Capsule Japan
Capsule Japan is a Fukuoka-based creative agency (founded 2013) that helps Japanese IP holders and consumer brands expand into Taiwan, Korea, and the US through a managed network of ~60 creator teams, owned OU-EN CAFE physical venues, and a productized monthly subscription service.
- Company typePrivate
- Founded2013
- HeadquartersFukuoka, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Capsule Japan does
Capsule Japan Inc. (カプセルジャパン株式会社) is a Fukuoka-headquartered creative agency founded in November 2013 by Hane Buchi Shusei (塙渕修世) that specializes in cross-border IP expansion and influencer marketing for Japanese rights holders and consumer brands entering Taiwan, Korea, and other Asian markets. The company operates three integrated service lines: Commerce (offline IP events, merchandise planning, brand collaborations including its owned OU-EN CAFE theme cafe and pop-up venues), Marketing (KOL/influencer promotions, native-language social media management, and inbound tourism promotion for Japanese local governments and travel companies), and a productized monthly subscription called CAPSULE Asia Boost (100,000-500,000 JPY/month) for ongoing multi-market influencer PR. Its competitive position is built on a managed network of approximately 60 creator teams, 3,000+ cumulative promotional projects, and owned physical infrastructure across Taiwan, Korea, and the US.
The business model is a hybrid of project-based professional services and recurring subscription revenue, with additional transaction-based income from merchandise and event sales at OU-EN CAFE venues. CAPSULE operates through two wholly-owned regional subsidiaries — CAPSULE TAIWAN INC. (Capeenso Corporation) and CAPSULE KOREA Inc. (established May 2025) — and serves an enterprise client base spanning Japanese IP holders (hololive production, NIJISANJI, Warner Bros, SEGA, SCRAP, Anique), Japanese local governments (Fukushima, Ibaraki), travel companies (JR Kyushu), financial institutions (KGI Bank), and consumer brands (Kavalan Whisky, RHINOSHIELD, Sugiya Pharmacy, Pizza Hut Taiwan, Parnell). The company has accumulated 800+ corporate clients and executes 1,000+ projects annually, generating quantifiable outcomes such as 100M TWD in five-day sales for a Korean cosmetics client, ~6,000 visitors in 9 days for a Hatsune Miku Hyundai Department Store pop-up, and a Gold Award at Taiwan's 2025 Digital Singularity Awards for a KGI Bank WBC campaign.
Capsule Japan firmographics
Firmographics- Name
- Capsule Japan
- Legal name
- Capsule Japan Inc. (胶囊ジャパ股份有限公司)
- Website
- https://jtg.capsuleinc.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Capsule Japan is a Fukuoka-based creative agency (founded 2013) that helps Japanese IP holders and consumer brands expand into Taiwan, Korea, and the US through a managed network of ~60 creator teams, owned OU-EN CAFE physical venues, and a productized monthly subscription service.
- Ownership category
- akta.pro rank
Where Capsule Japan is headquartered
LocationHeadquarters
- HQ city
- Fukuoka
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
Capsule Japan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Creator/KOL Management and Promotion Services: CAPSULE manages approximately 60 creator teams (YouTubers, VTubers, KOLs) in Taiwan and Chinese-speaking regions and executes over 1,000 promotional projects annually. Revenue is generated through service fees for influencer marketing campaigns, content production, and social media management for clients.
- IP Pop-up Store and Theme Cafe Operations: CAPSULE operates OU-EN CAFE branded pop-up cafes and event spaces in Taiwan, Korea, and the US. Revenue is generated from ticket sales, food and beverage sales, and merchandise sales at these events. These events are often organized for IP holders (e.g., hololive production, NIJISANJI, Warner Bros, Crayon Shin-chan) seeking fan engagement and merchandise sales in Asian markets.
- Inbound Tourism Promotion: CAPSULE supports Japanese local governments and companies in attracting inbound tourists from Taiwan, Korea, and other Asian markets. Services include KOL casting, content production, and event management, billed as project-based professional services.
