Shopping.com

What Shopping.com does

Shopping.com is a price comparison website founded in 1998 that aggregates product listings from multiple third-party merchants across broad retail categories including electronics, home goods, clothing, video games, beauty, and baby products. The platform exposes a structured product taxonomy with "Top Deals" and "Top Products" discovery pages, and consumers browse listings and click through to merchant sites to complete transactions. The platform does not transact directly; it monetizes via merchant referral commissions and featured product placements.

The company was acquired by eBay in 2005, and its operations are now folded into eBay's broader e-commerce portfolio. Shopping.com operates through multiple legal entities in the United States (Shopping.com California Inc), the United Kingdom (Shopping.com UK Ltd), and Israel (Ebates Shopping.com Inc), and continues to operate its public website. The site is positioned as a free consumer service with merchant-side monetization, and as of recent data the site shows a narrow active merchant base dominated by a small set of retailers including Albee Baby, clearbags, Garage Giant, and FragranceX.

From a revenue and technology standpoint, the source data discloses no pricing for merchant services, no disclosed revenue figures, no AI/ML capabilities, no product launches, and no documented funding rounds. The platform lacks a public API, SDK, or disclosed integrations beyond a minor 2025 partnership with ChannelSale for merchant catalog integration. Shopping.com is effectively a legacy, maintained asset within eBay's portfolio rather than a standalone growth-stage business.

Name

Shopping.com

Legal name

Shopping.com California Inc

Website

https://shopping.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Shopping.com, founded in 1998 and acquired by eBay in 2005, operates a price comparison website that aggregates product listings from third-party merchants across broad retail categories, monetizing via merchant referrals and advertising.

Ownership category

akta.pro rank

Product category

Price Comparison Shopping

NAICS

General Merchandise Retailers (455), All Other Miscellaneous Retailers (459999)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Variety Stores (5331)

akta.pro primary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

akta.pro secondary industries

Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Price comparison
• Online shopping
• Product reviews
• Merchant aggregation
• Deal discovery

Headquarters

HQ city

Brisbane

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Merchant Transaction Referrals: Shopping.com generates revenue by facilitating transactions between consumers and third-party merchants. The platform displays product listings from multiple providers and earns revenue when users click through to purchase from merchants.
2. Featured Product Promotions: Featured product placements and highlighted deals generate advertising revenue from merchants seeking visibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Shopping.com is a price comparison website that aggregates product listings, pricing, and deals from multiple third-party merchants across diverse retail categories. Consumers use the platform to search, compare prices, and discover deals across categories including electronics, clothing, home goods, video games, and more. The platform redirects users to merchant sites to complete purchases.

Product overview

Shopping.com is a price comparison website that aggregates product listings and offers from multiple third-party merchants across diverse retail categories. The platform enables consumers to search, compare prices, and discover deals across categories including Home & Garden, Babies & Kids, Toys & Games, Gifts/Flowers/Food, Computers & Software, Health & Beauty, Clothing & Accessories, Electronics, Appliances, Office Supplies, Sports Equipment, Automotive, Pet Supplies, Books & Magazines, DVDs & Videos, Music, Musical Instruments, Jewelry & Watches, and Video Games. The site features Top Deals and Top Products sections as its primary discovery interfaces, displaying individual product listings with pricing and merchant information sourced from multiple providers (designated by provider IDs).

Differentiator

Problem solved

Functional benefit

Products and services

• Shopping.com Price Comparison Platform

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• eBay: eBay is the parent company and a broad incumbent marketplace; it overlaps with Shopping.com through its own search and product discovery features and competes for the same price-conscious shopper audience.
• Google Shopping: Google Shopping is the dominant price comparison and product discovery surface, integrated directly into Google Search results. It competes with Shopping.com for the same price-comparison shopper intent but with vastly greater traffic and merchant coverage.

Direct peers

• Shopzilla / BizRate: Shopzilla (formerly BizRate) is a US price comparison platform aggregating merchant listings across consumer categories. It targets the same price-conscious online shopper segment with a similar marketplace commission model.
• Become.com: Become.com is a price comparison shopping engine aggregating merchant offers across general consumer categories. It competes directly with Shopping.com on the same comparison-shopping user intent.
• NexTag: NexTag is a US price comparison shopping site aggregating merchants across categories including electronics, apparel, and home goods. It directly competes with Shopping.com for the same consumer comparison-shopping use cases.
• Kelkoo: Kelkoo is a European price comparison platform operating across multiple EU markets, offering a directly comparable product to Shopping.com, particularly relevant given Shopping.com's UK legal entity footprint.
• PriceGrabber: PriceGrabber is a direct US price comparison marketplace covering similar categories (electronics, apparel, home goods). It aggregates third-party merchant listings and earns referral commissions, operating on essentially the same business model as Shopping.com.
• Idealo: Idealo is one of Europe's largest price comparison platforms, primarily serving Germany, UK, and other EU markets. It offers the same multi-merchant comparison model across similar categories to Shopping.com.
• Smarter.com: Smarter.com is a US price comparison site aggregating merchants across multiple categories. It competes with Shopping.com for the same comparison shopping intent, though typically with lower brand awareness.

Emerging players

• CamelCamelCamel: CamelCamelCamel is an Amazon price tracking and comparison tool, focused on a single marketplace. It overlaps with Shopping.com's price discovery value proposition but with a narrower merchant scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/irtiqa-ki-dukan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopping.com