Hans Brandenburg

What Hans Brandenburg does

Procar Automobile is a privately held, multi-brand automotive dealership group operating 25 owned retail locations across North Rhine-Westphalia (NRW), Germany, structured across three legal entities—Procar Automobile Wuppertal GmbH & Co. KG (the parent), Procar Automobile Münsterland GmbH, and Procar Automobile Düsseldorf GmbH. The company is an authorized dealer for BMW, BMW M, BMW i (electric), MINI, Kia, Hyundai, and Rolls-Royce, plus BMW Motorrad motorcycles, and serves both private customers (Privatkunden) and business customers (Gewerbekunden) including fleet operators and the self-employed. Product lines span new vehicles (Neuwagen), year-old demonstrators (Jahreswagen), certified and non-certified used vehicles (Gebrauchtwagen, including BMW Premium Selection and MINI NEXT programs), and BMW Motorrad motorcycles, sold across Cologne (four sites), Düsseldorf, Münster, Wuppertal, and twenty other NRW cities.\n\nUnderlying technology is a standard automotive retail website (procar-automobile.de) with online vehicle search, online appointment booking, and BMW Bank financing calculators embedded in vehicle detail pages, alongside a Smart Video Communication tool that documents workshop vehicle condition via video. No proprietary platform, AI/ML capabilities, mobile app, API, or patent portfolio is disclosed; technology functions as a digital wrapper supporting a fundamentally physical dealership operation.\n\nRevenue is generated through a diversified stack: one-time sales of new, used, and demo vehicles (largest stream), after-sales workshop and parts, vehicle financing referrals to BMW Bank GmbH, subscription-style leasing under the WOW Neuwagen-Leasing brand for private and business customers, insurance commissions via the proprietary Procar Versicherungsservice, vehicle trade-in purchases (Fahrzeugankauf) for used-car inventory, and ancillary THG-CO2 quota monetization for EV owners. Distribution pairs the 25-location physical footprint with a centralized Online Sales division at Köln-West, supported by a CleverReach email newsletter, social channels (YouTube, Instagram, Facebook), and manufacturer co-marketing programs such as BMW Premium Selection and WOW leasing campaigns.

Name

Hans Brandenburg

Legal name

Procar Automobile Wuppertal GmbH & Co. KG

Website

https://hans-brandenburg.de

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

251–500 employees

Short description

Procar Automobile is a private multi-brand automotive dealership group operating 25 locations across North Rhine-Westphalia, Germany. It is an authorized dealer for BMW, MINI, Kia, Hyundai, Rolls-Royce, and BMW Motorrad, providing vehicle sales, financing, leasing, service, and insurance to private and business customers.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Automobile Dealers (4411), Motor Vehicle and Parts Dealers (441), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

akta.pro secondary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Multi-brand automotive dealership
• Vehicle sales financing
• Automotive service network
• Used certified vehicles
• Vehicle leasing solutions

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices26 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New, Used, Demo): Procar Automobile generates primary revenue through the sale of new vehicles (Neuwagen), used vehicles (Gebrauchtwagen), and year-old demo vehicles (Jahreswagen) across multiple brands. Vehicles span passenger cars (BMW, MINI, Kia, Hyundai, Rolls-Royce) and motorcycles (BMW Motorrad). Revenue is one-time at point of sale, with inventory sourced from manufacturer allocations and trade-ins.
2. Vehicle Financing: Procar offers vehicle financing solutions in partnership with BMW Bank GmbH, providing installment loan financing to customers. Financing examples shown on the website range from €125 to €209 per month, with terms of 36–60 months, down payments, and residual values. Revenue is generated through interest income and origination fees embedded in the financing arrangements.
3. Vehicle Leasing: The company offers leasing arrangements under the WOW Neuwagen-Leasing brand for both private and business customers. Leasing provides recurring revenue over fixed contract terms with options to return or purchase at contract end.
4. Workshop and After-Sales Service: Procar operates workshop/service facilities at its dealership locations offering maintenance, repairs, and parts sales for BMW, MINI, Kia, and Hyundai vehicles. Services include online appointment booking, free vehicle condition documentation via Smart Video Communication, and a network of independent partner workshops (Freie Werkstätten).
5. Insurance Services: Procar provides a proprietary insurance service (Procar Versicherungsservice) offering vehicle insurance products to customers as part of the 360-degree service portfolio.
6. Vehicle Purchase (Trade-in): Procar operates a vehicle trade-in/buyback program (Fahrzeugankauf) where customers can sell their existing vehicles to Procar, generating inventory for the used car business.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Hans Brandenburg (operating as Procar Automobile) is a multi-brand authorized automotive dealership group selling new, year-old (Jahreswagen), and used vehicles from BMW, MINI, BMW M, BMW i, Kia, Hyundai, Rolls-Royce, and BMW Motorrad across 25 locations in North Rhine-Westphalia, Germany. The company operates a 360-degree automotive service portfolio covering vehicle sales, financing (via BMW Bank), leasing (WOW Neuwagen-Leasing), workshop and after-sales service, vehicle trade-in (Fahrzeugankauf), and proprietary insurance products.