- CAPSULE Asia Boost Subscription Service: Monthly subscription-based influencer PR support service covering up to 5 Asian markets (Taiwan, Hong Kong, Thailand, Korea, China). Three plan tiers from 100,000 JPY/month to 500,000 JPY/month, with minimum 3-month contracts. Includes influencer coordination, content creation, native expression review, legal compliance checking, and performance reporting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Light Plan - 1 country, max 1 influencer, basic reporting |
| Subscription | Monthly | Standard Plan - 2 countries, max 3 influencers, intermediate reporting |
| Subscription | Monthly | Asia Boost Plan - 5 countries, max 10 influencers, full analytics |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels10 records
Capsule Japan product offering
Product offeringCore offering
Capsule Japan is a cross-border creative and marketing agency that helps Japanese IP holders, entertainment companies, local governments, and consumer brands expand into Taiwan, Korea, and other Asian markets. The company manages a network of approximately 60 KOL/creator teams, executes overseas influencer marketing and SNS campaigns in native languages, and operates OU-EN CAFE pop-up stores and theme cafes as physical fan-engagement venues. It also provides merchandise planning, brand collaboration, inbound tourism promotion, and a standardized monthly subscription service (CAPSULE Asia Boost) for ongoing multi-market influencer PR.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Service (Overseas KOL Promotion and SNS Management) End-to-end overseas influencer marketing and SNS operations for Japanese clients expanding into Taiwan, Korea, and broader Asia. Includes KOL/creator casting, content production, native-language SNS account management, and inbound tourism demand generation.
- Commerce Service (IP Expansion, Merchandise, Brand Collaboration) Offline event planning, merchandise planning and sales, and brand collaboration management services that help Japanese IP holders run pop-up stores, theme cafes, and merchandise programs in Taiwan, Korea, and other Asian markets.
- CAPSULE Asia Boost (Multi-Market Influencer PR Subscription) Recurring monthly subscription that provides ongoing influencer PR coordination, content creation, native expression review, legal compliance checking, and performance reporting for Japanese brands seeking to maintain a presence across multiple Asian markets.
- Inbound Tourism Promotion Service Project-based service for Japanese prefectures, cities, tourism associations, railways, hotels, and travel companies to attract Asian inbound travelers via influencer-driven campaigns and content production.
- Taiwan Promotion Service Specialized cross-border marketing service focused on promoting Japanese clients' products, IP, and services to Taiwanese consumers through KOL campaigns, SNS management, and event execution.
- YouTube Tie-up / Contents Marketing YouTube-focused content marketing and tie-up service combining branded content production, creator collaborations, and CAPSULE's owned YouTube channel to deliver brand campaigns for Japanese clients.
- YouTube Anime Production and Operations Production and ongoing channel operations for YouTube-native anime content, including animation production, channel management, and creator coordination for IP holders and brand clients.
Quantifiable outcome
- 100 million TWD sales in 5 days for Parnell Korea cosmetics brand using CAPSULE creator 有璟's group-buying + YouTube campaign
- +5 more outcomes
Companies that use Capsule Japan
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Capsule Japan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Capsule Japan partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered minor, core and major.
- 台北ゲームショウ (Taipei Game Show)minorCAPSULE exhibited at Taipei Game Show 2026 (B2B zone, ~400,000 visitors), showcasing its Asian market game promotion services to Taiwanese and international publishers. Opportunity for B2B networking and market intelligence gathering for game IP expansion.
- FITVELYcoreCAPSULE signed partnership with FITVELY (Korea's leading fitness/lifestyle YouTuber, 1.4M subscribers) as an affiliated creator. CAPSULE Korea Inc. will support FITVELY's expansion into Japan and Taiwan markets, including opening new YouTube channels targeting those markets.
- 株式会社TNCcoreCAPSULE and TNC (Overseas research and marketing firm) jointly launched the 'Taiwan Market Entry One-Stop Support Program.' TNC provides market research and trend analysis; CAPSULE handles execution (SNS, KOL, IP partnerships, cross-border e-commerce). Aimed at Japanese companies entering Taiwan and broader Southeast Asia.
- ANIQUEcoreCAPSULE partners with ANIQUE (Japanese IP licensing company) for pop-up store execution in Korea. Collaborated on 'Kaiju No. 8' pop-up at OU-EN CAFE SEOUL (Oct-Nov 2025), drawing 2,500+ visitors, and 'Hatsune Miku' pop-up at Hyundai Department Store Korea (~6,000 visitors in 9 days). ANIQUE provides IP licensing, CAPSULE handles local operations and fan engagement.
- JR九州 (JR Kyushu)coreJR Kyushu partnered with CAPSULE to promote the JR Kyushu Rail Pass to Taiwanese travelers. CAPSULE designed and executed a travel contest campaign on LINE Travel Taiwan (Sept-Oct 2025), reaching 10 million LINE users in Taiwan. Collaboration also included Tiger Air Taiwan and local media COOL.
