employers to control healthcare costs by assuming the financial risk for employee medical claims. Designed for mid-market employers seeking cost containment.
- HR Solutions HR consulting services to help employers evaluate and optimize their benefits package and workforce management, including HRIS platform implementation. Designed for businesses needing HR advisory alongside benefits.
- Compliance Regulatory compliance assistance helping employers navigate ACA, ERISA, and other federal and state benefit regulations, including reporting and employer mandate penalty management. For employers needing compliance advisory.
- Executive Benefits Premium benefit packages tailored for key personnel including tax-advantaged strategies, supplemental life insurance, and Section 162 bonus arrangements to retain top talent. Designed for executives and key personnel.
- Life & Disability Insurance Business protection coverage including life insurance for buy-sell agreements, key-man policies, and disability insurance for income protection. For employers and business owners.
- Individual Benefit Plans Personal insurance coverage options including individual medical plans, Medicare coverage, and personal life insurance. Serves individuals seeking coverage outside employer-sponsored plans.
- PEO (Professional Employer Organization) Professional Employer Organization advisory providing co-employment solutions for small and mid-size businesses seeking comprehensive HR and benefits administration support.
Quantifiable outcome
- Client company grew from 50 to 180 employees while maintaining benefits support from PBG over 7 years
- +2 more outcomes
Companies that use Precision Benefits Group
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
Precision Benefits Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Precision Benefits Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Cost Plus Drugs (Mark Cuban)coreCost Plus Drugs announced partnership with Humana's CenterWell Pharmacy to offer employer prescription solutions using SwiftyRx software, providing pass-through drug pricing at acquisition cost plus 15%. Precision Benefits Group discusses this as a new option for self-funded employers, offering 50-90% savings on generic spend. Can be added to existing PBM networks as preferred pharmacy or as standalone pharmacy benefit.
- Cigna HealthcarecoreCigna Healthcare is a primary insurance carrier partner providing medical and pharmacy benefits. Updates on Cigna formulary changes, network negotiations (Jefferson, Tower Health), gene therapy coverage (Embarc Benefit Protection), and clinical drug updates are regularly communicated to clients.
- UnitedHealthcarecoreUnitedHealthcare is a major insurance carrier partner. UHC provides Level Funded plan options, Level Funded Surest plans, network access, and annual Health Trends Reports. UHC expanded flexibility with lower participation requirements in NJ.
- Independence Blue Cross (IBX)coreIndependence Blue Cross is a regional insurance carrier serving PA clients. IBX offers digital health platforms, behavioral health toolkits, group portal enhancements, and formulary updates. Partners with PBG for group benefits administration.
- Horizon Blue Cross Blue Shield of New JerseycoreHorizon BCBSNJ is a regional carrier serving NJ clients. Offers BlueHPN regional network (Horizon Level Select), Level Select Small Employer and Midsize plans, and formulary management including biosimilar transitions.
- AmeriHealthcoreAmeriHealth is an insurance carrier partner providing medical and pharmacy benefits. Updates on member portal security enhancements, formulary changes, and coverage policies are regularly communicated.
- GuardianminorGuardian launched digital dental and vision ID cards starting mid-July. Provides ancillary benefits including dental and vision insurance products through the brokerage relationship.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Precision Benefits Group competitors and assessment
Company assessmentDirect peers
- USI Insurance Services: Large U.S. insurance brokerage and employee benefits consulting firm with a strong regional and mid-market book of business, providing directly overlapping group health, ancillary, and executive benefits solutions.
- NFP (an Aon company): Mid-market-focused benefits, HR consulting, and property/casualty brokerage that overlaps with Precision Benefits Group's employer benefits and executive benefits advisory offerings.
- Hub International: North American insurance brokerage with a regional/mid-market benefits practice emphasizing group health, voluntary benefits, and self-funded arrangements—closely aligned with Precision Benefits Group's go-to-market.
- OneDigital: National employee benefits and HR consulting firm focused heavily on the mid-market employer segment (50-500+ employees), offering brokerage, compliance, and PEO-adjacent services directly comparable to Precision Benefits Group's core offerings.
- CBIZ Benefits & Insurance Services: National benefits and insurance brokerage serving mid-market and small businesses across multiple regions with group medical, ancillary, HR, and compliance services similar to Precision Benefits Group's portfolio.
Broad incumbents
- AssuredPartners: National insurance brokerage with growing employee benefits practice serving mid-market and small commercial employers; aggregator of regional agencies comparable to PBG's profile.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management services firm with a substantial mid-market group benefits practice—a much larger incumbent in the same industry space as Precision Benefits Group.
- Brown & Brown Insurance: Diversified national insurance brokerage with a sizable employee benefits segment serving mid-market employers—broader portfolio than PBG but operating in the same primary product category.
- Lockton Companies: Large independent global insurance broker with significant employee benefits and group health consulting, comparable in practice mix though operating at considerably larger scale than PBG.
Regional players
- Trion Group (a Marsh McLennon company): Mid-market benefits and HR consulting practice within Marsh McLennan offering brokerage, compliance, and self-funding advisory serving 50-1,000 employee employers in defined U.S. metros—comparable services, slightly larger footprint than PBG.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Precision Benefits Group social profiles
Digital presencePrecision Benefits Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Precision Benefits Group leadership team
Management profileNumber of profiles
Profiles5 records
Precision Benefits Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Precision Benefits Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Precision Benefits Group
What does Precision Benefits Group do?
Precision Benefits Group is an employee benefits brokerage and consulting firm that designs, implements, and manages employer-sponsored benefits programs for mid-market and small business employers in Pennsylvania and New Jersey. The firm places group medical, dental, vision, life, and disability insurance through carrier partnerships, advises on self-funded and level-funded plan structures, and provides HR and ACA compliance support on a consultative basis.
Is Precision Benefits Group a public or private company?
Precision Benefits Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Precision Benefits Group founded?
Precision Benefits Group was founded in 2003. It employs 1 to 10 people.
Where is Precision Benefits Group based?
Precision Benefits Group is headquartered in Philadelphia, United States, in the North America region.
How does Precision Benefits Group make money?
Two revenue lines are on record. Insurance Brokerage Commissions are the primary driver. The others are benefits Consulting Services.
Who are Precision Benefits Group's main competitors?
Direct peers on record are USI Insurance Services, NFP (an Aon company), Hub International, OneDigital and CBIZ Benefits & Insurance Services. Broad incumbents are AssuredPartners, Arthur J. Gallagher & Co., Brown & Brown Insurance and Lockton Companies. Trion Group (a Marsh McLennon company) is listed as a regional player.
Does Precision Benefits Group have an API?
No public API is recorded for Precision Benefits Group.
What industry is Precision Benefits Group in?
Precision Benefits Group's product category is Employee Benefits Brokerage and Consulting. Its primary akta.pro industry code is HLAEALAK, Flexible Benefits Administration (FSA/HSA/HRA), with a secondary code of FSAIAIAA, Individual Disability Income Insurance (Non-Group). Its NAICS code is 524210 and its SIC code is 6411.