Product overview

Procar Automobile is a multi-brand car dealership network operating 25 locations across NRW, Germany. The company sells new and used vehicles from BMW, MINI, Kia, Hyundai, Rolls-Royce, and BMW Motorrad brands. Their product portfolio includes passenger cars, motorcycles, certified pre-owned vehicles (BMW Premium Selection and MINI NEXT), and year cars. They offer complementary services including vehicle financing and leasing through BMW Bank partnerships, vehicle service and maintenance, vehicle purchase (Ankauf), insurance services, online appointment booking, Smart Video Communication for vehicle documentation, THG-Prämie carbon quota trading, and business car/depreciation calculators. The company operates with both physical showrooms and online sales capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Procar Deals: Leasing offers for private and commercial customers
• Procar 360 Service
• Procar Versicherungsservice

Products and services

• BMW Vehicles (New and Used) New and used BMW passenger cars including BMW 1er, 2er, 3er, X-series, and BMW M performance models, sold through Procar's authorized BMW dealership network across NRW.
• MINI Vehicles (New and Used) New and used MINI vehicles including Cooper, Clubman, and One models, sold through Procar's authorized MINI dealership network.
• Kia Vehicles (New and Used) New and used Kia vehicles including Sportage, EV4, K4, Picanto, Stonic, and Ceed models, sold through Procar's authorized Kia dealership network in NRW.
• Hyundai Vehicles (New and Used) New and used Hyundai vehicles including i20, Kona, and i30 models, sold through Procar's authorized Hyundai dealership network.
• Rolls-Royce Vehicles Luxury Rolls-Royce Motor Cars sold through Procar's authorized Rolls-Royce dealership in NRW.
• BMW Motorrad Motorcycles New and used BMW motorcycles including G 310 R, C 400 GT, C 400 X, F 450 GS, F 900 R, and R nineT models, sold through dedicated BMW Motorrad dealerships in Köln-West and Münster.
• Gebrauchtwagen (Used Vehicles) Pre-owned vehicles including BMW Premium Selection and MINI NEXT certified used cars, sourced from trade-ins, demonstrations, and manufacturer allocations.
• Jahreswagen (Year-Old Vehicles) Nearly-new vehicles typically one to two years old with low mileage, sourced from ex-demonstration fleet and corporate returns, sold with manufacturer warranty benefits.
• Workshop and After-Sales Service Authorized maintenance, repair, and parts services for BMW, MINI, Kia, and Hyundai vehicles across 24 Procar service locations and a network of independent partner workshops (Freie Werkstätten), with online appointment booking.
• Vehicle Financing and Leasing Vehicle financing installment loans provided in partnership with BMW Bank GmbH (€99–€209/month example range, 36–60 month terms) and leasing arrangements under WOW Neuwagen-Leasing for private and business customers.
• Fahrzeugankauf (Vehicle Trade-In Purchase) Trade-in and vehicle purchase service where customers sell their existing vehicles to Procar, providing inventory for the used car business.
• Procar Versicherungsservice (Vehicle Insurance) Proprietary vehicle insurance products offered alongside vehicle sales as part of Procar's 360-degree service portfolio.
• THG-Prämie (CO2 Certificate Monetization for EVs) Carbon quota trading service that enables electric vehicle owners to monetize the environmental benefits of their EVs through THG quota trading.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• BMW Group (BMW, MINI, BMW M, BMW i, BMW Motorrad, Rolls-Royce)coreChannel Partner/ Reseller/ DistributorProcar Automobile is an authorized dealer for the BMW Group brands BMW, BMW M, BMW i (electric vehicles), MINI, and BMW Motorrad (motorcycles), as well as Rolls-Royce Motor Cars. The company operates brand-specific showrooms and service facilities, purchases vehicles from BMW Group, and sells and services these vehicles across its 25 NRW locations. The partnership includes access to BMW Premium Selection (certified pre-owned) and MINI NEXT programs, as well as manufacturer marketing and sales support.
• Kia CorporationcoreChannel Partner/ Reseller/ DistributorProcar Automobile is an authorized Kia dealer operating dedicated Kia sales and service facilities across its NRW locations. The company carries Kia's full model range including Sportage, K4, Stonic, Ceed, and Picanto. A dedicated Kia partner portal (kia-procar-koeln.de) serves the Cologne market. Kia vehicles are offered with financing options integrated into the Procar platform.
• Hyundai Motor CompanycoreChannel Partner/ Reseller/ DistributorProcar Automobile is an authorized Hyundai dealer selling the full Hyundai model range including i20, i30, Kona, and IONIQ models. A dedicated Hyundai partner portal (hyundai-partners.de/procar-automobile-next-koeln) serves the Cologne market. Hyundai vehicles are offered with financing and leasing options alongside the Procar brand portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pendragon plc: UK-headquartered large automotive retailer operating multi-brand dealerships across Britain and the US (now part of Lithia). Comparable to Procar in multi-brand authorized retail model, though operating at significantly larger scale and in different geographies.
• Inchcape plc: London-listed global automotive distributor and retailer with significant presence across Europe, Asia, and Africa. Comparable to Procar as an established multi-brand dealer/distributor at much larger scale, though focused on distribution rather than pure retail.
• Group 1 Automotive, Inc. US-listed large automotive retailer with multi-brand dealership operations across the US and UK. Comparable to Procar in multi-brand authorized dealer model and integrated sales/service/financing/insurance offerings, though operating at materially larger scale and in North America/UK rather than Germany.

