PolicyMogul
PolicyMogul is a UK-based SaaS platform providing keyword-based political monitoring and legislative intelligence for UK public affairs professionals, offered via subscription with a free trial and a complementary free Data Hub tool.
- Company typePrivate
- Founded2018
- HeadquartersRadlett, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PolicyMogul does
PolicyMogul is a privately held UK-based software-as-a-service company that operates a political monitoring and intelligence platform targeted at UK public affairs professionals, including government relations teams, policy analysts, and advocacy practitioners. The platform's core functionality is keyword-based search across political updates, legislation developments, and public affairs content, enabling users to monitor political changes relevant to their organizations and identify key actors having impact in specific policy areas. The company complements its core subscription product with a free standalone tool called Data Hub, which provides access to political and legislative information and functions as a lead-generation asset.
The business model is a recurring subscription with a freemium entry point: new users can register for a free trial directly through the website, and organizations can book a guided product demonstration through a sales-led channel. The go-to-market motion is hybrid, combining product-led growth (self-serve trial) and sales-led engagement (demo booking) to capture both individual practitioners and larger organizational accounts. Marketing is executed through a blog, organic social channels (LinkedIn, Twitter, Facebook), and the free Data Hub tool, all aimed at the UK public affairs vertical.
The company is privately held with no disclosed funding rounds, investors, parent entities, ownership structure, management team, or financial figures. The platform is distributed solely within the United Kingdom. No AI/ML capabilities, integrations, APIs, certifications, patents, partnerships, or M&A activity are disclosed in the available source material. The company website is active and indicates ongoing operations.
PolicyMogul firmographics
Firmographics- Name
- PolicyMogul
- Legal name
- PolicyMogul
- Website
- https://policymogul.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PolicyMogul is a UK-based SaaS platform providing keyword-based political monitoring and legislative intelligence for UK public affairs professionals, offered via subscription with a free trial and a complementary free Data Hub tool.
- Ownership category
- akta.pro rank
PolicyMogul industry classification
Industry- Product category
- Political Monitoring Software
- NAICS
- Executive, Legislative, and Other General Government Support (9211)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Public Affairs, Government Relations & Lobbying (BPAFADAB)
Keywords
Where PolicyMogul is headquartered
LocationHeadquarters
- HQ city
- Radlett
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
PolicyMogul business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Access: The platform operates on a subscription model providing access to political monitoring tools, search capabilities, and legislative tracking features. Pricing tiers are available for different user needs, with a free trial option for initial onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial available for new users |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
PolicyMogul product offering
Product offeringCore offering
PolicyMogul is a political monitoring and intelligence platform that enables UK public affairs professionals to search any keyword or phrase across political updates, legislation developments, and policy content. The platform helps users track who is having impact in policy areas, monitor legislative and regulatory changes, and cut through general news noise to find politically relevant intelligence. It is sold via subscription, with a free trial entry point and a complementary free Data Hub tool.
Product overview
PolicyMogul is a single unified platform offering political monitoring and intelligence services for UK public affairs professionals. The core platform provides keyword-based search of political updates and content, with Data Hub offered as a complementary free tool.
Differentiator
Problem solved
Functional benefit
Brands
- Data Hub: Free data tool offered by PolicyMogul
Products and services
- PolicyMogul Subscription-based political monitoring and intelligence platform for UK public affairs professionals. Enables keyword-based search across political updates, legislation developments, and public affairs content to help government relations teams, policy analysts, and advocacy professionals track who is having impact in policy areas and avoid surprises from legislative changes.
- Data Hub Free data tool that provides access to political and legislative information for public affairs professionals, functioning as a complementary resource and lead generation channel for the core PolicyMogul platform.
Companies that use PolicyMogul
Customer profileSegments1 record
Ideal customer profiles2 records
PolicyMogul technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PolicyMogul partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
PolicyMogul competitors and assessment
Company assessmentEmerging players
- They Work For You: They Work For You is a free UK parliamentary monitoring tool tracking MPs, debates, and votes. It addresses the same end-user need as PolicyMogul but operates as a non-commercial civic project rather than a paid subscription product.