- スギ薬局 (Sugiya Pharmacy)majorCAPSULE manages Sugiya Pharmacy's Traditional Chinese Instagram account and produced their booth at ITF 2025 travel fair in Taipei. Also cast CAPSULE creator 三原JAPAN (150万 subscribers) as a one-day store manager. Achieved 2,000+ new followers and coupon distribution to potential in-store visitors.
- 台湾観光協会 / 中華民国対外貿易発展協会 (TAITRA)coreTAITRA organizes ITF (Taipei International Travel Fair). CAPSULE produces Japanese corporate/municipal co-exhibition booths at ITF, managing setup, operations, and local staffing. Also produced Taiwan Tourism Special Talk Show at Tourism Expo Japan 2025 featuring NIJISANJI talent.
- 台南Joshcore台南Josh (Taiwan's top baseball YouTuber, 47-48万 subscribers) operates under an exclusive management/partnership with CAPSULE. His unique 'curse/jinx' meme (supporting a team causes it to lose) was strategically leveraged for KGI Bank's WBC campaign, which won a Gold DSA award.
- MetamajorCAPSULE co-hosted a 'Creator Trend Salon' with Meta at its Taipei office in November 2024. Event brought together 20+ top creators and multiple brand representatives to discuss brand-creator collaboration trends. Meta provided official sessions on Instagram/Threads algorithm trends.
- カバラン・ウイスキー (Kavalan Whisky)minorKavalan Whisky (Taiwan's leading whisky brand) partnered with CAPSULE for an exclusive collaboration with VTuber 儒烏風亭らでん (hololive DEV_IS/ReGLOSS). CAPSULE coordinated the YouTube live stream (Oct 9, 2024) and limited menu sets at 5 Fukuoka restaurants (Oct 15-Nov 14, 2024), reaching 3,000 gift recipients.
- hololive productioncoreLong-standing strategic partnership for IP expansion across Asian markets. CAPSULE organizes pop-up cafes, merchandise sales, fan runs, and live events for hololive VTubers in Taiwan, Korea, and the US. Extensive track record including OU-EN CAFE activations with 獅白ぼたん, 兎田ぺこら, NIJISANJI EN Luxiem, and others.
- NIJISANJIcoreCAPSULE is an authorized partner for NIJISANJI EN IP pop-up events and merchandise in Asian markets. Organized NIJISANJI EN Luxiem pajama party cafes in Taiwan (Taipei and Kaohsiung, Aug-Sep 2025) and NIJISANJI EN Shu Yamino's first hand-drawn merchandise series (worldwide simultaneous launch Dec 2025).
- 凱基銀行 (KGI Bank)coreKGI Bank partnered with CAPSULE for an influencer marketing campaign during the WBC baseball tournament. CAPSULE cast its exclusive creator 台南Josh (48万 subscribers) for a live streaming collaboration. The campaign won Gold at the 2025 DSA awards, achieving 760,000+ impressions and significant card application increases.
- RHINOSHIELDmajorCAPSULE has produced multiple IP collaboration campaigns for Taiwan-origin smartphone accessory brand RHINOSHIELD in the Japanese market. Collaborated with hololive production (獅白ぼたん, 兎田ぺこら and others) on limited-edition smartphone cases. CAPSULE handles IP partner selection, design, licensing, and live-stream promotion.
- AGF Korea (Aniplus / Daewon Media)minorCAPSULE participates in and supports Japanese IP holders' exhibition at AGF Korea, Korea's largest anime/IP event (100,000+ visitors in 2025). ANIPLUS and Daewon Media organize the event; CAPSULE provides Japanese IP client representation and local execution support.
- Parnell (Korean Cosmetics Brand)minorParnell (top cushion foundation brand available at Olive Young) partnered with CAPSULE creator 有璟 for Taiwan market promotion. Creator visited Parnell HQ in Seoul, produced 'one-day employee' content, and ran group-buying campaign. Achieved 100 million TWD (~500万 USD) in sales within 5 days.
- SCRAPminorSCRAP (Japanese real escape game producer) licensed the 'Detective Conan: $1 Million Mechanical Mansion Escape' to CAPSULE for Taiwan execution (Aug-Sep 2024). CAPSULE organized the event at Taipei City Government Youth Affairs Bureau. Early bird tickets sold out in 15 minutes.
- 台湾的大樹薬局 (Taiwan's Dashu Pharmacy)minorDahu Pharmacy (Sugiya Pharmacy's Taiwan partner) co-exhibited with Sugiya Pharmacy at ITF 2025. CAPSULE managed the overall booth production and inbound promotion strategy for the partnership.
