Push It Productions

What Push It Productions does

Push It Productions is a privately held, full-service comedy production company founded in 2013 and headquartered in Los Angeles. The company is co-founded and co-owned by comedian Wanda Sykes and veteran producer Page Hurwitz, and operates with a small (1-10) core team. Its product portfolio spans the full comedy-format spectrum including sitcoms (The Upshaws, the in-development Netflix sitcom from Chloé Hilliard), sketch and talk/variety formats (Herlarious, Talk Show The Game Show), stand-up specials (for Sykes, Tiffany Haddish, Michelle Buteau, Fortune Feimster, Cristela Alonzo), and comedic documentaries (Outstanding: A Comedy Revolution). Underlying operations combine talent relationship management, development, production, and distribution packaging for major buyers rather than proprietary software or technology infrastructure.

The company's business model is project-based content licensing for sale to enterprise entertainment buyers, generating revenue through one-time licensing fees from networks and streaming platforms rather than via direct-to-consumer or subscription channels. The buyer base spans seven named distribution partners: Netflix, NBC, BET, EPIX, OWN, Fox, and TruTV, with Netflix functioning as the dominant and most-renewed buyer. Marketing and talent recruitment operate primarily through earned media coverage in entertainment trades (Hollywood Reporter, Variety, LA Times, NY Times, NPR, Deadline, Vulture) and limited owned social (Instagram), and the company does not publicly disclose pricing for its production services.

Operations remain a horizontal-over-vertical boutique model with no subsidiaries, no disclosed parent, and no external institutional funding. The company's competitive moat is anchored in the personal brands and industry access of its two co-founders, the accumulated award-credentialed content library, and recurring buyer relationships that have translated into repeated multi-season and multi-special greenlights with the same partners.

Name

Push It Productions

Legal name

Push It Productions

Website

https://pushitprods.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Push It Productions is a Los Angeles-based full-service comedy production company founded in 2013 by Wanda Sykes and Page Hurwitz that produces original sitcoms, stand-up specials, sketch/variety shows and documentaries for major buyers including Netflix, NBC, BET, EPIX, OWN, Fox, and TruTV.

Ownership category

akta.pro rank

Product category

Television Production / Comedy Content Production

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Scripted TV Series Production (Live-Action) (MPADABAB)

akta.pro secondary industries

Live-Action TV Movies, Miniseries & Specials Production (MPADABAD), Live-Action Production Management & Line Producing (MPADABAH), Social Issue & Advocacy Documentaries (MPADADAG)

Keywords

• Comedy production services
• Television content production
• Stand-up specials production
• Original content development
• Comedy series production

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Television and Streaming Content Production: Produces original comedy programming (series, specials, documentaries) for networks and streaming platforms like Netflix, NBC, BET, EPIX, OWN, Fox, and TruTV. Revenue generated through development deals, production contracts, and licensing fees.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels3 records

Core offering

Push It Productions is a full-service comedy production company that develops, produces, and licenses original comedy programming — including sitcoms, stand-up specials, talk/variety and game shows, sketch series, and comedic documentaries — for major streaming platforms and broadcast networks. The company delivers end-to-end production services, from project development through distribution, leveraging its founders' relationships with comedians and writers to package award-eligible comedy content.

Product overview

Push It Productions is a full-service comedy production company founded by Wanda Sykes and Page Hurwitz in 2013. The company operates as a portfolio of distinct productions rather than a unified software platform. Its offerings span multiple comedy formats including sitcoms (The Upshaws, developing sitcom with Chloé Hilliard), sketch/variety programming, stand-up specials (Tiffany Haddish Presents: They Ready, individual specials for Fortune Feimster, Michelle Buteau, Wanda Sykes, Tiffany Haddish, Cristela Alonzo), and documentary films (Outstanding: A Comedy Revolution). The company has established partnerships with major streaming platforms including Netflix, NBC, BET, Epix, OWN, Fox, and TruTV.