Direct peers
- Politico Pro: Politico Pro is a subscription policy intelligence and monitoring service for government affairs professionals. It directly competes with PolicyMogul in providing keyword-based legislative and policy tracking, though it operates at a much larger global scale.
- Dods Monitoring (formerly DeHavilland): Dods Monitoring is a UK-focused political intelligence service that tracks Parliament, government, and devolved bodies. It is the closest UK-specific competitor to PolicyMogul, sharing the same core use case of monitoring UK political updates for public affairs teams.
- Quorum (legislative tracking): Quorum is a public affairs software platform offering legislative tracking, stakeholder engagement, and reporting workflows. It addresses the same professional public affairs buyer as PolicyMogul but is US-centric in coverage.
- FiscalNote: FiscalNote is a policy tracking and regulatory intelligence SaaS platform used by government affairs professionals. It overlaps with PolicyMogul in legislative monitoring but addresses a broader global, multi-jurisdiction market.
- Policy Online (Dods Group): Policy Online is a UK public policy and government information resource operating within the Dods Group. It targets the same UK public affairs professional buyer as PolicyMogul with overlapping content on legislation and policy developments.
Regional players
- Bloomberg Government: Bloomberg Government is a US-focused policy intelligence and legislative tracking platform for government affairs professionals. It addresses an analogous use case to PolicyMogul but is constrained to the US federal and state market and does not directly serve UK public affairs teams.
Broad incumbents
- LexisNexis (Dods Group owner): LexisNexis is a broad legal and regulatory information incumbent that owns Dods/DeHavilland. It competes with PolicyMogul through both its UK political monitoring subsidiary and its wider regulatory intelligence portfolio aimed at the same public affairs buyer.
- Economist Intelligence Unit (EIU): The Economist Intelligence Unit produces global policy and political risk analysis for enterprise and government clients. It competes with PolicyMogul at the intelligence layer used by corporate public affairs and government relations functions, though typically at a much higher price point and broader geographic scope.
- Oxford Analytica: Oxford Analytica provides geopolitical and policy analysis to government and corporate clients. It overlaps with PolicyMogul's policy intelligence value proposition but delivers it via expert-authored reports rather than self-serve platform tooling.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
PolicyMogul social profiles
Digital presencePolicyMogul financial estimates
Financial estimateRevenue estimate
Valuation estimate
PolicyMogul leadership team
Management profileNumber of profiles
PolicyMogul funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PolicyMogul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PolicyMogul
What does PolicyMogul do?
PolicyMogul is a political monitoring and intelligence platform that enables UK public affairs professionals to search any keyword or phrase across political updates, legislation developments, and policy content. The platform helps users track who is having impact in policy areas, monitor legislative and regulatory changes, and cut through general news noise to find politically relevant intelligence. It is sold via subscription, with a free trial entry point and a complementary free Data Hub tool.
Is PolicyMogul a public or private company?
PolicyMogul is a private company. It is classified as unknown and is currently operating.
When was PolicyMogul founded?
PolicyMogul was founded in 2018. It employs 1 to 10 people.
Where is PolicyMogul based?
PolicyMogul is headquartered in Radlett, United Kingdom, in the Europe region.
How does PolicyMogul make money?
One revenue line is on record: subscription Access.
Who are PolicyMogul's main competitors?
They Work For You is listed as an emerging player. Direct peers are Politico Pro, Dods Monitoring (formerly DeHavilland), Quorum (legislative tracking), FiscalNote and Policy Online (Dods Group). Bloomberg Government is listed as a regional player. Broad incumbents are LexisNexis (Dods Group owner), Economist Intelligence Unit (EIU) and Oxford Analytica.
Does PolicyMogul have an API?
No public API is recorded for PolicyMogul.
What industry is PolicyMogul in?
PolicyMogul's product category is Political Monitoring Software. Its primary akta.pro industry code is BPAFADAB, Public Affairs, Government Relations & Lobbying. Its NAICS code is 9211 and its SIC code is 8741.