Wild Heart Brewing

What Wild Heart Brewing does

Wild Heart Brewing Company is a craft brewery and restaurant operating a single taproom at 317 Railroad Ave, Hartsville, South Carolina (Darlington County). Founded in 2021 and operated by MASHR, LLC, the business produces a rotating portfolio of 50+ craft beer styles spanning IPAs (NEIPA, hazy, West Coast), lagers, sours, stouts, Belgian quads, wheat ales, hard seltzers, and meads, paired with a brick oven pizza and food menu. The brewery is differentiated by advanced ingredient sourcing partnerships with Riverbend Malt House, Yakima Quality Hops, Berkeley Yeast (Thiolized yeast), and Abstrax Hops, and by a portfolio of rotating collaboration brews with regional SC breweries.

The go-to-market is exclusively direct-to-consumer: on-site consumption at the taproom, online takeout and merchandise via shop.wildheartbrewing.com (Square), and a Storytellers Club subscription membership. There is no wholesale or retail distribution. The business runs a 50+ event annual calendar including a signature Wild Hartsville Beer Festival, weekly trivia, live music, seasonal festivals (Peach Week, Oktoberfest), and recurring charity drives (The Blood Connection, Darlington County Humane Society). The company is privately held with no disclosed funding rounds, no management team information, and no publicly available revenue figures.

Customers are primarily local Hartsville and Darlington County residents and craft beer enthusiasts, with secondary segments including regional craft beer tourists, local businesses, and community organizations that use the venue for events and private dining. Marketing is community-led, anchored by Instagram (@wildheartbrewing, ~2,500+ followers), an email newsletter, a 'From the Heart' blog, and an extensive in-venue event calendar rather than digital performance marketing.

Name

Wild Heart Brewing

Legal name

MASHR, LLC

Website

https://wildheartbrewing.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild Heart Brewing is a craft brewery and restaurant operating a single taproom in Hartsville, South Carolina, producing 50+ beer styles paired with brick oven pizza and a 50+ event annual calendar for local residents and craft beer tourists via direct-to-consumer only.

Ownership category

akta.pro rank

Product category

Craft Brewery and Brewpub

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (72241)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer production
• Taproom and brewpub
• Brick oven pizza
• Brewery events
• Craft beer membership

Headquarters

HQ city

Hartsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Beer & Food Sales: The primary revenue stream is on-site consumption of craft beer and food (pizza, wings, burgers, brunch) at the taproom at 317 Railroad Ave, Hartsville, SC. The brewery serves lunch Thursday–Saturday and dinner Tuesday–Sunday, with brunch on Sundays. Walk-ins are welcome; a waitlist system manages seating during peak times. Weekday Happy Hour offers $1 off drafts and 20% off pizzas from 4–6 PM.
2. Online Takeout & Merchandise: Online ordering via shop.wildheartbrewing.com for takeout food and branded merchandise (t-shirts, polos, hats) with curbside pickup. This extends revenue beyond on-premise dining hours.
3. Storytellers Club Membership: A recurring membership program offering discounts, early access to releases, member parties, and other benefits. The club emphasizes community alongside traditional beer-club perks.
4. Event Tickets & Experiences: Revenue from ticketed events including the Wild Hartsville Beer Festival, yoga sessions, and special holiday celebrations. Some events include bundled food and beverage experiences.
5. Gift Cards: Gift card sales through the website, generating prepaid revenue that is redeemed upon visit.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wild Heart Brewing is a craft brewery and restaurant in Hartsville, South Carolina, producing a rotating portfolio of 50+ craft beer styles (IPAs, lagers, sours, stouts, seltzers, meads) for on-site taproom consumption. The business pairs its beer with a brick oven pizza and full food menu, supports a Storytellers Club loyalty/membership program, and runs a community events calendar including live music, trivia nights, seasonal festivals, and the annual Wild Hartsville Beer Festival.