- 中山淳雄 (Entertainment Sociologist / Re entertainment)minorCAPSULE fully supported the Traditional Chinese publication crowdfunding of entertainment sociologist Nakayama Atsushi's book 'エンタメビジネス全史'. Organized Taiwan speaking events and connected him with the Taiwan film industry (including director Wei De-sheng).
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Capsule Japan competitors and assessment
Company assessmentBroad incumbents
- Open Influence: Global influencer marketing platform with Asia presence. Provides technology-enabled influencer buying and campaign analytics, partly overlapping with CAPSULE's KOL coordination services.
- Dentsu Group: Global advertising and marketing services giant headquartered in Tokyo. Competes with CAPSULE for enterprise and government cross-border marketing budgets, though CAPSULE's IP/KOL focus is a more specialized niche.
- Hakuhodo: Japan's second-largest advertising agency with extensive operations across Asia. Overlaps with CAPSULE on cross-border Japan-to-Asia brand campaigns and influencer/creator marketing, but as part of a much broader full-service offering.
- ADK Holdings: Japanese advertising and content marketing group with Asia-region operations. Comparable in handling inbound Japan-focused campaigns and content/IP-driven marketing at scale, though with broader services and infrastructure.
- GroupM: WPP's media investment arm, operating across Asia and competing for cross-border brand and government marketing budgets. Relevant comparable in terms of competing for the same enterprise clients CAPSULE serves.
- Ogilvy Asia: WPP-owned global advertising network with deep Asian operations. Comparable as a competitor for cross-border brand and tourism-board marketing briefs, though CAPSULE specializes in IP/community-led work where Ogilvy plays broader.
Emerging players
- Geelee (a.ka Tokyo Otaku Mode for anime/travel niche): Japanese cross-border influencer marketing agency focused on Asian markets with a similar KOL casting and SNS operations mix. Comparable positioning in serving Japanese brands and IP holders entering Taiwan, Korea, and Southeast Asia.
- Dai-ichi Kikaku (Dai-ichi-ad): Mid-sized Japanese advertising and digital marketing agency with growing Asia-focused creator and SNS marketing capabilities. Comparable in serving Japanese consumer brands entering Asian markets via influencer-led campaigns.
Direct peers
- AnyMind Group: Tokyo-founded, pan-Asian influencer marketing, creator commerce, and digital marketing platform operating across multiple Asian markets. Most directly comparable to CAPSULE in combining cross-border influencer/KOL execution with multi-market reach.
- CASTER (株式会社CASTER): Japanese influencer marketing and content agency offering KOL casting, SNS operations, and cross-border campaigns. Closely comparable business model and target client base to CAPSULE's non-IP marketing line of business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Capsule Japan social profiles
Digital presenceCapsule Japan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capsule Japan leadership team
Management profileNumber of profiles
Profiles3 records
Capsule Japan subsidiaries and ownership
Company hierarchySubsidiaries2 records
Capsule Japan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capsule Japan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capsule Japan
What does Capsule Japan do?
Capsule Japan is a cross-border creative and marketing agency that helps Japanese IP holders, entertainment companies, local governments, and consumer brands expand into Taiwan, Korea, and other Asian markets. The company manages a network of approximately 60 KOL/creator teams, executes overseas influencer marketing and SNS campaigns in native languages, and operates OU-EN CAFE pop-up stores and theme cafes as physical fan-engagement venues. It also provides merchandise planning, brand collaboration, inbound tourism promotion, and a standardized monthly subscription service (CAPSULE Asia Boost) for ongoing multi-market influencer PR.
Is Capsule Japan a public or private company?
Capsule Japan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Capsule Japan founded?
Capsule Japan was founded in 2013. It employs 1 to 10 people.
Where is Capsule Japan based?
Capsule Japan is headquartered in Fukuoka, Japan, in the Asia region.
How does Capsule Japan make money?
Four revenue lines are on record. Creator/KOL Management and Promotion Services are the primary driver. The others are IP Pop-up Store and Theme Cafe Operations, inbound Tourism Promotion and CAPSULE Asia Boost Subscription Service.
Who are Capsule Japan's main competitors?
Broad incumbents on record are Open Influence, Dentsu Group, Hakuhodo, ADK Holdings, GroupM and Ogilvy Asia. Emerging players are Geelee (a.ka Tokyo Otaku Mode for anime/travel niche) and Dai-ichi Kikaku (Dai-ichi-ad). Direct peers are AnyMind Group and CASTER (株式会社CASTER).
Does Capsule Japan have an API?
No public API is recorded for Capsule Japan.