LumenTruss

What LumenTruss does

LumenTruss is a Montreal-based manufacturer of custom architectural linear LED lighting solutions, founded in 2006 and operating under Quebec holding company Groupe Erau Inc. The company designs and produces aluminum extrusion profiles (Linear LED Channels in series 1000–8000), flexible silicone neon, gypsum-integrated profiles, recessed luminaires and track lighting, LED tape, power supplies, and supporting components — organized around proprietary technology platforms: NEAT (LLES silicone optical technology for continuous diffuse light), Precise (high-efficiency LED strip cuttable every 1/4 inch), LuxLine (120V direct-voltage products paired with PowerUP-DC driver), and the BASELINE modular system comprising AGILE (OptiLink connection logic), SMOOTH (directional surface optics), and ASCEND (asymmetric indirect ceiling optics). All aluminum extrusions are produced locally in North America through LEED-certified partners using hydroelectric power, positioning LumenTruss for LEED-specified and green-building projects.

The company's go-to-market relies exclusively on a two-tier channel: a network of authorized agents across Canada and the United States handles quoting, ordering, and customer support, with end customers directed to a 'Find an Agent' locator on the website. Agents use the TrussID portal for order tracking, invoicing, and sample requests, while architects and lighting designers use a suite of in-house web applications — Optilux Generator (custom profile configuration), Shop Drawing (PDF documentation), Light Rendering Simulator (CCT visualization), Virtual Tour (360° environments), and TrussAI (conversational product assistant built on OpenAI) — to specify and visualize products. Revenue is generated through hardware sales (custom-quoted LED lighting systems and components) and ancillary product training services. Customer base spans hospitality, luxury residential, architecture firms, enterprise offices, healthcare clinics, educational institutions, and broadcasting facilities, with no single customer dominating revenue. LumenTruss actively generates leads and brand visibility through participation in major North American trade shows (LightFair, LEDucation) and won the Best Booth Award (10x10 category) at LightFair 2022.

Name

LumenTruss

Legal name

Lumentruss

Website

https://lumentruss.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

LumenTruss is a Montreal-based manufacturer of custom architectural linear LED lighting systems, selling through an authorized agent network across Canada and the United States to architects, lighting designers, and commercial interior projects.

Ownership category

akta.pro rank

Product category

Architectural Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

akta.pro secondary industries

LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ), Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

Keywords

• Linear LED lighting
• Architectural lighting fixtures
• LED aluminum channels
• Commercial lighting systems
• LED tape lighting

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. LED Lighting Hardware Sales: LumenTruss generates revenue through the sale of architectural LED lighting products including linear LED channels, flexible neon, gypsum profiles, luminaires, LED tape, power supplies, and components. Sales are processed through a network of agents who provide quotes to end customers. The company also offers custom-designed solutions and charges for sample/demo box orders.
2. Professional Services / Training: Product training sessions are offered to agents and clients to educate them on product features, installation, and specifications. Training is coordinated via a dedicated email contact.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

LumenTruss is a Montreal-based manufacturer that designs, engineers, and produces custom architectural linear LED lighting systems. The company offers a complete ecosystem of LED channels, flexible neon, gypsum forms, luminaires, LED tape, power supplies, and accessories, paired with proprietary technology platforms (NEAT, Precise, BASELINE) and complementary web-based tools for project specification, visualization, and agent support.

Product overview

Lumentruss is a Montreal-based manufacturer of custom architectural linear lighting solutions, operating as a single unified product portfolio organized around core LED technologies and supporting web applications. The core offering consists of Linear LED Channels (aluminium extrusions in series 1000-8000), Flexible Silicone Neon, Gypsum Forms, Luminaires/Downlights, LED Tape, Power Supplies, and Components. These are enhanced by proprietary technology platforms including the NEAT LED Platform (LLES technology for soft white light), the Precise LED Platform (high-precision 1/4 inch cut capability), LuxLine (120V direct voltage), and the BASELINE Technology family (AGILE, SMOOTH, ASCEND). Supporting the product portfolio are web-based configuration and management tools: Optilux Generator for custom profile configuration, TrussID customer portal for order and shipment management, Shop Drawing generator for professional documentation, Light Rendering Simulator for color temperature visualization, Virtual Tour for immersive product exploration, and TrussAI conversational assistant for product inquiries.

Differentiator

Problem solved

Functional benefit

Brands

• Optilux Generator: A custom profile configurator for creating personalized Optilux profiles in four simple steps: customize profile, generate project, send to agent, and get a quote.
• TrussID
• Shop Drawing
• Light Rendering Simulator
• Virtual Tour
• NEAT
• Precise
• LuxLine
• BASELINE

Products and services

• Linear LED Channels (Aluminum Profiles)

Quantifiable outcome

• NEAT technology produces up to 300 lm/ft (1000 lm/m) at 2.9W/ft (9.6W/m)
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• LEED-Certified Aluminum Extrusion PartnerscoreStrategic or Co-development PartnerAll aluminum extrusion partners are LEED certified, ensuring environmentally responsible manufacturing practices throughout the extrusion process. This partnership supports LumenTruss's green building and sustainability positioning, enabling architects to specify products for LEED-certified projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WAC Lighting: Established architectural and decorative lighting manufacturer with extensive channel, tape, and recessed offerings; a much larger incumbent competing in similar specification-driven commercial and residential projects.
• Juno Lighting (Acuity Brands): Acuity Brands' specification-grade architectural lighting line offering downlights, track, and linear systems; broader portfolio and deeper commercial coverage than LumenTruss, overlapping in specification projects.
• Color Kinetics (Signify): Signify-owned architectural LED lighting brand offering linear, accent, and color-changing fixtures at much greater scale; broader portfolio than LumenTruss but overlapping in architectural linear LED.
• Acclaim Lighting: Manufacturer of architectural and outdoor LED linear and accent lighting; comparable in linear LED architectural products but operates at greater scale and broader geographic coverage than LumenTruss.

Direct peers

• Elemental LED: Provider of LED tape, channel, and power supply systems across DIY and professional channels; comparable to LumenTruss in tape/channel ecosystem with both direct and reseller motion.
• Luminii: Chicago-based manufacturer of architectural linear LED lighting systems and custom luminaires for commercial, hospitality, and residential projects; directly competes with LumenTruss in channels, tapes, and specification-grade linear fixtures.
• Flexfire LEDs: Manufacturer of high-output LED strip and linear lighting products with strong e-commerce and pro-channel presence; overlaps with LumenTruss's LED tape and channel ecosystem for designers and contractors.
• Tivoli Lighting: Manufacturer of architectural and signage LED linear systems with strong specification focus; competes with LumenTruss in cove, millwork, and accent linear lighting for commercial interiors.
• PureEdge Lighting: Specialist in architectural LED linear and recessed lighting with a strong specification focus and proprietary lens/optical systems; competes head-to-head with LumenTruss in high-end commercial and residential projects.
• Diode LED: Specialty LED tape, channel, and driver manufacturer serving architectural, commercial, and residential markets; closely comparable in product mix (LED tape, channels, drivers) and channel strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lumentruss/?hl=fr
• Xx.com/lumentruss

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LumenTruss