Product overview

Wild Heart Brewing Company is a craft brewery and restaurant located in Hartsville, South Carolina. Their core offering is craft beer production across diverse styles including IPAs (hazy, NEIPA, West Coast, American, NZIPA), Lagers (Czech Pilsner, Helles, Mexican-style lagers), Sours (Fruited Sours, Goses, Pickle Sours), Stouts, Belgian Quads, Wheat Ales, Hard Seltzers, and Meads. Complementing their beer offerings are brick oven pizza and a full food menu, branded merchandise (t-shirts, polos, hats), and a Storytellers Club loyalty program. They operate an online ordering system for takeout/curbside pickup and host events including live music, trivia nights, and their annual Wild Hartsville Beer Festival. The brewery participates in community events, beer festivals, and collaborative brewing projects with other craft breweries.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer (Rotating Portfolio of 50+ Styles) A wide range of craft beers brewed on-site including hop-forward IPAs, lagers, sours, stouts, seltzers, meads, and seasonal specialties, sold by the pint, flight, or growler at the taproom and via online takeout. Featured beers include Salt Over the Shoulder (Margarita Sour collaboration with Frothy Beard Brewing), Southie (Stout), Lord Rhombus (Belgian Quad), Prana (Czech Pilsner), Cloud Hammer (White Ale), Blue North (Blueberry Blonde Ale), Krush Hour (Hazy IPA), Storybook (American IPA), and seasonal offerings such as Raspberry Nirvana, Dill Murray (Pickle Gose), and McLeod Hammer (Peach Wheat).
• Brick Oven Pizza and Food Menu Brick oven pizza and a full food menu including burgers, wings, daily specials, and rotating brunch offerings served at the taproom for on-site dining and via takeout. Lunch is served Thursday through Saturday and brunch is served Sunday from 10:30 AM to 3 PM.
• Branded Merchandise

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core, secondary and minor.

