Hitssports

What Hitssports does

Hitssports Ltd is a privately-held UK SaaS company operating a self-serve website platform specifically designed for amateur and community sports clubs. The platform enables club administrators to build and operate fully hosted club websites without HTML or technical expertise, providing integrated functionality for fixture publishing, results tracking, league tables, player statistics, photo galleries, member communications via email and SMS, and discussion forums. Sport-specific configurations are deployed across more than 30 sporting disciplines via dedicated branded subdomains including Hitscricket, Hitsfootball, Hitsgolf, Hitshockey, Hitsnetball, Hitsrugby, and Hitstennis, allowing each club to receive a pre-customized site at sign-up.

The underlying technology is a cloud-hosted, no-code website builder with mobile applications available for both iOS and Android. The platform integrates Google Analytics for traffic reporting and supports custom domain names alongside the default subdomain structure, giving clubs the option to operate on their own branded URL. Reported platform-level scale metrics include 604,778 fixtures published, 7,713 teams served, and 192,698 members registered across the customer base, indicating a substantial long-tail of small club customers.

The business model is a single-tier annual subscription priced at £150 per year per club, with a 30-day no-obligation free trial and no setup fees. Distribution is entirely product-led and self-serve via the company website, targeting SMB sports clubs with no disclosed sales motion. Hitssports Ltd is registered in England and Wales (Company No. 05818101) with its registered office in Rickmansworth, Hertfordshire. There is no disclosed venture capital or institutional investment, and no management team information is provided in the source material.

Name

Hitssports

Legal name

Hitssports Ltd

Website

https://hitssports.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hitssports Ltd operates a self-serve SaaS platform that enables amateur and community sports clubs to build hosted websites with integrated fixture management, results tracking, and member communications. The platform serves over 7,700 teams across 30+ sports at £150/year subscription pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Chelmsford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Annual Subscription Fee: Hitssports generates revenue through a single annual subscription model at £150 per year. The subscription provides access to the hosted website platform with all features including unlimited teams, forum, 2GB disk space, photos and videos. There are no setup fees or additional charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hitssports provides a cloud-hosted, subscription-based website platform built specifically for sports clubs. The platform gives clubs an instant generated website with team selection, online availability entry, fixtures/results publishing, member profiles, photo galleries, discussion forums, league tables, and player statistics tracking for Cricket, Football, Rugby and Hockey, plus email and SMS member communication. It is sold as an annual subscription at £150 per year with a 30-day free trial and is delivered through sport-specific sub-brands such as Hitscricket, Hitsfootball, Hitsgolf, Hitshockey, Hitsnetball, Hitsrugby, and Hitstennis.

Product overview

Hitssports provides a unified hosted website platform for sports clubs with sport-specific sub-brands (Hitscricket, Hitsfootball, Hitsgolf, Hitshockey, Hitsnetball, Hitsrugby, Hitstennis, and Sports Club Website). The core platform includes team selection, match availability management, member profiles, photo galleries, discussion forums, fixtures/results, league tables, and club administration. All sport variants share the same underlying infrastructure and features, differentiated by sport-specific templates and terminology (e.g., cricket statistics for Hitscricket). The service is offered as an annual subscription at £150/year as a hosted SaaS solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Hitssports Club Website Platform Cloud-hosted SaaS website platform for amateur sports clubs providing team selection, online availability entry, fixtures/results publishing, member profiles, photo galleries, discussion forums, league tables, email and SMS communication, and player statistics tracking. Sold as an annual subscription with unlimited teams, forum, 2GB disk space, photos and videos.
• Hitscricket Sport-branded version of the Hitssports website platform tailored for cricket clubs, offering cricket-specific terminology, templates, and player statistics (batting/bowling averages, matches played, performance details).
• Hitsfootball Sport-branded version of the Hitssports website platform tailored for football clubs, providing fixtures, results, team selection, availability, and member communication.
• Hitsgolf Sport-branded version of the Hitssports website platform tailored for golf clubs, with club website, fixtures, results, and member management features.
• Hitshockey Sport-branded version of the Hitssports website platform tailored for hockey clubs, providing team selection, fixtures, results, and player performance tracking.
• Hitsnetball Sport-branded version of the Hitssports website platform tailored for netball clubs, including multi-team support and club management features.
• Hitsrugby Sport-branded version of the Hitssports website platform tailored for rugby clubs, providing fixtures, results, team selection and player performance tracking.
• Hitstennis Sport-branded version of the Hitssports website platform tailored for tennis clubs, providing team selection, fixtures, results and member management.
• Sports Club Website (Generic) Generic sport-agnostic branding of the Hitssports website platform, available via sportsclubwebsite.com and sportsclubwebsite.co.uk subdomains for clubs across multiple sports.
• Hitssports Mobile App Native iOS and Android application that lets club members and administrators access and manage their Hitssports club website, including team selection, availability entry, fixtures, results, and member communication, from a mobile device.

Quantifiable outcome

• 604,778 fixtures managed across 7,713 teams and 192,698 members

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• PlayHQ: PlayHQ is an Australian sports management platform serving clubs, leagues, and associations with digital infrastructure. It is a direct peer in the sports-club management SaaS category, with a focus on registration and competition management.
• TeamApp: TeamApp is a sports team management app offering scheduling, communication, and member management for amateur clubs globally. It serves the same grassroots club market as Hitssports with a mobile-first approach.
• SportEasy: SportEasy is a European (French-origin) sports club management platform targeting amateur clubs with team management, scheduling, and communication features. It is a direct functional peer to Hitssports in the grassroots sports SaaS category.
• Pitchero: Pitchero is a UK-based sports club website and team management platform serving grassroots clubs. It is the closest direct competitor to Hitssports, offering very similar website hosting, team selection, and member management features at the amateur club level.
• SportsEngine: SportsEngine (owned by NBC Sports Next) provides website, registration, and management tools for youth sports clubs and leagues in the US. It directly competes with Hitssports in serving amateur sports clubs with digital infrastructure.
• TeamSnap: TeamSnap is a leading sports team management platform in the US and Canada offering scheduling, communication, and team administration. It targets the same amateur/youth sports club segment as Hitssports and is a leader in the same product category.

Emerging players

• PlayMetrics: PlayMetrics is a youth sports club management platform in the US focused on player development and club administration. It overlaps with Hitssports in serving amateur sports clubs but is more narrowly focused on youth sports organization.

Others

• Wild Apricot: Wild Apricot is a membership management and website platform for associations and clubs. While not sport-specific, it overlaps with Hitssports in serving small membership-based organizations with website, member database, and communication tools.

Broad incumbents

• Squarespace: Squarespace is a global incumbent in website building and design. While not sport-specific, it competes in the same general website platform category and offers templates that some amateur sports clubs use as alternatives to Hitssports.
• Wix: Wix is a global incumbent in website building, offering affordable self-serve websites that some sports clubs use as alternatives to specialized SaaS. It is a broad competitive threat to Hitssports in the website platform layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/simply-play-cricket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hitssports