Open Influence
Open Influence is a global, AI-powered creator marketing agency founded in 2013 that designs and manages influencer campaigns for Fortune 500 brands across automotive, beauty, CPG, entertainment, healthcare, and other verticals, leveraging proprietary Prism and OIM platforms for visual-search-driven creator discovery and end-to-end campaign management.
- Company typePrivate
- Founded2011
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Open Influence does
Open Influence is a global creator marketing agency founded in 2013 by Eric Dahan, originally operating as InstaBrand before rebranding. The company designs and executes influencer-driven marketing campaigns for enterprise brands, operating from offices in Los Angeles, San Francisco, New York, Chicago, London, Milan, and Hong Kong, and reporting that 42% of Fortune 100 brands are clients with a 92%+ annual client renewal rate. Service verticals span automotive, beauty, CPG, entertainment, fashion, healthcare, travel, and alcohol, with named accounts including Disney, FOX, Uber, Mercedes-Benz, Subaru, Moderna, Adidas, Macy's, and TikTok.
The core technology stack comprises two proprietary platforms: Prism, an AI-powered back-end providing competitive analysis, creator discovery, vetting, and brand-safety insights; and OI Management (OIM), an end-to-end CRM for creator selection, content approval, scheduling, and real-time performance tracking. Central to the differentiation is a visual search and image recognition capability that matches creators to brands based on content aesthetics rather than hashtags, drawing on a proprietary data engine spanning 420M+ posts and 1.7M+ creators, with official API partner status across Meta, TikTok, YouTube, and Snapchat. Studio OI provides in-house premium content production, and the platform is supplemented by integrations with Kerv (shoppable video), Resonate (audience profiling), Viasat (in-flight distribution), SmartCommerce (commerce), and PureSpectrum (measurement).
The business model combines multiple revenue streams: full-service managed creator marketing (the core agency offering), technology platform subscriptions (Prism and OIM), paid media amplification, and premium content production through Studio OI. Pricing spans $50/month basic self-serve subscriptions to custom enterprise plans. Go-to-market is direct enterprise sales through a dedicated partnerships team targeting Fortune 500 brands via relationship-based selling and RFP responses, with no self-serve or PLG motion. Disclosed funding totals approximately $4.5 million across rounds in 2014 and 2015, indicating the company has been predominantly bootstrapped since, with international expansion supported by the 2016 acquisition of Italy-based Digital Cake Srl.
Open Influence firmographics
Firmographics- Name
- Open Influence
- Legal name
- Open Influence Inc.
- Website
- https://www.openinfluence.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Open Influence is a global, AI-powered creator marketing agency founded in 2013 that designs and manages influencer campaigns for Fortune 500 brands across automotive, beauty, CPG, entertainment, healthcare, and other verticals, leveraging proprietary Prism and OIM platforms for visual-search-driven creator discovery and end-to-end campaign management.
- Ownership category
- akta.pro rank
Open Influence industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising Agencies (541810), Software Publishers (5132)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Campaign Operations & Managed Services (BPAFAHAF)
- akta.pro secondary industries
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA), Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO), Influencer Marketing & Creator Marketplaces (BPAMALAG)
Keywords
Where Open Influence is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Open Influence business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Managed Creator Marketing Services: Full-service influencer marketing agency offering strategy, creative development, campaign management, and paid media amplification. Services include end-to-end campaign execution, creator discovery and outreach, contracting, payment processing, experiential events, and content production (Studio OI).
- Technology Platform Access: SaaS-style access to proprietary technology platform including Prism (competitive analysis), OI Management (campaign CRM), and creator discovery tools. Tiered pricing from basic access to custom enterprise plans.
- Paid Media Amplification: Strategic paid social services extending creator content reach beyond organic followers. Includes advanced targeting, retargeting, and cross-platform distribution. OI does not take a fee on spend, providing transparency.
- Studio OI Content Production: Premium content production services including professional editing, custom audio, VFX, premium content capture, and full production management for creator content and brand experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic access tier for smaller brands or testing |
| Subscription | Annual | Enterprise custom plans for Fortune 500 and large brands |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Open Influence product offering
Product offeringCore offering
Open Influence is a global creator marketing agency that plans and executes end-to-end influencer campaigns for enterprise brands, covering creative strategy, creator discovery and contracting, campaign management, paid media amplification, and premium content production. It operates two proprietary technology platforms—Prism for AI-powered competitive analysis, creator discovery, and brand-safety vetting, and OI Management (OIM) for end-to-end campaign CRM—and provides tiered subscription access to these tools alongside its full-service managed offering.
Product overview
Open Influence is an AI-powered influencer marketing platform that operates as a full-service creator marketing agency with a modular platform architecture. The core offering combines managed services (campaign management, creative strategy, paid social, Studio OI production, and campaign innovation) supported by two proprietary technology platforms: Prism for AI-powered competitive analysis and creator discovery/vetting, and OI Management (OIM) for end-to-end campaign CRM. The platform differentiates through visual search and image recognition technology enabling aesthetic-based influencer discovery, and serves clients including Fortune 500 brands across industries.
Differentiator
Problem solved
Functional benefit
Brands
- Prism: Proprietary back-end platform providing strategic insights, competitive analysis, AI-powered creator discovery, and brand safety tools.
- OI Management (OIM)
- Studio OI
- Open Influence Italia
Products and services
- Managed Creator Marketing Services Full-service influencer marketing offering covering campaign management, creator relations, contracting, payment processing, experiential events, and end-to-end execution with a dedicated team and tech-enabled workflow for enterprise brands.
- Creative Strategy Strategic creator campaign development using data-driven insights from the Prism platform, competitive analysis, social listening, and award-winning campaign concepts for brands.