Regional players

• Max Becker Automobile GmbH: Mid-sized German multi-brand automotive dealer group operating in Rhineland-Palatinate and neighboring regions. Comparable to Procar in multi-brand authorized dealer model and service integration, but in a different German geography.

Direct peers

• AVAG Holding SE: Major German multi-brand automotive dealer group operating dozens of locations across southern and central Germany. Closest direct peer to Procar in business model (multi-brand authorized dealer for premium and volume OEMs, integrated service network) and scale, differing primarily in geographic coverage.
• Emil Frey Group: Switzerland-headquartered European automotive retail and distribution group with extensive multi-brand dealer operations across Germany, France, Italy, and Central Europe. Directly comparable to Procar in multi-brand authorized retail model, premium OEM partnerships, and integrated service/repair offerings.
• Auto Eder GmbH: Bavaria-based German multi-brand automotive dealer group with BMW, MINI, and other franchise operations. Directly comparable to Procar in authorized premium dealer model, multi-rooftop scale, and integrated service offerings.
• Feser, Graf & Kley Automobile GmbH: German multi-brand dealer group operating authorized showrooms for premium brands including BMW, Audi, and Mercedes-Benz. Comparable to Procar in multi-rooftop premium dealer model, fleet/business customer offerings, and integrated service/financing stack.
• Dürr Automobile GmbH: German multi-brand automotive dealer group with showrooms and service centers across multiple regions. Closely comparable to Procar in authorized-dealer franchise model, premium and volume brand mix, and integrated sales/service/financing offering.
• Hahn Automobile GmbH + Co. KG: Baden-Württemberg-based German multi-brand dealer group operating BMW, MINI, Mercedes-Benz, and other franchises. Comparable to Procar in premium-brand authorized dealer model, multi-rooftop scale, and integrated service operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDA9PqeRBfJ8u6GCzlblSVQ
• Facebookfacebook.com/BMWBrandenburg
• Instagraminstagram.com/procar_automobile

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hans Brandenburg