Differentiator

Problem solved

Functional benefit

Products and services

• The Upshaws Netflix sitcom co-created by and starring Wanda Sykes, following a Black family navigating life and relationships; renewed for a fifth season.
• Tiffany Haddish Presents: They Ready Netflix comedy series featuring Tiffany Haddish introducing and celebrating six stand-up comedians; nominated for an Emmy Award.
• Herlarious Award-winning original comedy series featuring sketch/variety content and showcasing diverse comedic talent.
• Talk Show The Game Show Critically acclaimed hybrid series that combines talk-show and game-show formats.
• Unprotected Sets Groundbreaking EPIX series created by Page Hurwitz featuring LGBTQ+ comedic content.
• A Buteau-ful Mind Michelle Buteau's Netflix stand-up special directed by Page Hurwitz — the first comedy special starring a female comedian to be shot at Radio City Music Hall.
• Welcome to Buteaupia Michelle Buteau's Netflix stand-up special directed by Page Hurwitz; winner of the 2021 Critics' Choice Award for Best Comedy Special.
• Sweet & Salty Fortune Feimster's breakout hit Netflix stand-up special; earned a Critics' Choice Award nomination in 2021.
• Not Normal Wanda Sykes' stand-up special; received Emmy and Image Award nominations.
• Black Mitzvah Tiffany Haddish's stand-up special; nominated for an Emmy Award and winner of the 2021 Grammy Award for Best Comedy Album.
• I'm An Entertainer Wanda Sykes' stand-up special; received Golden Globe, Grammy, Emmy, Critics' Choice, and Image Award nominations.
• Outstanding: A Comedy Revolution Feature-length documentary chronicling the history of LGBTQ+ comedy, written, directed, and produced by Page Hurwitz; premiered at the 2024 Tribeca Festival and was a New York Times Critic's Pick.

Quantifiable outcome

• The Upshaws has been renewed for its fifth season on Netflix

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• NetflixcoreStrategic or Co-development PartnerPrimary streaming distribution partner producing multiple series and specials including The Upshaws (co-created by and starring Wanda Sykes, renewed for season 5), Tiffany Haddish Presents: They Ready, Michelle Buteau's A Buteau-ful Mind, and various stand-up comedy specials.
• NBCcoreStrategic or Co-development PartnerBroadcast network partner for comedy programming development and production.
• BETcoreStrategic or Co-development PartnerBroadcast network partner for comedy programming development and production.
• EPIXcoreStrategic or Co-development PartnerPremium cable/network partner for Unprotected Sets series, created by Page Hurwitz.
• OWNcoreStrategic or Co-development PartnerOprah Winfrey Network partner for comedy programming development and production.
• FoxcoreStrategic or Co-development PartnerBroadcast network partner for comedy programming development and production.
• TruTVcoreStrategic or Co-development PartnerCable network partner for comedy programming development and production.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brillstein Entertainment Partners: Long-standing talent-management and production firm producing scripted TV and comedy specials. Comparable to Push It as a boutique, talent-relationship-driven producer working across broadcast and cable buyers.
• Funny or Die: Comedy-focused production company developing series, specials and digital content for streamers and networks. Comparable as a comedy-vertical production operation with multi-format output.
• 3 Arts Entertainment: Talent-led management and TV/film production company that develops and produces comedy and scripted series for major buyers. Closely comparable to Push It as a talent-forward independent supplier of premium comedy to Netflix and broadcast networks.
• Conaco: Conan O'Brien's production company producing comedy talk/variety and specials for major platforms. Directly comparable to Push It as a celebrity-anchored, talent-led comedy production company.
• Jax Media (Anonymous Content): Independent production company producing premium scripted and comedy content for streamers and networks (e.g., Hacks, That Damn Michael Che). Comparable as a boutique TV producer competing for the same limited-series and specials commissions.
• Above Average Productions: Founded by Larry David, the comedy production company behind Curb Your Enthusiasm and other premium comedy projects. Directly comparable as a celebrity-anchored, scripted/specials comedy shop supplying major networks and streamers.

Emerging players

• Comedy Dynamics: Specialty production and distribution company focused specifically on stand-up comedy specials and comedy series. Most direct overlap with Push It's stand-up specials business (Haddish, Buteau, Feimster) as a niche competitor in the comedy-specials market.

Broad incumbents

• Universal Television: Major broadcast-and-streaming-aligned TV studio producing large volumes of comedy and scripted content (NBC parent). Comparable buyer/competitor relationship to Push It's NBC partnership and broader network footprint.
• A24: Independent film and now TV studio producing premium scripted and documentary content for major buyers. Overlaps with Push It in original comedy development and feature-length documentary (e.g., Outstanding: A Comedy Revolution territory).
• Lionsgate Television: Large diversified TV studio producing scripted comedy and dramas for streamers and broadcast networks. Comparable as a comedy-IP buyer and competing supplier, though at materially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pushitproductions/?hl=en
• LinkedInlinkedin.com/company/pushitproductions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Push It Productions