- Paid Social Amplification Paid media amplification service that extends creator content reach beyond organic followers using advanced targeting, retargeting, and cross-platform distribution, with no markup on ad spend.
- Studio OI Premium Content Production Premium content production service offering professional editing, custom audio, VFX, premium content capture, and full production management for creator content and brand experiences.
- Campaign Innovation Innovative creator-driven campaign offerings including experiential activations, programmatic OOH/DOOH, creative co-labs, third-party data and measurement, and campaign PR.
- Prism Platform Proprietary platform providing AI-powered competitive analysis, creator discovery and vetting, strategic insights, and brand-safety tools, powered by 420M+ posts and 1.7M+ creators and partnerships with major social media platforms.
- OI Management (OIM) Platform Proprietary end-to-end CRM solution for creator campaign management providing creator selection with detailed profiles, content approval and scheduling dashboard, calendar view, and real-time performance insights.
Quantifiable outcome
- 92%+ client renewal rate demonstrates exceptional client satisfaction and retention
- +6 more outcomes
Companies that use Open Influence
Customer profileNamed customers22 records
Segments10 records
Ideal customer profiles3 records
Open Influence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature9 records
Open Influence partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- SmartCommercecoreStrategic partnership for influencer commerce. SmartCommerce is described as a favorite partner focused on client success, deeply collaborative, and committed to evolving to drive better results in influencer commerce space.
- PureSpectrumcoreLong-standing partnership with seamless and rewarding collaboration. PureSpectrum team is described as highly collaborative, communicative, and always strategic, making every project smooth and efficient.
- Meta (Facebook/Instagram)coreOfficial API and marketing partner. Provides early access to platform updates, exclusive insights, and enhanced data capabilities for creator marketing campaigns.
- TikTokcoreOfficial API and marketing partner. Enables CLP (Creator Led Package) program participation and access to platform beta features for campaign execution.
- YouTubecoreOfficial API and marketing partner. Recognized with YouTube Works Awards for effective creator campaign execution.
- Disney/PixarcoreStrategic partnership for entertainment marketing campaigns including Lightyear premiere. Disney VP of Digital Marketing specifically praised OI as best creative minds and most reliable partner.
- NPRP MediaminorPartner for audience targeting and campaign optimization services.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Open Influence competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise influencer marketing platform with creator CRM, discovery, and analytics. Closely comparable to Open Influence's Prism + OIM stack serving Fortune 500 brands.
- Aspire (formerly AspireIQ): End-to-end creator marketing platform combining workflow, marketplace, and managed services for enterprise brands. Directly overlaps with Open Influence's managed services plus platform model.
- Later (formerly Mavrck): Social media and influencer marketing platform with creator marketplace, analytics, and managed services for enterprise and SMB. Comparable technology stack and creator-first positioning.
- Captiv8: Influencer marketing platform and marketplace with self-serve and managed offerings for enterprise brands. Competes head-to-head with Open Influence for Fortune 500 creator programs.
- IZEA Worldwide: Public influencer marketing technology and services company offering managed campaigns, SaaS marketplace, and content production. Direct comparable across both managed services and platform.
- Upfluence: Influencer marketing software with discovery, outreach, and analytics plus agency services. Comparable in combining platform tooling with creator campaign execution for brands.
- Traackr: Influencer marketing platform focused on creator discovery, relationship management, and performance analytics for enterprise brand marketers. Overlaps with Prism's discovery and competitive intelligence capabilities.
- Klear: Influencer marketing platform with creator discovery, audience demographics, and campaign analytics. Comparable in the AI-driven discovery and analytics niche Open Influence targets.
Broad incumbents
- Influencer Marketing Hub: Broad influencer marketing platform, agency directory, and industry research publisher serving both brands and agencies. Operates as both a marketplace and thought leader rather than a single-customer managed-services provider.
- PMG: Independent media and technology agency executing digital and influencer campaigns for major brands. Broader digital agency with overlapping creator marketing capabilities for Fortune 500 clients.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks2 records
Customer concentration
Open Influence social profiles
Digital presenceOpen Influence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Open Influence leadership team
Management profileNumber of profiles
Profiles19 records
Open Influence funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Open Influence M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Open Influence
What does Open Influence do?
Open Influence is a global creator marketing agency that plans and executes end-to-end influencer campaigns for enterprise brands, covering creative strategy, creator discovery and contracting, campaign management, paid media amplification, and premium content production. It operates two proprietary technology platforms—Prism for AI-powered competitive analysis, creator discovery, and brand-safety vetting, and OI Management (OIM) for end-to-end campaign CRM—and provides tiered subscription access to these tools alongside its full-service managed offering.
Is Open Influence a public or private company?
Open Influence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Open Influence founded?
Open Influence was founded in 2011. It employs 51 to 100 people.
Where is Open Influence based?
Open Influence is headquartered in Los Angeles, United States, in the North America region.
How does Open Influence make money?
Four revenue lines are on record. Managed Creator Marketing Services are the primary driver. The others are technology Platform Access, paid Media Amplification and studio OI Content Production.
Who are Open Influence's main competitors?
Direct peers on record are CreatorIQ, Aspire (formerly AspireIQ), Later (formerly Mavrck), Captiv8, IZEA Worldwide, Upfluence, Traackr and Klear. Broad incumbents are Influencer Marketing Hub and PMG.
Does Open Influence have an API?
No public API is recorded for Open Influence.
What industry is Open Influence in?
Open Influence's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAF, Influencer Campaign Operations & Managed Services, with a secondary code of MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM). Its NAICS code is 541810 and its SIC code is 7311.