• Riverbend Malt HousecoreTechnology or IntegrationRiverbend Malt House (Asheville, NC) is a key ingredient supplier for Wild Heart Brewing, providing specialty malts used across the beer portfolio including Prana (100% Riverbend malt), Storybook, and multiple other beers. Riverbend also co-sponsors collaboration beers and provides product support for events like DDH-214 (a veteran-support beer).
• Yakima Quality HopscoreTechnology or IntegrationYakima Quality Hops is a key hop supplier and collaboration partner, providing hops for DDH-214 (2025 Veterans Blend) and multiple other beers in the portfolio. The partnership includes product support for veteran-focused and other collaboration brews.
• Berkeley YeastcoreTechnology or IntegrationBerkeley Yeast provides specialty yeast strains used in Wild Heart Brewing's innovative beer program, including Thiolized yeast (Star Party) for Galactic Kingdom DIPA. Yeast selection is a key element in creating the brewery's distinctive flavor profiles.
• Abstrax HopscoreTechnology or IntegrationAbstrax Hops provides hop products including Abstrax terpenes and experimental hop extracts (Strata Hyperboost, El Dorado Abstrax) used in beers like Pulp Dreams, ZaZa, and Transplant. These products enable unique flavor profiles not achievable with standard hop products.
• Southern Hops Murrells InletcoreStrategic or Co-development PartnerSouthern Hops Murrells Inlet is a frequent collaboration partner, co-brewing beers including Nuvo Coast (session West Coast IPA) and Pulp Dreams (Hazy NEIPA). The partnership is part of the SC Brewers Guild Pee Dee Region and broader craft beer collaboration network.
• SC Brewers Guild – Pee Dee RegioncoreStrategic or Co-development PartnerWild Heart Brewing is an active member of the SC Brewers Guild Pee Dee Region, collaborating with fellow regional breweries on beers like Krush Hour (hazy IPA with Pee Dee region brewers) and Pulp Dreams (extensive multi-brewer collaboration). The guild facilitates regional craft beer community and collaboration.
• McLeod Farms (Mac's Pride)coreStrategic or Co-development PartnerMcLeod Farms in McBee, SC supplies Mac's Pride peaches for the brewery's annual Peach Week celebration and for beer collaborations such as McLeod Hammer (peach wheat ale brewed in collaboration with McLeod Farms). The partnership celebrates local South Carolina agriculture.
• Cashua CoffeecoreStrategic or Co-development PartnerCashua Coffee (Timmonsville, SC) collaborates with Wild Heart Brewing on coffee-forward beers including The Lost Cup (American brown ale with fresh-roasted coffee). Cashua Coffee also provides custom coffee (The Sacred Cow blend) for the brewery's brunch and event menus.
• Frothy Beard BrewingsecondaryStrategic or Co-development PartnerFrothy Beard Brewing collaborated with Wild Heart Brewing on Salt Over the Shoulder – Margarita Sour, a fruited sour honoring Frothy Beard's (un)lucky anniversary. The cross-brewery collaboration leverages each brewery's fan base and creative expertise.
• Home Team Axe ThrowingsecondaryStrategic or Co-development PartnerHome Team Axe Throwing co-created Home Team Helles (Munich Helles lager) with Wild Heart Brewing as a community celebration beer. The beer was available on draft at both Wild Heart Brewing and Home Team Axe Throwing locations.
• Savage Craft Ale WorkssecondaryStrategic or Co-development PartnerSavage Craft Ale Works collaborated on Savage At Heart, a New Zealand Style Hazy Pale Ale brewed for the Wild Hartsville anniversary with Riverbend Malthouse. The collaboration celebrates the Wild Hartsville craft beer community.
• Liability BrewingsecondaryStrategic or Co-development PartnerLiability Brewing (upstate SC) collaborated with Wild Heart on the Transplant (Strata/Mosaic/El Dorado) hazy IPA, part of Wild Heart's rotating hop highlight series.
• Magnetic SouthsecondaryStrategic or Co-development PartnerMagnetic South (upstate SC) collaborated with Wild Heart on the Transplant hazy IPA (Strata/Mosaic/El Dorado), expanding collaboration within the SC Brewers Guild network.
• Double StampsecondaryStrategic or Co-development PartnerDouble Stamp (upstate SC) collaborated with Wild Heart on the Transplant hazy IPA (Strata/Mosaic/El Dorado) rotation.
• Replay BrewingsecondaryStrategic or Co-development PartnerReplay Brewing co-brewed Hazy Arcade 2 for Wild Heart's 5th Anniversary & Wild Hartsville, continuing the collaboration series.
• The Blood ConnectionminorGTM or Marketing PartnerWild Heart Brewing hosts recurring Pint for a Pint blood drives in partnership with The Blood Connection. Donors receive a gift card from The Blood Connection and a complimentary drink from the brewery bar. These events support community health while driving foot traffic.
• Darlington County Humane Society (DCHS)minorGTM or Marketing PartnerWild Heart Brewing partners with the Darlington County Humane Society for pet adoption drives during the Wild Hartsville anniversary weekend and other events. These community-focused events attract families and pet lovers to the brewery.
• Square (payments and e-commerce platform)coreTechnology or IntegrationSquare provides Wild Heart Brewing with its online e-commerce platform (shop.wildheartbrewing.com) and payment processing for both online and in-person transactions. Square also handles email marketing automation (abandoned cart emails, marketing emails, order notifications) and customer account management.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Savage Craft Ale Works: Upstate SC craft brewery that collaborated with Wild Heart on Savage At Heart (NZ Hazy Pale Ale). Similar small-scale brewpub model with rotating experimental portfolio.
• Birds Fly South Ale Project: Greenville, SC craft brewery with a taproom and rotating experimental lineup. Comparable small-scale craft model and South Carolina regional positioning.
• Frothy Beard Brewing Company: Charleston, SC craft brewery with a taproom and rotating experimental portfolio. Direct collaboration partner with Wild Heart (Salt Over the Shoulder Margarita Sour), making the two highly comparable in scale, style mix, and SC craft positioning.
• Southern Hops Brewing Company: Murrells Inlet, SC craft brewery and frequent Wild Heart collaboration partner (Nuvo Coast, Pulp Dreams). Comparable footprint, SC Brewers Guild Pee Dee regional membership, and hazy IPA focus.
• Liability Brewing Co. Greenville, SC craft brewery and active SC Brewers Guild member. Collaborated with Wild Heart on the Transplant hazy IPA series, with comparable size, hazy IPA focus, and community-driven taproom model.
• Magnetic South Brewery: Upstate SC craft brewery and Wild Heart Transplant collaboration partner. Comparable scale, hazy IPA emphasis, and SC Brewers Guild community orientation.
• Replay Brewing Company: South Carolina craft brewery and Wild Heart collaborator (Hazy Arcade 2 for Wild Hartsville anniversary). Similar small-scale SC craft profile with rotating IPAs and a community taproom concept.
• Thomas Creek Brewery: Greenville, SC craft brewery with broader distribution and taproom. Comparable SC craft scale and rotates IPAs, lagers, and sours, though more established with packaged distribution.
• Edisto Brewing Company: South Carolina craft brewery with taproom in Indian Land, SC. Similar small-scale SC craft producer with rotating portfolio and community events.
• Snake Bite Hall / Double Stamp Brewing: Upstate SC craft brewery (Double Stamp) and Wild Heart Transplant collaboration partner. Comparable small-scale SC craft producer with hazy IPA focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wildheartbrewing
• Xx.com/wildheartbrew

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Heart Brewing